HomeMy WebLinkAbout2005 04-05 CC MINBook 87/Page 70
4/5/05
MINUTES OF THE REGULAR MEETING OF THE
CITY COUNCIL OF THE CITY OF NATIONAL CITY, CALIFORNIA
April 5, 2005
The Regular Meeting of the City Council of the City of National City was
called to order at 6:05 p.m. by Mayor Inzunza.
ROLL CALL
Councilmembers present: Inzunza, Morrison, Natividad, Parra, Zarate.
Administrative officials present: Campbell, Condon, Dalla, Deese, Eiser,
Gonzales, Kirkpatrick, Morse, Pauu, Post, Trees, Wurbs, Yeo, Zapata.
Others present: Veronica Cuevas, Student Council representative.
PUBLIC ORAL COMMUNICATIONS
Cheryl Howery-Colmenero, National City, invited the Mayor and
Councilmembers to a fund-raising event for 6th grade camp that will be held
at El Toyon School on April 14, 2005.
PRESENTATIONS (102-14-2)
Olivewood Elementary Presentation. Clint Taylor, After School Program
Coordinator for the National School District, introduced students from
Olivewood School, who painted a set of murals that were unveiled and that
will reside in the new National City Arts Center.
Survey Results — John Nienstedt, Competitive Edge. John Nienstedt from
Competitive Edge Research, gave a detailed summary and overview of the
findings of a poll conducted by his firm on behalf of the City. See Exhibit
A, attached.
City Council Retreat Summary — Ron Baza, Baza & Associates. Mr. Ron
Baza of Ron Baza & Associates, summarized the results of the City
Council Retreat held on February 26, 2005. See Exhibit B, attached.
Presentation — Public Safety Camera Pilot Project (Technology). Bernard
Yeo, Management Information Systems Manager, made a presentation on
the proposed Public Safety Camera Pilot Project. City Manager Chris
Zapata and Police Chief Adolfo Gonzales also participated in the
presentation. See Exhibit C, attached.
Book 87/Page 71
4/5/05
PROCLAMATIONS (102-2-1)
A Proclamation proclaiming March 13, 2005 as "CORNERSTONE
CHURCH 7th ANNIVERSARY."
ACTION: Mayor Inzunza reported that the Proclamation had been
previously presented.
BOARDS, COMMISSIONS, AND COMMITTEES (101-1-1)
INTERVIEWS AND APPOINTMENTS
1. Boards, Commissions and Committees: Interviews (City Clerk)
RECOMMENDATIONS: Conduct interviews and appoint.
TESTIMONY: None.
ACTION: Mayor Inzunza stated that it was his intent to make
recommendations for Mayor's appointments at the next
meeting after the City Council acted on their appointments at
today's meeting. Ballots were distributed for appointments to
the Civil Service Commission, Housing and Community
Development Committee (HCDC) and the Planning
Commission.
Motion by Zarate, seconded by Inzunza, to not act on the
Planning Commission appointments at this time and refer to
the City Attorney to come back with a proposed Ordinance to
reduce Planning Commission membership from 9 to 7
members and a method for implementing that reduction.
Carried by unanimous vote.
Announcement of the results of voting for the Civil Service
Commission and HCDC was deferred until later in the meeting
while ballots were being tabulated.
CONSENT CALENDAR
ADOPTION OF CONSENT CALENDAR. Item No. 2 (Approval of the
Minutes), Item No. 3 (NCMC), Item Nos. 4 through 12 (Resolution Nos.
2005-58 through 2005-66), Item Nos. 13 and 14 (Claims for Damages),
Item Nos. 15 through 17 (Warrants), Item Nos. 18 through 21
(Consolidated Cash and Investment Report), Item Nos. 22 and 23
(Temporary Use Permits), and Item No. 24 (National City Pool). Motion by
Parra, seconded by Morrison, the Consent Calendar be approved, and the
Claims for Damages be denied. Carried by unanimous vote.
Book 87/Page 72
4/5/05
CONSENT CALENDAR (cont.)
APPROVAL OF THE MINUTES
2. Approval of the Minutes of the Adjourned Regular City Council
Meetings of February 15, 2005, February 26, 2005, and the Regular
City Council meetings of March 1, 2005 and March 15, 2005.
ACTION: Approved. See above.
NCMC (506-2-20)
3. Approval of a motion to waive reading of the text of all Ordinances
considered at this meeting and provides that such Ordinances shall
be introduced and/or adopted after a reading of the title only. (City
Clerk)
ACTION: Approved. See above.
CONTRACT (C2004-17)
4. Resolution No. 2005-58: ACCEPTING THE WORK AND
AUTHORIZING THE FILING OF A NOTICE OF COMPLETION FOR
THE NATIONAL CITY SLURRY SEAL PROJECT, FY 03-04,
SPECIFICATION NO. 03-1. (Engineering)
ACTION: Adopted. See above.
CONTRACT (C2002-21)
5. Resolution No. 2005-59: APPROVING SUPPLEMENTAL
AGREEMENT NUMBER THREE WITH DOKKEN ENGINEERING
FOR $43,650 TO PROVIDE ADDITIONAL ENGINEERING
SERVICES (DEVELOPING A VISUAL IMPACT ASSESSMENT)
FOR THE CAPACITY IMPROVEMENT OF PLAZA BOULEVARD
PROJECT, AND AUTHORIZING THE MAYOR TO EXECUTE THE
SUPPLEMENTAL AGREEMENT. (Engineering)
ACTION: Adopted. See above.
CONDITIONAL USE PERMITS 2005 (403-20-1)
6. Resolution No. 2005-60: APPROVING MODIFICATION OF A
CONDITIONAL USE PERMIT FOR A SHOPPING CENTER AT THE
NORTHWEST CORNER OF PLAZA BOULEVARD AND HIGHLAND
AVENUE TO ALLOW CHECK CASHING/PAY DAY ADVANCE
BUSINESSES. APPLICANT: RONNIE ROLLMAN. CASE FILE
NO. M1-CUP-2003-29. (Planning)
TESTIMONY: Darryl Gorham, National City, spoke in favor.
ACTION: Adopted. See above.
Book 87/Page 73
4/5/05
CONSENT CALENDAR (cont.)
STREET VACATION ADM (90-2-26-1)
7. Resolution No. 2005-61: GIVING NOTICE OF INTENTION TO
VACATE AN UNIMPROVED PORTION OF K AVENUE AT THE
END OF THE CUL-DE-SAC NORTH OF 13TH STREET. (CASE
FILE NO. SC-2004-1) (Planning)
ACTION: Adopted. See above.
CONTRACT (C2005-12)
8. Resolution No. 2005-62: AUTHORIZING THE MAYOR TO
EXECUTE AN AGREEMENT WITH HARRIS & ASSOCIATES TO
PROVIDE "AS NEEDED" ENGINEERING CONSULTING
SERVICES FOR THE CITY'S CAPITAL IMPROVEMENT
PROJECTS. (Engineering)
ACTION: Adopted. See above.
CONTRACT (C2005-13)
9. Resolution No. 2005-63: AUTHORIZING THE MAYOR TO
EXECUTE AN AGREEMENT WITH INFRASTRUCTURE
ENGINEERING CORPORATION TO PROVIDE "AS NEEDED"
ENGINEERING CONSULTING SERVICES FOR THE CITY'S
CAPITAL IMPROVEMENT PROJECTS. (Engineering)
ACTION: Adopted. See above.
CONTRACT (C2005-14)
10. Resolution No. 2005-64: AUTHORIZING THE MAYOR TO
EXECUTE AN AGREEMENT WITH TETRA TECH, INC. TO
PROVIDE "AS NEEDED" ENGINEERING CONSULTING
SERVICES FOR THE CITY'S CAPITAL IMPROVEMENT
PROJECTS. (Engineering)
ACTION: Adopted. See above.
CONTRACT (C2005-15)
11. Resolution No. 2005-65: APPROVING A SUPPLEMENTAL
AGREEMENT WITH TETRA TECH ENGINEERING, INC. TO
PROVIDE THE CITY WITH ENGINEERING INSPECTION
SERVICES IN THE "NOT TO EXCEED" AMOUNT OF $59,982 FOR
THE NATIONAL CITY BOULEVARD 7TH STREET TO 12TH STREET
IMPROVEMENTS, SPECIFICATION NO. 04-12, AND
AUTHORIZING THE CITY ENGINEER TO EXECUTE THE
AGREEMENT. (Engineering)
ACTION: Adopted. See above.
Book 87/Page 74
4/5/05
CONSENT CALENDAR (cont.)
PARKING ADM 2005 (801-2-25)
12. Resolution No. 2005-66: AUTHORIZING THE CITY ENGINEER TO
ESTABLISH "ONE HOUR PARKING" ZONES ON THE NORTH
SIDE OF 4TH STREET AND THE SOUTH SIDE OF 3RD STREET
BETWEEN NATIONAL CITY BOULEVARD AND ROOSEVELT
AVENUE. (N. ESTOLANO, TSC ITEM NO. 2005-15). (Engineering)
ACTION: Adopted. See above.
CLAIMS (501-1-149)
13. SUBJECT: Claim for Damages: Roberto Manlangit. (City Clerk)
ACTION: Denied. See above.
CLAIMS (501-1-149)
14. SUBJECT: Claim for Damages: Dolores Jauregui. (City Clerk)
ACTION: Denied. See above.
WARRANT REGISTER 2005 (202-1-20)
15. Warrant Register No. 34. Ratification of Demands in the amount of
$1,459,128.43. (Finance)
ACTION: Ratified. See above.
WARRANT REGISTER 2005 (202-1-20)
16. Warrant Register No. 35. Ratification of Demands in the amount of
$1,292,552.75. (Finance)
ACTION: Ratified. See above.
WARRANT REGISTER 2005 (202-1-20)
17. Warrant Register No. 36. Ratification of Demands in the amount of
$332,921.28. (Finance)
ACTION: Ratified. See above.
FINANCIAL MGMT 2004 ((204-1-19)
18. SUBJECT: Consolidated Cash and Investment Report as of August
2004. (Finance)
ACTION: Ratified. See above.
FINANCIAL MGMT 2004 ((204-1-19)
19. SUBJECT: Consolidated Cash and Investment Report as of
September 2004. (Finance)
ACTION: Ratified. See above.
Book 87/Page 75
4/5/05
CONSENT CALENDAR (cont.)
FINANCIAL MGMT 2004 ((204-1-19)
20. SUBJECT: Consolidated Cash and Investment Report as of
October 2004. (Finance)
ACTION: Ratified. See above.
