HomeMy WebLinkAbout2005 02-26 CC ADJ MINBook 87/Page 41A
2/26/05
MINUTES OF THE ADJOURNED REGULAR MEETING
OF THE CITY COUNCIL OF THE CITY OF NATIONAL CITY,
CALIFORNIA,
February 26, 2005
The Adjourned Regular Meeting of the City Council of the City of National
City, was called to order at 8:45 a.m. by Vice Mayor Ron Morrison.
ROLL CALL
Councilmembers present: Morrison, Natividad, Parra, Zarate.
Councilmembers absent: Inzunza.
Administrative officials present: Campbell, Condon, Dalla, Deese, Dunn,
Eiser, Gonzales, Hodges, Hyland, Juniel, Kirkpatrick, Kossyta, Lopez,
Morse, Pauu, Post, Saucedo, Trees, Wurbs, Yeo, Zapata.
Others present: City Treasurer George Hood, CDC Interim Executive
Director Ben Martinez.
CITY COUNCIL / STAFF RETREAT
City Manager Chris Zapata welcomed all those in attendance, gave opening
remarks about the purpose and goals of the retreat and introduced the retreat
facilitator, Mr. Ron Baza.
Ron Baza from Ron Baza and Associates discussed Ground Rules and
Group Norms for the day's session and reviewed the desired retreat
outcomes and accomplishments. Mr. Baza then restated the "Prioritized
Outcomes" and "Accomplishments" from the 2004 Council Retreat and the
"Criteria for Informed Decision Making" established by the City Council at
that time.
City Manager Chris Zapata addressed the purpose of the 2005 Council
Retreat and reported on the accomplishments of the past year.
Mr. Zapata characterized National City as being in an "Era of
Transformation" when significant public investments are being made by the
City in major projects such as a new Public Library, new Headquarters Fire
Station and a proposed Public Art Center. Enhanced citizen engagement is
Book 87/Page 41B
2/26/05
CITY COUNCIL / STAFF RETREAT (cont.)
being promoted through establishment of Neighborhood Councils and the
ongoing participation of citizens on City Boards and Commissions. During
the past year efforts have been undertaken to insure that the cost of services
and cost recovery of the impacts of growth are more equitably assessed and
paid. Departmental audits have begun to maximize and improve service to
the public
John Nienstedt from Competitive Edge Research provided his initial analysis
of data from a citizen survey conducted by his company on behalf of the
City. See Exhibit A, attached.
Assistant City Manager Lin Wurbs, with the aid of a PowerPoint
presentation, gave an overview of the City's current and projected financial
condition covering: Audited General Fund Expenses/Revenues; 5-Year
Projected General Fund Expenses/Revenues; General Fund Expenditures
Over Time; PERS Rates as a Percent of Pay; Total City Payments to PERS;
General Salary Increases and Current Year Projected Revenues,
Expenditures and Short -fall. See attached Exhibit B.
Ron Baza and Jacqueline Ayala, from Ron Baza & Associates, Inc., then
engaged the City Council in "Vision Building" exercises to determine their
"Preferred Vision of Success" for the City in three to five years. The City
Council was then asked to revisit and discuss Council Priorities and Goals.
City Manager Zapata reminded everyone that the retreat was part of a
continuing process that staff would use to build a work plan and budget to
use as an instrument of City Council policy direction. Staff will be coming
back to Council with a summary and a work plan based on what was
discussed.
PUBLIC ORAL COMMUNICATION
Janice Martinelli, National City, suggested that the City promote tourism
through its historical properties and Mills Act restoration efforts.
Alma Graham, National City, spoke in support of youth and school
programs and more advance notice of public meetings.
Book 87/Page 41C
2/26/05
ADJOURNMENT
The meeting was adjourned to an Adjourned Regular Meeting of the City
Council, to be held on Tuesday, March 1, 2004, at 12 noon at the Martin
Luther King Community Center
The meeting closed at 1:36 p.m.
The foregoing minutes were approved at the Regular Meeting of April 5,
2005.
CITY OF NATIONAL CITY
ALL CITY COUNCIL MEETINGS ARE TAPE-RECORDED. YOU MAY
LISTEN TO THE TAPES IN THE CITY CLERK'S OFFICE. COPIES OF THE
TAPES MAY BE PURCHASED FROM THE CITY CLERK.
EXHIBIT A
COMPETITIVE EDGE
Research & Communication
MEMO
February 22, 2005
To: Chris Zapata/Lin Wurbs, City of National City
From: John Nienstedt
RE: Initial analysis based on topline data
The following analysis should be considered preliminary. After examining the cross
tabular data, regression analysis and using other statistical techniques, we will prepare
and deliver a full report. But for now ..
1. The quality of life in National City is not nearly as pleasant as what is reported in
San Diego County as a whole. Though one -quarter rate the quality of life as very good
or terrific, 27% rate it as less than good. The key difference between these numbers
and the County's is that far fewer folks in National City have a strongly positive
impression of the city's quality of life. Two-thirds say the city's quality of life is either
good or only fair compared to 41 % countywide.
2. Crime along with its attendant drug and gang problems are by far the number
one concern for National City residents. Nearly one-third put it at the top of their list — a
huge amount for an open-ended question. Crime is mentioned more than five times as
often as the next most critical issue, traffic (6%). Cleanliness and image, housing and
roads/infrastructure are also bunched around 5% to 6%. One telling finding is that,
crime dominates housing as an issue of concern, despite renters far out -numbering
homeowners in this city. Other issues which are important to a smaller number of
residents include education/schools (4%) and culture/race relations (3%).
