HomeMy WebLinkAbout2017 10-03 CC HA ADJ MIN (2)Book 99 / Page 169
10-03-2017
MINUTES OF THE ADJOURNED REGULAR MEETING OF THE
CITY COUNCIL AND COMMUNITY DEVELOPMENT COMMISSION —
HOUSING AUTHORITY OF THE CITY OF NATIONAL CITY
ECONOMIC DEVELOPMENT PLAN AND PROGRAMS WORKSHOP
October 3, 2017
The Adjourned Regular Meeting of the City Council and Community
Development Commission — Housing Authority of the City of National City was
called to order at 4:33 p.m. by Mayor / Chairman Ron Morrison.
ROLL CALL
Council / Board members present: Cano, Mendivil, Morrison, Rios, Sotelo-Solis.
Administrative Officials present: Aguirre, Dalla, Deese, Duong, Gamwell, Morris -
Jones, Muthusamy, Parra, Raulston, Roberts, Rodriguez, Stevenson, Vergara,
Williams.
PUBLIC COMMENTS - None
ECONOMIC DEVELOPMENT PLAN AND PROGRAMS WORKSHOP
INTRODUCTION: Following an introduction by Director of Housing and
Economic Development Alfredo Ybarra a formal presentation was made by
Economic Development Specialists Megan Gamwell addressing Agenda Items
No. 1 through 5.
NOTE: A copy of all presentation materials is attached as Exhibit "A")
HOUSING & ECONOMIC DEVELOPMENT (206-4-28)
1. Presentation on the 2017-2022 Economic Development Strategic Plan for
the City of National City. (Housing & Economic Development)
2. Presentation on ECONSolutions by HdL Companies for retail recruitment
and related economic development services. (Housing & Economic
Development)
3. Presentation on Adopt a Place. (Housing & Economic Development)
4. Presentation on Activate the Right of Way (AROW). (Housing & Economic
Development)
5. Presentation on the Signage and Fagade Improvement Program. (Housing
& Economic Development)
Book 99 / Page 170
10-03-2017
ECONOMIC DEVELOPMENT PLAN AND PROGRAMS WORKSHOP (cont.)
HOUSING & ECONOMIC DEVELOPMENT (206-4-28)
6. Resolution No. 2017-185. RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF NATIONAL CITY ADOPTING THE 2017-2022 ECONOMIC
DEVELOPMENT STRATEGIC PLAN, APPROVING THE PROGRAM
GUIDELINES AND PARTICIPATORY AGREEMENTS FOR THE ADOPT -
A -PLACE, ACTIVATE THE RIGHT-OF-WAY, AND SIGNAGE AND
FA9ADE IMPROVEMENT PROGRAMS OF SAID PLAN, AND
AUTHORIZING A GENERAL FUND APPROPRIATION OF $140,000 AND
USE OF GENERAL FUND BALANCE TO IMPLEMENT SAID PLAN AND
PROGRAMS. (Housing & Economic Development)
RECOMMENDATION: Adopt the Resolution.
TESTIMONY: None.
ACTION: Motion by Rios, seconded by Mendivil, to adopt the
Resolution. Carried by unanimous vote.
CONTRACT (C2014-16)
7. Resolution No. 2017-186. RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF NATIONAL CITY AUTHORIZING THE MAYOR TO
EXECUTE THE FIRST AMENDMENT TO THE AGREEMENT FOR
SALES TAX AUDIT AND INFORMATION SERVICES BY AND BETWEEN
THE CITY OF NATIONAL CITY AND HINDERLITER, DE LLAMAS, AND
ASSOCIATES FOR RETAIL RECRUITMENT STRATEGY AND
RELATED ECONOMIC DEVELOPMENT SERVICES. (Housing &
Economic Development)
RECOMMENDATION: Adopt the Resolution.
TESTIMONY: None.
ACTION: Motion by Sotelo-Solis, seconded by Mendivil, to adopt
the Resolution. Carried by unanimous vote.
ADJOURNMENT
Motion by Sotelo-Solis, seconded by Cano, to adjourn the meeting to the next
Regular Meeting of the City Council and Community Development Commission —
Housing Authority of the City of National City to be held - Tuesday — October 3,
2017 at 6:00 p.m. at the Council Chambers, National City, California. Carried by
unanimous vote.
The meeting closed at 5:44 p.m.
The foregoing minutes were approved at the Regular eeting of October 17,
2017.
Mayor
2017-2022
Attachment No. 2
ECONOMIC
DEVELOPMENT
STRATEGIC PLAN
Housing and Economic Development
Page 4 of 108
EXHIBIT 'A'
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
ECONOMIC DEVELOPMENT
STRATEGIC PLAN
INTRODUCTION
The goals of the Economic Development Strategic Plan are to collaborate and communicate, support business,
promote vibrant neighborhoods, support employment and increase city revenues. These goals are created in
support of the City's existing strategic goals and specific plans. The purpose of expanding the City's goals is
to create a plan that is specifically tailored to driving economic development. The Economic Development
Strategic Plan includes an overview of market research, historical data and the strategic steps necessary to
meet our goals.
These goals will be reached by analyzing the strengths and comparative advantages of the local economy;
Creating incentives to leverage the investment / involvement of different public and private sectors; Advocate
for the well-being of the community through policy creation and implementation; And tracking of economic
trends to measure success and prepare for changes.
The first goal will be to Collaborate and Communicate with local and regional partners to align
economic development efforts, increase the utilization of resources and leverage networks for economic
growth.
The second g o rl ! will be to Support Business by developing incentives, building upon existing assets
and aligning efforts within the city, locally and regionally.
The third goal will be to Promote Vibrant Neighborhoods by taking incremental action to strengthen our
Downtown, Westside and Marina districts. Strategic partnerships will be sought to develop meaningful
economic development efforts.
T h e fourth goal will be Supporting Employment by encouraging collaboration with stakeholders to align
workforce development and training with emerging workforce opportunities.
The final goal will be to Increase City Revenue by researching opportunities to establish Special Benefit
Assessment Districts and seeking grant opportunities.
The following strategic plans were reviewed in creation of the 2017-2022 Economic Development Five-year
Strategic Plan.
• National City General Plan
• National City Downtown Specific Plan
• The National City Westside Plan
• National City Five Year Strategic Plan
• South County Economic Development Work Plan
• National City Chamber of Commerce Economic Development Plan
• South County Economic Development Maritime Industry Action Plan
• San Diego Military Advisory Council Military Economic impact Study
Page 5 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN
NATIONAL CITY PROFILE
National City is
located at the center
of it all in San Diego
County.
Approximately five
miles south of
downtown San Diego
and eleven miles
north of the Mexican
border. National
City encompasses a
total of 9.2 square
miles with San Diego
to the North, Chula
Vista to the South
and the bay to the
west. National City
has a rich history
dating back to 1887
and is the second
oldest city in the
county. This 140-
year old city on San Diego bay embodies a proud and rich tradition of commerce, urban agriculture,
production and transportation. It is not a stretch to imagine downtown National City emerging regionally as a
vibrant urbane, cosmopolitan experience for residents and businesses. Education village, Brick Row and
Kimball park, as well the new library, the new Aquatic Center and many new development projects
underway, or on the boards are a clear sign that National City has entered a "new era".
Attachment No.2
3.1. Ill ie5
DOWNTOWN
` national city
•
!_ 111ileS
BAY
i. ITHICS
US MEXICAN R000EP
POPULATION / DEMOGRAPHICS
I”R
TOTAL POPULATION
Figure 2
iliii...
16 1,1 19 A'. I'. 9t 14 4' 44 :01N 711 79
ALE HANC.E
• Ir.
• Wf1':{N
DTHEk 0.1'.
A 1N0.0.4',
SA. KEAND:O.'.
v/MITE 1/ tl'.
PIA0K. 7 f.
HISPANII
I OR. .ORE
ASIAN: 16.-
Figure 3
The San Diego Association of Governments (SANDAG) 2050 Regional Growth Forecast estimates that
National City is one of the six jurisdictions in the County that will grow at a faster rate than the regional
average. According to SANDAG the 2016 population of National City was 60,768, see Figure 2. National
City's population is expected to increase by 23% by the end of 2030, while housing is expected to increase
by 1 9.5%. Looking into the not so distant future, by 2050 National City's population is expected to increase
by 60% and housing by 56%.
This data provides great insight into the expected housing demand on the horizon. Currently
Page 6 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
there are 16,851 housing units at an average density of 1,838.9 units per square mile, of which 43.4% is
Multiple Family, 32% Single Family Detached, 22.3% Single Family Multiple Units and 2.3% Mobile Homes.
Figure 4 outlines the estimated median income of National City residents by household.
The changing National City
housing and population
landscape has also influenced
the racial makeup of National
City's many diverse
communities. In 2009 9.6% of
residents were White,
compared to 17.8% in 2016.
The population of African
Americans increased from
4.7% in 2009 to 4.8% in
2016. The percentage of 1NCOf 4E
Hispanic/Latino residents decreased from 62.6% in 2009 to 57.3% in 2016. In 2009, 19.3% of residents
TOTAL HOUSEHOLDS
30
h big II
.5SK SISK- 530K- S45K- 560K- 575K 5.I(KIK, 512SK- 51SCIK _520,1K
529.9K $44.9K S59.9K 574.91k 599.9K 5124.95 S1499K 51999K
Figure 4
• NATIONAL
CITY
• SAN
DIEGO
REGION
were Asian/Pacific Islander, compared to 17.2% in 2016. Filipinos make up a significant portion of this Asian
population. See Figure 3.
LOCAL ECONOMY
National City's Economic potential is reflected in its numbers. Industrial building inventory for manufacturing
industrial multi-tenant/distribution buildings over 10,000 sq. ft. are at 90% capacity. Commercial development
is also on the rise and has gone up 80% since 201 2. There is a clear demand for Industrial building inventory
and commercial real-estate. Major industry partnerships with the Port of San Diego, PASHA and access to
major freeways and the railroad are additional strengths to the area. Along with a successful history in
industrial manufacturing, National City is also known for its retail success.
Recently the California Board of Equalization, first quarter, 2015 report listed National City as the second
highest sales tax revenue generator in the San Diego Region. National City is home to The Mile of Cars and
Plaza Bonita. Residents from across the region travel to shop at Plaza Bonita, one of the most successful malls
in the areas. Mile of Cars is also a staple in the community and has history that dates back to the 1950's.
SAN DIEGO INDUSTRY CLUSTERS
South County's key industry clusters of aerospace, advanced manufacturing, health, food processing and
distribution, and boat building and repair are a good starting point for promoting stable, well -paying jobs in
the South San Diego Region. The South Couth Economic Development Council has identified the following
industry's as the leading industry clusters in the San Diego Region.
• Aerospace & Defense
• Biotechnology & Medical Devices
• Cleantech & Energy Efficiency
• Electronics & Telecommunications
• Food & Beverages
Page 7 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
NATIONAL CITY ECONOMIC DASHBOARD
Data was collected on sales tax revenue, real estate development, labor, quality of life and demographics of
National City from 2012 to 2016 and reflects a Five-year reporting of economic indicators specific to
National City. Using a Percent Growth Rate equation, the annual percentage (straight line) growth rate of
National City Economic Indicators was recorded.
The data collected has been used to influence the strategies and programs proposed in the Economic
Development Strategic Plan. For every proposed strategy in this report you will find a table labeled Resource
Analysis. Within each Resource Analysis table is a line labeled Metrics. Our metrics were established off the
data collected in Figure 5. The average annual growth rate for each economic indicator was used to create
bench marks to track future growth. This method was used so that annual goals for economic success would be
attainable.
Metric Time Period
2012-2016
Population 5yrs
i
Housing Units 5yrs
Median Household Income ! 5yrs
Median Sales Price Single Family 5yrs
Home
r._
Median Sale Price Single Family
L__
Home
Compound Annual Growth
Rate
5yrs
Commercial Development 5yrs
Residential Development 5yrs
Closing Business License 5yrs
Opening Business License
Labor Force
Unemployment
5yrs
5yrs
5yrs
0.58%
0.16%
-0.06%
10.76%
10.76%
37.97%
66.71%
-0.87% i
.12%
.16%
-11.74%
Page 8 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
Al. Economic Development Reports
DESCRIPTION:
The purpose of this strategy is to create Economic Development reports of National City that will track growth
and analyze city trends. Historic data will be collected as a benchmark to compare current City data against
the past. Data collection will be of leading economic indicators such as demographics, real estate
development, labor statistics, City revenues and more. Providing historic data to compare current data against
is key to preparing for growth and planning for change.
There are a few ways that Economic Development reports can assist in preparing for growth and planning for
change. The first way is to highlight the economic potential of National City to attract investment and growth.
The second way is to identify weak spots in our growth and plan the proper changes and adjustments. For
example, if data trends reflect an increase in population and a decrease in housing developments, National
City policy makers can get ahead and make the proper adjustments and accommodations before It becomes
an issue.
In order to ensure that National City Economic Development Reports reach the greatest audience, reports will
be shared on the National City website and with local and regional partners. This will assist in sending out a
cohesive and consistent message about National City.
Resource Analysis
Focus Area National City
Context Communication and Reporting
Goals Track economic vitality
Strategic Partners Finance, Building and Planning departments; San Diego Workforce
Partnership; Center for Business Advancement at Southwestern College;
CoStar and HdL Companies
Metrics Create quarterly reports
Page 9 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
A2. Facilitate roundtables with
strategic industries
DESCRIPTION:
The purpose of this strategy is to work with key industries and commercial real estate brokers to chart the
positive approaches the City can undertake to make National City regionally competitive. The round tables
will allow key industries and commercial real estate brokers to voice their professional opinions and advice
along with providing realistic benchmarks, industry trends, market opportunities and progress reports.
Goals:
• Create an opportunity for peer -to -peer learning through discussion, interaction and the sharing of
experiences that allow participants to learn from each other's achievements and mistakes.
• Provide support through highly qualified facilitators, expert guest speakers and connection to various
small business resources.
• Allow a platform where specific needs for growth can be addressed
• Anticipate trends and issues
• Facilitate better -informed decision making
• Promote development opportunities within the City
• Promote programs and services available at the City
Resource Analysis
Focus Area National City
Context Engage key stakeholders
Goals Increase communication with existing businesses and promote city resources
Strategic Partners Commercial real estate brokers, Mile of Cars and National City Maritime
industry
Metrics Increase absorption of commercial properties
Page 10 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN
Attachment No.2
A3. Analyzing and Profiling the
Local Economy
DESCRIPTION:
Mapping can be a helpful tool in providing a foundation for understanding the connectivity of a place. In this
strategy, we will look at how GIS Mapping and Asset Mapping can be used to analyze and profile the local
economy. The first step is to identify all local assets such as local institutions & resources, community
organizations, public spaces, historic sites and cultural centers within National City.
The second step is to identify local business clusters that represent concentrations of interconnected businesses
(suppliers and associated institutions) and mapping businesses by type. Mapping local businesses by type can
provide a good geographic picture of the community's economic sectors. Locations of retail, industrial, and
office jobs can be plotted so that industry clusters, circulation and land uses can be compared.
The goal of analyzing and profiling the local economy is to create a geographic picture of the City's Economic
potential. Through an analysis of the economic base industries and city assets we can begin to place
investments and allocate scarce resources in strategic locations for the greatest economic impact
Features of Asset Mapping:
• Uncover services, talents, skills and
resources found in the community right
now
• Internally Focused: Relies on the
community's assets, not on those found
outside of it
• Identify opportunities and links among
the community, institutions and
organizations
Focus Area
Context
Goals
Strategic Partners
Metric
Features of GIS Mapping:
• Provide a geographic picture of the
community's economic sectors
• Locate economic sectors so that
industry clusters, circulation and land
uses can be compared
• Plan new areas of expansion
• Identify geographic constraints on
achieving economic potential
Resource Analysis
National City
Asset Mapping and GIS Mapping
Mobilize assets and identify opportunities to increase city revenue
Planning, Engineering, Housing, Fire and Finance Departments
Increase City Sales Tax Revenue by 2% Annually
Page 11 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
B 1. Improve Access to Resources
and Implement New Technology
Solutions Where Needed
DESCRIPTION:
The National City 2013-2018 Strategic Plan highlights the city's interest to "Analyze internal processes for
efficiency and implement new technology solutions where feasible" as a strategy to "Provide Quality
Services" at City Hall. A City Technology Liaison Group has been organized to address these needs. The
committee will identify opportunities for solutions that are broadly beneficial and or specialized solutions that
can be leveraged across multiple departments. One of the suggested solutions will be the integration of an
automated permit and business license tracking systems.
Permit and business license tracking systems work to streamline permitting and licenses from application intake
through project completion. Along the way, the software should be able to produce status reports, and
highlight any problems that should or would hold up the permitting or licensing process.
Benefits of these systems include: Reduced permitting time, Improved record keeping and archiving of permits
and business licenses, enhanced communication with applicants and other municipal departments, higher
quality plan submissions and customer service, and improved municipal staff efficiency.