FINANCIAL MGMT 2004 ((204-1-19)
21. SUBJECT: Consolidated Cash and Investment Report as of
November 2004. (Finance)
ACTION: Ratified. See above.
TEMPORARY USE PERMITS 2005 (203-1-21)
22. SUBJECT: Temporary Use Permit — National City Chamber of
Commerce — Circus Chimera April 21 — 24, 2005 at Plaza Bonita.
(Building & Safety)
RECOMMENDATION: Approve the Application for a TUP subject to
compliance with all conditions of approval, and grant the request for
waiver of fees and the $2,500 bond.
TESTIMONY: Janice Martinelli, National City, requested that
the $2,500 bond be waived. It was clarified that the staff
recommendation included waiving the bond.
ACTION: Approved. See above.
TEMPORARY USE PERMITS 2005 (203-1-21)
23. SUBJECT: Temporary Use Permit — Integrity Charter School —
Spring Festival on April 22, 2005 from 3:00 P.M. — 10:00 P.M. at
125 Palm Avenue. (Building & Safety)
RECOMMENDATION: Approve the Application for a TUP subject to
compliance with all conditions of approval, and grant the request for
waiver of fees.
TESTIMONY: None.
ACTION: Approved. See above.
LAS PALMAS POOL ADM (702-3-3)
24. SUBJECT: Request to keep the National City Municipal Pool open
from April 2005 to the start of renovation which is currently
scheduled for June 2005. (Community Services)
ACTION: Approved. See above.
Book 87/Page 76
4/5/05
A recess was called at 7:51 p.m.
The meeting reconvened at 8:00 p.m. All members were present.
PUBLIC HEARING
SUBDIVISION ADM (415-1-1)
CONDITIONAL USE PERMITS 2005 (403-20-1)
25. Public Hearing — Tentative Subdivision Map and Conditional Use
Permit for seven condominium units on the south side of 16th Street
approximately 200 feet west of Rachel Avenue. (Applicant: Augie
Bareno, ABCO Consultants) (Case File No.: S-2004-11/CUP-2004-
21) (Planning)
RECOMMENDATION: Staff concurred with the decision of the
Planning Commission for approval.
TESTIMONY: None.
ACTION: Motion by Natividad, seconded by Inzunza, to
approve. Carried by unanimous vote.
BOARDS, COMMISSIONS, AND COMMITTEES (101-1-1)
INTERVIEWS AND APPOINTMENTS
1. Boards, Commissions and Committees: Interviews (City Clerk)
Mr. Francisco Sarmiento was interviewed for appointment to the
Community and Police Relations Commission.
The City Clerk announced the results of the balloting for
appointment to the Civil Service Commission and Housing and
Community Development Committee (HCDC):
ACTION: Councilmembers Morrison, Natividad, Parra and Zarate
voted in favor of reappointing Maria Amon to the Civil Service
Commission. Mayor Inzunza voted in favor of appointing John
Bryant. It was announced that Maria Amon was reappointed to the
Civil Service Commission.
By unanimous vote, Madeleine Estepa, Elizabeth Palmer and Ditas
Yamane were reappointed to the Housing and Community
Development Committee.
Book 87/Page 77
4/5/05
PROP A TRANSNET (RTIP) ADM (205-5-1)
26. Resolution No. 2005-67: ADOPTING AN AMENDMENT TO THE
REGIONAL TRANSPORTATION IMPROVEMENT PROGRAM
(RTIP) OF SANDAG TO PROVIDE ADVANCED FUNDING
THROUGH DEBT FINANCING FOR STREET PAVEMENT,
SIDEWALK, CURB AND GUTTER, AND MISCELLANEOUS
CONCRETE IMPROVEMENTS IN THE AMOUNT OF $3,000,000
FOR FISCAL YEAR 05-06. (Engineering)
RECOMMENDATION: Adopt the Resolution.
TESTIMONY: None.
ACTION: Motion by Natividad, seconded by Zarate, to adopt
the Resolution. Carried by unanimous vote.
SANDAG PROP-A/SDC TIP AND EXPENDITURE PLAN (105-2-3)
27. Resolution No. 2005-68: REQUESTING SANDAG TO PROVIDE
ADVANCED FUNDING THROUGH DEBT FINANCING FOR
RESURFACING, STREET PAVEMENT, SIDEWALK, CURB AND
GUTTER, AND MISCELLANEOUS CONCRETE IMPROVEMENTS
IN THE AMOUNT OF $3,000,000. (Engineering)
RECOMMENDATION: Adopt the Resolution.
TESTIMONY: None.
ACTION: Motion by Natividad, seconded by Inzunza, to adopt
the Resolution. Carried by unanimous vote.
ORDINANCE FOR ADOPTION
NCMC (506-2-20)
28. "AN ORDINANCE OF THE CITY COUNCIL AMENDING TITLE 18
(ZONING) OF THE MUNICIPAL CODE REGARDING OFF-STREET
PARKING REQUIREMENTS FOR SINGLE-FAMILY HOMES
(APPLICANT: CITY INITIATED) (CASE FILE NO. A-2004-4)."
(Planning)
RECOMMENDATION: Adopt the Ordinance.
TESTIMONY: None.
ACTION: Motion by Morrison, seconded by Ungab, to adopt
Ordinance No. 2004-2261. Carried by unanimous vote.
NEW BUSINESS
SCHOOL ADM (704-1-1)
29. SUBJECT: Request from Granger Junior High School to use the
portable stage and 200 chairs for their graduation ceremony in June
17, 2005 at 9:30 a.m. (Public Works)
Book 87/Page 78
4/5/05
NEW BUSINESS (cont.)
SCHOOL ADM (704-1-1)
RECOMMENDATION: Staff recommended approval.
TESTIMONY: None.
ACTION: Motion by Inzunza, seconded by Morrison, to
approve the request. Carried by unanimous vote.
MARTIN LUTHER KING COMMUNITY CENTER (1101-5-1)
30. SUBJECT: Request to Use the Martin Luther King, Jr. Community
Center by the Miss National City Pageant and waiver of fees in
preparation for and to hold the "Miss National City Pageant" on
Friday, April 29, 2005. (Community Services)
RECOMMENDATION: None.
TESTIMONY: None.
ACTION: Motion by Inzunza, seconded by Morrison, to
approve the request, and deny the request for waiver of
custodial and kitchen fees. Carried by unanimous vote.
MARTIN LUTHER KING COMMUNITY CENTER (1101-5-1)
31. SUBJECT: Request to Use the Martin Luther King, Jr. Community
Center by the National School District and waiver of fees for their
"Mariachi Program" for a parent performance on Thursday, May 26,
2005. (Community Services)
RECOMMENDATION: None.
TESTIMONY: None.
ACTION: Motion by Inzunza, seconded by Morrison, to
approve the request, and deny the request for waiver of
custodial fees. Carried by unanimous vote.
MARTIN LUTHER KING COMMUNITY CENTER (1101-5-1)
32. SUBJECT: Request to Use the Martin Luther King, Jr. Community
Center by St. Anthony of Padua Parish and waiver of fees for their
"2nd Annual Festival Queen Coronation Banquet/Ball" on Saturday,
June 4, 2005. (Community Services)
RECOMMENDATION: None.
TESTIMONY: None.
ACTION: Motion by Inzunza, seconded by Morrison, to
approve the request, and deny the request for waiver of
custodial and kitchen fees. Carried by unanimous vote.
Book 87/Page 79
4/5/05
NEW BUSINESS (cont.)
MARTIN LUTHER KING COMMUNITY CENTER (1101-5-1)
33. SUBJECT: Request to Use the Martin Luther King, Jr. Community
Center by the National School District and waiver of Fees for their
"Instrumental Music Program" on Monday, June 6, 2005.
(Community Services)
RECOMMENDATION: None.
TESTIMONY: None.
ACTION: Motion by Inzunza, seconded by Morrison, to
approve the request, and deny the request for waiver of
custodial fees. Carried by unanimous vote.
POLITICAL SUPPORT ADM (102-4-1)
34. SUBJECT: Discussion of Assembly Bill 1335 which pertains to a
new California Community Benefit District Act that is proposed for
consideration by the legislature. It would provide general law and
charter cities with a level playing field in responding to the needs of
their urban residents. (Council Initiated)
RECOMMENDATION: None.
TESTIMONY: None.
ACTION: Motion by Morrison, seconded by Inzunza, to
continue. Carried by unanimous vote.
TEMPORARY USE PERMITS 2005 (203-1-21)
35. SUBJECT: Temporary Use Permit — South Bay Volkswagen —
Temporary Trailer at 3003 National City Blvd. from April 1, 2005
through March 31, 2010. (Building & Safety)
RECOMMENDATION: Approve the Application for a TUP subject to
compliance with all conditions of approval.
TESTIMONY: None.
ACTION: Motion by Morrison, seconded by Natividad, to
continue the item. Motion withdrawn by the maker and
second. Motion by Morrison, seconded by Natividad, to
approve the TUP subject to staff approval of the trailer and
landscaping and there being no objection by the County of
San Diego. Carried by unanimous vote
STAFF - No Report.
Book 87/Page 80
4/5/05
MAYOR AND COUNCIL
Councilmember Parra requested that staff look into acquiring additional
interpretation equipment for use by the Neighborhood Councils and other
City sponsored groups.
Councilmember Natividad thanked staff for the work they did in conjunction
with the Saturday neighborhood breakfast; reported that a local
Vietnamese youth group will be doing a clean-up project on April 30th;
asked the City Attorney to look into amending the smoking Ordinance in
City parks; and requested that the City Manager consider an effort to repair
our sewer system using the same approach that is being taken for streets.
Vice Mayor Morrison reminded everyone about the Clean the Bay event on
Saturday that will include Paradise Creek in National City and the
groundbreaking event for National City Boulevard medians on Tuesday,
April 10tn
ADJOURNMENT
The meeting was adjourned to the Next Regular City Council Meeting to be
held on Tuesday, April 19, 2005, at 6:00 p.m., Council Chambers, Civic
Center.
The meeting closed at 8:40 p.m.
The foregoing minutes were approved at the Regular Meeting of April 19,
2005.
IAY
CITY OF NATIONAL CITY
ALL CITY COUNCIL MEETINGS ARE TAPE-RECORDED. YOU MAY
LISTEN TO THE TAPES IN THE CITY CLERK'S OFFICE. COPIES OF
THE TAPES MAY BE PURCHASED FROM THE CITY CLERK.