3. Despite relatively modest quality of life numbers and an evidently serious crime
problem, residents are generally not inclined to blame National City government. In
fact, the GPA of 2.6 is fairly robust for a local government. Forty-six percent give City
Hall a good or excellent grade and only 10% give it poor or failing marks. Another 24%
have no experience with local government so a substantial number of residents could
go either way depending on the quality of service they receive.
4. Among the actual services we tested, fire and library services rank at the top.
Ninety percent or more have had some experience with each of those services and the
feedback is tremendous with about 40% rating them as excellent and miniscule
percentages give them D or F grades, Police, bus service, senior services, parks and
recreational facilities and health care facilities all find themselves on a second tier.
While certainly not negatively perceived, they do not rise to the level of fire or libraries.
Count these as good or very good -- but not great -- in the eyes of residents.
Understandably, many more people (22%) have no experience with senior services.
One -in -five also have no experience with health care facilities. On the other
hand, almost all residents have an opinion on the police or parks in the city. The
bottom tier contains street lighting and street and sidewalk maintenance with 2.6 and
2.5 GPAs respectively. The problem for both these services is that, while everyone
uses them, a significant number of residents are not satisfied. In the case of streets
and sidewalks, 17% say they are poor or failing, while 12% give the same grades to
street lighting. On the other side of the scale, these two items get the fewest residents
saying they deserve excellent marks. These are clearly two challenging areas for the
city.
5. When asked specifically whether some issues are problems it is very interesting
to find that affordable housing climbs close to the top of the heap along with drug or
alcohol abuse. Forty-seven percent and 45% respectively say these are major
problems. Crime, on the other hand, is seen as less of a problem. This indicates that
crime in general is more of a top -of -mind concern, but affordable housing (and drugs
and grafitti; which also are seen as bigger problems than crime) are more likely to be
seen as problems in the community. Run down buildings and traffic congestion are
major problems for one -quarter of the population, making them the least serious of the
potential problem areas we tested.
6. The results on voter registration and turnout reflect the fact that electoral
participation in National City is far lower than it is in other areas of San Diego County.
A substantial 44% admit they are not registered to vote and, of those who are, another
6% never vote in local elections. On the other hand 46% of voters (or 29% of the entire
population) claim they vote in every election.
7. We asked voters in the sample what they think of one way to try to deal with
crime: a public safety bond. Since crime is such a big issue it is no surprise that an
overwhelming number (68%) would vote in favor of a generic public safety bond
measure. This falls nearly in line with November's election results. Note further that
37% are definite supporters while only 9% are definitely opposed. With that much
strong support and weak opposition, a public safety bond should pass, depending on
the details of the measure.
8. As indicated by the results on the funding mechanism, those details are crucial.
These results clearly show that a sales tax is the most preferred and, based on our
methodology, it is certain that a utility tax or property tax would fail. As a funding
source, even a sales tax would trouble getting to the two-thirds threshold since 55% do
not prefer it or outright oppose that method.
9. Supporters would have two stellar arguments on their side. Reasonable
arguments from the police and fire chief would help the measure as would an
independent oversight committee. The third argument — that the bond measure lost by
less than one -and -a -half percent looks to be less persuasive.
10. In the second test support for the measure increases to 71 % putting it
comfortably over the two-thirds threshold. This should be interpreted as a best case
scenario where there is no organized opposition to the measure and supporters make
their case to all voters.
11. Mayor Nick Inzunza is the most influential city figure among those we tested.
However, while one -quarter say Inzunza would be most influential to them, another
24% say none of those listed are influential. There is a sizeable group who do not take
their cues from current city officials. Further, another 18% are unsure which official on
the list is most influential. Council Member Ron Morrison is very influential for 12% of
the residents, putting him second on the list.
12. Most residents never visit City Hall and another 15% rarely visit it. On the other
hand, 11 % go there frequently. Of those who go to City Hall, 40% always get the
information they are looking for. While that is a nice -sized percentage, another 27% do
not seem to get what they want. Obviously staff will need to concentrate on dealing
with these folks and understanding their service issues.
14. Thirty percent have contacted a city department in the past year. Many of these
folks have contact the police leaving 70% divided among all the other departments.
Community services (13%), building and safety (12%), fire (9%), planning (8%) and
public works also receive a substantial number of visitors. In contrast, National City
transit, the City Attorney and the City Manager are all rarely visited as each of these
register less than 1 %. There is a high degree of overall satisfaction among department
visitors. Sixty-three percent express satisfaction with their interaction. On the other
hand, 36% were less than very satisfied. Please be aware that, due to the small
sample size for the departments visited, the results for satisfaction by department will
probably be unreliable.
15. Bus ridership is relatively prevalent in National City as 22% can be categorized
as frequent riders. But 22% are infrequent riders and another 46% have never boarded
a National City bus, so there are many folks in the town who will not be getting on the
bus in the near future.
16. There is little consensus on the preferred bus stop amenities. While "a shelter"
leads the pack at 28% and 46% overall thinkit is important (including those who think
all the items areimportant), a substantial number of residents prefer bus schedules or a
bench. Trash containers are regarded as most important by just 9%.