Program benefits and economic impacts:
• Increased customer service capabilities by calculating permit requirements, fees, and timelines as
applicants fill in their project details
• Allows concurrent review of application and site plans by all necessary departments and department
signoffs;
• Permits on-line application, submission of business licenses and payment of permit fees
Resource Analysis
Focus Area National City
Context Internal Efficiency
Goals Improved processing and data collection
Strategic Partners Planning, Engineering, Housing, Fire and Finance Departments
Metrics Increase new business license applications by 1 % annually
Page 12 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
B2. Develop Signage and Facade
Improvement Program
DESCRIPTION:
The purpose of a Signage & Facade Improvement Program is to provide matching grants for improvements to
commercial properties in targeted arears. It is intended that such improvements will enhance the appearance
of the varying National City business corridors. The program will be available for single tenant commercial
properties and multi -tenant commercial properties.
Strategic areas within the city limits will be eligible to apply for funding such as main commercial corridors,
city gateways and certain types of businesses such as retail, restaurants, corner stores and multi -tenant
commercial properties. Eligible improvements include but are not limited to fixing code violations, signage,
facade materials, awnings, painting, repairing masonry or stucco and pedestrian amenities. The program's
mission is to stimulate revitalization and private sector capital investment by proactively addressing
deteriorating property conditions and encouraging improvements which increase economic vitality.
The program will be managed by the City of National City's Housing and Economic Development Department
(HEDD) staff. Applications for the program will be available for download on the City website and for pickup
at City Hall.
Program benefits and economic impacts:
• Revitalized business corridors
• Reuse of previously empty or underutilized buildings
• Increased pedestrian traffic downtown
• Design control
• Increased property values
• Increase use of businesses by patrons
Resource Analysis
Focus Area Downtown and Westside
Context Beautification of business corridors & incentivize absentee property owners
Goals Signage and storefront compliance to city ordinances
Strategic Partners A.R.T.S, National City Chamber of Commerce, SCEDC, ACCION
Metrics Conduct 1, 3, and 5-year sale reports of awarded businesses
Page 13 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN
Attachment.No.2
B3. Develop a Business Retention
and Expansion Program
DESCRIPTION:
Business retention and expansion (BRE) is a core
component of any economic development program.
This program will focus on helping businesses survive
economic difficulties; assist in expansions that add
new jobs; advocate for the business community's
concerns; and increase competitiveness in the wider
marketplace. Strategic partnerships will be sought
with the organizations such as the National City
Chamber of Commerce.
The guiding plan for a BRE program will be based
off the community's status at a certain point of time.
Thus, the action plan should be updated annually to
reflect these changes; doing so will have the added
benefit of refocusing attention of the BRE program to
most accurately meet the needs of the community.
Areas of Focus will include:
1. Mile of Cars
2. Downtown Specific Plan
Resource Analysis
3. Westside Specific Plan
4. Balanced Plan
Focus Area National City
Context Strong existing business sectors
Goals Business retention and expansion
Strategic Partners National City Chamber of Commerce, California Govemor's Office, South County
Economic Development and San Diego Regional Chamber of Commerce
Metrics Reduce the number of annual business closures by 2%
Page 14 of 108
ECONOMIC DEVELOPMENT STRATEG9C PLAN Attachment No.2
B4. Develop a Business Marketing
and Attraction Program
DESCRIPTION:
In creating a marketing strategy to attract businesses, National City will need to distinguish itself from its
surrounding cities by highlighting product differentiation, price competitiveness, market advantages, new
policies and highlighting the geographic region and demographics.
As noted by the South County Economic Development Five Year Strategic plan the major industry clusters in
South County are aerospace, advanced manufacturing, healthcare, food processing & distribution, tourism,
and maritime related businesses. These are stable industries with well -paying jobs. The access to major
freeways, the port and public transportation, low land costs, a workforce partnerships and streamlined
building permitting are competitive advantages National City can market.
Through an Economic Development Marketing and Attraction Program National City will be well positioned to
actively seek new business. Businesses that meet the relevant net benefit to National City will be assessed
through target industry analysis and data collected from strategy A.3. By matching National City's
capabilities and objectives with industries that require those capabilities and meet those objectives, the HEDD
can focus efforts on high -potential firms that are good matches for the City.
Although attracting major industries is a key priority, assisting entrepreneurs in entering the market based on
emerging market trends will also be an area of focus. The industries that include craft beer, urban farming
and placemaking to name a few are seeing significant gains throughout Southern California and the country.
When it comes to attracting entrepreneurs to National City, the HEDD may act as an advocate for the
business community's wellbeing as they relate to the policies and procedures of local and state government to
stay competitive in the fields of emerging trends.
The steps for developing a Marketing and Attraction program include; Development of a welcome package;
Advertising/ Publicity campaign and the development of policies and incentives to attract entrepreneurs.
Resource Analysis
Focus Area Downtown, Westside and Marina Districts
Context Reduce empty lots and vacant storefronts
Goals Encourage business growth in infill locations
Strategic Partners South County Economic Development Council & National City Chamber of
Commerce
Metrics Increase New Business License Applications by 1 % annually
Page 15 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
B5. Business Networking and
Workshops
DESCRIPTION:
The purpose of this strategy is to Increase utilization of resources and funds provided by nonprofit groups,
lenders the state and federal government by providing a venue for workshops and outreach at City Hall.
Cal Competes Tax Credit: The California Competes Tax Credit is an income tax credit available to businesses
who want to come, stay, or grow in California. Tax credit agreements are negotiated by GO -Biz and
approved by a statutorily created "California Competes Tax Credit Committee," consisting of the State
Treasurer, the Director of the Department of Finance, the Director of GO -Biz, and one appointee each by the
Speaker of the Assembly and Senate Committee on Rules. 5 National City Businesses awarded in 2016
PACE/HERO: The HERO Program offers a unique financing option, repaid through property taxes, for
upgrades that increase energy efficiency, comfort and savings. Water -saving upgrades are also available in
drought -impacted areas, such as California, and hurricane protection upgrades are eligible in Florida. 2014-
201 6 Utilization
Accion: As the largest and only nationwide nonprofit micro- and small business lending network in the United
States, Accion connects small business owners with the financing and support it takes to create or grow healthy
businesses. At communities.
San Diego Workforce Partnership: SDWP funds programs that align career aspirations of job seekers with
the needs of employers. May of the programs offered are operated by or funded by partnerships with
educational institutions, public, private and nonprofit agencies.
Resource Analysis
Focus Area Downtown, Westside and Marina Districts
Context Reduce empty lots and vacant storefronts
Goals Encourage business growth in infill locations
Strategic Partners South County Economic Development Council & National City Chamber of
Commerce
Metrics Increase annual utilization rate of partner resources
Page 16 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
Cl. Together We Can
DESCRIPTION:
Those who live work and play in National City desire an environment that is clean, safe and attractive.
Through the City's new Together We Can Campaign individuals, businesses, community organizations and City
Hall will be encouraged to work together to make National City cleaner, healthier, safer and more beautiful.
The campaign currently consists of four programs, signage compliances, Adopt -a Place, Activate the Right of
Way (AROW) and the Signage & Facade improvement program.
Each program in the Together We Can (TWC) Campaign addresses a unique aspect of our
community/business culture. Through the different programs, TWC aims to increase the awareness of our many
public spaces & parks, encourage and recognize volunteer contributions and efforts build community pride
and support our businesses.
The flexibility of TWC gives way for the campaign to grow organically to complement new and or existing
City initiatives that may arise through updated policies, specific plans and community collaborations. For
example, the updated Downtown Specific Plan (DTSP) calls for the activation of our public right-of-way. The
AROW program was developed as a way to help meet the goals of the DTSP while also providing new
opportunities for our business community.
Eventually TWC will no longer be a campaign but a culture embraced by all who work live and play in
National City. The following four questions can be viewed as a guide in developing new city incentives and
programs to promote TWC.
1. Will this program elevate existing City goals?
2. How can this program break down barriers and brings multiple departments together to achieve those
goals?
3. Does this program leverage limited City resources and promote community partnerships?
4. Will this program Invigorate residential and commercial zones developing new places of beauty,
interest, public awareness and public pride?
Resource Analysis
Focus Area National City Business Corridors
Context Enhance Business Corridors and Promote Vibrant Neighborhoods
Goals Create new incentives and programs
Strategic Partners City of National City, Community Organizations, Businesses
Metrics Activation of public spaces, business retention and attraction
Page 17 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
C2. Maintain and Promote Historic
Sites and Cultural Assets
DESCRIPTION:
According to the National Trust for Historic Preservation on Preservation and ReUrbanism, leveraging existing
assets in a growing city can have enormous power and potential to "improve health, affordability, prosperity,
and well-being." There are numerous historic sites that are landmarks in National City, these landmarks
deserve special attention and should be focal points of civic pride. These historic sites and cultural assets
contribute to a sense of place and neighborhood identity which will help in retaining existing residents and
could attract new residents and businesses. The practice of reuse, reinvestment, and revitalization of historic
neighborhoods is called ReUrbanism.
ReUrbanism positions preservation in the larger context of human needs. Preservation provides character and
identity, contributes to sustainability and walkability, fosters a sound economy, spurs creativity and gives
people psychological and sociological sense of stability. In addition to the above economic impacts,
maintaining/promoting our historic sites & cultural assets helps the preservation of National City's history,
increased access to public spaces and promotes cultural tourism. As part of maintenance and promotion of
these community landmarks the City will work with historic societies to develop strategic action plans to
increase annual attendance, activation, preservation and assist is seeking grant funding.
Local Historic Sites and Cultural Assets Include:
• Brick Row • Stein Farm Lease
• Kimball House Lease • Train Depot
• Sante Fe Depot Lease • Granger Music Hall
Resource Analysis
Focus Area National City
Context Cultural Tourism and asset sustainability
Goals Maintain and Promote Historic Sites and Cultural Assets
Strategic Partners National City Historical Society
Metrics Increase annual attendance rates by 5%
Page 18 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
C3. Tourism Prornotion
DESCRIPTION;
Forbes recently announced that 68% of Millennials and Generation Z consider traveling a top priority. In
2015 the San Diego region had a total economic impact of $16.4 billion from tourism alone. As the industry
continues to grow so to should National City's efforts in attracting tourism. The success of existing hotels,
proximity to Baja California, the development of the National City Marina District and historic sites are key
areas of focus in developing a tourism promotion plan.
Areas of Focus:
Hotel Attraction: Support the expansion of Pepper Park and the Marina District to attract hotel developers.
Existing city parcels available for hotel development include:
• Two acres of land near Plaza Bonita Mall near the 54
• The Bay Marina Drive parcel on W. 23rd Street
• 32^d and Marina Dr. near Pepper Park
Baja California: Develop policies and incentives to attract partners in Baja California to develop cultural
exchanges and joint tourism efforts. National City can be positioned as a Taste of Baja with tasting rooms,
shuttle opportunities and Baja California tourism information.
Sporting Tourism: Encourage public uses and family oriented special events within existing city parks and
assets. Position the newly developed Bayshore bikeway as a cycling destination.
Resource Analysis
Focus Area Downtown, Westside and Marina Districts
Context Underutilization of assets
Goals Promote Tourism
Strategic Partners National City Hoteliers, National City Chamber of Commerce
Metrics Increase Transient Occupancy Tax 5% annually
Page 19 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
Di. Increase access to advanced
education, workforce development,
job training opportunities and
business development by working
with local workforce development
organizations
DESCRIPTION:
The purpose of this strategy is to assist local and regional organizations in meeting and exceeding their
annual goals for National City workforce development by connecting opportunities to resources. Partnerships
are the key to leveraging resources and improving the workforce of the local economy. Through this strategy
our goal is to promote initiatives; Create a shared vision that will assist in meeting the goals of each partner;
Create common metrics for success and practice transparency & the sharing of information across
organizations.
Partnerships may range from formal contractual agreements to less formal understandings. There function will
be to align economic and workforce development strategies to strengthen and expand high impact workforce
development initiatives. The City can assist local workforce and business development organizations meet their
goals by collaborating on programs that will promote/expand their exposure. Strategic partnerships wilt be
created with organizations that have wide reaching goals that serve the community and industries that have
the greatest impact in National City.
In this strategy, the role of HEDD is to bring together necessary partners and players in order to create an
effective workforce development program citywide. The common goal of the proposed partnerships is to
strengthen the local talent pool of workers to match the needs of local and regional employers.
Connect2CARREERS (C2C) is a summer employment program that addresses San Diego's on going skills gap
by providing meaningful work experiences that prepare young adults ages 16-24 for in -demand jobs.
The California Center for International Trade Development (CITD) invests in California's economic growth
and global competitiveness through industry -specific education, training and services that contribute to a
highly skilled and productive workforce.
Procurement Technical Assistance Center network of dedicated procurement professionals working to help
local businesses compete successfully in the government marketplace.
South County Economic Development Council (SCEDC) promotes education and encourages economic
development in the South San Diego County region.
Page 20 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN
Focus Area
Context
Goals
Attachment No.2
Resource Analysis
National City
Workforce and Business Development Program
Create strategic partnerships to leverage resources to improve the workforce of
the local economy
Strategic Partners SDWP, SBDC, CITD, Procurement Technical Assistance Center and Southwestern
College and the SCEDC.
Metrics
Increase National City Workforce by 2% annually
Page 21 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
El. Research opportunities to
establish Special Benefit
Assessment Districts
DESCRIPTION:
Special benefit assessment districts allow for an assessment on a property or business within a defined
geographic area. Revenues from these assessments are directed back to the defined area to finance a
myriad of enhanced services, including security, maintenance, marketing, economic development, tourism
promotion, parking, and special events.
Special benefit assessment districts are private sector initiated mechanism to manage the Downtown
environment. It is financed by an assessment on properties and/or businesses that is imposed by the City
Council at the request of the ratepayers. These funds are used to improve specific areas through increased
maintenance, additional safety initiatives, local promotion, special events, research and development,
transportation and parking, and other activities selected and managed by the local assessment district Board
to benefit the district. These services are designed to maintain and improve the overall viability of Downtown
resulting in higher property values and sales tax revenues.
Special Benefit Assessment Districts can take many forms. In this strategy, we are going to look at the benefits
of forming a property based special benefit assessment district or a maintenance assessment district. A study
done by the NYU Furman Center for Real Estate & Urban Policy found that on average, BIDs have a large,
positive impact on the value of commercial property. The value of commercial properties within the BID's
boundary increases significantly more rapidly than other, comparable properties. Their estimates suggest that
impacts are as large as 15 percentage points. The significant increase in property values suggests that on
average, BIDs are successful in improving the level and quality of local amenities in their neighborhoods.
Forming a special benefit assessment district, specifically a property based improvement district or a
Maintenance Assessment district could assist in generating additional city revenues by contributing to an
increase in property values in the assessed areas.
Resource Analysis
Focus Area National City
Context Absentee Land Lords
Goals increase Property Values
Strategic Partners International Downtown Association
Metrics Increase Property Values by 15% annually
Page 22 of 108
ECONOMIC DEVELOPMENT STRATEGIC PLAN Attachment No.2
E2. Actively seek Grant Funding
for Economic Development
Programs
DESCRIPTION:
For the purpose of this strategy, grants mean dollar awards to carry out Economic Development programs
proposed or created in alignment with the Economic Development Strategic Plan. The programs developed
under strategies B2. Develop Signage and Facade Improvement Program, B3. Develop a Business
Retention and Expansion Program, B4. Develop a Business Marketing and Attraction Program, Cl.
Together We Can C2. Maintain and promote historic sites and cultural assets will be prioritized before
creating programs outside of the plan for grant funding.
The goal of this strategy is to apply for a minimum of three grants annually. Potential grants include those
provided by the County of San Diego, The U.S Economic Development Administration and Art Place America.
Where feasible a consultant will be brought on to assist with grant writing.
Page 23 of 108
This page is intentionally left blank
Page 24 of 108
ECONOMIC DEVELOPMENT
PLAN & PROGRAMS WORKSHOP
111111111111111111111115
Economic Development Strategic Plan 2017-2022
The First +goc will be to Collaborate and Communicate with local and regional partners to
align economic development efforts, increase the utilization of resources and leverage
networks for economic growth.
The will be to Support Business by developing incentives, building upon
existing assets and aligning efforts within the city, locally and regionally..
Thu third 9ncsl will be to Promote Vibrant Neighborhoods by taking incremental action to
strengthen our Downtown, Westside and Marina districts. Strategic partnerships will be
sought to develop meaningful economic development efforts.
Economic Development Strategic Plan 2017-2022
The fourth oat will be Supporting Employment by encouraging collaboration with
stakeholders to align workforce development and training with emerging workforce
opportunities.
The fin will be to Increase City Revenue by researching opportunities to establish
Special Benefit Assessment Districts and seeking grant opportunities
FIVE YEAR BUDGET PROJECTION
.1111=t
rar= $20,000
DevelopmerAll
Marketing and 11 $20,000
Attractiondill
/IIMINMe and
Facade
Improvement
Tourism
Promotion &
Development
Total Enterprise
Zone Funding
r.
