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Home My WebLink About2007 01-30 CC CDC ADJ MINBook 89 / Page 15 01-30-2007 MINUTES OF THE ADJOURNED REGULAR MEETING OF THE CITY COUNCIL AND COMMUNITY DEVELOPMENT COMMISSION OF NATIONAL CITY, CALIFORNIA January 30, 2007 The Adjourned Regular Meeting of the City Council and Community Development Commission of the City of National City was called to order at 6:11 p.m. by Mayor / Chairman Ron Morrison. ROLL CALL Council / Commission members present: Morrison, Natividad, Parra, Ungab, Zarate. Administrative Officials present: Dalla, Deese, Eiser, Juniel, Kirkpatrick, Post, Raulston, Rodriguez, Smith, Zapata. STRATEGIC PLANNING WORKSHOP City Manager Chris Zapata reviewed and summarized the City Council's past Strategic Planning efforts and Goals for 2004, 2005 and 2006 and the resulting business model changes and land use impacts. (See exhibit `A', attached) CDC Executive Director Brad Raulston provided a brief outline of Strategic Planning and reviewed the planned monthly series of Strategic Planning Workshops and their ground rules. Director Raulston defined and explained key terms and existing market conditions within National City and provided a detailed status summary of past, present and future development Projects, Programs and Plans. PUBLIC ORAL COMMUNICATIONS Jose Medina, National City, said he was eager to see the West Side Specific Plan; that attention and resources should go to the west side; amortization should start soon and a stadium would bring excess traffic. Fred Puhn, National City, said National City should be a great place where you can live in peace and safety; that the cloud of Eminent Domain should be removed and the new sales tax eliminated. Mr. Puhn believed we need to strive to be prosperous economically, upgrade housing and find a way for those displaced by redevelopment to share in the profits. Book.89 / Page 16 01-30-2007 PUBLIC ORAL COMMUNICATIONS (cont.) Arturo Solis, National City, said he was Interested in West Side Specific Plan and that building height should be no more than three stories. Alfonso Hernandez, National City inquired about commercial uses in the Higher Education Complex and the 9th and "A" condos and said he believes that the historical railroad ties should be saved from the Ace Metal site. Ted Godshalk, National City, said the city needs to continue to attract high caliber employee; that it is important to use and act upon previous community input and priorities collected over time and that completion of Paradise Creek needs to be a focus and goal with a 4-year time line. Alejandra Sotelo Solis, National City, said that diversified income groups are important; the city should strive to not displace low income people and that we need responsible economic development, livable wages, community benefit agreements, pocket parks, and affordable housing with parking. Nancy Estolano, National City, said the Downtown Specific Plan is a good idea; that we need more underground parking and to develop a destination place. Ms Estolano believed that Chula Vista and National City can work together to beat out Oceanside for a Chargers' Stadium and that Enterprise Zones should benefit small businesses. Toni LoPresti, Environmental Health Coalition, expressed his belief that the fundamental intent of redevelopment is to enhance the community for existing residents — not to displace them and that the focus should be on affordable housing; implementation of the West Side Specific Plan and elimination of toxins. John Kirk, National City, said the size of the Redevelopment Area should be reduced; there is a need to provide sufficient parking and that the Storefront Project does not show the surrounding area which needs a great deal of help. Sam Inzunza, appearing on behalf of one of the proposed downtown development projects, said that eminent domain is going to go away; developers are listening and incorporating what people want into projects and the high cost of environmental clean-up means developer must be able to make money to pay for it. Book 89 / Page 17 01-30-2007 MAYOR AND COUNCIL Council Member Ungab said it is important that citizens be part of the process and requested staff explain at the next meeting the advantages to the City of getting redevelopment tax increment revenue verses property tax. Council Member Zarate said me must focus on generating revenue and developing a healthy downtown. Vice Mayor Parra said the Council has