17. Internet usage is quite polarized: generally, residents either use it or they do not.
The survey shows 32% access the Internet daily but 47% never access it. This
suggests a broad "digital divide" in National City. Therefore, few residents access the
City's web -site. Eight percent of Internet users go to the site on at least a weekly basis
and that equates to about 4% of the overall population. That makes the web -site a very
narrow communications medium in comparison to TV, radio or the newspaper. Roughly
one -fifth to one -quarter of Internet -using residents say they would definitely use it to pay
bills or handle licensing or permitting issues.
Other items: National City is a highly transient community with 17% having resided in
the city less than three years... Further, the very high percentage of people who rent
their homes adds to the feeling of impermanence. Census data shows about 60% rent.
Such low home ownership and high mobility make for less stable and less trusting
neighborhoods... Despite this, most people live in single family homes, not
apartments. This may act to mitigate some of the more negative influences of low
ownership ... Education levels are also low with 41% not attaining a high school
diploma. Just 13% have earned a college degree ... National City residents tend to
live in bigger households with more children. Countywide about 45% have children in
the household, here that figure is 55% with one-third containing more than one child .. .
Despite the high number of renters, a younger population and lower incomes, residents
here lean conservative. That is likely due to the large Hispanic influence in the City . .
58% are of Hispanic descent ... The city is the most racially diverse in the County with
Just 19% labeling themselves as white. Asians are another large sub -group at 15% .. .
Ages tend to be younger with 42% under the age of 35. On the other hand, over one -
quarter are over the age of 64 ... Incomes are decidedly lower. Most residents earn
less than $40,000 per year and very few eam more than $80,000 ... Most residents
complied with our request for an indication of their home address. This will enable us to
geographically pinpoint the results.
Please call with any questions.
National City Assessment
(n=401 adult residents, Weighted by Age, Gender, Home Ownership and Education )
Hi this is with Competitive Edge Research, a national polling firm and we're
calling the good folks of National City to ask your opinion on local issues. We are not
selling anything. Most people find it interesting and all your answers will be kept strictly
confidential. Please let me begin by asking .. .
S1. Are you a resident of Lincoln Acres?
Yes 0.0%
No 100.0
S2. Are you currently residing on a Navy ship?
Yes
0.0%
No
100.0
Q1. About how many years have you lived in National City?
<3 Years
3-5 Years
6-10 Years
11-20 Years
21+ Years
16.9%
17.8
18.7
25.1
21.5
Q2. And is the quality of life in National City .. .
Terrific 6.3%
Very Good 19.0
Good 44.9
Only Fair 21.0
Terrible 6.2
Unsure (Not Read) 2.6
Q3. Thinking just about National City, which issue concerns you most?
Crime/Drugs/Gangs 31.4%
Nothing/No Problem 13.9
Traffic 5.7
Cleanliness/Image 5.5
Housing 5.4
Roads/Infrastructure 5.4
Education/Schools 3.7
Culture/Race Relations 3.2
Growth/Overcrowding 1.7
Politics 1.5
Jobs/Economy 1.5
Homeless 1.4
Immigration .8
Parking .8
Other 10.0
Don't Know/Unsure 8.0
Q4. Now I'd like you to rate the job performance of the National City government.
Just tell me whether you would give them a grade of A for excellent, B for good,
C for only fair, D for poor or F for failing. If you haven't had any experience with
local government, please tell me because that's fine too.
A, Excellent
B, Good
C, Only Fair
D, Poor
F, Failing
No Experience
Unsure (Not Read)
11.8%
34.0
20.1
4.1
5.7
23.5
0.7
G.P.A. 2.56
Q5. Using the same scale please rate National City's job performance on a range of
issues. Here we go ... (Issues were rotated)
No
A B C D F Exp Unsure G.P.A.
• Police 30.2% 41.8% 14.5% 3.9% 2.9% 4.2% 2.5% 2.99
Fire 40.1 39.9 6.8 0.8 0.4 7.9 4.1 3.35
• Bus service 29.0 28.6 10.0 5.2 5.2 19.1 2.9 2.91
• Senior services 18.2 35.9 9.4 3.6 2.7 21.8 8.3 2.91
• Library services 38.8 35.3 8.9 2.9 0.4 10.0 3.6 3.26
• Maintenance of local 12.5 42.4 26.4 10.5 6.3 0.5 1.2 2.45
streets and sidewalks
< Parks and recreational 21.6 46.0 19.0 5.6 1.1 5.6 1.2 2.87
facilities
< Street lighting 15.0 43.9 27.3 9.3 2.8 0.9 0.9 2.60
< Health care facilities 17.1 28.9 22.2 3.5 1.7 20.4 6.1 2.76
Q6. Please tell me whether the following issues are major problems for you in
National City, minor problems or not problems at all... (Issues were rotated.)
Major Minor Not a
Problem Problem Problem Unsure
• Traffic congestion on local streets 26.4%42.3%30.2% 1.2%
• Crime 34.2 39.8 21.4 4.7
• Graffiti 40.9 36.0 20.1 3.1
• Drug or alcohol abuse 44.9 27.7 18.7 8.6
• Run down buildings or property 25.5 42.7 27.4 4.5
• Affordable housing 47.2 25.3 22.2 5.3
3
Q7. How often, if ever, do you visit National City's City Hall?
Once per Week or More 5.0%
Once or Twice per Month 5.9
Once or Twice per Year 16.1
Less than Once or Twice per Year 14.7
Never 58.4
(Of all but "Never"to q7, n=170)
Q8. When you come to City Hall, how often do you leave with the information or
assistance you came for?