Pape 4 o14i
$76,000
$100,000 $50,000
$20,000
$20,000 $20,000 $60,000
$50,000
$25,000 $25,000 $25,000 $75,000
$455,809
$76,000
$200,000
FY 2017-2018 BUDGET REQUEST
Operating 141111MIL
Program I $20,000
Development
Marketing and $20,000
Attraction
Er.. New Technology
Signage and Facade $100,000
Improvement
$140,000
Page s of 47
ENTERPRISE ZONE PROGRAM
First Year Appropriation (FY2017-18)
• The City received $455,809 from the Regional
Enterprise Zone Program April 2017.
• Staff is seeking a total appropriation of $140,000
to fund programs in FY 2017-2018
• Due to the pending development of programs,
staff was unable to request funds as part of the
FY2017 budget process.
• Any additional appropriation requests for the Plan
will be made through the City's annual budget
process.
DEMOGRAPHICS
52% 48%
Population
60,768
Median Age
31
SD: 35.5
US: 37.8
Page Bof<7
Ethnicity & Race
Afitragei O.
PAC. ISLAND 0.€%
WHITE 17 8%
SLACK 48%
2 OR MORE 2.S%
ASL AN /6.6%
400
350
300
250
200
150
100
50
0
ECONOMIC VITALITY
Business License Data
New Business
License Application
Closed Business
♦ License Application
2012 2013 2014 2015 2016
Page 7 of a —a—Opening r—Closing
S37,500
$37,000
;36,500
$36,000
S35,500
S35,000
$34,500
$34,000
833,500
Noe ed47
MEDIAN INCOME
Median Income
$37,254
34,823
837,136
2012 2013 2014 2015 2016
—Median Income
National City
Median Income
$37,136
2015-2016
Up4%
U.S. Median San Diego Median
$34b,000 $593,000
National City
Lemon Grove
Spring Valley
Escondido
Santee
El Cajon
Lakeside
Oceanside
Chula Vista
La Mesa
Vista
Ramona
Imperial Beach
San Marcos
Fallbrook
San Diego
Poway -
Carlsbad
Encinitas
Coronado
HOUSING
SO $200,000 5400,000 $600.000 5800,000 51,000000 $1,200,000 51,400,000 $1,600,000
Page Bat 47 MEM Jurisdictional Median --- Regional Median
$16,000,000
$14,000,000
$12,000,000
$10,000,000
S8,000,000
$6,000,000
$4,000,000
$2,000,000
$0
Page 10 of 47
CITY REVENUES
Increase in National
City Single Family Home
Median Price
From 2012 to 2016
$10,607,344
$3,534,855
$1,611,787
2012 2013 2014 2015 2016
—TOT —Sales Tax —Prop D --Property Tax
67%
Goal and Strategies
GOAL STRATEGIES
Collaborate and Communicate
Support Business
Promote Vibrant Neighborhoods
Support Employment
Increase City Revenue
Al. Economic Development Reports
A2. Facilitate roundtables with strategic industries
A3. Analyzing and Profiling the Local Economy
81. Improve access to resources and implement new technology solutlons where needed
82. Develop Slgnage and Facade Improvement program
83. Develop a Business Retention and Expansion Program
B4. Develop a Business Marketing and Attraction Program
BS. Develop a Business Marketing and Attraction Program
Cl. Together We Can Campaign
C2. Maintain and promote historic sites and cultural assets
C4. Tourism Promotion
Di. Increase access to advanced education, workforce development and job training
opportunities by working with local workforce development organizations
El. Research opportunities to establish Special Benefit Assessment Districts
E2. Actively seek Grant Funding for Economic Development Programs
QUESTIONS ?
NATIONAL CITY
RETAIL RECRUITMENT STRATEGY AND RELATED
ECONOMIC DEVELOPMENT SERVICES
RETAIL RECRUITMENT PLAN
CFMNIDE COMMERCIAIJ
RETAIL PROPERTY
ASSESSMENT
INSIGHT MARKET
ANALYTICS
UNDERSTANDING
NATIONAL CITY'S
MARK&TPLACE
PREPARE RETAIL
RECR rTMENT
MARKETING PACKET
DESIGN -
Page 14 of 47
TIMELINE {
COST {
• 10 \WFEKS
• S20,000
PROJECT APPROACH
1. City Wide Commercial Retail Property Assessment
Preparation of an assessment of key undeveloped properties, major shopping centers and
strategic retail areas within National City to understand future opportunities for retail
development, including new ground up development, redevelopment possibility or repositioning
opportunity of an existing center.
2. INSIGHT Market Analytics
Consumer Demographic Profile ; Employment Profile ; Household Segmentation Profile ;
Consumer Demand & Market Supply Assessment ; Trade Areas Map
Page 15 0147
PROJECT APPROACH
3. Understanding The National City Marketplace
Retail Performance Assessment; Marketplace Knowledge; Void Analysis Summary & Market
Profile.
4. Retail Recruitment Action Plan
The Retail Recruitment Action Plan will recognize the opportunities available for National City
given its demographic composition and trade areas, but also strive to enhance the quality of
Retail possibilities in the National City community.
5. Marketing Packet Design
Page 10 of 47
ECONSolutions by HdL
ECONSOLUTIONS HAS HELPED FACILITATE
35 RETAIL/RESTAURANT PLACEMENTS AND
HELPED TO GENERATE MORE THAN $2 MILLION
ANNUALLY IN NEW SALES TAX REVENUE FOR
THEIR CLIENTS
Pape 1) of 47
ECONSolutions
By HdL
SERVICES...
• BUSINESS ATTRACTION SUPPORT
COMMUNITY PROFILE
• CONSUMER DEMOGRAPHIC PROFILE
• CONSUMER DEMAND & MARKET SUPPLY
ASSESSMENT
• DEVELOPMENT PROJECT ASSISTANCE
• ECONOMIC DEVELOPMENT ACTION PLAN
• ECONOMIC INCENTIVE & PUBLIC PRIVATE
NEGOTIATIONS
• EDUCATIONAL STUDY SESSION
• FEASIBILITY STUDIES & REVENUE PROJECTIONS
• HIGHEST & BEST USE STUDY
• ICSC SUPPORT
• RETAIL PERFORMANCE ASSESSMENT
• REUSE & REDEVELOPMENT STUDY
• VOID ANALYSIS & MARKET PROFILE
Pope 18 of 47
r of
ITV
CLIENTS...
0 t MASI 1,1MS.!
fTh
`r
•
.1114 41j)
+cYwt
ru�'rmcwe Ha rAr[ TY
OAICLEY dD
TRACT
-ram
QUESTIONS ?
HOUSING & ECONOMIC DEVELOPMENT
TOGETHER WE CAN PROGRAMS:
TOGETHER
CREATING A
CALLY VIBRANT
MORE ECONOM
1--
Z
m
5
5
0
V
J
F-
M
a
LU
m
2
Cr
FOR US ALL.
IDENTIFYING OUR PROGRAMS
ADOPT
-A-
PLACE
BEAUTIFICATON & BUSINESS INCENTIVES
1
Neigborhood
Beautification
Program
Success means bottom -up
and top -down effort
A
A.R.O.W.
ACTIVATE THE
RIGHT OF WAY
SF
IP
Signage & Facade
Improvement Program
OUTREACH
ACTIVATION BEAUTIFICATION
TARGET AREAS
Area
National City BlvdMINIIIDivision Street to 4th Street
SUHI 1111111112900 Highland Ave, National City, CA 91950
Highland Ave. E 18th St. to 30th St.
National City Blvd. -1=18th Street to E. 16th Street
8th Street. 11111111National City Blvd to Highland Ave.
Highland Ave. 111.1111111118th street to 16th Street
E Plaza Blvd. Harbison Ave.
E Plaza Blvd. ;16th Street connected by Highland Ave and Palm Ave.
Paradise Creek
Kimball Park
El Tayon Park
Morgan Square
Kimball Elementary
P.9. 28 of 47
Near Paradise Creek Apartments
E 12th St, National City
2005 E 4th St
National City Blvd.
302 W 18th St, National City, CA 91950
ADOPT
—A—
PLACE
Those who reside and work in
the City of National City desire
an environment that is clean,
safe and attractive. Through the
Adopt -a -Place Program individuals
and organizations in the City of
National City can take an active
role that will help and contribute
to the beautification of parks,
streets, gateways and public
spaces. The program mission is to
increase awareness of our many
public spaces & parks, encourage &
recognize volunteer contributions
and build community pride.
TOGETHER
ADOPT
-A-
PLACE
Adopt -A -Place Program
1. Identify an area no less than 1/2 a mile long from the
"Preferred Areas" list or suggest your own area to adopt
2. Organize quarterly cleanups
3. Meet with City staff to check out/in cleaning supplies
and a quick cleanup workshop
4. Receive an Adopt a -Place sign or banner after your first
clean up. Your recognition signage will be publicly
displayed for up to one year.
Pepe 2$ of 47
ADOPT
PLACE
Groups work directly with the Public Works and
Housing and Economic Development Departments
Pnye 2$.I{7
ADOPT
—A—
PLACE
ws��!
'ia' •r
ADOPT
—A—
PLACE
ADOPT
-A-
PLACE
Neigborhood
Beautification
Program
r � a.- � a� r
Street Banners, Pole Signs, Window Decals, Bumper Stickers
ADOPT
PLACE
QUESTIONS ?
The purpose of the Activate the
Public Right of Way (A.R.O.W.) is
to beautify, activate and promote
our City by working with the
business community to enhance
portions of the public right-of-way
(PROW). The Program will create
spaces that cultivate community
and culture, increase property
values for residents of our City
and spur economic growth and
income to local merchants by
encouraging pedestrian traffic. The
program's two areas of focus are
outdoor display areas and outdoor
recreational areas.
TOGETHER
A
1
Activate the Right of Way
Outdoor Display
Standards: Only
those businesses
fronting on the
;• PROW and located
on the first floor
may participate in
this Program. Community Business Organizations may adopt a place in
the PROW that has been identified by the City as a desired location for
enhancement. Enhancements may be placed only in the PROW directly
in front of the Business's storefront or in one of the city's identified areas
of enhancement. Enhancements that do not comply with the General
Requirements, Standards, and Conditions of this Program are not allowed.
Pepe 73 o(4T
Activate the Right of Way
Outdoor Dining
Area Standards:
Only those
restaurants fronting
on the PROW and
located on the first
floor may participate
in this Program.
Community Business Organizations may adopt a place in the PROW that
has been identified by the City as a desired location for Enhancements.
Enhancements that do not comply with the General Requirements,
Standards, and Conditions of this Program are not allowed.
Pogo 34 4147
n
Page 35 of 47
_• e ' 1
Creating spaces that
cultivate community and
culture, increase property
values for residents of the
City of National City and
spur economic growth
and income to local
merchants by encouraging
greater pedestrian traffic.
A
AJL .W.
ACTIVATE THE RIGHT OF WAY
QUESTIONS ?
e
Page 37,447
SF
IP
SF
IP
The purpose of the Signage and
Facade Improvement Program
(SFIP) is to assist businesses in
signage compliance and improve the
appearance of existing businesses.
The SFIP mission is to stimulate
revitalization and private sector
capital investment by proactively
addressing deteriorating property
conditions and encouraging
improvements which increase our
City's overall economic vitality.
t.
Signage & Facade Improvement Program
GETH
1. Exterior Signs
2. Awnings and canopies
3. Exterior painting, cleaning, facade repair
4. Plants and landscaping
5. Doors and windows
6. Facade and display window lighting
7. Fascia, tile, trim, metal work and other decorative
elements
8. Demolition of obsolete structures
9. Addition of a patio or outdoor space
Page 366147
Signage & Facade Improvement Program
Property Type
Standard Incentive
Minimum Total Project C.O SL
$ 1,000.
Multi -Tenant Property $2,500.
Owner Incentive
Applis;utt :Staid, Requirement
50%
50%
Maximum Reimbursement
$10,000.
$15,000.
Standard Incentive: All projects for a single small business may be
considered for the standard incentive and may be awarded one-half of the
eligible costs of the project up to a maximum of $10,000.
Multi -Tenant Property Owner Incentive: A National City property
owner leasing to two or more street level and street -facing small business
tenants may be awarded one-half of the eligible construction costs up to
a maximum of $15,000. Each qualified tenant must have their own street
facing entrance and be visible from the public right of way.
Pop 39 of 47
The program reimburses owners of
commercial buildings and businesses
up to 50% of the total cost of eligible
improvements.
S F 51.2v9e&Fai
prr,n,ndr �; >
GRl
PAI
Page 40 of 47
to assist businesses in
signage enmptianCe
anti improve the
appearance of existing
businesses and their
ovcratt vifctlifv.
SF
IP
14
Signage & Facade
Improvement Program
ADOPT
-A-
PLACE
Neigborhood
Beautification
Program
Pep. 41 of 47
•- CAIIFORNIA -�
NATIONAL CITY/
��conroas'rso
A
A.R.O.W.
ACTIVATE THE
RIGHT OF WAY
SF
IP
Signage & Facade
Improvement Program
QUESTIONS 7
FIVE YEAR BUDGET PROJECTION
Operating Year 1 Year 2 Year 3 Year 4 Year 5 Total 1
Program $20,000 $20,000
Development
Marketing and $20,000 $20,000 $20,000 $60,000
Attraction
New Technology $76,000 $76,000
Signage and $100,000 $50000 $50,000 $200,000
Facade
Improvement
Tourism $25,000 $25,000 $25,000 $75,000
Promotion &
Development
Total Enterprise $455,809
Zone Funding
Papa 44 0147
FY 2017-2018 BUDGET REQUEST
Operating jiff 111111111t
Program 4.11 $20,000
Development
Marketing and $20,000
Attraction
New Technology
Signage and Facade $100,000
Improvement
$140,000
ENTERPRISE ZONE PROGRAM
First Year Appropriation (FY2017-181
• The City received $455,809 from the Regional
Enterprise Zone Program April 2017.
• Staff is seeking a total appropriation of $140,000
to fund programs in FY 2017-2018
• Due to the pending development of programs,
staff was unable to request funds as part of the
FY2017 budget process.
• Any additional appropriation requests for the Plan
will be made through the City's annual budget
process.
RESOLUTIONS
ITEM 6
Resolution of the City Council of the City of National City adopting the
2017-2022 Economic Development Strategic Plan, approving the program
guidelines and participatory agreements for the Adopt -a -Place, Activate the
Right -of -Way, and Signage and Facade Improvement Programs of said Plan,
and authorizing a General Fund appropriation of $140,000 and use of General
Fund balance to implement said Plan and Programs.
ITEM 7
Resolution of the City Council of the City of National City authorizing the
Mayor to execute the First Amendment to the Agreement for Sales Tax Audit
and Information Services by and between the City of National City and
Hinderliter, de Llamas, and Associates for retail recruitment strategy and
related economic development services.
THANK YOU.
Exhibit 1
NATIONAL CITY
RETAIL RECRUITMENT STRATEGY AND RELATED
ECONOMIC DEVELOPMENT SERVICES
ECONSolutions
By HdL
Page 27 of 108
Submitted by:
ECONSolutions by HdL
1340 Valley Vista Dr., Ste. 200
Diamond Bar, CA 91765
www.hdlcompanies.com
www.econsolutionsbyhdl.com
Contact:
Barry Foster
909-861-4335
bfoster@hdlcompanies.com
EXHIBIT 'A'
Attachment No. 2
Proposal for Retail Recruitment and Related Economic Development Services for National City
July 12, 2017
COVER LETTER
July 12, 2017
Megan Gamwell, Economic Development Specialist
National City
140 E. 12th St. Ste. B
National City, CA 91950
Dear Ms. Gamwell
ECONSolutions by HdL is pleased to submit this proposal to National City for Retail Recruitment and
Related Economic Development Services. For 35 years, HdL has been providing cities, counties, and
special districts with a variety of professional consulting services and software support. Based in Diamond
Bar, Hdl's client list includes more than 400 local governments. In addition to the main office in Diamond
Bar, HdL recently opened a Northern California office in Pleasanton, CA. The HdL team consists of many
former public -sector executives that have extensive experience in local government in the fields of
management, finance, economic development, and community development. ECONSolutions was
formed in 2014 to provide a variety of economic development products and services in further serving
local governments.
ECONSolutions embraces and is firmly committed to an approach of utilizing a qualified consultant to help
establish a Retail Recruitment Strategy. ECONSolutions has a successful record of accomplishment for
attracting quality retail to various cities in California including; Apple Valley, Banning, Covina, Diamond
Bar, Eastvale, Indio, Marina, Upland, and Vallejo, and attracting retailers including Aldi, Blaze Pizza,
Chipotle, Coffee Bean & Tea Leaf, Costco, Grocery Outlet, Hobby Lobby, Marshalls, MOD Pizza, Smart &
Final, Smash Burger, Sprouts, The Habit, Waba Grill, 365 by Whole Food and many more quality
businesses.
We enjoy working closely with our clients in a collaborative public -private team approach. The scope of
services presented by this proposal is exactly the approach that HdL supports and is a major reason
ECONSolutions by HdL was created. Barry Foster, the Managing Principal for ECONSolutions, will act as
the Project Manager for the National City project and be the primary contact working directly with city
staff. We look forward to further discussing the opportunities for retail attraction in National City at your
convenience. In my role as President of HdL, I am authorized to sign for and make representations on
behalf of the company. I have read, understood and agree to all statements in this request for proposal.