EXHIBIT A
QCOMPETITIVE EDGE
Research & Communication
National City Assessment Poll
Field Dates: February 9th- February 16th, 2005
(National City Residents, n=401)
P o ((i n g, Voter Contact and Lobbying for Campaigns and O r g a n i z a (ion s
2170 Fourth Avenue • San Diego, CA 92101 • voice 619.702.2372 • fax 619.702.2272 • www.cerc.net
TABLE OF CONTENTS
EXECUTIVE SUMMARY OF FINDINGS
SUMMARY
SAMPLE CHARACTERISTICS
OVERVIEW
1
3
4
5
LIMITATIONS 6
NOTES 7
FINDINGS 8
QUESTIONNAIRE WITH PERCENTAGES 28
NOTES TO THE CROSSTABULATIONS 40
CROSSTABULATIONS 42
LENGTH OF RESIDENCY HISTOGRAM APPENDIX A
VERBATIM RESPONSES TO 03, MOST IMPORTANT ISSUE APPENDIX B
EXECUTIVE SUMMARY
1. The survey confirms that many demographic characteristics pose challenges for
local officials interested in improving the city. The challenging environment includes:
low incomes, infrequent electoral participation, higher than average transiency,
lower than average educational attainment, extreme ethnic diversity, a very high
proportion of renters, a large digital divide and language barriers.
2. Quality of life in National City is perceived to be much lower than the average for the
San Diego County. The results show that to improve quality of life, officials must
improve perceptions of local government itself as well as city services, especially
police protection and street maintenance. Shifting from a renter -dominant to more
home ownership would also tend to improve quality of life.
3. Crime continues to dominate as the city's chief problem. But the survey reveals that
personal concerns about crime have dropped substantially since 1993. So, while
many residents still tend to see National City as having a crime problem, great
strides have been made from a standpoint of public safety. While similarly huge
gains have been made on the drug abuse/alcoholism and graffiti, these still rate as
major problems to many residents. Affordable housing is another major problem for
many, especially middle-aged and middle income residents.
4. Fire and library services rank very high in residents' minds. On the other hand,
evaluations of street lighting and roads/sidewalk maintenance show that those two
areas need serious attention, especially in certain neighborhoods.
5. Most residents do not interact with City Hall on a regular basis. However, those who
do generally get what they are looking for, though 27% do not.
6. Thirty -percent interacted with a City Department in the past year. Satisfaction with
those interactions tends to be high, though less so with the Police Department.
7. With its high percentage of low income residents bus ridership is relatively prevalent
in National City and the bus is clearly an important mode of transportation. Still,
two-thirds are not going to board a bus anytime soon. The survey revealed little
consensus on what amenities residents want in a bus stop. Many residents want
all the items listed, though shelters are the most popular and trash containers are
the least popular.
2
8. Support for a public safety bond measure is running high among voters, nearly
mirroring the results of last November's election. However, the survey clearly shows
that a sales tax would be the preferred — and probably only acceptable-- funding
source. Achieving a two-thirds majority will not be easy, but the survey offers
proponents some insight on how they can win. Specifically,
* leveraging stronger support on the west side of town
* building satisfaction with local government by improving streets and
sidewalks and by burnishing further the image of the police department
* appealing directly to long-time residents
* focusing attention on specific and critical problems which will be solved by
passage of the measure
* realizing that low voter turnout works against passage and either placing the
measure in a high turnout situation or working hard to convince regular voters
to support the measure
9. Mayor Nick Inzunza is regarded as the city's most influential official, though nearly
an equal number say none of the officials listed are influential.
2
Research Objectives:
Sample Size:
Area:
Eligibility:
Sample Methodology:
Weighted By:
Interview Method:
Margin of Error:
Confidence Level:
Average Duration:
Field Dates:
Field Facility:
Project Directors:
SUMMARY
1) Benchmarks Impressions of National City
2) Measure Perception of Services
3) Benchmark Support for Public Safety
Bond Measure
n=401
National City
Residents
RDD
Age, Gender, Home Ownership and
Education
Telephone
±4.9%
95%
13 Minutes and 57 Seconds
February 9h- February 16t, 2005
Competitive Edge Research, San Diego
John Nienstedt/Todd Luce
Questions about this data should be directed to:
Mr. John Nienstedt
President
Competitive Edge Research & Communication
2170 4th Avenue
San Diego, CA 92101
(619) 702-2372
John@cerc.net
2
SAMPLE CHARACTERISTICS
AGE
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and over
Refused
GENDER
Male
Female
19.5%
22.2
19.7
14.4
8.1
18.8
7.3
2.7
44.6%
55.4
LENGTH OF RESIDENCY
Less Than 3 Years
3-5 Years
6-10 Years
11-20 Years
21 or More Years
ANNUAL INCOME
Under $20,000
$20 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
Over $100,000
Refused
Own
Rent
HOME OWNERSHIP
HOUSEHOLD TYPE
Single Family Home
Apartment
Condominium
Mobile Home
16.9%
17.8
18.7
25.1
21.5
26.7%
32.1
11.0
3.9
2.1
1.0
23.1
None
One
Two
Three
Four
Five
Six
NUMBER OF CHILDREN IN
HOUSEHOLD
EDUCATION
< High School Diploma
High School
Some College
College Degree
Advanced Degree
IDEOLOGY
Very Liberal
Somewhat Liberal
In Between/Unsure
Somewhat Conservative
Very Conservative
ETHNICITY
Hispanic English Speaker
Hispanic Spanish Speaker
White
Asian
Other
44.6%
18.8
19.0
11.3
3.4
0.9
1.8
VOTE PROPENSITY
40.6%
24.2
11.2
2.2
2.5
14.0%
21.5
17.6
31.9
15.0
31.6%
24.2
18.3
15.6
10.4
37.8%
62.2 Not Registered 43.9%
Never Vote 3.6
Vote Some Elections 11.0
Vote Most Elections 6.4
55.9% Vote Almost All Elections 7.3
37.5 Vote Every Local Election 25.9
4.4 Varies 2.0
2.3
3
OVERVIEW
Competitive Edge Research & Communication is very pleased to present the results of
this study to the City of National City. Competitive Edge was retained to conduct a
telephone survey of adults residing in National City. This survey was designed to
provide an accurate benchmark of opinions regarding a possible public safety bond
measure. This research also measured certain demographic characteristics and
attitudes of the respondents in an effort to fully explain the relationships of the variables.
All opinions expressed in this report are the professional judgments of Competitive
Edge Research & Communication. The project directors for this study were John
Nienstedt and Todd Luce. The principal data analysts were John Nienstedt and Job
Nelson. The questionnaire was designed by National City City Manager Chris Zapata
and John Nienstedt.
This report contains the results of 401 telephone surveys. Qualified respondents were
limited to adult residents of National City. The random sample was provided by ASDE.
Responses were gathered by professional telephone interviewers on February 9th
through February 16`h, 2005 and interviews lasted an average of 13 minutes and 57
seconds. Verification procedures were followed and no surveys were rejected in the
process. Editing, coding, computer processing and tabulation of the data were done at
Competitive Edge's office in San Diego. The computer tabulations were produced using
SPSSPC+ version 9.0, a statistical package copyrighted by SPSS, Inc. Maps were
created with Mapinfo 5.0.
This survey is strictly the property of the City of National City.
4
LIMITATIONS
The confidence level associated with a sample of this type is such that, with a question
where the respondents answer 50% "yes" and 50% "no," 95% of the time the results are
within plus or minus ±4.9% of the true value, where true value refers to the results
obtained if it were possible to interview every possible qualified respondent. The degree
of error is reduced when responses have larger (e.g. 60%-40%, 70%-30%, etc.)
percentage differences. Conversely, the margin of error is increased somewhat when a
subset of the entire 401 responses is analyzed.
In addition to error introduced by sampling variability, there are many other possible
sources of bias such as how the question is worded, the question sequence, or
individual interviewer techniques. Competitive Edge does everything in its power to
minimize these potential sources of bias.
A survey of this type is a good measure of current attitudes that may change over time.
This survey should not necessarily serve as an unqualified predictor of events, but as
an indicator as to the situation in mid -February, 2005.
NOTES
Q1, Length of Residency, and Q3, Most Important Issue, were asked in open-ended
fashion and then re -coded for ease of analysis. Q1 is presented as a histogram
Appendix A. The verbatim responses to Q3 are presented in Appendix B.
Respondents who historically turn out to vote in all elections (three of the last three) are
coded and referred to as "high" likelihood voters, while those who voted in two of two or
two of three are coded as "medium" likelihood voters. The voter turnout variable can
certainly be viewed as a surrogate for overall political participation but also can serve as
a marker for opinion leadership. That is, highly likely voters usually represent the
opinion leaders of any given community while others are usually the "followers." This
hierarchical categorization may provide useful clues to determine future support and
opposition levels as a campaign or public relations effort runs its course.
The dataset was weighted to age and education from the 2000 US Census.
The instrument was translated into Spanish and Tagalog by Corporate Translations of
Redondo Beach, CA.
6
FINDINGS
Background
For the purposes of geographic analysis, Competitive Edge has divided National City
into quadrants with Highland Avenue serving as the north/south axis and Plaza Avenue
serving as the east/west axis. The southeast quadrant is the largest area with 40% of
the adult residents, followed by the northeast with 24%, the southwest with 24% and the
northwest with only 12%. National City's northern portions are home to more seniors
and therefore that side of town tends to have more longtime residents. The southwest
quadrant contains more young folks and is less affluent.
7
[Ow 21 Yarn
0%
Length of Residency
10%
20%
30%
40%
City residents tend to be fairly transient with
35% of the populace having lived at their
residence for less than 5 years. Only 33%
own their home. This low ownership rate is a
problem for the city because homeowners
are more likely to be politically involved in
community issues and tend to have much
stronger neighborhood ties in general.
National City has a large Hispanic
population— 32% of residents are
English-speaking Hispanics and 24% are
Spanish-speaking Hispanics. The data
indicates that the Hispanic population,
which is growing, tends to be less educated
and also earns Tess income than the
non -Hispanic minority. To compound the
financial disadvantage, the results point to
larger families among Hispanic residents.
EnO M Sg„bng HIGMig I
Sn44HI
1
0%
Race/Ethnicity
10%
20%
The other large racial group residing in National City is Asians, which make up
the population. Non -Hispanic whites account for just 18% of the populace.
30%
16% of
The level of educational attainment is low overall with two thirds of the populace having
only a high school education or Tess. This portion of the population is over five times
larger than those who have earned a college or advanced degree.