Always 40.0%
Most of the Time 26.9
Only Sometimes 17.2
Rarely 3.9
Never 6.3
Unsure/varies Too Much to Say (Not Read) 5.6
Q9. Have you contacted any department at the city in the last year?
Yes
No
29.6%
70.4
4
(Of "Yes"to Q9, n=125)
Q10. Which department was that?
Police 30.9%
Community Services 13.4
Building and Safety 12.0
Fire 8.9
Planning 8.0
Public Works 7.2
Community Development 3.6
Finance 3.5
City Clerk 2.2
Library 2.2
Personnel 1.9
Engineering 1.4
National City Transit 0_9
City Attorney 0.5
City Manager 0.5
Unsure/Can't Recall (Not Read) 2.9
(Of all but "Unsure/Can't Recall" to Q 10, n=120)
Q11. How satisfied were you with that interaction? Were you ...
Extremely Satisfied 27.2%Satisfied
Very Satisfied 35.9
Somewhat Satisfied 18.8 Unsatisfied
Not Satisfied 17.5
Unsure/Can't Recall (Not Read) 0.6
Q12. How often, if ever, do you ride the bus in National City?
Once per Day or More 12.6% Frequent
Once or Twice per Week 9.0
Once or Twice per Month 10.3
Once or Twice per Year 9.8 Infrequent
Less than Once or Twice per Year 12.1
Never 46.2
63.1%
36.3
21.6%
21.9
5
Q13. I'm going to read you a list of four amenities that could be at bus stops in National
City. Please tell me which item you think is most important for you to have at a
bus stop. (Amenities were rotated.)
A Shelter
A Schedule of Bus Times
A Bench
A Trash Container
All (Not Read)
Other (Not Read)
Unsure (Not Read)
Q14. Are you registered to vote?
Yes
No
27.5%
20.6
19.6
8.7
18.5
1.7
2.5
56.1%
43.9
(Of registered to vote, n=251)
Q15. And for one reason or another most people do not vote in all elections. Thinking
only about LOCAL elections, do you .. .
Never Vote
Vote in Some Elections
Vote in Most Elections
Vote in Almost All Elections
Vote in Every Local Election
Varies Too Much to Say (Not Read)
6.4%
19.5
11.4
12.9
46.1
3.6
6
(Of registered to vote and votes in local elections, n=232)
Q16. Some people are considering placing a public safety bond measure before the
voters. This measure would raise funds to pay for National City police and fire
services. If a public safety bond measure were placed on the ballot would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably
No, Definitely
Unsure (Not Read)
9.3
37.2% Yes 67.7%
30.5
5.2 No 14.5
17.7
(Of registered to vote and votes in local elections, n=232)
Q17. I'm going to read you a list of possible ways to pay-off the public safety bonds.
Regardless of how you would vote on such a public safety bond measure, please
tell me which of the following is the most acceptable to you. (Methods were
rotated.)
A Sales Tax Increase Placed on Most Items Sold in National City
A Utility Tax Placed on All Utility Users
A Property Tax Placed on All Property Owners
All Are Acceptable (Not Read)
None Are Acceptable (Not Read)
Unsure/depends on Amount (Not Read)
31.9%
18.0
17.0
4.5
17.2
11.5
(Of registered to vote and votes in local elections, n=232)
Q18. If the public safety bond were paid for with (random choices from Q17) would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably
No, Definitely
Unsure (Not Read)
Utility Property Sales Total
13.8% 13.9% 44.4% 25.3%
13.8 13.9 8.6 12.0
13.8 19.4 7.4 13.5
46.6 33.3 27.2 34.5
12.1 19.4 12.3 14.6
7
Now let me read you some information about a possible public safety bond.
(Of registered to vote and votes in local elections, n=232)
Q19. A public safety bond was on the November ballot and needed support from 67%
of the voters to win. It lost by less than one -and -a -half percent. Knowing this
would you be more inclined or less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
37.2%
26.4
11.6
11.9
12.9
More Inclined 63.6%
Less Inclined 23.5
(Of registered to vote and votes in local elections, n=232)
Q20. The police and fire chief have said that, while public safety has recently improved
in National City, the severely limited funds now dedicated to their departments
will not allow them to keep pace with the City's needs. Knowing this would you
be more inclined or less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
47.5%
21.3
8.6
11.4
11.3
More Inclined 68.8%
Less Inclined 20.0
(Of registered to vote and votes in local elections, n=232)
Q21 Funds from the bond would be managed by an independent oversight committee
of citizens who would make sure that none of the money would be wasted and all
of the funds would be accounted for. Knowing this would you be more inclined or
Tess inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
43.5%
27.0
6.2
12.7
More Inclined 70.5%
Less Inclined 18.9
8
Unsure (Not Read) 10.6
(Of registered to vote and votes in local elections, n=232)
Q22. Now that you have heard more about a public safety bond measure which would
raise funds to pay for National City police and fire services, would you vote "yes"
or vote "no" on it?
Yes, Definitely 44.3% Yes 70.6%
Yes, Probably 26.3
No, Probably 5.3 No 15.8
No, Definitely 10.6
Unsure (Not Read) 13.4
Q23. I'm going to read you a list of local individuals. Please tell me which one, if any,
would be most influential to you when it comes to local political issues.
(Individuals were rotated.)