listened to what the people want and the goals should be improving livability and strong code enforcement for absentee landlords. Council Member Natividad believes that people have lost faith in government and the focus needs to be on cleaning streets, paving alleys and replacing dilapidated buildings. Mr. Natividad said that City staff has a lot of work to do and he appreciates their efforts. Mayor Morrison said many good points were made by the public and Council. The difficulty is distinguishing between a perfect community (Utopia) and a balanced community; between wants and needs. Mayor Morrison emphasized the importance of achieving some major economic home runs for the City. ADJOURNMENT It was announced that the next Strategic Planning Workshop would be held on February 28, 2007, at 6:00 p.m. in the Kimball Senior Center. The meeting was adjourned to the next Regular City Council and Community Development Commission Meeting to be held Tuesday, February 6, 2007, at 6:00 p.m., Council Chamber, National City, California. The meeting closed at 8:02 pm City Clerk / Rec ding Secretary The foregoing minutes were approved at the Regular] eeting of March 6, 2007. Mayor / CDC Chairman City of National City Strategic Planning Workshop January 30, 2007 City Council Goals • Public Safety • Technology • Community Engagement • Fiscal Clarity • Community Image City Council Goals • Fiscal Sustainability • Financial modeling over 10 years ■ Proposition B (failed) no sunset City Council Goals ■ Efficiency & Revenue Enhancement ■ City & CDC merger ■ Contingency Planning & Dual Budgets ■ Proposition D passed 10 year sunset Business Model Changes ■ Diversity of revenue streams ■ Fee updates - growth pays for growth philosophy • Land/Facility/Contract Inventory • Segregation of Proposition D revenue Land Use • Impacts on general fund - Maintenance costs of facilities • Short & Long term development - Costco, Plaza Bonita expansion - Investment on NC Blvd., Plaza, & Highland - Port partnership - City boundary realignment - Redevelopment of underutilized property • Emphasis on mixed use projects with retail uses Strategic Planning ■ "If you don't know where you are going, any road will take you there." ■ 5 year focus -long term approach ■ Annual exercise -always evolving ■ Strategic not operational (Plan>Budget) Land Use and Economic Development • Involves Departmen s 11 City • Future integrated strategic plan and man er- g results "Nttlinnm tfittolliff Ctt .0 0"47 lli li "-""(�% II Iiimm,,untlat\\A�� January Workshop February Workshop March Workshop April Council Meeting STRATEGIC PLANNING WORKSHOPS COUNCIL STAFF Strategic Vision 1 Goals, Resources & Priorities Strategic Plan IPolicy &Directions PPP Status Report 1 Financial Report Draft 5 Yr. Business Plan 1 Operational Budget FY 2007 How do you build a community? sources: Time, Tools, Talent, Treasury, and Teamw Ground Rules ■ Strategic not operational ■ Land Use & Economic Development ■ Interject at any time ■ Open Dialogue: City Council ■ Evening's Outline Community Input is Critical! Community Involvement is Essential!!! Key Terms & Definitions ■ C - C - Contract -Concept ■ Market rate ■ Affordable ■ Subsidized ■ Value ■ Comparables (Comps) ■ Capital Market Conditions • Values are flattening or dropping in most markets • Construction costs have soared, particularly high-rise • Interest rates are steady and hoping fora "soft landing" in residential • Either redesign or reposition? • Capital is king. Be Prepared! Mervyns Wal-Mart National City Library / r\( » V \ \ ( \ j § «d, : > z/' \ \\ - 5t \\ \\ r\ \ \}\ Paradise Ridge Bonita Creek Sweetwater Crossing Plaza City Apartments/ Plaza Blvd. Revitalization Pacific View Terraces i € \d ! - 11tijIi(j /JI 11i, I Harborview Condos :s \\y»\\\ \\f\ \\\\� \\\\�\\\:\\ \\\:\ \tF ^yJ P]j- 1) Dƒ]ƒ\1 \Z.p11 ƒ]Jja ƒ] remont Courts Paradise Walk r (f Ali /1 1`I f1 ci r Canyon Ridge m�r Cypress Glen MM. r- 414 F ,"‘ Costco Wholesale Aquatic Center Marina Gateway Green Village National City Plaza Cis 4t 4.4 a r /�//I/////�uumm nnut�\\1\1�// Cis Little Italy Townhonns 14 chdec National City Downes Spe )fic Plan Aerial Sketch tirosto scale) Marina District 181 duhec Westside Specific Plan National City, California August 31. 2005 M- .x.n, .:.�q. Strategic Vision Public Trust Quality of Life Community Services Fiscal Sustainability Community Involvement Example: "A fiscally sustainable City that provides community services and offers quality of life."