I Leos Tim • High Stlnvl OyYan.1
Inc
134454 04(544
Aawnna Dear
0%
Education
10%
20%
30%
40%
The dearth of college -educated residents is
one of the reasons income levels in National
City are so low. Education is always highly
correlated with income. The data shows that
those who do not graduate from high school
will probably not make more than $60,000,
whereas those who earn an advanced
degree will not make less than $40,000. This
8
40%
explains why over three-quarters of National City households make Tess than $40,000,
whereas only 4% of households make more than $80,000. Not surprisingly, income
level, in turn, has a strong relationship to home ownership. Renters -- whether they rent
homes or apartments -- and condo owners tend to be less economically advantaged.
H
0%
Home Ownership
10%
Income
Electoral participation is low with 45% of National City residents not registered to vote
and an additional 15% self -professed low turnout voters --folks who are registered but
never vote or only vote sporadically. We should point out that self -reported registration
and turnout information, such as we are relying on, is notoriously optimistic so the true
percentage of non -registrants is almost certainly higher. Overall, just 26% say they vote
in every city election.
Much of the spottiness in participation results from the large population of Spanish
speakers. Two-thirds of Spanish-speaking Hispanics are not registered to vote, by far
the largest amount of any ethnic group. Though beyond the scope of this study to
determine, it is likely that many of these Spanish -speakers are not US citizens and
therefore ineligible to vote.
60%
40%
Voter Propensity
20%
0%
20%
40%
60%
Similar to other communities, seniors
vote at a much higher rate than
younger adults. Those aged 35 to 64,
while not showing up to the polls at the
same rate as seniors, are also frequent
voters. But over half the adults under
the age of 34 are not registered to vote.
9
40%
Voter Propensity by Ethnicity
EngIsh Speaking —
MIMIC—(217) I$altic MIS)
I. NO awe .i llwV. =Volt$ laURNa..! ■rn.lrn.Ytl.$Jbes1•11 . :vw$ Ewa I..
AO. ryas)
011s (1,ff
Factors other than age and
language also impact voting
behavior in National City. Lower
incomes, Tess educational
attainment and less home
ownership correlate with a failure
to register to vote and National
City has all three qualities.
Despite the nearly two to one registration advantage for Democrats, more National City
residents view themselves as conservative (47%) than liberal (36%). This signals that a
large number thinks of themselves as conservative Democrats. This belies the
influence of socially conservative Hispanics and is especially true for those over the age
of 34. It should be noted that, among highly likely voters, liberals do have the
advantage over those on the right side of the ideological spectrum by a margin of 43%
to 37%. Therefore, liberal candidates should have the edge in local elections.
Party & Ideology
100% 80% 80% 40% 20%
Internet Usage
0%
20%
40% 80%
B0% 100%
Aside from computer ownership, the biggest factors driving Internet usage are age,
education and income. Over 85% of National City seniors (those over the age of 64)
never use the Internet. Compare this to only 20% of adults under the age of 25 who
never use the Internet, and the generational divide's massive size becomes apparent.
10
Lower incomes in National City also serve to suppress Internet usage. Households
making less than $40,000 usually do not have the discretionary income to pay for
computer equipment and monthly usage fees. Education level is another major factor in
whether or not one uses the Internet. It is in school, especially college, that most folks
learn the benefits of Internet connectivity. With its low education levels, National City
tends to lag in wiredness for that reason as well. The differences based on ethnicity are
also fascinating. The vast majority of Spanish-speaking Hispanics in National City
never use the Internet but only a small proportion of Asian residents never use the Web.
Internet Usage by Age
100%
BO%
00%
40%
20%
Internet Usage by Income
7F24 (187% 253f (17Y%1 35M {ltlfy �b-8a (15%)6684 (14%) E671 (11%) 76+ (7%) °%
Las Tun 7>1NP0%1 R0+0�lePq ia+0c(1M4 tBe!"(!1%1 O�9eac (I%,
�Hnver ,:. Onm nr Teire PNYmM s Iw nnro nr Trim Per Mak :Y`fl Pr fl. nr Ynre, IS,�r.; O_tt T,*. Pn1 t8aLms Oru or Trvlm Per Week .:fla Per Mr&YIXe1
Needless to say, those who never or rarely access the Internet are not visiting the city's
web page. Of those who do have web access, middle -income residents are more likely
to visit the city page, as are those who own their own home. As mentioned earlier,
homeowners tend to be more engaged in civic affairs and are also more likely to have
questions about city services. Spanish-speaking Hispanics almost never visit the city
web page. Since http://www.ci.national-city.ca.us/ does not appear to have a Spanish
language version, it is easy to see why roughly a quarter of the population is left out.
Structural Challenges
It probably comes as no surprise that the study has found a number of what we would
term "structural challenges." Ethnic diversity, high mobility, significant language barriers
and, most importantly, low levels of home ownership, are all hallmarks of areas where
social capital is difficult to develop. These are all demographic features which currently
work against the city. From a structural standpoint, one way to foster more community
cohesiveness is by working towards a less renter -dominant city.
11
Quality of Life in National City
While one -quarter of National City residents rate their quality of life as very good or
terrific, 27% rate their quality of life as less than good. An additional 44% just feel life in
the city is "good." In comparison to the rest of San Diego County these numbers are
way below average. The key difference is that fewer National City residents hold
strongly positive impressions of the city's quality of life. In other words, a high quality of
life is relatively rare in National City.
A deeper analysis of the data indicates that quality of life is strongly related to how
residents feel about local government, crime, and street maintenance. One key point
here is that local government action (or inaction) tangibly influences quality of life.
When government workers, police officers, elected officials or anyone affiliated with
National City does a good job, the perception of the quality of life is raised. Of course,
the reverse is true as well. Satisfaction with local government is the most important
factor driving satisfaction with life in the city.
The perception of crime also drives how one rates quality of life. Those who say crime
is the most important issue facing the city are much more likely to say things are only
fair or worse, while just 13% say the quality of life is very good or terrific. Therefore,
reducing crime and getting residents to believe the city is safer would produce not only
tangible benefits, but significantly boost perceptions of quality of life. The same cannot
be said for the other important issues. It is crime that makes the difference.
Street maintenance is another critical factor influencing quality of life. Sometimes
overlooked as a city service, the results show that citizens are paying close attention to
potholes. Repairing them and other problems (or not) significantly affects perceptions
of quality of life.
In good news for city government, highly likely voters are also more content with their
quality of life. Greater satisfaction among this group should be helpful at election time.
12
Geographically, residents in the northern tier (north of 8th street) along with the central
eastern portion (east of 1805 and north of 18th street) are more satisfied. Quality of life
evaluations in the far south eastern portion (south of Lincoln Acres) are well below
average.
Important Issues
Crime, including drug and gang problems, is by far the number one concern for National
City residents. Nearly one-third rank it as their top concern, a very large percentage for
an open-ended question. In fact, five times as many people mention crime as mention
the number two concern, traffic (just 6%). Cleanliness and image, housing,
roads/infrastructure all come in at between 5% and 6%. Education and race relations
are also mentioned by some, although not at the same rate. It should also be noted that
14% say nothing concerns them.
While crime is the top issue for almost every demographic group, the crime issue
particularly resonates with three groups. First, crime concerns are quite elevated with
those in the 25 to 54 year age group. Surprisingly, less than a quarter of seniors
identify crime as their number one issue. It also is highly salient with the Hispanic
population (both English and Spanish-speaking Hispanic residents). Given the larger
Hispanic population in National City, this should be a significant concern for those
entrusted with public safety decisions in the city. The third group for whom this issue
particularly strikes home is those who own their own residence be it house or
condominium. High crime rates not only have the potential to impact their safety but
also drive down their property values and thus generate additional friction.
Geographically, the southwest quadrant of the city is most concerned about crime.
While almost 45% of all southwest residents rate it as their number one concern, the
issue is most acute in far southwest corner (south of 24th street and west of Highland
Avenue). Half the residents in this small area say crime is the top issue. In contrast, far
fewer residents in the city's southeast corner (south of 18th street and east of 1 805) cite
crime as the most important issue!
13
Crime/Drugs/Gangs
Traffic
Cleanliness/Image
Housing
Roads/Infrastructure
Education/Schools
Culture/Race Relations
Growth/Overcrowding
Politics
Jobs/Economy
Homeless
Immigration
Paridng
Nothing/No Problem
Other 1
LDonY Know/Unsure
0%
Specific Personal Problems
Most Important Issue
5%
10%
15%
20%
25%
30%
35%
The most important issue open-end question is an accurate measure of top of mind
concerns about the city. But when asked to break down their personal opinions about
specific issues, residents reveal slightly different impressions.
When asked whether crime is personally a major problem, a minor problem, or not a
problem at all 34% feel it is a major problem. This basically mirrors the results of the
most important issue question. On the other hand, 60% feel it is minor or not a problem
at all. In fact, crime ranks number four of the six specific issues offered. That crime
easily comes to mind as the most important civic issue indicates it has been an
ingrained concern (almost knee-jerk) for many years. But, digging deeper, the results
show that slightly more residents consider affordable housing and two of crime's
components, "drugs or alcohol abuse" and "graffiti," to be major personal concerns.
It is very heartening to find that circumstances have greatly improved since 1993. Then,
almost three-quarters identified crime as a major problem. A reduction of 40% is a
major achievement and shows that substantial gains have been made.
14
"Drug or alcohol abuse" is rated as a major problem by 45% of residents. Like the more
general "crime," this is a vast improvement over 1993 when 74% rated it as a major
problem. Women are much more likely to perceive substance abuse to be a major
problem than men and it also rates higher with adults between the ages of 35 and 64.
Forty-one percent say graffiti is a major problem. In 1993, a staggering 80% found it to
be a major problem, so the improvement here has been incredible. Graffiti today still
seems to be a citywide problem, though perhaps more widespread in the southern half.
The results on graffiti would seem to indicate that National City might be wise to adopt a
"broken windows" policy such as Mayor Rudy Giuliani pursued in New York. The theory
is that broken windows, junk cars or graffiti create an impression of disorder which, in
turn, gives crime a chance to breed. While crime rates in National City have gone down
and public perception that crime is a problem has declined as well, the feeling lingers
that the city is still crime -ridden. Since quality of life is driven by perceptions of crime,
and graffiti seems to contribute to those perceptions, addressing aesthetic issues could
shift public perceptions about security and, in turn, quality of life.