Mayor Nick Inzunza
Council Member Ron Morrison
Police Chief Adolfo Gonzales
Council Member Luis Natividad
Council Member Rosalie Zarate
Council Member Frank Parra
Fire Chief Roderick Juniel
None (Not Read)
Unsure (Not Read)
Refused (Not Read)
24.5%
11.7
7.1
6.2
2.6
2.3
2.1
23.5
18.1
1.9
Thanks. Now I have just a few demographic questions to make sure we have a
representative sample .. .
Q24. Do you .. .
Own
Rent 59.7
Refused (Not Read) 4.0
... your residence?
36.3%
9
Q25. And do you currently reside in a .. .
Single Family Home 54.9%
Apartment 36.8
Condominium 4.3
Mobile Home 2.3
Refused (Not Read) 1.8
Q26. How often, if ever, do you access the Internet?
Once per Day or More
Once or Twice per Week
Once or Twice per Month
Less than Once per Month 2.2
Never 46.7
32.4%
13.0
5.8
(Of all but "Never" to Q26, n=234)
Q27. How often, if ever, do you visit the City's web -site, that is www.ci.national-
city.ca.us?
Once per Day or More
Once or Twice per Week
Once or Twice per Month
Once or Twice per Year
Less than Once per Year
Never
70.9
4.8%
3.9
5.1
8.9
6.4
(Of Split A, n=190)
Q28a. The City is considering offering more of its services over the Internet. If the city
offered bill payment over the Internet would you
Definitely Use It
Probably Use It
Probably Not Use It
26.1%
28.3
40.2
10
Unsure/Depends (Not Read) 5.4
(Of Split B, n=189)
Q28b. The City is considering offering more of its services over the Internet. If the city
offered licensing and permitting over the Internet would you .. .
Definitely Use It
Probably Use It
Probably Not Use It
Unsure/Depends (Not Read)
19.1%
40.4
26.5
14.1
Q29. And what is the last level of education you have completed?
Less than a High School Diploma 40.6%
High School 24.2
Some College 19.3
College Degree 11.2
Advanced Degree 2.2
Refused (Not Read) 2.5
Q30. And how many children do you have living in your household?
None 44.2%
One 18.6
Two 18.8
Three 11.2
Four 3.4
Five 0.9
Six 1.8
Refused (Not Read) 1.0
Q31. When it comes to social issues and politics do you consider yourself to be ...
Very Liberal
Somewhat Liberal
Somewhat Conservative
13.7%
21.1
31.2
11
Very Conservative
Somewhere in Between (Not Read)
Unsure (Not Read)
Refused (Not Read) 2.0
Q32. And are either of your parents Hispanic?
Yes
No
Q33. And is your race mainly ..
57.5%
42.5
White 19.3%
African -American 3.4
Asian 15.4
Native -American 2.7
Mixed 7.0
Something Else 50.9
Refused (Not Read) 1.2
14.7
10.8
6.4
Q34. Please stop me when I reach your general age category. Is it .. .
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and Over
Refused (Not Read)
2.7
19.5%
22.2
19.7
14.4
8.1
18.8
7.3
Q35. Now, I don't need to verify your complete address but in order for City officials to
improve services in your area, please give me your block number and the name
of your street.
12
(Of `Refused" to Q35, n=42)
Q36. Do you live ...
North 32.3%
South 41.6
Unsure (Not Read) 26.1
... of Plaza Boulevard?
(Of "Refused" to Q35, n=42)
Q37. Do you live ...
East 49.7%
West 24.7
Unsure (Not Read) 24.7
. of Highland Avenue?
Q38. And please stop me when I reach the category closest to your household's total
annual income ..
Under $20,000
$20 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
Over $100,000
Refused (Not Read)
23.1
26.7%
32.1
11.0
3.9
2.1
1.0
Thanks for your time and your opinion counts, goodbye.
Q39. Gender (By observation)
13
Male
Female
44.6%
55.4%
14
f COMPETITIVE EDGE
`+ Research & Communication
National City Assessment Poll
Field Dates: February 9th- February 161h, 2005
(National City Residents, n=401)
National City Resident Poll
Objectives and Limitations
> Assess overall satisfaction with City, certain services and
city departments
> Assess prospects for a public safety bond measure
> This poll was conducted in English (n=282), Spanish
(n=100) and Tagolog (n=19)
> All polls are subject to the limitations of probability
sampling theory, the time at which they were conducted
and potential errors in data collection
> Today I am presenting preliminary findings based mainly
on topline results
®COMPETITIVE
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METHODOLOGICAL
Sample Size: n=401
Margin of Error: ± 4.9%
Confidence Level: 95%
Jurisdiction: City of National City
Eligibility: Adults
Interview Method: Telephone
Sample Methodology: RDD
Field Dates: February 9th - 16th, 2005
Demographics
National City is Very Diverse
> At variance with the balance of San Diego County on the
following characteristics ..