Please feel free to contact Barry Foster at 909.861.4335 or by email at bfoster@hdlcompanies.com.
Sincerely,
,
Andy Nickerson
President, HdL
ECONSolutions
By HdL
Page 28 of 108
2
Attachment No. 2
Proposal for Retail Recruitment and Related Economic Development Services for National City
July 12, 2017
PROJECT APPROACH
For National City to be successful with retail recruitment, ECONSolutions recommends creating a Retail
Recruitment Strategy consisting of the following components:
1. CITY WIDE COMMERCIAL RETAIL PROPERTY ASSESSMENT
Preparation of an assessment of key undeveloped properties, major shopping centers and
strategic retail areas within National City to understand future opportunities for retail
development, including new ground up development, redevelopment possibility or repositioning
opportunity of an existing center. The scope of work shall include:
• Work closely with City staff to identify major shopping centers and retail areas, along with
possible new ground up development opportunities to establish the framework for a
successful retail recruitment effort.
• Work with City Staff to identify the ownership of major shopping centers, along with real
estate professionals and key stakeholders.
2. INSIGHT MARKET ANALYTICs
Preparation of INSIGHT -Market Analytics, HdL's comprehensive market analytics package
consisting of several key assessments, profiles and reports for five trade areas in National City,
plus the City as whole. The INSIGHT -Market Analytics package includes:
• Consumer Demographic Profile: Uses the STI-PopStats data base with over 1,200 variables
with bottom up methodology for the highest accuracy level and dependable demographic
information.
• Employment Profile; Uses the STI-Workplace database to deliver employment statistics for a
community including employment by industry group and employment and employment by
occupation group, along with daytime population and wage estimates within a defined
market area.
• Household Segmentation Profile: Provides a deep understanding of consumer preferences,
behaviors and habits by segmenting 70 household clusters into one of 21 Lifestage Groups.
• Consumer Demand & Market Supply Assessment: Examine opportunity/gaps across 31
leading retail segments and 40 major product/service lines for insight on potential
opportunities in a market area.
• Trade Areas Maps
3. UNDERSTANDING THE NATIONAL CITY MARKETPLACE
National City must gain an understanding of the existing retail marketplace, as well identify
targets for future retail attraction opportunities that will provide a road map for National City's
retail recruitment efforts including:
• Retail Performance Assessment: Provide an assessment of National City's current retail
environment that is enhance because of HdL's proprietary sales tax base, to highlight local
retail trends.
• Marketplace Knowledge: Recognition of the strengths and challenges of the National City
market in competing with other cities and trade areas in the San Diego Region.
• Void Analysis Summary & Market Profile: Utilize the Commercial Retail Property Assessment
and INSIGHT -Market Analytics to prepare void analysis to create a list of retailers and
restaurants that could fill a void within a market area. The void analysis uses software that is
ECDNSolutions
By HdL
Page 29 of 108
11
Attachment No. 2
Proposal for Retail Recruitment and Related Economic Development Services for National City
July 12, 2017
supported by a database of over 1,000 national and regional retailers/restaurants with over
131,000 locations within the State of California.
4. RETAIL RECRUITMENT ACTION PLAN
Prepare a Retail Recruitment Action Plan using all the information generated from the three work
components above — 1) Citywide Commercial Retail Property Assessment, 2) INSIGHT -Market
Analytics and 3) Understanding the National City Marketplace.
• The Retail Recruitment Action Plan shall act as a foundation for National City's Retail
Recruitment Strategy.
• The Retail Recruitment Action Plan will recognize the opportunities available for National City
given its demographic composition and trade areas, but also strive to enhance the quality of
retail possibilities in the National City community.
5. MARKETING PACKET DESIGN
Design an effective marketing packet to assist National City with retail recruitment including the
following items:
• Marketing cover letter
• Community Profile -will summarize National City's characteristics, market area trends and
local economic indicators in condensed 4 to 6-page format.
• INSIGHT Market Analytics package with four highly useful assessments, profiles and
demographic reports.
• Marketing brochure document strengths of National City and presenting retail opportunities.
• Trade areas maps
ECDNSolutions
By HdL
Page 30 of 108
12
Attachment No. 2
Proposal for Retail Recruitment and Related Economic Development Services for National City
July 12, 2017
PROJECT TIMELINE
1. CITYWIDE COMMERCIAL RETAIL PROPERTY ASSESSMENT
Two -weeks — Initial (and ongoing) from the notice to proceed to establish a basic
understanding of the key underdeveloped properties and strategic retail areas for future
retail development.
Two -weeks —to establish a network of key staff, property owners, and active real estate
professionals in the San Diego region.
2. INSIGHT - MARKET ANALYTICS
One -week — Package is completed after identifying the initial areas of focus (based on the
findings from the retail property assessment) and is updated about six months later.
3. UNDERSTANDING NATIONAL CITY MARKETPLACE
Three -weeks — after completing Item #1 and identifying key areas of focus and
stakeholders in the region (property owner, developers, real estate professionals) we
shall complete:
Retail Performance Assessment
Marketplace Knowledge
Void Analysis
4. RETAIL RECRUITMENT ACTION PLAN
Two Weeks — After completion of all the above items the Action Plan will be completed
and available for review and approval.
5. MARKETING PACKET DESIGN
Three -weeks — will provide a sample marketing packet within two -weeks of completion
of Item 3 above.
Total timeline for Items 1 — 5 is estimated at 10 weeks for completion (as some items will be handled
concurrently).
ECON Solutions
By HdL
Page 31 of 108
13
Attachment No. 2
Proposal for Retail Recruitment and Related Economic Development Services for National City
July 12, 2017
COST
The following is the cost for the services contained in the proposal presented by ECONSolutions.
Items 1— 5
1) The Citywide Commercial Retail Property Assessment, 2) INSIGHT -Market Analytics, 3)
Understanding the National City Marketplace, 4) Retail Recruitment Action Plan and 5)
Marketing Packet Design to be prepared for a fixed fee of $20,000.
ECONSolutions
By HdL
Page 32 of 108
15
TOGETHER
CITY OF NATIONAL CITY
Program Booklet
CALIFOgMM .w_
prkTIfNAL CJTV
fh'trWl_i.p h7 Ylh
CITY of NATIONAL C
1243 National City Blvd, National City, CA
P 619. 336. 4216 E. MGamwell c jNaiiana1
Page 34 of 108
Attachment No. 1
EXHIBIT 'A'
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Table of Contents
Contents
Table of Contents 1
PROGRAM OVERVIEW AND PURPOSE 2
Adopt -a -Place Application (A) 3
Adopt -a -Place Agreement (B) 4
Adopt -a -Place Indemnity Form — Group/Organization Form (C) 6
Adopt -a -Place Minor Release Waiver (D) 7
Adopt -a -Place Safety Guidelines (E) 8
General Clean up Requirements of Adopt -a -Place Locations (F) 9
Adopt -a -Place Event Summary (G) 10
Adopt -a -Place Preferred Areas (H) 11
Page 35 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
PROGRAM OVERVIEW AND PURPOSE
Those who reside and work in the City of National City desire an environment that is clean, safe and
attractive. Through the Adopt -a -Place Program individuals and organizations in the City of National City
can take an active role that will help and contribute to the beautification of parks, streets, gateways and
public spaces. The programs mission is to increase awareness of our many public spaces & parks,
encourage and recognize volunteer contributions and efforts and build community pride.
The "Adopt -a -Place" program is part of the National City Together We Can Campaign encouraging
individuals, businesses, community organizations and City Hall to work together in making National City
cleaner, healthier, safer and more beautiful. This particular program is intended for organizations or
individuals that want to participate on a more regular basis to monitor and maintain a specific street or
area of the city. Organizations sign up to clean a specific area of the city at least four (4) times per year.
Adopted areas must be'/z a mile long or more. As part of the program, the city will provide a one-time
training, cleanup supplies and help with coordinating trash pickup.
APPLICATION PROCESS
Step One —Identify a space to adopt
1. Community organization and Local Small
Businesses can visit National City website
for list of public spaces to adopt or they can
call/email Megan Gamwell with a suggested
area to adopt.
2. Organizations can download the application
online and submit to
mgamwell@nationalcityca.gov
Step Two — Submitting the Application
1. The organization shall identify a
representative(s) to serve as the primary
contact person who will meet with City staff
to review program requirements and identify
the area(s) that the group would like to
adopt.
2. Organization will provide Commercial
General Liability Insurance with minimum
limits of $1,000,000 per occurrence and
$2,000,000 aggregate covering all bodily
injury and property damage arising out of its
members'/employees' participation in the
Adopt -a -Place Program.
3. The organization will complete the "Adopt -
a -Place Application" (A), the "Adopt -a -
Place Agreement" (B), and the "Adopt -a -
Place Indemnity Form — Group/Organization
Form" (C), review "Safety Guidelines" (E),
Complete "Signage Recognition" form (F)
and identify an area no less than 1/2 a mile
long from the "Preferred Areas" list (H).
Organizations will be recognized via their
name/logo on the permanent sign or banner
for participation in the "Adopt -a -Place"
program within thirty (30) days after the
first cleanup and submitting their "Event
Summary" (G).
Step Three — Organizing Quarterly Clean ups
1. A City Staff member will create a public
calendar that will be shared with Public
Works and Community Services. Shared
Calendars will be used to mark the dates of
scheduled quarterly cleanups.
2. Community Services and HED will schedule
a one-time training and safety presentation
for organization before beginning their first
cleanup.
3. Community Services will coordinate with
organization to check out and re check in
tools during quarterly cleanups.
4. Public Works will work with EDCO to
coordinate trash pickups after quarterly
cleanups.
Page 36 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
PROGRAM OVERVIEW AND PURPOSE CONTINUED
1. Application Process. The organization shall identify a representative(s) to serve as the primary
contact person who will meet with Public Works and a Housing and Economic Development
representative to review program requirements and identify the area(s) that the group would like
to adopt. Provide Commercial General Liability Insurance with minimum limits of $1,000,000
per occurrence and $2,000,000 aggregate covering all bodily injury and property damage arising
out of its members'/employees' participation in the program. The organization will complete the
"Adopt -a -Place Application" (A), the "Adopt -a -Place Agreement" (B), and the "Adopt -a -Place
Indemnity Form — Group/Organization Form" (C), review "Safety Guidelines" (E), Complete
"Signage Recognition" form (F) and identify an arear no less than 1/2 a mile long from the
"Preferred Areas" list (H). Organizations will be recognized via their name/logo on the permanent
sign or banner for participation in the "Adopt -a -Place" program within thirty (30) days after the
first cleanup and submitting their "Event Summary" (G).
2. Collection Schedule. The participant will provide the City with dates that litter collections will be
held in order to track progress. Although litter collection is normally done away from traffic,
advanced notification will allow the City to alert police and other City officials about the activity.
3. Supplies. Participants will receive a cleanup kit that includes safety vests, a broom, shovel, bags,
gloves, dustpan, bucket and a litter -grabber. Since this is an ongoing effort, the organization is
encouraged to reuse gloves and vests as much as possible.
4. Disposal of Litter. The City will identify with the organization specific locations where bagged
litter will be placed for the City to promptly collect and dispose of after each collection event.
Alternatively, the organization may arrange for small amounts of bagged litter to be set out for
collection through the City's weekly residential trash collection program or at the organization or
participant's place of business.
5. Work Safely. Participants must follow the guidelines listed on the "Adopt -a -Place Safety
Guidelines" (E). The work of volunteers should be a positive experience, but dealing with trash
and litter in public areas has risks. Since the safety of volunteers is crucial, the City urges
participants to use common sense and care when participating in the "Adopt -a -Place" program.
6. Report Results. Reporting volunteer hours and the amount of material collected is a key part of
measuring success. Organizations should complete and submit the "Adopt -a -Place Event
Summary" (G) after each event.
7. Public Recognition. Participating organizations will be recognized via their name/logo on a
permanent sign or banner for participation in the "Adopt -a -Place" program within thirty (30) days
after the first cleanup and submitting the "Event Summary" (G). The organization will also be
publicly recognized by the Mayor at a reception prior to a City Council meeting.
8. Leadership Changes and Discontinuing Adoption. The primary contact person must notify the
City and update records if there is a leadership change. If the organization desires to discontinue
Page 37 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
the adoption, the primary contact person should notify representative from Housing and
Economic Development and the agreement will be terminated.
Adopt -a -Place Application (A)
Name of Organization
Adopted Location (block, street, area, etc.):
Organization Address:
Name of Contact Person:
Address:
Phone: Phone (mobile): Email:
Collection Schedule: Year:
Collection 1
Collection 2
Collection 3
Collection 4
Collection 5
(Optional)
Dates of
Collection
Events
Times of
Collection
Supply Inventory
Type of Supply
Quantity
Provided
Quantity Used
Quantity Unused &
Held for Future Use
Quantity
Returned
Trash Bags (Dark)
Trash Bags (White)
Safety Vests
Work Gloves
Litter -Grabber
Litter Disposal Arrangements
1. Litter Disposed with Organization's Trash: Address
2. Litter Disposed with a Volunteer's Trash: Address
3. Litter Collected by City with arrangements with Public Works: Identify drop points
and explain arrangements:
Page 38 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Adopt -a -Place Agreement (B)
This Adopt -a -Place agreement ("Agreement") is entered into on this date , by
and between the CITY OF NATIONAL CITY, 1243 National City Blvd. National City, CA 91950, a
municipal corporation (hereinafter referred to as CITY) and
with its address at
Organizations Name
Street Address City State Zip
hereinafter referred to as ORGANIZATION.
WHEREAS, in order to clean CITY streets and public spaces of litter and to improve the
environment, the CITY has established a beautification maintenance program known as "Adopt -a -Place"
program (hereinafter referred to as PROGRAM) in which volunteer groups adopt a CITY street, or a
portion thereof, or public area in order to pick up litter, monitor and maintain area; and
WHEREAS, ORGANIZATION desires to participate in the CITY PROGRAM and the CITY
desires to provide certain materials and information to ORGANIZATION.
NOW, THEREFORE, IT IS HEREBY AGREED AS FOLLOWS:
1. The above recitals are incorporated into the body of this Agreement.
2. ORGANIZATION adopts a CITY street, or portion thereof, or public area as set forth in the "Adopt -
a -Place Application" (A), which is attached hereto and made a part hereof. for a period of one (1) year
beginning on the date of this Agreement.
3. CITY will provide safety materials and an adequate number of gloves, safety vests, plastic trash bags
and any additional equipment considered reasonable for cleanup as needed for use by
ORGANIZATION.
4. ORGANIZATION will conduct safety orientation meetings to review, at a minimum, the "Adopt -a -
Place Safety Guidelines" (E) which are attached hereto and incorporated by reference herein.
5. ORGANIZATION agrees to comply with the safety recommendations set forth in "Adopt -a -Place
Safety Guidelines" (E).
6. CITY encourages ORGANIZATION to separate materials designated for recycling or special
handling.
7. ORGANIZATION will conduct litter pick up a minimum of four (4) times per year.
8. ORGANIZATION will give CITY at least (1) month notice of any scheduled collection event.
Page 39 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
9. ORGANIZATION will arrange with CITY to either pick up filled litter bags, dispose of bags with
ORGANIZATION'S trash service, or dispose of bags at a volunteer's residence that is serviced by the
CITY's residential trash contract.
10. CITY, at its cost, will provide, install, and maintain, a recognition sign or city banner noting the
PROGRAM and ORGANIZATION'S name.
11. The content of the recognition signs described in Section 10 will be limited to no more than the
organization's name and or logo.
12. ORGANIZATION and its members or employees who participate in the CITY'S PROGRAM shall
provide Commercial General Liability Insurance with minimum limits of $1,000,000 per occurrence and
$2,000,000 aggregate covering all bodily injury and property damage arising out of its
members'/employees' participation in the PROGRAM. The policy shall name the CITY and its officers,
officials, agents and employees as additional insureds, and a separate additional insured endorsement
shall be provided. The general aggregate limit must apply solely to participation in the PROGRAM.
The nature of this PROGRAM should be noted with specificity on an endorsement that shall be
incorporated into the policy. The certificate of insurance must be attached to this Adopt -a -Place
Indemnity Form — Group/Organization Form (C).
13. As a condition of participation in the PROGRAM, the above -referenced ORGANIZATION herby
agrees to defend, indemnify and hold harmless the CITY and its officers, employees, agents, and
volunteers from and against any and all claims, demands, costs, losses, liability, or damages to property,
injuries to or death of person or persons, and for all suits, actions, proceedings, attorneys' fees, and
defense costs, of any kind or nature, including workers' compensation claims, of or by anyone
whomsoever arising from, arising out of, or related to, the above -referenced ORGANIZATION'S use of
public property; provided, however, that this indemnification and hold harmless shall not include any
claims or liability arising from the established sole negligence or willful misconduct of the CITY, its
agents, officers, employees, or volunteers.
14. This Agreement supersedes any prior agreements, negotiations and communications, oral or written,
and contains the entire agreement between the parties as to the subject matter hereof. No subsequent
agreement, representation, or promise made by either party hereto, or by or to an employee, officer, agent
or representative of any party hereto shall be of any effect unless it is in writing and executed by the party
to be bound thereby.