Affordable housing, an issue not asked about in 1993 (evidently because it was not
regarded as a concern then), is now considered a major problem by almost half (47%)
of National City's residents. It is an issue that resonates in particular with those
between the ages of 35 and 64. These are prime home buying years (whether it be a
first home or moving into something larger) so it is not a surprise that concerns would
be heightened in this group. Two-thirds of middle income residents (those in
households earning between $40,000 and $80,000) rate affordable housing as a major
problem. These are the folks who may be testing market and looking for a home but
blanching at the cost. In contrast, those below the $40,000 level are Tess likely to have
seriously considered purchasing a home, while those earning over $80,000 are not as
likely to be locked out of the housing market. And -- in what should be an alarm bell for
elected officials -- 62% of highly likely voters regard affordable housing as a major
problem.
Geographically, affordable housing is a bit more of a concern to those in the northern
parts of the city.
15
Traffic and run down buildings are not registering highly on scale of problems. Only 27%
feel that traffic is a major problem and just 26% believe unkempt property is a serious
problem. Perceptions of traffic as a problem have not changed since 1993 while the
percentage of residents saying run down buildings are a major problem may have
declined a little. However, run down buildings do still seem to be a substantial problem
in the city's far south west corner.
City Job Performance
Despite relatively modest quality of life numbers and serious problems related to crime
and affordable housing, residents are generally not inclined to blame National City
government. In fact, the grade point average (GPA) of 2.56 is fairly robust for a local
government. Forty-six percent give City Hall a good or excellent grade and only 10%
give it poor or failing marks. Another 24% have no experience with local government so
a substantial number of residents could go either way depending on the quality of
service they receive.
Job Performance
-Fre
(OPA IX 12% Not HoerM)mmute)
Lawry Gm6Im
(GPA. 929 14%Nat HarMlnrrw)
Police
(GPA. 299, 7% Not NamGRhuun9
Bus Gorvlw
(OPA 291, 22% Not H Unau )
Senior Goyim
(SPA. 2.91. 30% Not Hemd4Aaur)
Parka L Roewe6onol FotlNNs
(GPA. 267. 7% Not F99, Aaao)
HWOi Dore F.SNles
(OPA. 274 27% Not NMIrhhWxo)
Snot Lighting'
(GPA. 264 2%Not HwrGLhrue)
Notional City 0ovornrnont
(GPA 2.69 24% Ntl Hoortl4Hraue)
Nah4enonos of local Stromlo L Sidowolla
(GPA 2.49 2% Nat H9r41Hrowa)
1
0%1147% 40%
I
0%I3%9% 35%
I
44%15% 42%
I
.6%10% 29%
449W% 36%
1i4814 19% 46%
% 22% 29%
27% 44%
20%
20%
34%
42% { F
100%
80%
60%
40%
20%
0%
20%
I•F .'....D C B `.,A
40%
60%
80%
100%
Low income residents, Hispanics and very conservative residents tend to think local
government is doing a very good job. Grades slip a bit among very liberal residents,
those in the northeast and younger adults (under the age of 35). More troublesome is
the finding that, at 2.47, the GPA is lower among regular voters. These are the folks
paying the closest attention to civic affairs and a lower rating here should be alarming to
government officials. This finding is interestingly reinforced by the fact that grades also
slip among those who visit the city website more than a couple of times a month.
16
Those in the northeast quadrant also report markedly less satisfaction with local
government. The GPA of 2.10 suggests something is amiss in the area.
City Services
Among the specific services we tested, fire and library services rank at the top. Ninety
percent or more have had some experience with those services and the feedback is
tremendous with about 40% rating them as excellent and miniscule percentages giving
them D or F grades. However, both register slight drops in satisfaction from those
likeliest to vote.
Fire services seem to be particularly praised by residents between the ages of 25 and
54. Even those who think life in National City is terrible like the fire department!
Library services also do very well across the board. They score surprisingly well with
Spanish-speaking Hispanics (GPA of 3.53) but the Asian community gives the library
significantly Tess robust marks (3.08). The data also indicate a negative correlation
between satisfaction with library services and income. That is, as household income
increases, residents become less satisfied with library service.
Two other groups seem to rate library services lower, possibly indicating some potential
service gaps. The first is among those who access the Internet frequently. Those who
never go online generally give National City libraries sterling grades, whereas those who
are online at least once a day give libraries a 3.03. Increasing computer access might
resolve this problem. On the other hand, frequent Internet users may be shunning the
library as they get more and more of their information over the Web. The second group
is those for whom education/schools is the most important issue. They give library
service a paltry GPA of 2.80. Libraries are often perceived as working hand -in -hand
with schools to educate children. It seems that those with concerns about the
educational system in National City may be holding library services somewhat
responsible.
17
Police, bus service, senior services, parks and recreational facilities and health care
facilities all find themselves in a second tier of satisfaction. While certainly not
negatively perceived, they do not rise to the level of fire or libraries. Count these as
good or very good -- but not great -- in the eyes of residents. Understandably, far fewer
people have experience with senior services. One -in -five also have no experience with
health care facilities. On the other hand, almost all residents have an opinion on the
police or parks in the city.
In good news for the police, they score a bit higher with highly likely voters, which
should be helpful if a public safety bond is placed on the ballot. The Department also
achieves significantly better grades from residents east of 1805 and south of 8th street.
The GPA for the Police Department does slump a bit with younger adults, those under
the age of 35, and very liberal ideologues. It also slides with English speaking
Hispanics (though it is very strong with Spanish speakers) and the Asian community.
Perhaps the most alarming finding is that those folks who say they are not satisfied with
their interaction with City Hall give the department a GPA of 1.79. These folks give
decent marks to fire, libraries, and bus service so there is something uniquely negative
going on with the police.
Bus ridership will be discussed more at length in another section but perception of
service slips a bit within Whites and Asians. It also receives lower marks in the
Northeast quadrant of the city. Lastly, those who visit the city web site frequently
downgrade bus services which may signal that they are looking for information that is
not posted. A majority of its core customers (those who ride at least once or twice a
week) feels that it deserves an A or a B. More troubling, though, is that approximately
one -quarter of these customers think it deserves a D or an F.
When it comes to senior services, those who should know the most about them are the
elderly. Those 75 and over give these services a good but not stellar GPA of 3.07.
Sixty-five to 74 year -olds give senior services slightly lower marks, so, all in all, it
appears these services could be doing a bit better with their core customers. Some
slippage of satisfaction among high propensity voters is also apparent.
Grades for parks and recreational facilities are very steady across the board. The GPA
does, however, slip among those who vote in every election.
18
Health care facilities also struggle a bit with high propensity voters, only getting a 2.53
GPA from this group. They also tend to receive lower grades from highly educated and
more affluent residents.
The bottom tier contains street lighting and street and sidewalk maintenance with 2.61
and 2.45 GPAs respectively. The problem for both these services is that, while
everyone uses them, a significant number of residents are not satisfied. In the case of
streets and sidewalks, 17% say they are poor or failing, while 12% give the same
grades to street lighting. On the other side of the scale, these two items have the
fewest residents saying they deserve excellent marks.
Street lighting is a bigger issue for residents over age 45. They tend to rate lighting
more negatively. Geographic analysis shows that while on average no area of the city
reports very good street lighting, residents in the north west quadrant downgrade street
lighting as do those in the neighborhood just west of National City golf course. The
survey results suggest special attention should be paid to lighting in these areas.
As for roads and sidewalk maintenance, GPAs range from a high of 2.90 in the
neighborhood south of 8th Street, north of 18th Street and west of Highland Avenue to a
low of 1.91 in the area just south of that and north of 24th Street. Focusing road and
sidewalk work on this small area would likely produce substantial dividends.
National City Government GPA by Services and Area
Local Street
& Sidewalk
Maintenance
Police
Health Care
Facilities
Senior
Services
Area
A (13%)
B (43%)
C (27%)
D/F (17%)
A (32%)
B (45%)
C (16%)
D/F (7%)
A (23%)
B (39%)
C (30%)
D/F (7%)
A (25%)
B (51%)
C (13%)
DJF (8%)
Northwest (12%)
Northeast (26%)
Southwest (23%)
Southeast (39%)
1.00
2.00
2.50
3.00
3.50
4.00
19
City Hall Interaction
City Hall Visit Satisfaction
100% 80% 80% 40%
Most residents never visit City Hall and
another 15% rarely visit it. On the other
hand, 11 % go there frequently. Of those
who go to City Hall, 40% always get the
information they are looking for. While that
is a nice -sized percentage, another 27% do
not seem to get what they want. Staff will
need to concentrate on dealing with these
0% , 80% 80% , folks and understanding their service issues.
This is especially true for the Asian
community who give the city the lowest marks in addressing their needs when they visit.
Also alarming is that medium and high propensity voters tend to feel underwhelmed by
city hall visits. This could be damaging to potential city ballot measures since a
negative experience at city hall will tend to derail even the best of campaign strategies.
City Hall Visitation
Thirty percent have contacted a city department in the past year. Many of these folks
have contacted the police leaving 70% divided among all the other departments.
Community services (13%), building and safety (12%), fire (9%), planning (8%) and
public works also receive a substantial number of visitors. In contrast, National City
transit, the City Attorney and the City Manager are all rarely visited as each of these
register less than 1%.
20
There is a high degree of overall satisfaction among department visitors. Sixty-three
percent express satisfaction with their interaction. On the other hand, 36% were less
than very satisfied and about half of those say they were not satisfied. The police
department generates reactions that are sub -par. On the other hand, satisfaction with
community services, building and safety, fire, and planning departments are all positive.
Due to the small sample size for the balance of the departments visited, the results for
satisfaction with those departments are unreliable.
Police (-0.14) j
Community Services (0.81)
Building & Safety (0.93)
[Fire (1.27)
Planning (0.80)
Public Works (-0.11)
Community Development (50)
Finance (-0.25)
City Clerk (0.00)
Library (-0.87)
Personnel (0.33)
Engineering (1.50)
National City Transit (-2.0)
[-City Attorney (-2.0)
City Mangier (2.0)
Department Visited
nth Satisfaction Scores)
0%
Bus Ridership and Bus Stops
5%
10%
15%
20%
25%
30%
35%
Bus ridership is relatively prevalent in National City as 22% can be categorized as
frequent riders. But 22% are infrequent riders and another 46% have never boarded a
National City bus, so there are many folks who will not be getting on the bus in the near
future. As expected, renters, low-income earners and non -whites all ride the bus more
frequently. For instance, while 35% of apartment dwellers take the bus at least once
21
1 °nm For Day r Mae
Woo rTtice Per Week 1
°nr' ar,YAm Par NaM
[Once r Twice Par Yaw
Loma Noon Once or Twin Per Y�
Bus Ridership
10%
20%
per week, just 10% of home owners do
so as often. The bus' target market,
therefore, is not among the single
family homes. Geographically, the
survey shows those in the northwest
corner tend to ride more often as do
those in the far southwest and central
core (west of Highland Avenue, South
of 8th Street, east of 1805 and north of
18th Street).