D Length of residency
D Income
D Home ownership
D Number of children in the household
Educational attainment
- Ethnicity
Voter registration and turnout
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AGE
18 t0 24 19.5%
25 to34 22.2
35 to44 19.7
45 t054 14.4
55 t064 8.1
65 to74 18.8
75 and Over 7.3
Refused 2.7
GENDER
Male 44.6%
Female 55.4
LENGTH OF RESIDENCY
< 3 Years 16.9%
3-5 Years 17.8
6-10 Years 18.7
11-20 Years 25.1
21+Years 21.5
INCOME
< $20K 26.7%
$20 to 40K 32.1
$40 to 60K 11.0
S60 to 80K 3.9
$80 to100K 2.1
Over$100K 1.0
Refused 23.1
Sample Characteristics
Owner
Renter
HOME OWNERSHIP
HOUSEHOLD TYPE
Single Family Home
Apartment
Condominium
Mobile Home
Refused
37.8% Northwest
62.2 Northeast
Southwest
Southeast
54.9%
36.8
4.3
2.3
1.8
NUMBER OF CHILDREN IN HOUSEHOLD
None
One
Two
Three
Four
Five
Six
Refused
EDUCATION
44.2%
18.6
18.8
11.2
3.4
0.9
1.8
1.0
Less Than High School Diploma 40.6%
High School 24.2
College Degree 11.2
Advanced Degree 2.2
Refused 2.5
AREA
11.8%
25.9
22.9
39.4
IDEOLOGY
Very Liberal 14.0%
Somewhat Liberal 21.5
In Between/Unsure 17.6
Somewhat Conservative 31.9
Very Conservative 15.0
ETHNICITY
Hispanic English Speaker 31.6%
Hispanic Spanish Speaker 24.2
White 18.3
Asian 15.6
Other 10.4
VOTER PROPENSITY
Not Registered
Never Vote
Vote Some Elections
Vote Most Elections
Vote Almost All Elections
Vote Every Local Election
Varies
43.9%
3.6
11.0
6.4
7.3
25.9
2.0
Quality of Life
While not "Bad," Definitely Lower Here
> Though one -quarter rate the quality of life as very good or
terrific, 27% rate it as less than good.
> Two-thirds say the city's quality of life is either good or only
fair compared to 41 O/0 countywide.
> Quality of life is strongly related to how residents feel
about local government, concern for crime, and street
maintenance.
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Quality of Life
San Diego County (n=412,
3% UnsureNarias Too Much to Say)
100% 80% 60% 40%
20%
0% 20% 40% 60% 80% 100%
•PoorlTerrible Only Fair Good =Very Good •Terrfcl
Most Important Issues
Crime Still Rules the Roost
> Crime, drugs and gangs still the top problem by far.
> Traffic and cleanliness (or image) are a distant second.
> Housing, roads and infrastructure, education and schools
are also substantial.
COMPE77TIVEEDGE
Research & Communication
I Crime/Drugs/Gangs
1 Traffic
I Cleanliness/Image
Housing
I Roads/Infrastructure
[Education/Schools
I Culture/Race Relations
IGrowth/Overcrowding
I Politics
[Jobs/Economy
Homeless
I Immigration
I Parking
I Nothing/No Problem
I Other
I Don't Know/Unsure
0%
Most Important Issue
5%
10%
15%
20% 25%
30%
35%
Job Performance
3 Tiers
> Despite modest quality of life and a serious crime problem,
National City government avoids strong criticism.
> However, 24% have no experience with local government so a
substantial number of residents could go either way depending
on the quality of service they receive.
> Government performance strongly tied to street maintenance,
police services, and health care.
> Fire and library rank at the top of services.
> Police, bus service, senior services, parks and recreational
facilities and health care facilities are all good or very good --but
not great -- in the eyes of residents.
> The bottom tier contains street lighting and street and sidewalk
maintenance. While everyone uses them, a significant number
of residents are not satisfied.
®CDMPEI711VEEDGE
Research & Communcation
Fie
(GPA. 3.35, 12% Her Hear/Unsure)
Library Services
(GPA. 3.26, 14% Not Heard/Unsure)
Police
(GPA. 2.99, 7% Not Heard/Unsure)
Bus Service
(GPA. 2.91, 22% Not Heard/Unsure)
Senior Services
(GPA. 2.91, 30% Not Heard/Unsure)
Parks & Recreational Facilities
(GPA. 2.87, 7% No1 Heard/Unsure)
Health Care Facilities
(GPA. 2.76, 27% Not Heard/Unsure)
Street Lgh6ng
(GPA. 2.60, 2% Not Heard/Unsure)
National City Government
(GPA. 2.56, 24% Not Heard/Unsure)
Maintenance of Local Streets & Sidewalks
(GPA. 2.45, 2% Not Heard/Unsure)
100%
80%
60%
40%
Job Performance
20%
0%
20%
40%
60%
80%
100%
Local Problems
Crime Still a Concern But Great Strides Have Been Made
> It's interesting to find affordable housing close to the top of
the heap along with crime -related problems.
> Crime, is therefore a more immediate, top -of -mind
concern.
> The great news is that crime -fighting has paid off. A
decade ago all three crime -related problems were far
worse.
> The problem with run down buildings may also have
improved.
> Traffic congestion is the least serious of the potential
problem areas we tested.
•F -D C B
QCDMPET7T1VEEDGE
Research a Communication
Severity of Local Problems
41%
74%
80o/u
74°
33%
27%
100% 80%
6%
60%
40%
20%
9%
0%
Graffiti
Affordable Housing
Crime
Run Down Buildings
or Property
20%
40%
60%
•Major Problem- Minor Problem Unsure =Not a Problem
80% 100%
Visits to City Hall
Most Never Visit, But Visitors Are Generally Satisfied
> 11 % visit City Hall frequently.
> Of City Hall visitors, 40% always get the information they
are looking for.
> While that is a nice -sized percentage, another 27% do not
seem to get what they want.