Signature Signature
City of National City Adopt -a -Place Coordinator Adopt -a -Place Organization
Page 40 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Adopt -a -Place Indemnity Form — Group/Organization Form (C)
1 have read every paragraph of the Policies and Procedures and the Safety Guidelines for the Adopt -a -
Place Program. 1 understand that accidents and injuries can occur during my participation in the Adopt -a -
Place Program. Knowing the risks, as presented in the Safety Guidelines, I agree to assume those risks
and to release and to hold harmless all of the persons, groups or organizations mentioned below who,
through negligence or carelessness, might otherwise be liable to me or my heirs or assigns for damages.
I hereby release the City of National City, and (insert name of
group/organization listed on Indemnity Form —Group/Organization Form (C) and their respective officers,
employees, agents, and volunteers and waive all claims against them for personal injury (including death)
and/or property damage, including such injury and/or damage incurred as a result of the negligence of any
employee, agent, servant, or volunteer of the City of National City. I further understand and agree that
this Release and Waiver shall be binding on my heirs and assigns.
Print Name
1.
2.
3.
4.
5.
6.
7.
8.
9.
Address Signature
10.
This form needs to be signed by each volunteer participating in the cleanup. All participants under the age
of 18 must have a parent or guardian signature and fill out the Minor Release Waiver (D). The group
leader should keep this original document. If any new volunteers participate during following cleanups
and did not sign the original, have them sign an updated copy.
Page 41 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Adopt -a -Place Minor Release Waiver (D)
Parent/Guardian Acknowledgement of Warning and Release
I, , parent/guardian/authorized supervisor
of acknowledge that I
have read every paragraph of the Policies and Procedures and the Safety Guidelines for the Adopt -a -Place
Program, and that I and my child understand the safety procedures contained in the contract. I
acknowledge that I and my child are aware of the dangers associated with working on adopted areas. I
consent to my child's participation in the Adopt -a -Place activities. I understand that accidents and injuries
can occur during my participation or my child's participation in the Adopt -A -Place program. Knowing
the risks, as presented in the Safety Guidelines, I agree to assume those risks and to release and to hold
harmless all of the persons, groups or organizations mentioned below who, through negligence or
carelessness, might otherwise be liable to me or my heirs or assigns for damages.
I hereby release the City of National City, and (insert
name of group/organization listed on Indemnity Form —Group/Organization Form (C) and their respective
officers, employees, agents, and volunteers and waive all claims against them for personal injury
(including death) and/or property damage, including such injury and/or damage incurred as a result of the
negligence of any employee, agent, servant, or volunteer of the City of National City. I further understand
and agree that this Release and Waiver shall be binding on my heirs and assigns.
Date Parent/Legal Guardian/Authorized Supervisor Signature Adopt -A -Place Organization
Page 42 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Adopt -a -Place Safety Guidelines (E)
The Adopt -a -Place Program promotes responsible behavior and a cleaner, more attractive City. All
participants are asked to keep this goal in mind when conducting cleanups. Collecting trash and litter in a
public area can pose safety hazards. The City requests that all volunteers adhere to the following
recommendations and that the primary contact/leader review this information prior to beginning a
collection event.
1. DON'T pick up litter in construction or maintenance sites.
2. DON'T pick up materials that appear to be hazardous (medical waste, sharps, blood borne
materials, used motor oil, lead paint cans, propane cylinders used for outdoor grills, medicine
boxes, masks, rubber gloves, drug -related paraphernalia, etc.).
3. DON'T pick up any firearms or explosive devices. If you find any items like this, please contact
the National City Police Department at 619 -336- 4400.
4. DON'T do anything that will distract passing drivers, pedestrians or other volunteers.
5. DON'T participate in litter pickups while under the influence of drugs and/or alcohol.
6. DON'T wear music headsets that would prevent you from listening to your surroundings or
distract you from communicating with others.
7. DON'T attach signs or miscellaneous items to your Adopt —a —Place sign.
8. DO wear long sleeve shirts, long pants, hard -soled shoes and work gloves.
9. DO stay with your group on the right-of-way and out of traffic.
10. DO be careful when handling broken glass and other sharp objects. Place these in boxes or in
bags to prevent them from puncturing the bag and injuring others.
11. DO work in small groups, keeping children under 12 years old with adults at all times.
12. DO have a first aid kit available and make sure everyone knows its location.
13. DO work only during daylight hours and in fair weather.
14. DO avoid animals and/or noxious weeds.
Page 43 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM
General Clean up Requirements of Adopt -a -Place Locations (F)
A Park or a Garden
Attachment No. 1
Routine Tasks Reporting graffiti and vandalism
Litter abatement Removing public hazards
Cleaning park fixtures Special Projects
Cleaning sports courts and fields Painting, graffiti abatement with chemical
strippers
Minor trimming
Weeding Major pruning
Planting Major planting projects
Major planting projects
A Block or a Corner
Routine Tasks Reporting graffiti and vandalism
Litter abatement Removing public hazards
Cleaning street fixtures Special Projects
Cleaning flower baskets Painting, graffiti abatement with chemical
stripper
Cleaning trash along the curbs and sidewalks
A Gateway
Routine Tasks Removing public hazards
Litter abatement Special Projects
Reporting graffiti and vandalism Assist in creating improvements for the Gateway
Page 44 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM Attachment No. 1
Adopt -a -Place Event Summary (G)
This form is used by the Adopt -a -Place Program Coordinator to keep track of program participants and
the frequency of projects they are involved in. Please remember to fill out and return a copy of this form
after each cleanup.
Name of Organization:
Adopted Location (block, street, area, etc.):
Collection Event Cleanup Date: Time:
Name of Contact Person:
Bags collected: Litter (white bags) Recyclables (dark bags)
Other items collected:
Bags/Trash Pick -Up Location or Disposal Method:
Estimated weight collected: Litter)
Hours Worked:
Recyclables)
Number of Volunteers:
SUPPLY INVENTORY
Type of Supply
Quantity Provided
by City
Quantity
Used
Quantity Unused
and Held for Future
Use
Quantity
Returned
Trash Bags (Dark)
Trash Bags (White)
Safety Vests
Work Gloves
Litter Picker
Other
Page 45 of 108
CITY OF NATIONAL CITY, CALIFORNIA
ADOPT -A -PLACE PROGRAM
Adopt -a -Place Preferred Areas (H)
Attachment No. 1
Street
Limits
National City Blvd.
Division Street to 4th Street
SUHI
2900 Highland Ave, National City, CA 91950
Highland Ave.
E 18th St. to 30th St.
National City Blvd.
8th Street to E. 16th Street
8th Street.
National City Blvd to Highland Ave.
Highland Ave.
8th street to 16th Street
E Plaza Blvd.
Harbison Ave.
E Plaza Blvd.
16th Street connected by Highland Ave and Palm Ave.
Paradise Creek
Near Paradise Creek Apartments
Kimball Park
E 12th St, National City
El Toyon Park
2005 E 4th St
Morgan Square
National City Blvd.
Kimball Elementary
302 W 18th St, National City, CA 91950
Page 46 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
"AROW" PROGRAM
TOGETHER
CITY OF NATIONAL CITY
HOUSING & ECONOMIC DEVELOPMENT AND ENGINEERING
[) EPARTMENTS
Program Booklet
- CMIFORRNJJA
NkT! lrO`
`uetinb imATRP
CITY of NATIONAL CITY
1243 National City Blvd., National City, CA 919504397
P 619 . 336 .4216 E. MGamwell(&,NationalCitvCa.Gov
Page 48 of 108
EXHIBIT 'A'
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
Table of Contents
Contents
Contents
APPLICATION PROCESS 3
DEFINITIONS 4
GENERAL REQUIREMENTS 5
V. OUTDOOR DISPLAY STANDARDS 9
VI. OUTDOOR DINING AREA STANDARDS 13
VII. PERMIT CONDITIONS 14
PERMIT APPLICATION FORM 19
ACTIVATE THE RIGHT OF WAY ("AROW") 19
Page 49 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
ACTIVATE THE RIGHT OF WAY
The purpose of the Activate the Public Right of Way Program (hereafter referred to as "AROW" or
"Program") is to beautify, activate and promote our city by working with the business community to
enhance portions of the public right-of-way ("PROW"). The Program will create spaces that cultivate
community and culture, increase property values for residents of the City of National City (the "City"),
and spur economic growth and income to local merchants by encouraging pedestrian traffic. The
Program's two areas of focus are outdoor display areas and outdoor recreational areas. A Business Owner
or Community Organization will be allowed to locate these items in the PROW if: (1) the City's
Economic Development and Engineering Departments approve a proposal, and (2) the proposals conform
to the requirements of the Program. The Program's purpose is not to set aside existing or future City,
State, or Federal regulations regarding public health, safety and accessibility in the PROW.
APPLICATION PROCESS
Step One —Identify a space to activate
I. If you are a community organization email MgamwellANationalCityCa.gov for a list of public
spaces your community organization can activate through the Program.
2. If you are a local small business with a storefront facing the right of way email
MgarnwellANationalCitvCa.eov for instructions on how to obtain information on the property line of
your business from our City records.
Step Two — Plan your activation
1. Choose between an outdoor display or outdoor seating area for your activation.
2. Review the Program guidelines for activation, including visibility, clear paths of travel and
accessibility requirements for your activation.
3. Provide two copies of scale drawings that shows your property lines, all existing and proposed
obstructions and the location of your activation and submit them to the Housing and Economic
Development department for review.
4. Submit your application with proof of insurance for final approval.
Step Three — Activate your space
1. Once you are ready to activate your space you will pick up your Program sticker to place in your
window or in your business as proof of participation in the Program.
2. Activations must be renewed annually.
Page 50 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
ACTIVATE THE RIGHT OF WAY
DEFINITIONS:
Clear Area: The area adjacent to street furniture as required for a clear path of travel or for maintenance
or access as referenced in the Section VI "Outdoor Dining Area Standards."
Public Space: Any real property, or structures thereon, which are owned or controlled by a governmental
entity, other than the public rights of way. See N.C.M.C. Section 12.04.560.
Clear Path of Travel: A route for use by pedestrian and wheelchair users that provides free and
unobstructed access to and egress from a building, area, street furniture, temporary installation or
location, also as referenced in Section VI "Outdoor Dining Area Standards."
Outdoor Display Item: The particular product being displayed for public view and located outside a
building in the PROW. See N.C.M.C. Section 18.30.150 for permissible display items. Display items
must be customary with that type of business and consistent with or comparable to the types of uses, and
must comply with all other aspects of N.C.M.C. Section 18.30.150.
Display Item: A product being displayed for public view. See also "Outdoor Display Item."
Display Type: A category of items (such as clothing, artwork, craftwork, books, food, or furniture).
Enhancements: Any outdoor display items, outdoor dining furniture (including chairs, tables, umbrellas,
planter pots or boxes, sculptural works, and temporary railings), located in the PROW.
Obstruction: Temporary or permanent objects that might restrict pedestrian travel and access within the
PROW. Obstructions include but are not limited to: fire hydrants, lamp posts, trees, tree wells, parking
meters, street furniture, trash receptacles, kiosks, utility pedestals, newspaper racks, free-standing signs,
articles of display, outdoor dining area furniture. bus benches, and bus shelters.
Outdoor Dining Area: Any temporary dining area in the PROW, or on private property, that is not
considered to be an "enclosed" space, as referenced in the City's Land Use Code (See N.C.M.C. Chapter
18.10), nor permitted by the City as a sidewalk cafe.
Path of Travel: A passageway for pedestrians and/or wheelchair users that provides access to, and egress
from, a building, area, or location.
Public Right -of -Way, or "PROW": Any street, avenue, boulevard, highway, bikeway, sidewalk or alley
or similar place that is owned or controlled by a government entity. For the purposes of this Program, the
PROW where Streetscape Enhancements may be located shall include only that portion between the curb
and the property line or, where there is no curb, between the outer edge of the roadway and the property
line. See N.C.M.C. Section 12.04.540
Streetscape Enhancements: see "Enhancements."
Street Furniture: Items such as utility boxes or poles, bus benches or shelters, news racks, mailboxes,
street trees, lamp poles, or parking meters.
Page 51 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
Encroachment: A facility or other physical object placed within, under, over, or upon the PROW or
public property. The term shall also include the line -of -sight aerial passage of a beam of light or laser
through the airspace over such real property. It shall not include any wireless, microwave or radio
transmission over such real property. See N.C.M.C. Section 13.12.020(G).
Community Organization: A community -based organization operating as a civil society non-profit
organization., A Community Organization may also serve a function of organizing within communities
defined by geographical location, shared work space, or shared experience or concerns.
GENERAL REQUIREMENTS
1.The City's rights with respect to the PROW shall remain and continue in full force and effect and shall
in no way be affected by the City's grant of permission to place the listed enhancements in the PROW.
2. As a condition of participation in the Program, participating Business Owners and Community
Organizations hereby agree to defend, indemnify, and hold harmless the City and its officers, employees,
agents, and volunteers from and against any and all claims, demands, costs, losses, liability, or damages
to property, injuries to or death of person or persons, and for all suits, actions, proceedings, attorneys'
fees, and defense costs, of any kind or nature, including workers' compensation claims, of or by anyone
whomsoever arising from, arising out of, or related to, the Business Owner's or Community
Organization's use of public property; provided, however, that this indemnification and hold harmless
shall not include any claims or liability arising from the established sole negligence or willful misconduct
of the City, its agents, officers, employees, or volunteers.
3.The Business Owner or Community Organization shall provide evidence of a policy of liability
insurance in the nature and amount satisfactory to the City Risk Manager and the City Engineer naming
the City of National City, its officers, officials, agents, employees, and volunteers, as well as the property
owner, and the property owners' agents, officers, and employees as additional insureds, and a separate
additional insured endorsement shall be provided. The City shall be notified in writing by the insurer a
minimum of ten (10) business days prior to any cancellation of policy. Cancellation of a Business
Owner / Community Organization's insurance policy immediately voids participation in the
Program. A Business Owner / Community Organization shall show, upon request by any City
representative that the Business Owner / Community Organization has insurance as required by the
Program. The City may periodically request copies of Business Owners / Community Organization's
insurance policies or insurance certificates through the duration of the Program.
4.The Business Owner or Community Organization shall remove or relocate, at Business Owner's or
Community Organization's own expense, any Enhancement within one week after notice by the City
(through a City representative or by letter) when an immediate response is not possible. If the Business
Owner or Community Organization fails to remove or relocate the Enhancement in the required time and
manner, or if deemed necessary by the City, the City may cause such work to be done and charge the
Business Owner or Community Organization for the cost of the work, at the sole discretion of the City,
without further notice to the Business Owner or Community Organization. The City may also order that
any Enhancement be immediately removed or relocated to protect the life, health, and safety of the public.
5.The Business Owner or Community Organization Representative shall maintain the PROW in a safe
and sanitary condition at the sole cost, risk, and responsibility of the Business Owner / Community
Organization.
Page 52 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
6.Enhancements shall not be placed in the PROW during any repair or scheduled maintenance of a public
utility within one hundred feet of the property lines of the participating business.
7.During public events, such as street fairs and parades, Enhancements shall not be placed in the PROW
without written approval, either general or specific, from the City.
8. Enhancements shall be placed so as not to block or obstruct vehicular visibility areas, including but not
limited to the 25'-0" visibility triangle required at the intersection of any two streets (Illustration III -A)
and the 10'-0" visibility area required at a driveway or alley intersecting a street (Illustration III -A).
25' 0' Street
Curb
k
10'-o`
0
to
Curb
• Dashed area indicates visibility area.
• No enhancements in visibility area.
45'
Driveway or Atiey
Illustration III -A: Visibility Areas
This illustration exhibits the specific requirements of the enhancement standards and is intended only as
an aid.
9. Enhancements shall be placed so as to maintain a clear path of travel that has (a) a minimum width of
4'-0", (b) no more than thirty -degree changes of direction for travel along the PROW itself and (c) no
travel onto private property except for access to and egress from a specific business, area, or location.
10.Enhancements shall be placed no closer than two feet (2'-0") to the curb.
1 I .Enhancements shall be placed so as to not block or obstruct access to building entrances and exits
(such as those areas required adjacent to a door for disabled access) and street furniture, including but not
limited to, bus benches or shelters and public utility boxes and poles. (Illustration III-C)
Page 53 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM
Attachment No. 1
Utility box
Bus bench
.4 --- Path of travel
Display items
Illustration III-C: Accessibility
This illustration exhibits the specific requirements of the enhancement standards and is intended only as
an aid.
• Provide access per accessibility codes where the crosshatching is shown.
• This diagram is neither intended to illustrate all the applicable codes of the Disabled Accessibility
Standards of the California Building Standards Code nor those of the Americans with Disabilities
Act.
12.Enhancements shall be placed in such a way so as not to substantially obstruct a business or
restaurant's transparency (i.e. the views into a store or restaurant's interior and window displays). The
business' transparency shall meet or exceed that required by the City Land Use Code for the business'
zoning and occupancy type. (Illustration III-D)
Illustration III-D: Window Transparency
• Storefront Window
• Display Items
• Storefront Door
Page 54 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
This illustration exhibits the specific requirements of the enhancement standards and is intended only as
an aid.