There is little consensus on preferred bus stop amenities. While "a shelter" leads the
pack at 28% and 46% overall think it is important (including those who think all the items
are important), a substantial number of residents prefer "bus schedules" or a "bench."
"Trash containers" are regarded as most important by just 9%. Among core riders, a
shelter leads followed by a bench. Again, a trashcan is the top preference of very few.
Public Safety Bond Test #1
100%
90%
Public Safety Bond Measure Tests
00%
4096
20% 0%
20%
40%
BD%
rNo.Df tY.,.: No. !NOON unsure Yaw. ProbsbN.Yos. OWNS'I
9% are
We asked voters in the sample what they
think of one way to try to deal with crime:
a public safety bond. Since crime is such
a big issue it is no surprise that an
overwhelming number (68%) would vote in
favor of a generic public safety bond
measure. This falls nearly in line with
November's election results. Note further
that 37% are definite supporters while only
definitely opposed. With that much strong support and weak opposition, a
public safety bond should pass, depending on the details of the measure.
BO%
100%
One of those details is voter turnout. Among regular voters -- those who would turnout
in a special election - support stands at 64% with 17% opposed and 20% unsure. While
this does not slam the door on a ballot measure in a low turnout scenario, it is obviously
worrisome. Medium turnout voters, those who vote in most -- but not all -- elections, are
22
more supportive. Over 70% would vote for the measure and only 14% would oppose it
with 14% unsure. Placing the measure on the right ballot is key because a two-thirds
requirement is difficult to achieve and leaves little room for error. The failure of the
previous bond measure by 1.5% (in a very high turnout situation) is a perfect example of
that fact.
Paying for the Bonds
While the initial generic test looks good for proponents, the results on the funding
mechanism show that aspect to be crucial. When given a choice between a sales tax
increase, a utility tax, or a property tax, 31 % of National City residents choose a sales
tax, 18% prefer a utility tax, and 17% prefer a property tax. AU versions are acceptable
for an additional 5%, and 17% find none of the options palatable. Not surprisingly, few
homeowners like the idea of a property tax, but fortunately, renters and condo residents
do not balk at a sales tax.
Like others, regular voters tend to favor a sales tax. However, over one -quarter of them
find none of the proposals palatable! This is a clear indicator that a low turnout scenario
would make passage of a bond difficult at the two-thirds threshold.
Approval of Tax Types
100% 80% 80% 40% 20% 0% 20% 40% 80% 80% 100%
two-thirds threshold when voters are focused to the tax implications and not the
benefits. But, in comparison, to the other options it is the only way to go. Sixty percent
would vote no on a utility tax and 53% would oppose a property tax.
tax would have trouble getting to the
N. DefiniteIV-."N9. P, bebk Unsure Yee, Probebly.Yee. D9* 4 l
When CERC tested the various payment
options in the passage of the bond, the
results clearly show that a sales tax is the
most preferred and, based on our
methodology, it is likely that a utility tax or
property tax would fail. Isolating the sales
tax shows that 53% would support it (44%
strongly support) versus 34% opposed
(27% strongly). Therefore, even a sales
23
Arguments Favoring a Bond Measure
Supporters would have two stellar arguments on their side. Reasonable arguments
from the police and fire chief would help the measure, as would an independent
oversight committee. Both messages cause well over 40% to be much more inclined to
support the ballot measure. The third argument -- that the bond measure lost by less
than one -and -a -half percent -- is less persuasive as only 37% are much more inclined to
vote "yes" on the measure after hearing it.
Arguments
100% 80% 60% 40% 20%
0% 20% 40% 80% 80% 100%
The message that the police chief and fire chief say that limited funds will prevent them
from meeting the city's needs generates support from liberals and medium propensity
voters. It also resonates with voters who have no college education and with those for
whom crime/drugs/gangs is the top issue. Importantly, it appears to strike a stronger
chord with highly likely voters. This is one argument to use early and often, especially
in a low turnout campaign.
The independent oversight committee message particularly appeals to the
Spanish-speaking population and to the Asian community. It also resonates well with
liberals and medium propensity voters.
24
Final Test
In the third test of the measure, support increases to 71 °!° putting it comfortably over the
two-thirds threshold. Support is significantly stronger among those contemplating a
sales tax and weaker for those thinking in terms of a utility tax. This should be
interpreted as a best -case scenario where there is no organized opposition to the
measure and supporters make their case to all voters.
Second Bond Measure Test by Tax Type
Sales Tax
% 11% 28%
Property Tax
17% 28%
100% 80% 80%
40% 20%
0%
20%
40% 80%
■No, Definitely =' No, Probably Unsure Yes, Probably'Yes, Definitely
80% 100%
Several important variables drive support and opposition to the measure. The first is
that the stronger support for the ballot measure exists in the western half of the city.
One key will be to develop a base of support in the area west of 1805 and turn it out to
vote. This does not mean a campaign can ignore the eastern half of the city. But the
west is where the strongest support lies and a good campaign will leverage this
knowledge.
A second key to success is building satisfaction with National City government. Over
three-quarters of those who give the city an excellent (A) or good (B) grade support the
measure, whereas over half of those who give the city a failing (F) or poor (D) grade are
opposed. This demonstrates that a city government with a clean bill of health can make
or break a ballot initiative. If proponents can convince those voters who grade the
government harshly about their ability to get things done it will be possible to move them
from "no" to "yes." The flip side to that is what we call the 'scandal factor." Because the
25
public safety measure is seen as something of a referendum on local government, it is
imperative to remain scandal -free and above reproach at City Hall. Further, a united,
cooperative front at the City Council would significantly assist proponents as they wage
their campaign.
So how is this to be done? Statistical analysis suggests that the best ways to enhance
the local government's image is to improve local street and sidewalk maintenance and
to work on the police department's image. Both of these factors greatly affect how
National City residents view their local government. Healthcare facilities and senior
services also impact perceptions of local government.
Support and opposition to the public safety measure is also a function of length of
residency. Newer residents are more likely to vote for the public safety bond. This is
not welcome news because long-time residents tend to be much more plugged in to
their communities. In the face of that, proponents must find ways to convince
longer -term residents that the bond is good for them and the city. This may mean
taking on long held and ingrained ideas about local government, crime and the city's self
image.
Fourth, the data shows that those who believe the city is facing major problems are
more likely to support the measure. It is therefore helpful that a palpable air of crisis be
felt in the city. This requires the City Council, City Manager, and other proponents to
walk a fine line. On one hand, voters will tend to need to see a crisis to which the
measure is responding. But, on the other, they need to see a competent local
government. These are the sorts of things professional political consultants are skilled
at.
The last variable that is turnout propensity. Highly likely voters are indeed Tess likely to
vote for the measure than medium or low propensity voters. As turnout goes down so
does the chance of passage. Placing the measure on anything but the ballot with the
highest voter turnout makes passage less assured. Again, this does not mean low
turnout dooms the measure. Even among regular voters, only 21 % are now aligned
against the measure (the real problem is that another 16% are unsure how they would
vote). But strategies (which are beyond the scope of this research) will have to be
employed to deal with a low turnout situation, if one arises.
26
Influential Figures in Local Politics
Mayor Nick Inzunza is the most influential city figure among those we tested, especially
in the northwest quadrant of the city. However, while one -quarter say Inzunza would be
most influential to them, another 24% say none of those listed are influential. Therefore,
a sizeable group does not take its cues from current city officials. Further, another 18%
are unsure which official on the list is most influential. Council Member Ron Morrison is
very influential for 12% of the residents, putting him second on the list. But the results
among highly likely voters are very interesting. Here Morrison is most influential to 31 %
of the electorate while Inzunza is influential to 18%. The Mayor generates much more
support from irregular voters and even non -registrants.
The rest of the Council and city officials are in single digits overall as well as among
voters. Note, however, that the question is "who is most influential?" Many of those on
the list could indeed exert influence, though voters simply do not put them at the top of
the heap.
[Mayor Nick Inzunza
[-Council Member Ron Monlson
Police Chief Adolfo Gonzales
Council Member Luis Natividad
Council Member Rosalie Zarate
[-Council Member Frank Pana
Fire Chief Roderick Juniel
0%
Influential Officials
5%
10%
15%
18%
20%
25%
24%
25%
30%
27
National City Assessment
(n=401 adult residents, Weighted by Age, Gender, Home Ownership and Education )
Hi this is with Competitive Edge Research, a national polling firm and we're
calling the good folks of National City to ask your opinion on local issues. We are not
selling anything. Most people find it interesting and all your answers will be kept strictly
confidential. Please let me begin by asking...
S1. Are you a resident of Lincoln Acres?
Yes
No
0.0%
100.0
S2. Are you currently residing on a Navy ship?
Yes
No
0.0%
100.0
Q1. About how many years have you lived in National City?
<3 Years
3-5 Years
6-10 Years
11-20 Years
21+ Years
16.9%
17.8
18.7
25.1
21.5
Q2. And is the quality of life in National City...
Terrific 6.3%
Very Good 19.0
Good 44.9
Only Fair 21.0
Terrible 6.2
Unsure (Not Read) 2.6
28
Q3. Thinking just about National City, which issue concerns you most?
Crime/Drugs/Gangs 31.4%
Nothing/No Problem 13.9
Traffic 5.7
Cleanliness/Image 5.5
Housing 5.4
Roads/Infrastructure 5.4
Education/Schools 3.7
Culture/Race Relations 3.2
Growth/Overcrowding 1.7
Politics 1.5
Jobs/Economy 1.5
Homeless 1.4
Immigration 0.8
Parking 0.8
Other 10.0
Don't Know/Unsure 8.0
Q4. Now I'd like you to rate the job performance of the National City government.
Just tell me whether you would give them a grade of A for excellent, B for good,
C for only fair, D for poor or F for failing. If you haven't had any experience with
local government, please tell me because that's fine too.