> We'll see if the survey reveals any insight into who the
dissatisfied are and how to dealing with them.
QCOMPETIIIVEEDGE
Research d Communication
I Once Per Week or More
Once or Twice a Month
I Once or Twice Per Year
'Less Than Once or Twice Per Year I
Never
City Hall Visitation
5%
6%
6%
15%
58%
0%
10%
20%
30%
40%
50%
60%
70%
Efficacy of City Hall Visit
100% 80% 60% 40% 20%
0% 20% 40% 60% 80% 100%
IelNever Rarely Only Sometimes Unsure Most of the Time s=AlwaysI
Department Interaction
Fewer Than 1/3 Have Contacted a City Dept.
> 30% contacted a city department last year.
> Despite a fairly small percentage, satisfaction with that
interaction is key.
> With crime the highest concern, it is not surprising that the
police department is the most often contacted.
> However, satisfaction with that interaction is low.
> Satisfaction with community services, building and safety,
fire, and planning departments are all positive.
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Department Contacted
(With Satisfaction Scores)
Police(-0.14)
r Community Services (0.81)
Building & Safety (0.93)
Fire (1.27)
Planning (0.60)
I Public Works (-0.11)
ICommunityDevelopment
Finance
City Clerk
I Library
Personnel
IEngineering
National City Transit
I City Attorney
City Manajer
31%
5%
10%
15%
20%
25%
30%
35%
Bus Ridership & Bus Stops
As Usual, Minority Frequently Ride the Bus
> But bus ridership is relatively prevalent as 22% can be
categorized as frequent riders. Far more than other areas
of the County.
> On the other hand, 46% have never boarded a National
City bus, so there are many folks in the town who will not
be getting on the bus in the near future.
> As expected, renters, low income earners and non -whites
all ride the bus more frequently. Also, those in the
northwest corner tend to ride more often.
> Little consensus on the preferred bus stop amenities and
many want all those we listed.
Once Per Day or More
Once or Twice Per Week
Once or Twice Per Month
Once or Twice Per Year
Less Than Once or Twice Per Year
Never
Bus Ridership
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0%
10%
20%
30%
40%
50%
Shelter
Schedule of Bus Times
Bench
Trash Container 7
All (Volunteered)
Other (Volunteered)
Unsure
0%
Bus Stop Amenities
5%
10%
15%
20%
25%
30%
35%
Internet Usage
It's an All or Nothing Proposition
> Internet usage is quite polarized: generally, residents
either use it or they do not. This suggests a broad "digital
divide" in National City.
> Few residents access the City's web -site making the web -
site a very narrow communications medium in comparison
to TV, radio or the newspaper.
> Roughly one -fifth to one -quarter of say they would
definitely use the Internet to pay bills or handle licensing or
permitting issues.
IICOMPETITIVE EDGE
Research & Communication
Once Per Day or More
Once or Twice Per Week
Once or Twice Per Month
Less Than Once Per Month
Never
Internet Usage
Public Safety Measure and Voter Turnout
With Small Pool of Reliable Voters Timing May be Crucial
> Electoral participation in National City is far lower than it is
in other areas of San Diego County.
> 44% admit they are not registered to vote and, of those
who are, another 6% never vote in local elections.
> On the other hand, 46% of voters (or 29% of the entire
population) claim they vote in every election.
> Likely voters generally tend to be older, home owners,
longer -term residents, white and conservative.
0%
10%
20%
30%
40%
50%
SCOMPETITIVE EDGE
Research d Communication
80%
60%
Voter Registration & Turnout
40%
20%
0 io
20%
40%
60%
80%
I•Not Registered mNever Vole Vote In Some Elections mVote in Most Elections °Vote in Almost All Eledons Vole In Every Local Election I
Public Safety Bond Measure
Lots of Support, But 2/3rds is Tough
> With crime the big issue, an overwhelming number (68%)
would vote in favor of a generic public safety bond
measure. Strong support plus weak opposition means a
public safety bond should pass, depending on the details
of the measure.
> The survey clearly shows those details — specifically the
funding mechanism — could kill hopes for passage.
> A sales tax — surprisingly in this low income, low home
ownership town — is the only version with a chance.
> Supporters would have at least two stellar arguments...
That the bond would help the police and fire chiefs keep
pace with the City's needs.
An independent oversight committee.
�COMPETTTIVEEDGE
Research & Communication
Public Safety Bond Measure Tests
0% 20% 40% 60% 80% 100%
=No, Definitely No, Probably Unsure Yes, ProbablvoYes, Definitely
Approval of Tax Types
Sales Tax
Properly Tax
Utility Tax
7% 12% 9%
19% : 19% 14%
14% 12% 14%
100% 80%
60%
40%
20%
0%
20%
40%
60%
=No, Definitely No, Probably Unsure Yes, ProbablynYes, Definitely
80% 100%
Arguments
Independent Oversight Committee
of Citizen Will Manage Funds
Police & Fire Chiefs State Severely
Limited Fonds Will Not Allow Them to
Keep Pace with City Needs
Public Safety Bond on November
Ballot Lost by Less Than 1.5%
=1;
100% 80%
60% 40%
20% 0% 20% 40% 60%
BO% 100%
r Much Less Inclined -`Somewhat Less Inclined Unsure -Somewhat More Inclined Much More Inclined
Second Bond Measure Test by Tax Type
100% 80% 60% 40%
Sales Ta
Property Tax
20%
11%
0%
26%
20% 40%
60% B0% 100%
®No, Definitely No, Probably Unsure Yes, Probaby' Ves, Definitely
What Drives Support/Opposition?