13.The Enhancements (such as display items or outside dining furniture) shall be of such size and
placement that the view into the store, shop, or restaurant still meets the zoning transparency requirements
(N.C.M.C. Section 18.24.070)
14.Enhancements shall be placed a minimum of five feet from any public water facilities including fire
hydrants and meter boxes or assemblies. (Illustration IIl-E)
15.Enhancements shall be placed a minimum of two feet from any sewer lateral cleanout in the PROW.
(Illustration III-E)
oir
Street
\eat
Illustration Ili-E: Clearances from Public Water Facilities and Sewer
Clean -outs
This illustration exhibits the specific requirements of the
enhancement standards and is intended only as an aid.
Fire hydrant, water meter, or
other public water facilities
-Clear path of travel
Sewer clean -out
• The crosshatching indicates those
areas to remain free of
enhancements.
• Provide clearances as shown.
• The clear path of travel may pass
through the cross -hatched areas.
Illustration III-E: Clearances from Public Water Facilities and Sewer Clean -Outs
This illustration exhibits the specific requirements of the enhancement standards and is intended only as
an aid.
16.Enhancements (except flowerpots, flower planter boxes, and statuary) are permitted in the PROW only
during business hours. Storage of these items shall be within the building during non -business hours.
17.Enhancements shall not be attached to public utility boxes and poles or other street furniture.
18.Business services (including those of cashiers or salespersons) and demonstrations shall not be
provided in the PROW. Security personnel, business personnel managing an outdoor display area, and
waiters or waitresses for Outdoor Dining Areas are permitted in the PROW.
19.The PROW shall not be painted, resurfaced, or raised.
NOTE:
Page 55 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
1.The scope of this Program does not include the installation of awnings, railings, and other permanent
structures (except flower pots, flower boxes, and statuary) in the PROW.
2.The scope of this Program does not include any work performed or Enhancements, whether temporary
or permanent in nature, on private property. City ordinances may restrict or prohibit the use of
Enhancements in the private property immediately adjacent to the PROW that are permitted in the PROW
under the scope of this Program.
3.It is the responsibility of the Business Owner to determine the location of the property line.
V. OUTDOOR DISPLAY STANDARDS
Note: Only those businesses fronting on the PROW and located on the first floor may participate in
this Program. Community Organizations may adopt a place in the PROW that has been identified
by the City as a desired location for enhancement. Enhancements may be placed only in the PROW
directly in front of the Business's storefront or in one of the city's identified areas of enhancement.
Enhancements that do not comply with the General Requirements or the standards and conditions
of this Program are not allowed.
A. Purpose: The purpose of outdoor display areas is to attract customers into retail, repair, or service
businesses, not to sell the item(s) on display. Price tags or advertisements are not permitted.
B. Allowable Display Areas (Illustration V-A.)
1.The permitted display items shall be placed in the PROW for a distance no more than 4'- 0" from the
property line. (Note: the street wall of the building may or may not be located at the property line. It is the
responsibility of the Owner to determine the location of the property line.) The actual allowable depth of
the exhibit area from property line towards the curb may be less due to other restrictions. (See Section III:
General Requirements.)
2.The display areas shall be limited to the length of the business' storefront.
Page 56 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM
Freestanding sign . See also illustrations III -A
Cleat path of travel through ttl-E.
Display items
emik
11==#- —ir
4'-0" maximum depth
of display- may be less due
to clear path of travel and
accessibility to streetscape
items such as bus benches
and utility boxes
Illustration VA: Location of Display Items in the PROW
This illjstration exhibits the specific requirements of the
enhancement standards and is intended only as an aid.
Attachment No. 1
-- Bus bench
f Curb
. Display items may only extend
the length of the storefront.
. Only those businesses fronting
on the PROW and on the first
floor may display items.
. Only approved items may be
displayed.
. Only approved quantities may
be displayed.
Illustration V-A: Location of Display Items in the PROW This illustration exhibits the
specific requirements of the enhancement standards and is intended only as an aid.
C. Permissible Merchandise
The following items may be displayed in the PROW, provided the Business Owner or Community
Organization abides with this Section V of the Program regarding allowable display areas and items,
display requirements, and maximum allowed quantities. Permitted Displays must be in Commercial,
Mixed -Use, and Industrial Zones and be customary to that type of business. The merchandise shall be free
of graffiti and constitute no hazard to pedestrian traffic. The following items may be displayed in
commercial, mixed -use, and industrial zones.
1. Furniture: patio furniture and wooden and metal furniture (excluding mattresses and sofas).
2. Books and magazines.
3. Produce, baked goods, and food in glass containers.
4. Cut or live flowers and plants.
5. Hand crafted products and goods.
6. Art work, including paintings, photography, sculpture, frames, and pottery, displayed by retail,
supply, or service businesses.
7. Bicycles.
8. Musical instruments.
9. Leather goods.
10. Rugs.
11. Pet accessories.
12. Other merchandise similar in character, type, or nature to the merchandise listed above with written
approval from the City.
13. Clothing.
D. Merchandise not permitted:
Any merchandise not falling within this Section V, or within Section 18.30.150 of the National City
Municipal Code shall not be displayed outdoors, including, but not limited to, the following:
Page 57 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
I. Alcoholic beverages.
2. Tobacco, cigarettes, and smoking accessories.
3. Upholstered items with a cumulative height, width and depth of nine feet or more.
4. Shoes, except those displayed on mannequins or props.
5. Clothing hung on racks.
6. Vending and dispensing equipment.
7. Appliances.
8. Canned or prepackaged foods.
9. Adult -oriented material.
10. Mattresses.
11. Major appliances
12. Compact discs, videotapes, cassette tapes, digital video discs, and similar items.
13. Computers, business machines, and home electronics.
14. Cameras and photographic equipment.
15. Live animals.
16. Pet food.
17. Pawned items.
18. Weapons, including, but not limited to, knives, fencing swords, and antique pistols.
19. Home cleaning products.
20. Personal care items
21. Other merchandise similar in character, type, or nature to that listed above.
E. Maximum Quantities
Businesses may display the types of merchandise from no more than two of the following five categories
in this Section V(E):
1. Furniture, limited to one item for every five linear feet of storefront. (Example: a store with a gross
storefront length of 25 feet may display up to a maximum of five items.).
2. Book and magazine racks, limited to one rack per every storefront length of 25 feet or portion thereof.
3. Hand-crafted products and goods, artwork, and/or pottery, limited to two items for every five feet of
storefront. (Example: a store with 25 feet of storefront may display up to a maximum of ten items.)
4. Food products, limited to one linear foot of display space for every five feet of storefront. (Example: a
store with 25 feet of storefront may display food products along a maximum of five linear feet.)
5. Dress apparel [clothing, accessories, and shoes (as allowed)], limited to six pieces, (Note: if seven to
twelve articles of apparel, whether clothing, accessories, or shoes, are displayed, then no other type or
quantity of merchandise may be displayed.) (Example: a store with 25 feet of storefront may display six
pieces of apparel and a rack of books or display twelve pieces of apparel.)
F. Display Requirements
1. All items publicly displayed shall: be in good condition; not require repair; and not be wrapped in
plastic or other wrapping materials.
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CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
2.Items shall be displayed appropriately (preferably on three-dimensional props) that coordinate with the
store facade. Cardboard boxes and folding tables are not permitted as display racks.
3.Clothing shall be hung only on mannequins or props, except that clothing may be displayed on hangers
on the door(s) of the business.
4.Books and magazines shall be displayed on racks 3'-0" to 4'-0" in height. Books shall be displayed to
allow the title and author of each book to be seen. Each rack shall be no more than 6'-0" in length.
r•Bookcases and magazine
racks must extend to within two
inches of ground and have a two-
inch -wide stripe of color that
contrasts with the ground.
6'-0" maximum •
Illustration V-B: Book and Magazine Racks This illustration exhibits the specific requirements of the
enhancement standards and is intended only as an aid.
5.A11 items and displays shall be safe and stable with no risk of overturning due to wind or contact. Props
and items of display shall not project into the clear path of travel; corners shall be rounded. Businesses
shall remove displays when weather conditions create a potentially hazardous condition.
6.All items (such as racks, mannequins, props, furniture and other display items) must extend to within 2
inches of the ground and have a two-inch wide stripe at all bottom edges or in some other manner be
physically and visually detectable in an easy manner by the visually impaired.
Page 59 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
VI. OUTDOOR DINING AREA STANDARDS
Note: Only those restaurants fronting on the PROW and located on the first floor may participate
in this Program. Community Organizations may adopt a place in the PROW that has been
identified by the City as a desired location for Enhancements. Enhancements that do not comply
with the General Requirements or the standards and conditions of this Program are not allowed.
1. Only those businesses licensed to serve food and/or beverages are permitted to have an Outdoor
Dining Area that complies with the standards of the Program and N.C.M.C. Section 18.30.200.
Authorized Community Organizations who have adopted a place in the PROW that the City has
identified as a desired location for Enhancement may also have an Outdoor Dining Area that
complies with the standards of the Program and N.C.M.0 Section 18.30.200.
2. Alcohol cannot be sold or consumed in Outdoor Dining Areas permitted under the
Program.
3. The hours of operation of the Outdoor Dining Area shall not exceed those of the primary
business' use or City authorization for the Community Organization.
4. An Outdoor Dining Area may include the use of all the area in the PROW adjacent to the
business or in the adopted area, except that area required for the clear path of travel or clear area
adjacent to street furniture, such as bus benches utility boxes or fire hydrants.
S. Tables and chairs shall be metal, wood, or other approved material, and must be in good
condition and not require repair. Umbrellas must be in good condition, be fire -treated, and not
require repair.
6. Permanent lighting complying with City and accessibility standards and installed with electrical
permits may be provided for the PROW. The lighting shall be attached to the building and that
area of the PROW within two feet of the curb. Exception: the area within two feet of the curb
may be used if the parking is head-on. (Illustration VI-B). (See also illustrations III -A through III-
E.)
Outdoor dining area furniture
Clear path of travel
Freestanding sign
•
Illustration VI-B- Location of Outdoor Dining Area in the PROW This illustration exhibits
the specific requirements of the enhancement standards and is intended only as an aid.
Page 60 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
•The Outdoor Dining Area may include the use of all the area of the PROW adjacent to the
business, except for that area required for a clear path of travel, including path of travel to street
furniture such as bus stops and utility boxes as well as the entrance to the restaurant.
VII. PERMIT CONDITIONS
The person(s), business, company, or corporation applying for participation in the Program shall be
hereby named as the "Applicant."
1. This application is subject to written approval by both the Department of Housing and
Economic Development and Engineering.
2. Approval allows for temporary use of the PROW as set forth in the Program.
3. Displays without approval of an application are not permitted.
4. The Business Owner / Community Organization shall provide evidence of a policy of liability
insurance in the nature and amount satisfactory to the City Risk Manager and the City
Engineer naming the City of National City, its officers, officials, agents, employees, and
volunteers, as well as the property owner, and the property owners' agents, officers, and
employees as additional insureds, and a separate additional insured endorsement shall be
provided. The Business Owner / Community Organization shall maintain the policy
continuously. The City of National City shall be given ten-day notice prior to the cancellation
of the policy. Cancellation of a Business Owner or Community Organization's insurance
policy immediately voids participation in the Program. A Business Owner / Community
Organization needs to show upon request by any City representative that the Business Owner
/ Community Organization has insurance as required by the Program. The City may
periodically request copies of Business Owner / Community Organization's insurance
policies or insurance certificates through the duration of the Program.
5. The Business Owner / Community Organization shall provide two copies of a scale drawing
of the proposed Enhancement. The drawing shall be no smaller than 8.5" x 11" nor larger than
11" x 17." The drawing shall indicate the curb and property lines, all existing and proposed
obstructions (traffic signs, traffic lights, street lights, bus benches, fire hydrants, etc.), and
location of proposed exhibit areas, outdoor dining area furniture, planter boxes, and statuary.
Applicants for any business or Community Organization located at a corner property or on a
property that has a depth that runs from street to street shall provide information for both
street frontages. Note: Business Owner / Community Organization shall submit changes to
plans for approval by the Departments of Housing and Economic Development and
Engineering.
6. The Business Owner / Community Organization shall provide two copies of a photograph or
photographs of the area of the proposed Enhancement. The photograph(s) shall include the
entire area of the Enhancement as well as the adjacent property to each side. Applicants for
any business or Community Organization located at a corner property or a street -to -street
property shall provide photographs for both street frontages.
7. The Business Owner / Community Organization shall attend a free training demonstration
provided by the City prior to displaying an outdoor display or opening an Outdoor Dining
Area.
8. The applicant shall provide the curb -to -property line card obtained from the City Clerk.
9. This application is not transferable.
Page 61 of 108
CITY•OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
ACTIVATE THE RIGHT OF WAY
"AROW" PROGRAM PERMIT
The City of National City, a municipal corporation, (the "CITY") hereby grants this AROW Permit to the
undersigned, (hereinafter referred to as (insert either "OWNER" for
business owner or "ORGANIZATION" for Community Organization;) in consistent with the terms and
conditions set forth in Chapter 13.12 of the National City Municipal Code.
The OWNER/ORGANIZATION is the owner of that certain real property described in the attached
Exhibit "A"; or is an owner of personal property that is proposed to be placed in the PROW or other
public property of the City of National City, County of San Diego, State of California. The
OWNER/ORGANIZATION, in consideration of this PERMIT from the CITY to place and maintain an
Outdoor Dining Area or outdoor display as defined in the AROW Program (also referred to hereafter and
in the Program as an "Encroachment") within or upon a CITY easement, property, or right-of-way for the
use and benefit of OWNER'S/ORGANIZATIONS' property and adjacent lands, now covenants and
agrees as follows:
The site of placement and any description of OWNER'S/ORGANIZATIONS' Encroachment is described
in Exhibit "B", attached. The terms and conditions under which the Encroachment is to be placed and
maintained are as follows:
1. Upon written notification by the City Engineer or Code Enforcement Officer, the above -described
Encroachment shall be abandoned, removed, or relocated by OWNER/ORGANIZATION at the
OWNER'S/ORGANIZATION'S sole expense.
2. Encroachments shall be maintained in a safe and sanitary condition at all times at the sole cost,
risk, and responsibility of OWNERJORGANIZATION'S and any successor in interest, who shall
hold CITY harmless with respect thereto.
3. This Permit, when made for the direct benefit of the OWNER'S/ORGANIZATION'S above -
described land or property, and the covenants herein contained shall run with said land and shall
be binding on the assigns and successors of OWNER/ORGANIZATION. Should
OWNER/ORGANIZATION, or its successors fail to remove or relocate the Encroachment herein
permitted within thirty (30) days after notice of removal or relocation, CITY may cause such
removal or relocation to be done at OWNER'S/ORGANIZATION'S sole cost and expense.
4. OWNER/ORGANIZATION shall indemnify, defend, and hold harmless the City of National
City, its officers, officials, agents, employees, and volunteers against and from any and all
liability, loss, damages to property, injuries to, or death of any person or persons, and all claims,
demands, suits, actions, proceedings, reasonable attorneys' fees, and defense costs, of any kind or
nature, including workers' compensation claims, of or by anyone whomsoever, resulting from or
arising out arising out of OWNER'S/ORGANIZATION'S entry upon and use of CITY'S
easement or right-of-way for the placement, maintenance, and use of the
OWNER' S/ORGANIZATION' S Encroachment.
Page 62 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
a. OWNER/ORGANIZATION and each successor in interest or assign shall take out and
maintain, during the time the encroachment remains on City's easement or right-of-way,
a policy of liability insurance in the nature and amount satisfactory to the Risk Manager
and the City Engineer, covering all claims for bodily injury and property damage arising
out of this Agreement. This policy shall name the City of National City, its officers,
officials, agents, employees, and volunteers, as well as the property owner, and the
property owners' agents, officers, and employees, as additional insureds, and a separate
additional insured endorsement shall be provided. Said policy shall provide ten (10) days
prior written notice to CITY of cancellation and thirty (30) days prior written notice to
CITY of material change. Prior to commencement of this Agreement,
OWNER/ORGANIZATION shall furnish CITY a certificate of insurance with original
endorsements evidencing the coverage required by this Permit. Should
OWNER/ORGANIZATION fail to do so, CITY may elect to obtain such coverage at
OWNER'S/ORGANIZATION'S expense or immediately terminate this PERMIT.
5. The full terms and conditions under which this Permit is issued are further set forth in Chapter
13.12 of the National City Municipal Code, which terms OWNER/ORGANIZATION expressly
agrees to. OWNER/ORGANIZATION also acknowledges that those terms and conditions
include, without limitation, the following:
a. The CITY can require the removal, relocation, or undergrounding of the Encroachment
when deemed necessary and feasible by, and in the sole discretion of, the City Engineer
at OWNER'S/ORGANIZATION'S expense.
6. This Permit is not valid and confers no rights to place and maintain an Encroachment within the
CITY until it is accepted by the OWNER/ORGANIZATION.