A, Excellent
B, Good
C, Only Fair
D, Poor
F, Failing
No Experience
Unsure (Not Read)
11.8%
34.0
20.1
4.1
5.7
23.5
0.7
G.P.A. 2.56
29
Q5. Using the same scale please rate National City's job
issues. Here we go ... (Issues were rotated)
A BCD
► Police 30.2%41.8% 14.5% 3.9%
► Fire 40.1 39.9 6.8 0.8
► Bus service 29.0 28.6 10.0 5.2
► Senior services 18.2 35.9 9.4 3.6
► Library services 38.8 35.3 8.9 2.9
► Maintenance of local 12.5 42.4 26.4 10.5
streets and sidewalks
► Parks and recreational 21.6 46.0 19.0 5.6
facilities
► Street lighting
performance on a range of
No
F Exp Unsure G.P.A.
2.9% 4.2% 2.5% 2.99
0.4 7.9 4.1 3.35
5.2 19.1 2.9 2.91
2.7 21.8 8.3 2.91
0.4 10.0 3.6 3.26
6.3 0.5 1.2 2.45
1.1 5.6 1.2 2.87
15.0 43.9 27.3 9.3 2.8 0.9 0.9 2.60
► Health care facilities 17.1 28.9 22.2 3.5 1.7 20.4 6.1 2.76
Q6. Please tell me whether the following issues
City, minor problems or not problems at all.
► Traffic congestion on local streets
► Crime
► Graffiti
► Drug or alcohol abuse
► Run down buildings or property
► Affordable housing
are major problems for you in National
.. (Issues were rotated.)
Major Minor Not a
Problem Problem Problem Unsure
26.4%42.3%30.2% 1.2%
34.2
40.9
44.9
25.5
47.2
39.8
36.0
27.7
42.7
25.3
21.4
20.1
18.7
27.4
22.2
4.7
3.1
8.6
4.5
5.3
30
Q7. How often, if ever, do you visit National City's City Hall?
Once per Week or More 5.0%
Once or Twice per Month 5.9
Once or Twice per Year 16.1
Less than Once or Twice per Year 14.7
Never 58.4
(Of all but "Never" to q7, n=170)
Q8. When you come to City Hall, how often do you leave with the information or
assistance you came for?
Always 40.0%
Most of the Time 26.9
Only Sometimes 17.2
Rarely 3.9
Never 6.3
UnsureNaries Too Much to Say (Not Read) 5.6
09. Have you contacted any department at the city in the last year?
Yes 29.6%
No 70.4
(Of "Yes" to Q9, n=125)
Q10. Which department was that?
Police 30.9%
Community Services 13.4
Building and Safety 12.0
Fire 8.9
Planning 8.0
Public Works 7.2
Community Development 3.6
Finance 3.5
City Clerk 2.2
Library 2.2
Personnel 1.9
Engineering 1.4
National City Transit 0.9
City Attorney 0.5
City Manager 0.5
Unsure/Can't Recall (Not Read) 2.9
31
(Of all but "Unsure/Can't Recall" to Q 10, n=120)
011. How satisfied were you with that interaction? Were you...
Extremely Satisfied 27.2% Satisfied 81.9%
Very Satisfied 35.9
Somewhat Satisfied 18.8
Not Satisfied 17.5 Not Satisfied 17.5
Unsure/Can't Recall (Not Read) 0.6
Q12. How often, if ever, do you ride the bus in National City?
Once per Day or More 12.6% Frequent 21.6%
Once or Twice per Week 9.0
Once or Twice per Month 10.3
Once or Twice per Year 9.8 Infrequent 21.9
Less than Once or Twice per Year 12.1
Never 46.2
Q13. I'm going to read you a list of four amenities that could be at bus stops in National
City. Please tell me which item you think is most important for you to have at a
bus stop. (Amenities were rotated.)
A Shelter
A Schedule of Bus Times
A Bench
A Trash Container
All (Not Read)
Other (Not Read)
Unsure (Not Read)
27.5%
20.6
19.6
8.7
18.5
1.7
2.5
Q14. Are you registered to vote?
Yes
No
56.1 %
43.9
(Of registered to vote, n=251)
Q15. And for one reason or another most people do not vote in all elections. Thinking
only about LOCAL elections, do you...
Never Vote 6.4%
Vote in Some Elections 19.5
Vote in Most Elections 11.4
Vote in Almost All Elections 12.9
Vote in Every Local Election 46.1
Varies Too Much to Say (Not Read) 3.6
32
(Of registered to vote and votes in local elections, n=232)
Q16. Some people are considering placing a public safety bond measure before the
voters. This measure would raise funds to pay for National City police and fire
services. If a public safety bond measure were placed on the ballot would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably
No, Definitely
Unsure (Not Read)
37.2% Yes 67.7%
30.5
5.2 No 14.5
9.3
17.7
(Of registered to vote and votes in local elections, n=232)
017. I'm going to read you a list of possible ways to pay-off the public safety bonds.
Regardless of how you would vote on such a public safety bond measure, please
tell me which of the following is the most acceptable to you. (Methods were
rotated.)
A Sales Tax Increase Placed on Most Items Sold in National City
A Utility Tax Placed on All Utility Users
A Property Tax Placed on All Property Owners
All Are Acceptable (Not Read)
None Are Acceptable (Not Read)
Unsure/depends on Amount (Not Read)
31.9%
18.0
17.0
4.5
17.2
11.5
(Of registered to vote and votes in local elections, n=232)
Q18. If the public safety bond were paid for with (random choices from Q17) would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably
No, Definitely
Unsure (Not Read)
Utility Property
Tax Tax
13.8% 13.9%
13.8 13.9
13.8 19.4
46.6 33.3
12.1 19.4
Sales Total
Tax
44.4% 25.3%
8.6 12.0
7.4 13.5
27.2 34.5
12.3 14.6
33
Now let me read you some information about a possible public safety bond.
(Of registered to vote and votes in local elections, n=232)
019. A public safety bond was on the November ballot and needed support from 67%
of the voters to win. It lost by less than one -and -a -half percent. Knowing this
would you be more inclined or less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
37.2%
26.4
11.6
11.9
12.9
More Inclined
Less Inclined
63.6%
23.5
(Of registered to vote and votes in local elections, n=232)
Q20. The police and fire chief have said that, while public safety has recently improved
in National City, the severely limited funds now dedicated to their departments will
not allow them to keep pace with the City's needs. Knowing this would you be
more inclined or less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
47.5%
21.3
8.6
11.4
11.3
More Inclined
Less Inclined
68.8%
20.0
(Of registered to vote and votes in local elections, n=232)
Q21. Funds from the bond would be managed by an independent oversight committee
of citizens who would make sure that none of the money would be wasted and all
of the funds would be accounted for. Knowing this would you be more inclined or
less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
43.5%
27.0
6.2
12.7
10.6
More Inclined 70.5%
Less Inclined 18.9
34
(Of registered to vote and votes in local elections, n=232)
022. Now that you have heard more about a public safety bond measure which would
raise funds to pay for National City police and fire services, would you vote "yes"
or vote "no" on it?
Yes, Definitely 44.3% Yes 70.6%
Yes, Probably 26.3
No, Probably 5.3 No 15.8
No, Definitely 10.6
Unsure (Not Read) 13.4
Q23. I'm going to read you a list of local individuals. Please tell me which one, if any,
would be most influential to you when it comes to local political issues.
(Individuals were rotated.)
Mayor Nick Inzunza 24.5%
Council Member Ron Morrison 11.7
Police Chief Adolfo Gonzales 7.1
Council Member Luis Natividad 6.2
Council Member Rosalie Zarate 2.6
Council Member Frank Parra 2.3
Fire Chief Roderick Juniel 2.1
None (Not Read) 23.5
Unsure (Not Read) 18.1
Refused (Not Read) 1.9
Thanks. Now I have just a few demographic questions to make sure we have a
representative sample ..
Q24. Do you .. .
Own 36.3%
Rent 59.7
Refused (Not Read) 4.0
... your residence?
Q25. And do you currently reside in a...
Single Family Home 54.9%
Apartment 36.8
Condominium 4.3
Mobile Home 2.3
Refused (Not Read) 1.8
35
Q26. How often, if ever, do you access the Internet?
Once per Day or More 32.4%
Once or Twice per Week 13.0
Once or Twice per Month 5.8
Less than Once per Month 2.2
Never 46.7
(Of all but "Never" to Q26, n=234)
Q27. How often, if ever, do you visit the City's web -site, that is
www.ci. national-city.ca. us?
Once per Day or More 4.8%
Once or Twice per Week 3.9
Once or Twice per Month 5.1
Once or Twice per Year 8.9
Less than Once per Year 6.4
Never 70.9
(Of Split A, n=190)
Q28a. The City is considering offering more of its services over the Internet. If the city
offered bill payment over the Internet would you
Definitely Use It 26.1%
Probably Use It 28.3
Probably Not Use It 40.2
Unsure/Depends (Not Read) 5.4
(Of Split B, n=189)
Q28b. The City is considering offering more of its services over the Internet. If the city
offered licensing and permitting over the Internet would you .. .
Definitely Use It 19.1
Probably Use It 40.4
Probably Not Use It 26.5
Unsure/Depends (Not Read) 14.1
36
Q29. And what is the last level of education you have completed?
Less than a High School Diploma
High School
Some College
College Degree
Advanced Degree
Refused (Not Read)
40.6%
24.2
19.3
11.2
2.2
2.5
030. And how many children do you have living in your household?
None 44.2%
One 18.6
Two 18.8
Three 11.2
Four 3.4
Five 0.9
Six 1.8
Refused (Not Read) 1.0
031. When it comes to social issues and politics do you consider yourself to be...
Very Liberal
Somewhat Liberal
Somewhat Conservative
Very Conservative
Somewhere in Between (Not Read)
Unsure (Not Read)
Refused (Not Read)
13.7%
21.1
31.2
14.7
10.8
6.4
2.0
Q32. And are either of your parents Hispanic?
Yes
No
57.5%
42.5
Q33. And is your race mainly .
White 19.3%
African -American 3.4
Asian 15.4
Native -American 2.7
Mixed 7.0
Something Else 50.9
Refused (Not Read) 1.2
37
034. Please stop me when 1 reach your general age category. Is it .. .
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and Over
Refused (Not Read)
19.5%
22.2
19.7
14.4
8.1
18.8
7.3
2.7
035. Now, I don't need to verify your complete address but in order for City officials to
improve services in your area, please give me your block number and the name of
your street.
(Of "Refused" to Q35, n=42)
036. Do you live...
North 32.3%
South 41.6
Unsure (Not Read) 26.1
... of Plaza Boulevard?
(Of "Refused" to Q35, n=42)
Q37. Do you live ..
East 49.7%
West 24.7
Unsure (Not Read) 24.7
. of Highland Avenue?