A Few Critical Factors Stand Out
> Satisfaction with department interaction
> Government job performance
> Concern for crime (no-brainer)
> Street lighting: those who downgrade it are more
supportive of the bond measure
> Respect for City officials
> Here is just one chart to illustrate the point:
Measure 3rd Test by Dept. Interaction Satisfaction
30%
25%
20%
15%
10%
5%
0%
25%
44%
13%
25%
44% 30% 34% 10%
24%
6°%
Not Satisfied (7%) Sune vhat Satisfied (7%) No Interecution (65%) Very Satisfied (13%) Extremely Satisfied (9%)
13%
12%
7%
3%
0%
5% 5%
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Research & Communication
NINo, Definitely No, Probably Unsure!
Influence of Local Officials
Mayor at Top, Equal Percent Say "None"
> Mayor Nick Inzunza is the most influential city figure
among those we tested.
> 24% say none of those listed are influential, so a sizeable
group does not take cues from current city officials.
> These folks represent a base of opposition to the bond
measure.
> Further, another 18% are unsure which official on the list is
most influential.
> Councilman Ron Morrison comes in 2nd at 12%.
QCOMPETITIVE EDGE
Research d Communication
Mayor Nick Inzunza
Council Member Ron Morrison
Police Chef Adolfo Gonzales
Council Member Luis Natividad
Council Member Rosalie Zarate
Council Member Frank Parra
Fire Chief Roderick Juniel
None
Unsure
Refused
0%
Influential Officials
5%
10%
15%
20%
25%
30%
Conclusions
Largely Positive Results But...
> Services are generally well -regarded, but some need
attention
> Crime problems are down, but it is still the dominant issue
> Bond measure supported and still on the cusp of victory
> Sales tax only way to go
> Citizen -government interaction critical to success
> The right campaign will win it
Competitive Edge Research & Communication
* Public opinion
* Public policy
* Civic affairs
* Organizations
* Political
* Focus groups
1987—Founded
1988— Phonecenters established in Riverside and San Diego
1990 — Phonecenters established in Reno and San Diego
1992 —Computerized predictive dialing installed, calling capacity doubles
1993 —CERC launches "The Edge Quarterly" newsletter
1998— Headquarters purchased and established in San Diego's Bankers Hill
2002 — Phonecenter upgraded to Windows -based platform, CERC posts S1.6 million in gross revenue
2003 —KPBS/Competitive Edge Research San Diego County Poll and annual Super Bowl poll launched
The Team
John Nienstedt. Earned masters degree with distinction in political science from San Diego State University... Member
American Association of Political Consultants; American Association for Public Opinion Research; San Diego
International Visitors Council; Envision San Diego... Recipient: San Diego SBA Entreprenurial Success Award (2000)
Todd Luce: Director of Research, BS Statistics
Job Nelson: Director of Marketing/Research Analyst
Ken Luce: Director of Operations, BA Accounting
Lisa Kneeland: Research Assistant, BA Scientific & Philosophical Studies of Mind
Ramie Brackenridge: Project Manager
HQ:
PHONE:
E-MAIL:
Web:
4th & Ivy, San Diego, CA 92101
800-576-CERC
John@cerc.net
www.cerc.net
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Financial Presentation
H izsIHX
$30
$20
Audited General Fund Expenses/Revenues
2001-2001 through 2003-2004
01-02
Historical
02-03
Fiscal Year
03-04
$45
$40
N
C $35
$30
$25
$20
04-05
5-Year Projected General Fund
Expenses/Revenues
2004-2005 through 2009-2010
05-06
06-07 07-08
Fiscal Year
08-09
09-10
Service Level Changes
Shown Beginning FY 05-06__
$45
$40
N
$35
$30
$25
$20
General Fund Expenditures Over Time
(Revenues shown in black)
01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10
Fiscal Year
Service Level Changes
Shown Beginning FY 05-06__ _II
Combined City & Employee Rates
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
02/03
PERS Rates as a Percent of Pay
03/04
04/05
Fiscal Year
05/06
06/07
Millions
$8
$7 -
$6
$5
$4 -
$3
$2
$1
02/03
Total City Payments to PERS
(Employer & Employee Payments)
03/04
04/05
Fiscal Year
05/06
06/07
GENERAL SALARY INCREASES
FY 01/02 — FY 04/05
FFA
POA
MEA
CONFID.
EXEC/
MGMT
TOTAL
8.14%*
15% **
12%**
10%
8%***
* FFA: One-year contract through 12/31/05: $2,100 One -Time Retention
Incentive per member, Class A uniform purchase ($600 per), plus
Constant Manning Pilot Program ($30 K) and phased -in Battalion Chief
Reclassification (TBD)
** POA & MEA: Contracts expire 06/30/05.
*** Exec/Mgmt: Avg. 8% increase on 6/30/02, plus one-time performance
incentive (up to $3,500 Exec, up to $2,500 Mgmt)
GENERAL FUND
How Are We Doing, Current Year?
Projected
Revenues $ 28,168,248
Expenditures - $ 31,380,052
NET - $ 3,211,804
$45
$40
N
0
$30
$25
$20
$35
General Fund Expenditures Over Time
(Revenues shown in black)
01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10
Fiscal Year
Service Level Changes
Shown BeginningFY 0.5-06-