7. The OWNER/ORGANIZATION shall provide two copies of a scaled drawing of the proposed
Enhancement. The drawing shall be no smaller than 8.5" xl 1" nor Larger than 11" x 17." The
drawing shall indicate the curb and property lines, all existing and proposed obstructions (traffic
signs, traffic tights, street lights, bus benches, fire hydrants, etc.), and location of proposed exhibit
areas, outdoor area furniture, planter boxes, and statuary. Applicants for any business or
Community Organization located at a corner property or a street -to -street property shall provide
information of both street frontages.
8. The OWNER/ORGANIZATION shall provide two copies of a photograph or photographs of the
area of the proposed Enhancement. The photograph(s) shall include the entire area of the
Enhancement as well as the adjacent property to each side. Applicants for any business located at
a comer property or a street -to -street property shall provide photographs for both street frontages.
9. The applicant shall attend a free training demonstration provided by the CITY prior to displaying
outdoor displays or opening an Outdoor Dining Area. (waived by City on: Date / Initial:
10. The applicant shall provide the City with a curb -to -property line card obtained from the City
Clerk's Office.
11. This Permit is not transferable.
CITY OF NATIONAL CITY PERMITTER:
Page 63 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
Entity/Company
Signature
Name & Title
Page 64 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
GENERAL INFORMATION
Business Name Business Address
Owner's Name(s)
Phone No. Fax No. E-mail address:
Property Owner's Name Property Owner's Phone Number
Circle any or all of the following for which this application is submitted.
Outdoor Display Outdoor Dining Area Community Organization
PLEASE ATTACH TWO COPIES OF SCALE DRAWINGS THAT SHOW PROPERTY LINES, ALL EXISTING
AND PROPOSED OBSTRUCTIONS AND LOCATION OF PROPOSED ENHACEMENT IN THE RIGHT OF
WAY: SEE EXHIBIT "B" ATTACHED
Page 65 of 108
CITY OF NATIONAL CITY, CALIFORNIA
AROW PROGRAM Attachment No. 1
PERMIT APPLICATION FORM
ACTIVATE THE RIGHT OF WAY ("AROW")
The person(s), business, company, or corporation applying to participate in the Program are hereby referred to as the
"Applicant." This Permit Application Form ("Permit"), as it applies to the AROW Program, takes the place of an
encroachment permit.
PERMIT CONDITIONS
- The Applicant shall provide evidence of a policy of liability insurance in the nature and amount satisfactory to the
City Risk Manager and the City Engineer naming the City of National City, its officers, officials, agents, employees,
and volunteers, as well as the property owner, and the property owners' agents, officers, and employees as additional
insureds, and a separate additional insured endorsement shall be provided. The Business Owner / Community
Organization shall maintain the policy continuously. The City of National City shall be given ten-day notice prior to
the cancellation of the policy. Cancellation of a Business Owner or Community Organization's insurance
policy immediately voids participation in the Program. A Business Owner / Community Organization needs to
show upon request by any City representative that the Business Owner / Community Organization has insurance as
required by the Program. The City may periodically request copies of Business Owner / Community Organization's
insurance policies or insurance certificates through the duration of the Program.
The Applicant shall provide two copies of a scaled drawing of the proposed Enhancement. The drawing shall be
no smaller than 8.5" xl l" nor larger than 11" x 17." The drawing shall indicate the curb and property lines, all
existing and proposed obstructions (traffic signs, traffic tights, street lights, bus benches, fire hydrants, etc.), and
location of proposed exhibit areas, outdoor area furniture, planter boxes, and statuary. Applicants for any business or
Community Organization located at a corner property or a street -to -street property shall provide information of both
street frontages.
-The Applicant shall provide two copies of a photograph or photographs of the area of the proposed Enhancement.
The photograph(s) shall include the entire area of the Enhancement as well as the adjacent property to each side.
Applicants for any business or Community Organization located at a corner property or a street -to -street property
shall provide photographs for both street frontages.
-The Applicant shall attend a free training demonstration provided by the City prior to displaying outdoor displays
or opening an Outdoor Dining Area. (waived by City on: Date / Initial:)
-The applicant shall provide the City with a curb -to -property line card obtained from the City Records Department.
This application is not transferable.
(This form is for internal use only)
Page 66 of 108
TOGETHER
CITY OF NATIONAL CITY
Program Booklet
NATIONAE-077
161).1
1,4"ChiLl',,I n4'Vl'
CITY of NATIONAL CITY
1243 National City Blvd., National City, CA 91950-4397
P 619. 336. 4216 E. MGamwell@NationalCityCa.Gov
OVERVIEW AND GUIDELINES
Attachment No. I
Page 68 of 108
EXHIBIT 'A'
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
Contents
PROGRAM OVERVIEW AND PURPOSE 2
FACADE IMPROVEMENT PROGRAM ADMINISTRATION 3
ABOUT THE STOREFRONT IMPROVEMENT PROGRAM (SIP) 4
Step I - Intake Application and Design Phase S
CHECKLIST ✓ (Intake) 6
Step II - Certification of Compliance and Application for Award 7
TERMS AND CONDITIONS 7
STOREFRONT IMPROVEMENT ELIGIBLE EXPENSES PROCEDURES 10
AWARD DESCRIPTION FORM 11
SIGNAGE AND FACADE MAINTENANCE AGREEMENT 12
Page 69 of 108
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. J.
PROGRAM OVERVIEW AND PURPOSE
The purpose of the Signage and Facade Improvement Program (SFIP) is to assist businesses in signage
compliance and improve the appearance of existing businesses. The SFIP mission is to stimulate
revitalization and private sector capital investment by proactively addressing deteriorating property
conditions and encouraging improvements which increase economic vitality. The program reimburses
owners of commercial buildings and businesses up to 50% of the total cost of eligible improvements, for a
maximum reimbursement of $10,000 for a single commercial property (Standard Incentive) or $15,000 for a
multiple address property (Multi -Tenant Property Owner Incentive). Applicants must NOT start work until
receiving a signed approval from the City.
ELIGIBILITY CRITERIA
Eligible participants of the SFIP include property owners and tenants of commercial properties. A tenant
who is Ieasing commercial space must have written approval from the property owner to participate in the
program. Eligible participants must contribute to the visual enhancement of the property as viewed from the
public right of way, employ 25 or fewer employees and poses a valid Business Tax Certificate. Property
owners also agree to maintain the improvements at his/her sole expense for a period of five (5) years. The
property owner/tenant must owe no outstanding property taxes, fees, judgments, or liens to any government
entity. The property owner/tenant must not have been convicted of a felony crime in the past seven (7) years.
Eligible applicants may apply to the SFIP more than once; however, applicants will not be awarded funding
more than once in any five-year period on the same property. In addition, no property can be awarded
funding more than once in any five-year period. If City code violations exist on the property, the
owner/tenant may apply to the SFIP but will not receive any reimbursement until all violations have been
remediated.
Program Exclusions: national franchises, large office buildings in excess of 80,000-square-feet, residential
rental buildings (apartments), home -based businesses, structures not facing the public right-of-way, banks,
government owned and occupied buildings, churches and other religious institutions.
Eligible Improvements
1. Exterior Signs
2. Awnings and canopies
3. Exterior painting, cleaning, facade repair
4. Plants and landscaping
5. Doors and windows
Ineligible Improvements
1. Reduction to the size of masonry
openings/elimination of windows, or
covering previously uncovered masonry
with paint, stucco, siding, etc.
2. Equipment
3. Roof repairs (other than those portions that
directly attach to a new or renovated facade)
4. Security systems
5. Non -permanent fixture
6. Facade and display window lighting
7. Fascia, tile, trim, metal work and other
decorative elements
8. Demolition of obsolete structures
9. Addition of a patio or outdoor space
6. Installation of razor wire, metal bars and
solid security grates
7. Personal property
8. Interior window coverings or any interior
work
9. Parking lot paving and striping
10. Any items that are not allowed by the City
building code
Page 70 of 108
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
*NOTE: final decisions of financial contributions, amount of grant and eligible projects will be examined by staff on a
case -by -case basis.
FACADE IMPROVEMENT PROGRAM ADMINISTRATION
Proiect reimbursement limits.
Property Type
Minimum Total Project
Cost
Applicant Match
Requirement
Maximum
Reimbursement
Standard Incentive
$1,000
>_ 50%
$10,000
Multi -Tenant Property
Owner Incentive
$2,500
>_ 50%
$15,000
Standard Incentive: All projects for a single small business may be considered for the standard incentive
and may be awarded one-half of the eligible costs of the project up to a maximum of $10,000.
Multi -Tenant Property Owner Incentive: A National City property owner leasing to two or more street
level and street -facing small business tenants may be awarded one-half of the eligible construction costs up
to a maximum of $15,000. Each qualified tenant must have their own street facing entrance and be visible
from the public right of way.
All projects should be completed by a licensed contractor, be permanent to the structure/facade and remain
as part of the property if the building is sold or the applicant moves to a different location for a period of up
to 5 years.
PROJECT REIMBURSEMENT
Reimbursements will only be made to approved project applicants who have executed a Facade
Maintenance Agreement with the City. The amounts and terms of the reimbursement will be
outlined in the agreement. Reimbursement will only be made upon the City's final approval of the
improvements and the receipt of full back up documentation, which includes all of the following:
A) Fully executed Facade Improvement Program Applications;
B) All invoices, contracts, and verification of payment to architects, engineers, and contractors
pursuant to the project;
C) Copies of all bids received (a minimum of two (3) licensed contractors is required);
D) A copy of the approved final building inspection from the Department of Building
E) A photograph of the building after completion of the improvements; and,
F) Signed and Notarized Facade Maintenance Agreement and License to Enter in which the property
owner agrees to maintain the City funded facade improvements for a minimum period of five (5)
years.
ADDITIONAL ASSISTANCE
Financing Assistance. If applicant is pursuing financing for their facade improvements, the City will
provide a copy of the fully executed Facade Maintenance Agreement and License with a cover letter
explaining the parameters of the program to the applicant's lender in order to assist them in obtaining
the financing.
PLEASE NOTE: Submitting an application does not guarantee approval. Applications will be
processed on a first -come first -serve basis, and only those applications meeting all program
objectives, including the design guidelines, will be approved. Approvals will be subject to the
availability of reimbursement funds, the City, and, if applicable, the City of National City
assumes no responsibility for the amount of time required to process an application.
Page 71 of 108
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
ABOUT THE STOREFRONT IMPROVEMENT PROGRAM (SIP)
The purpose of the Signage and Facade Improvement
Program (SFIP) is to assist businesses in signage
compliance and improve the appearance of existing
businesses. The SFIP mission is to stimulate
revitalization and private sector capital investment by
proactively addressing deteriorating property
conditions and encouraging improvements which
increase economic vitality. The program reimburses
owners of commercial buildings and businesses up to
50% of the total cost of eligible improvements, for a
maximum reimbursement of $10,000 (Standard
Incentive) or $15,000 Multi -Tenant Property Owner
Incentive. Applicants must NOT start work until receiving
a signed approval from the City.
APPLICATION PROCESS
Step One — Is your project eligible?
1. Email
Mgamwell@NationalCityCa.gov or
call 619-336-4216, to find out if your
business or property is eligible.
2. If your project is eligible, you will
receive the Step I - Intake
Application and Design Phase
packet. A Staff member from
Housing and Economic Development
will walk you through the process.
Step Two — Plan your project
1. Meet with a representative from Housing and
Economic Development and design team
2. Discuss ways to improve your storefront and
review program requirements.
Step Three — Apply
1. Once you are ready to apply you will
need
• Color, digital photographs of your
storefront and immediate
surroundings
• Illustrations showing the proposed
improvements
• Contractor estimates (at least three)
• Letter granting permission from
property owner if different from
applicant
• Completed application
2. Send your application and required
documentation by email to
Mgamwell@NationalCityCa.gov or by
mail to: National City Housing and
Economic Development, 140 E. 12th
Street, Suite B, National City. CA,
91950.
3. Applications will be reviewed for
completeness and design. Application
review usually takes 3-4 weeks. You will
be notified by a representative from the
Building department that the application
has been received and whether anything is
missing. Incomplete applications will not
be considered. You MUST wait for
approval before beginning work.
Step Four — Begin work
1. Receive approval letter then sign and
return W-9 and Reimbursement
Requirements forms.
2. Hire your contractor for the approved
work.
3. Obtain building and zoning permits
4. Approved applicants have up to six (6)
months to complete proposed
improvements.
5. If you wish to change your project from
what was approved or wish to use a new
contractor, you must submit new estimates
and a revised proposal for review and
approval.
Step Five — Receive funds
1. Submit completion documents:
• Copies of final invoices from contractors
showing payment in full
• Proof of payment in the form of copies
or cancelled checks (front & back),
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
credit card statements, or money orders.
If you pay your contractor in cash we
will be unable to reimburse you.
• Copies of any required permits.
• Color photographs of the completed
work.
2. Allow 6-8 weeks for your rebate check to
arrive
Step I - Intake Application and Design Phase
CONTACT INFORMATION
Applicant Type, check all that apply:
❑ Property Owner ❑ Property Owner Representative
Property Tyne:
❑ Business with a storefront facing the street
❑ More than two business tenants with separate storefronts facing the street
0 Sole Business Owner
BUSINESS LOCATION
Address of Property Being Improved
APPLICANT NAME — Applicants must be the owner of a commercially occupied property or an
operating tenant business.
Applicant Name (person or company applying for SFIP)
Applicant's Mailing Address (if different than above)
Contact Person & Title
Telephone Number: Fax / El Mobile number:
Email
BUSINESS INFORMATION — The property owner/tenant must be operating legally, properly
registered, licensed with the City of National City and owe no outstanding property taxes, fees, judgments,
or liens to any government entity. Eligible properties must be occupied by a business. Describe the
business below. Unoccupied properties may be considered but must be occupied to be eligible for
reimbursement.
Name of Business in Property Being Improved
Type of Business Number of Employees
Business Tax Certificate (license) Number:
PROPERTY OWNER INFORMATION — If the applicant is not the property owner, then a letter
granting permission from the property owner must be included with this application.
Legal Name of Property Owner
WISH LIST AND ESTIMATED BUDGET
Please indicate what improvements you wish to make to the exterior of your building: (Minimum 2)
Page 73 of 108
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FAcADE IMPROVEMENT PROGRAM: Attachment No. 1
o Awnings o Doors (replace/restore)
o Lighting o Landscaping
o Paint o Signs
o Windows o Security bar removal
(replace/restore) o Tile (replace/restore)
o Code Compliance
o Other
Please prioritize your goals on this project:
1-VERY IMPORTANT 2-IMPORTANT 3-NOT IMPORTANT
Upgrade image Help make neighborhood look better
Increase security Staying on budget during improvements
Beautify storefront Restoring original architecture of building
Increase business visibility Other
What is your budget for the storefront (or street -facing facade) portion of this project?
Please list all financing source(s) and amount(s):
How did you learn about this program?
CHECKLIST J (Intake)
D Contacted the HEDD at (619) 336-4216 to review the potential project
D Made at least one copy of this application for your records
O Read Step II Application form and understand what will be required for final award
Include with Application:
O Two "before" images of the building from different views. You may email these to
mgamwell(a,nationalcityca.gov
If the applicant is not the property owner, then a letter granting permission from the property
owner must be included with this application.
I CERTIFY THAT THE INFORMANTION I HAVE PROVIDED IS TRUE AND CORRECT TO THE BEST
OF MY KNOWLEDGE AND THE PROJECT I AM APPLYING FOR MEETS THE ELIGIBILITY
REQUIREMENTS LISTED IN THIS APPLICATION PACKAGE. I UNDERSTAND THAT THE CITY'S
ACCEPTANCE OF THIS APPLICATION DOES NOT CONSTITUTE ANY OBLIGATION TO ANY
APPLICANT AND DOES NOT GUARANTEE FUNDING. FAILURE TO REACH DESIGN AGREEMENT
WILL RESULT IN DISCONTINUATION OF THE CITY'S PARTICIPATION IN THE PROJECT.
Print Name Date:
Mail your Step I application package to:
City of National City
Housing and Economic Development
140 E. 12th Street, Suite B
National City, CA 91950
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
The City of National City is not responsible for items lost or destroyed in the mail/transit.
CONFIRMATION If you do not receive confirmation of this application, contact the HEDD at (619)
336-4216 or mgamwell(&nationalcitvca.gov
Step II - Certification of Compliance and Application for Award
**After Construction**
HOW TO APPLY
1. Read the Terms and Conditions included in this application packet.
2. Once an application has been initially selected through the submission of their Step 1 Application,
applicant will then review Building code requirements and submit plans to the Building department.
A member from the Building Department will review design criteria with applicant for final
approval and permits. Applicant must be accepted by HEDD and Building Department before you
fill out this application.
3. Complete a qualifying product within one year of the Step 1 Application and subsequent design
coordination. Completed projects must accurately reflect the accepted conceptual design and
include two or more eligible improvement elements.
4. Be aware that funds are issued on a first -come, first -served basis and may be depleted for the fiscal
year at any time. Unfunded projects will retain their "place in line" until the beginning of the next
fiscal year on July 1.
5. Read and sign the Step II application form. Mail the completed forms along with proof of expenses
and current IRS W-9 form to:
City of National City
Housing and Economic Development
140 E. 12th Street Suite B
National City, CA 92105
6. Keep a copy of your completed application package (including receipts) for your records.
7. An award check is generally mailed within 6-8 weeks unless there are documentation errors or
omissions, which may result in additional processing time.