038. And please stop me when I reach the category closest to your household's total
annual income...
Under $20,000
$20 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
Over $100,000
Refused (Not Read)
26.7%
32.1
11.0
3.9
2.1
1.0
23.1
38
Thanks for your time and your opinion counts, goodbye.
039. Gender (By observation)
Male
Female
44.6%
55.4%
39
EXHIBIT B
City of National City
Mayor & City Council Retreat (2/26/05) Outcomes
April 5, 2005
VISION BUILDING
Visioning the Possible: Imagine the City three to five years in
the future
What will be different in the community because our Council exists?
■ Fiscally Sound
• Planned Redevelopment/Master Planning
• Be a Model Community to other Jurisdictions
• Citizens have more Pride
• Increased Safety
■ Revitalized Business Community
■ More Stability in Residents (Vs. Transience)
■ Pedestrian Friendly/Attractive to Tourists
What roles will our Council play in making this difference?
• Continue to keep the City & Residents as a Priority
• Partnering with other Communities (Cities & other Jurisdictions)
■ Seen as Positive Force for Intelligent Change
• Driving Force in Policy Making- in achieving items in question
#1 (above)
• Continue to Plan Redevelopment (in certain areas) of our City
• Long -Term Planning (Business or Housing) Future, Distant
■ Policy Making Focus Vs. Micro -Managing
■ Continue to be the Voice of our Communities
Who will be our Council's Partners or Collaborators in this effort?
■ School Districts (NC & Sweetwater)
• Community/Citizenry
• Regional Government Partners (e.g., other Cities, County,
Water Districts, etc.)
• Business Community (Large & Small Businesses)
• Chambers of Commerce/Business Associations
• Development Community
• City Departments/City Staff
• Neighborhood Councils
What will our Council be known for?
• For having made selfless decisions for the City to the benefit of
the Citizens
• Open to Continuous Improvement
• Having the Political Guts to Champion Change (regardless of
the costs)
• Being an Involved & Caring Council
• Cooperating & Communicating with the Citizens
• Getting past the two year mentality- thinking past the next
Election
• Residents of the Community serving the community- not
stereotypical politicians
• Bringing the Community into the 21st Century
Identifying Common Vision Themes
Q1. What will be different in the Community because our Council
exists?
• Community Input
• Public Safety
• Change of Direction (Manage the Change)
• Betterment of National City
• Quality of Life
Q2. What role(s) will our Council play in making this difference?
• Progressive Change [Agent]
Q3. Who will be our Council's partners or collaborators in this effort?
• Inclusive
• Stakeholders- to be included
Q4. What will our Council be known for?
• Respect
• City on the move- forward motion
• Change involvement
• Taking on Responsibility (personal)
REVISIT/RE-ESTABLISH COUNCIL PRIORITIES FOR 2004
What do you want to keep/maintain?
• Safety
• Technological Upgrades
• Enhance City Image (apartment complexes, sidewalks, streets,
rentals -landlords neglect)
• Communication (Newsletter)---> as an issue
What needs to be added?
• Educating the Citizens
• Budget- Proactive Vs. Reactive
• Build Tax Increment (within our means or not?)
• Fiscal Sustainability- how will NC become sustainable?
• Customer Care
REVISIT/RE-ESTABLISH 10 GOALS FOR 2004
Council's Future Proiects
What do you want to keep/maintain?
• All but first 4 on the list
(Keep- South County Aquatic Center, South County Arts Center,
Filipino Village, Highland Avenue Corridor, Housing,
Neighborhood Councils)
What needs to be added?
• Downtown Project (largest in history)
• Senior Housing (comes under Housing above)
3
Additional Comments/Questions:
■ Enhance the Mile, Plaza Bonita, Small Business Revitalization
■ Provide Supplemental Information on Status of the Projects to
help dispel Rumors/Myths
• Full Plate- 2005? 2010?
■ Labor intensive List- it's a lot already
• Citizen Survey- points to crime, gangs, drugs, as the main
concern- can our projects address these concerns?
COUNCIL'S NEW GOALS FOR 2005
1. To Plan for a Sound Fiscal Future
• To speed up our Infrastructure Improvements &
Replacements
2. To Reduce Crime
• Develop a Comprehensive Plan for Children & Youth
Intervention (recreation, gangs, drugs, etc.)
• Educating Rental Property Owners, Neighborhood Councils in
the areas of Safety, Aesthetics, etc.
• Rehabilitation of Distressed Properties (reduces crime -
broken window theory)
• Enhance Neighborhood Policing (Foot Patrol) and Paramedic
Engine Company
3. Improve the Livability of and Quality of Life for the Citizens of
National City
• To be incorporated throughout the above Goals & Subgoals
EXHIBIT C
1
Council Retreat Mar. 2004 - Priorities Identified
Public Safety
Technology
Community Engagement
Fiscal Clarity
Image
Technology Presentation
— Oct. 2004
Enhancing the Community
through Technology
Technology in National City
Enrerewou NAnoA
cvmvrm pr�is.r°�
nme.'.'rrm•raa
• Won Form
existing
Mester Plan
V.
• Leveraging Technology to meet Public Safety Priority
- Public Safety Cameras
- Reverse 911 System (Dispatch)
- Productivity Tools
• Mobile Data Computing
- Photo Enforcement (red light camera)
Technology for Public Safety
Photo Enforcement
(red light cameras)
Security/Surveillance
Cameras
^ Reverse 911 System
Police/Fire
Productivity Tools
- Mobile Dela Cumpuling
- License Plate
recognition
2
• Purpose of Public Safety Cameras
— Crime Deterrent
— Promote Public Safety
— Police Officer's Safety
— Efficient Deployment of Resources
— Property Maintenance/Safety
Types of Public Safety Cameras —
Analog vs. Digital
- Analog Closed Circuit Television (CCTV)
Camera
— Analog Camera and Infrastructure
— Technology is Older
— Widely used in the past 10 years
— Disadvantages
• Digital IP Cameras
— New Internet Protocol (IP) Camera
— Digital Quality Pictures
— Ability to Connect to Data Network
— Digital Enhancement
YBD-371e
3
Types of Public Safety Cameras
• Fixed Lens Cameras
— Stationary Cameras
— Fixed Focus Lens
PTZ (Pan, Tilt, Zoom) Cameras
— Camera can be controlled remotely
• Right/Left Pan & Up/Down Tilt
• Zoom (in and out)
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NGi'D Dispatch Center Monitoring
National
City's Network
V-ac-o to NCPD Vehicles
Video Stor ge
Other Law Enforcement
Agencies
• Also known as "Motel Row"
High -Crime Area
• Prostitution, Drug and Vehicle Theft
Spill Over
• "Quality of Life" Issues for nearby Residents and Businesses
Crime Statistic and NCPD's Action
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• Jan. — Dec 2004 there were 88 arrests on
Roosevelt Avenue.
• Twenty-five arrests were for prostitution
related offenses.
• The remaining were for drug and warrant
violations and auto theft.
• National City was one of the first cities to
impound cars used for prostitution. In
2004, NCPD impounded 13 cars, trucks,
and vans.
• Other Locations under Review for Cameras:
— NC Middle School — 16th & D
— National City Trolley Stations
— Euclid & Division Bus Stops
- El Toyon Park
- Highland Avenue
— Mile of Cars Way
— Plaza Bonita
— Senior Center
The City is holding discussions with Stakeholders for each Proposed Location
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Partnership with Other Agencies
- Education (National City School, Education Village, SUHSD)
Chamber of Commerce
- Metropolitan Transit (MTS)
Homeland Security Connection
- Location near to Significant US Interest
• San Diego Bay
• US -Mexico Border
• US Naval Base
Local Businesses Buy -In
- Connect business surveillance to City's System
• Banks/Financial Organization
• Vehicle Dealerships
• Malls (Wal-mart, Plaza Bonita Mall)
• Small Businesses
Video on Demand
- Video are Real Time
- Can be viewed from any location (wireless from vehicles)
- Ability to share video with other law enforcement agencies
Cameras around City Hall
- Security Cameras around City Hall
- More Cameras @ other City Facilities
Collaboration with National City Transit
- Cameras currently @ NCT Office
Onboard National City Transit Buses
Public Safety Camera "Pilot Project"
Byrne Justice Assistance Grant - Police
- Deployment of Cameras at the junction of Roosevelt and 8th Street
Successful Deployment in Other Cities and Agencies
- Tijuana
- City of Chicago
- Port of San Diego
- US Mexico Border
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• Public Concerns
- Invasion of Privacy
— Misuse of the System
• News Story on Public Safety
Camera (week 3/21)
NBC Poll - willingness to give up
privacy for security
• 66% YES and 34% NO
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• What we need to do
- Discussion with Privacy Advocate Groups
- Public Awareness
• Education
• Community Discussion
- Camera Use Policy
• Camera Monitoring
• Access to Camera / Video
• Storage of Video
• Relocation of the Physical Cameras
- Public Information
• Signs and Notices
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• Where do we go from here?
— Direction to Proceed with Planning & Implementation
• @ Roosevelt Ave
• Study of Other Possible Locations
• Conduct Public Discussions / Public Input
— Return to Council after Public Discussions / Input:
• Project Scope
• Project Schedule
• Project Cost
Continue working with NCT and to coordinate
implementation effort for the "Pilot Project"
• Projected Completion Date - July '05
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• National City Crime Rate
— Average Prostitution Rate — 0.6 per 1,000 people
— Violent Crime — 7.3 rating on FBI Crime Index
• Wireless to the Patrol vehicles
• Businesses Buy in
• Police Real time Monitoring
• Education
• Prosecutable Evidence
• Minneapolis Police and Target Corp. Partner in Surveillance.
consisting of at least 30 security surveillance cameras. They were
installed to keep watch over a 10-block shopping area including
Target's corporate headquarters and target Center. It is important to
consider a number of issues that arise when the police and private
sector enter a surveillance partnership. This partnership involves a
ack of police video surveillance guidelines, as well as a lack of
debate at the community level to ascertain the usefulness of the
video surveillance scheme and its impact on freedom of expression
and privacy. (June 2003)
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• NBC News Story on Surveillance Camera (3/22)
— NBC Poll - willingness to give up privacy for security
• 66% YES and 34% NO
• Public Concerns / Issues
-- Privacy
— Control of Cameras
What we need to do
Signs "National City Deploy Cameras for Your Safety"
Camera Use Policy
• Camera Monitoring
• Access to Camera / Video
• Storage of Video
Public Awareness and Education
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