The City of National City reserves the right to verify accuracy of all application materials, design
conformation, and participant eligibility prior to payment of award. The City of National City is not
responsible for items lost or destroyed in the mail/transit.
Questions? Call Housing and Economic Development at (619) 336-4216
TERMS AND CONDITIONS
1. To be eligible for an incentive, I understand that: (a) the property must be located in the City of
National City and must be occupied by a small business (25 or fewer employees); (b) business
occupants must hold valid City of National City Business Tax Certificates; and (c) the Signage and
Facade improvement project must qualify as described in the Step I Application, Eligibility
Guidelines (incorporated herein by this reference). I understand I must complete an application for
each project site. Initial
7IPage
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CiTY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
2. I understand the incentive offer is limited to applicants who successfully completed a Step I
application which resulted in an accepted conceptual design. The project must be fully completed
and accurately reflect the initial accepted design concept, including two or more eligible
improvement elements. Photos of the final completed project must be submitted with this
application. Initial
3. If a tenant of the subject property, I am responsible for obtaining the property owner's permission to
participate in the program and complete the project for which I am applying for an incentive.
Documentation of such permission is attached as part of this application. Otherwise, my signature
on this application indicates I am the owner of the property. Initial
4. I agree to comply fully with all applicable Federal, State, and local laws, ordinances, codes,
regulations, permits, and design guidelines. The City of National City does not assume liability for
compliance with local, state, or national building code standards and conceptual design acceptance
by the HEDD does not create any liability whatsoever. The City of National City will not issue any
award if the subject property is in violation of any law, ordinance, codes, regulation, permit or
design guideline. I assume responsibility for any costs arising from repairs or alterations caused by
any violation of any law, ordinance, codes, regulation, permit or design guideline.
initial
5. I understand the program term is one year from design acceptance date. Funds are limited; grants
are awarded on a first -come, first -served basis. The program may be modified or discontinued
without prior notice. In the event that incentive amounts change during the program period, the
design acceptance date will be used to determine incentive amount. Submission of an application
does not constitute a guarantee of funding. Initial
6. I shall not discriminate against any employee or applicant for employment on any basis prohibited
by law and shall provide equal opportunity in all employment practices.
Initial
7. I understand that this signed and dated Step Il Certification of Compliance and Application for
Award Form, completed Project Form and all appropriate Proof(s) of Expense(s), and other
required documentation as referenced in this Application Package must be sent to The City's
Housing and Economic Development Department office to be considered eligible for payment of an
award. An incomplete application will not be processed. Only improvements made to the street -
facing portion of the building are eligible. Initial
8. I agree that the selection of qualifying materials, selection of contractors, subcontractors, and or
installers, and purchase, installation and ownership/maintenance of the qualifying materials
referenced in this application package are my sole responsibility. All contractors must be licensed in
the State of California. All construction contracts will be between the participant and the contractor.
The City of National City will not assume any liability for such agreements. The parties hereto
agree and understand that this program does not create any type of contractual relationship between
the City and the proposed participants, nor does it create any relationship between the City and the
participant's subcontractors.
Initial
9. I have completed a qualifying project and understand the project category and amount of my
investment determines the award amount. It is the City of National City's sole and entire discretion
as to whether a participant meets the requirements to qualify for an incentive award. An award will
not be approved unless participant has submitted a Step I application and contacted HEDD PRIOR
Wage
Page 76 of 108
CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
to undertaking construction on the project. I understand that I cannot receive an award for the same
project more than once in a five-year period. Initial
10. I waive any and all claims against The City of National City and its respective elected officials,
officers, employees, agents and representatives, arising out of activities conducted in connection
with my application for any incentive(s) under the City of National City Signage and Facade
Improvement Program. Without limiting the generality of the foregoing, the City of National City
shall not be liable hereunder for any type of damages, whether direct, indirect, incidental,
consequential, exemplary, reliance, punitive or special damages, including damages for loss of use
regardless of the form of action, whether in contract, indemnity, warranty, strict liability or tort,
including negligence of any kind. Initial
11. By accepting grant funds, I commit to properly maintain all improvements and to keep storefronts,
as well as sides and back of buildings clean and free of graffiti for a minimum of five years at my
sole expense. Any damage to facade is to be repaired immediately by myself so that the building
remains in good condition and positively contributes to the business area. On an ongoing basis, I
will touch up painted areas and perform any other repairs needed to maintain building appearance
including the cleaning of any awnings at least once a year.
Initial
I HAVE READ, UNDERSTAND, AND AGREE TO THE TERMS AND CONDITIONS LISTED
ABOVE. 1 CERTIFY THAT I HAVE AUTHORITY TO SIGN THIS APPLICATION ON BEHALF
OF THE SIP PROJECT LOCATED AT:
Address:
Signature:
Print Name: Date:
9(Page
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
STOREFRONT IMPROVEMENT ELIGIBLE EXPENSES PROCEDURES
• Eligible Expenses include repair, replacement or new applications of awnings, windows, doors,
lighting, paint, landscaping, tile or other decorative material, and signs. Also, eligible for program
inclusion is removal of security bars and code compliance for signage violations. Completed
projects must incorporate two or more eligible improvement elements.
• Only expenses directly related to the realization of the initial accepted design concept on file with
HEDD are eligible.
• All construction or installation must have been properly permitted and performed by a licensed
contractor. Please provide the State Contractors' License number for all contractors. Applicants
may verify current license numbers at the Contractors State License Board's website:
www.cslb.ca.gov
• All contractors and service/materials suppliers must have a current City of National City Business
Tax Certificate
• Attach a copy of all pre -numbered checks and the invoices or receipt detailing the services/product
for each expense. All invoices shall itemize the expenditures for which payment is requested.
Statements alone are not acceptable but may be submitted in addition to the invoice or receipt.
• For items paid for with credit cards, include a copy of the receipt, credit card statement expense is
billed on, and cleared check documentation for the credit card payment.
• Include bank statements, bank website printouts, or copies of check cancellation showing all checks
as cleared.
• Submitted "after" photos must match original design plan. Photos may be emailed to
mgamwell@nationalcityca.gov
10[F'age
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
AWARD DESCRIPTION FORM
You may contact HEDD for an electronic version of this form. Complete and mail this Award Description
Form with your evidence of expenses, and other required documentation. Please indicate if listed expenses
represent more than the eligible facade improvement costs.
EXPENSE
CATEGORY
CONTRACTOR NAME
and LICENSE #
DESCRIPTION OF WORK
Business Tax Cert. verified?
DATE
AMOUNT
Awnings
0 0
$
Tile or other
surface material
110
$
Paint
U U
$
Windows
0 ❑
$
Doors
0 0
$
Signs
0 0
$
Lighting
❑ 0
$
Landscaping
0 ❑
$
Other
(as approved by
Project Manager)
011
$
Other
(as approved by
Project Manager)
0 0
$
TOTAL EXPENSES (a)
$
INCENTIVE TYPE (check one)
0 0 Standard — one-half expenses up to $5,000 (a) - 2
0 OMulti-Tenant* — one-half expenses up to $15,000 (a) - 2
*requires HEDD pre -approval
TOTAL AWARD
,
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
SIGNAGE AND FACADE MAINTENANCE AGREEMENT
This Signage and Facade Maintenance Agreement ("Agreement"), is entered into on this [it day]
day of [insert month], 2017 by and between: the City of National City, a municipal corporation (the "City");
[insert owner's name and mailing access], hereafter referred to as the "Property Owner"; and [fit
business name], hereafter referred to as the "Participant," located at [insert business address] in National
City, California, hereafter referred to as the "Property."
RECITALS SIGNAGE AND FACADE MAINTENANCE AGREEMENT
This Signage and Facade Maintenance Agreement ("Agreement"), is entered into on this [ day]
day of [insert month], 2017 by and between: The City of National City, a municipal corporation (the "City");
[insert owner's name and mailing address], hereafter referred to as the "Property Owner"; and [insert
business name], hereafter referred to as the "Participant," located at [insertbusiness address] in National
City, California, hereafter referred to as the "Property."
RECITALS
WHEREAS, the City desires to stimulate private and public investment throughout the City of
National City.
WHEREAS, Government Code § 40401(b) permits the City Council to improve, equip, and maintain
places within the City.
WHEREAS, part of the City's vision and guiding principles in the City's General Plan, adopted June
7, 2011, focuses on the City maintaining and enhancing economic development opportunities as well as
implementing measures that retain and attract business.
WHEREAS, Objective #2 of the City's 2013-2018 Strategic Plan seeks to establish economic
development programs that retain existing businesses and stimulate new investments.
WHEREAS, the City believes that investment in improvements visible to customers, neighboring
merchants, and residents will beautify the community and increase the volume of business by making the
City of National City and individual businesses more attractive and accessible.
WHEREAS, the City believes that certain improvements that are completed in a meaningful and
artful way confer a public benefit by providing certain visual elements and improvements that can be viewed
and used by the general public.
WHEREAS, the City has determined that the Property subject to this Agreement is located at a
strategic location in the City of National City and whose enhancement would confer an aesthetic and
economic benefit to the City of National City.
NOW, THEREFORE, THE PARTIES TO THIS AGREEMENT DO MUTUALLY AGREE AS
FOLLOWS:
1. DEFINITIONS
12IPage
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
The defined terms shall have the meanings described in this Section whenever used in this
Agreement, except where the context clearly indicates otherwise. The City, in its sole discretion, will resolve
any question about the intended meaning of the following terms:
A. Acceptance Date means the date the Improvements are accepted in writing by the City.
B. Contractor means the California -licensed general contractor selected through a City -approved
competitive bidding process to complete the Improvements on the Property. The term "Contractor"
also includes any subcontractors, or other construction -related third parties, hired by the Contractor
to complete any portion of the Improvements.
C. Contractor's Agreement and Scope of Work means the contract entered into between the Property
Owner and the Contractor for construction of the Improvements on the Property.
D. Emergency Repairs means any entrance upon the Property, made on behalf of the City, to repair,
protect, maintain, and preserve the architectural style and treatment to the Facade of the Property.
E. Facade means the exterior surfaces of the building(s) located on the Property given special
architectural treatment.
F. Improvements means the total improvements made to the Facade of the Property as indicated on
Exhibit "B."
G. Irrevocable License means the portion of land on the Property that the Property Owner grants to the
City to occupy and use, to conduct Emergency Repairs of the Facade. (See Exhibit "B").
H. Loan means the City reimbursement of ] to the Property Owner upon proper
completion of the Improvements.
I. Participant means the person or persons operating the business located at the Property where the
Improvements are made.
J. Project has the same meaning as "Improvements."
K. Project Manager means the City's designated representative who will monitor the progress and
execution of the Improvements to be constructed under this Agreement.
L. Property means the unit of real property identified within the County Recorder's documents that will
be improved under this Agreement. For purposes of this Agreement, the Pro er is also that real
property commonly known as "[ ]", located at [ ° ], National
City. A legal description of the Property is attached hereto as Exhibit "A".
M. Property Owner means the person or entity identified on the title to the Property as shown on the
records of the San Diego County Recorder's Office. The Property Owner is also identified on the
Certificate of Ownership (See Exhibit "C").
N. Total Cost Expenditure means all receipts, invoices, and other written documents that show the total
actual costs, not to exceed $[ime* . ], paid by the Property Owner to the Contractor to
complete the Project.
13(Page
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CITY OF NATIONAL CITY, CALIFORNIA
SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
2. CERTIFICATE OF OWNERSHIP
The Property Owner accepts all Improvements made to the Property under this Agreement and has
signed the Certificate of Ownership, attached to this Agreement as Exhibit "C".
3. PARTICIPANT CONSENT AND RESPONSIBILITIES
A. The Participant consents to the construction of Improvements on the Property and to the Irrevocable
License described in this Agreement.
B. The Participant may not prohibit or deny the City, or a representative of the City, from making
Emergency Repairs to the Facade for a period of five (5) years following the Acceptance Date.
4. PROPERTY OWNER'S RESPONSIBILITIES
A. The Property Owner will meet with the Project Manager and other City representatives to coordinate
the construction of the Improvements.
B. Within ten (10) days after this Agreement is signed by all parties, the Property Owner shall both: (1)
enter into the Contractor's Agreement and Scope of Work, and (2) provide a signed copy of the
Contractor's Agreement to the Project Manager.
C. The Property Owner must maintain the Improvements in good condition as determined by the City.
The Property Owner must repair or replace any damage to the Improvements for five (5) years
following the Acceptance Date. The City must approve all proposed repair or replacement of the
Improvements completed pursuant to this Section 4 (C).
D. The Property Owner will not increase the rent to the Participant for a period of five (5) years
following the completion date of the Improvements.
5. LOAN TO PROPERTY OWNER
A. The City will reimburse the Property Owner $[%rt &Mar Iiittt] after the Property Owner
properly installs the Improvements at the Property ("Loan"). The Loan will become immediately
repayable to the City if:
(1) the Property is: sold; leased; conveyed; refinanced (except for refinances involving existing
secured debt which is in a superior position to the City Loan secured by this Agreement);
vacated; transferred; or assigned.
(2) Any event listed in Section 5(A)(1) occurs within five (5) years after the Acceptance Date.
B. The City will pay the Loan to the Property Owner, as discussed in Section 7, for services described
in the Contractor's Agreement and Scope of Work.
14(Page
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6. CONDITIONS OF LOAN / IRREVOCABLE LICENSE
A. If the City determines that the Improvements described in the Contractor's Agreement and Scope of
Work are properly maintained for at least five (5) years following the Acceptance Date, the City will
forgive the Loan. If forgiven, the Property Owner will not be required to repay the Loan to the City.
However, the Loan will become immediately repayable to the City if:
(1) the Property is: sold; leased; conveyed; refinanced (except for refinances involving existing
secured debt which is in a superior position to the City Loan secured by this Agreement);
vacated; transferred; or assigned.
(2) the City determines that the Improvements are not properly maintained as required by
Section 4 of this Agreement.
(3) the City provides Property Owner and Participant with written notice that either event in
Subsections (1) -(2) of this Section 6 has occurred.
B. Any payments owed to the City pursuant to this Section 6 shall accrue interest at twelve percent
(12%) per annum or at the highest amount permitted by applicable law, whichever is lower, and will
be retroactive to the date of the Loan. Any payments the City receives pursuant to this Section 6
shall first be applied to accrued interest, then to the principal amount.
C. The Irrevocable License, attached to this Agreement as Exhibit "B," must be granted from the
Property Owner to the City. The Irrevocable License shall guarantee the City the right to make
Emergency Repairs to the Property if the Property Owner fails to maintain the Property and the
Facade pursuant to Section 4. In the event of such failure, the City may assess the Real Property in
the amount of the Emergency Repairs.
7. CITY'S RESPONSIBILITIES
A. The City will meet with the Property Owner to discuss the design of the Improvements.
B. The Property Owner will select the Contractor. The Contractor must provide the Project Manager, or
designee, (I) proof of contractor's license and (2) proof of insurance. The Contractor's insurance
must meet all requirements in Section 13 of this Agreement.
C. The Contractor must submit proposed plans to construct the Improvements with the City. The City
shall have sole discretion to accept or deny any proposed plans submitted by the Contractor.
D. The Project Manager will monitor the construction of the Improvements And require that the
Contractor follow the Contractor's Agreement and Scope of Work when constructing the
Improvements. The Loan described in Section 5 is the only source of funding for any payments
made to a Contractor under this Agreement.
E. The City shall have sole discretion to determine whether the Improvements conform to the
Contractor's Agreement and Scope of Work and any other City -approved plans.
F. If the City determines that the Improvements conform to the Contractor's Agreement and Scope of
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Work, and any other City -approved plans, the City will notify the Property Owner and Participant in
writing. The date of this writing will be the Acceptance Date.
G. The City shall review the Total Cost Expenditure submitted by the Property Owner. If no
discrepancies with the Total Cost Expenditure exist, and all other obligations under this Agreement
have been met, the City shall issue full payment of the Loan to the Property Owner within thirty (30)
days' receipt of the Total Cost Expenditure.
8. RECORDED AGREEMENT
A. This Agreement shall be recorded in the Office of the San Diego County Recorder. This Agreement
will constitute constructive notice to the public that:
(1)
if the Property is: sold; leased; conveyed; refinanced (except for refinances involving
existing secured debt which is in a superior position to the City Loan secured by this
Agreement); vacated; transferred; or assigned less than five (5) years following the
Acceptance Date, the Loan shall become immediately repayable as described in Section 6 of
this Agreement.
(2) if the City determines that the Improvements are properly maintained for at least five (5)
years following the Acceptance Date, the City will forgive the Loan.
(3)
if the City forgives the Loan, the Property Owner will not be required to repay the Loan to
the City. If the Loan is so forgiven, the City shall promptly record with the San Diego
County Recorder a re -conveyance of title to the Property and all other documents necessary
to clear title to the Property.
B. If the Property Owner has not paid the City the full cost of any Emergency Repairs (including
accrued interest) performed to the Property five (5) years following the Acceptance Date, the
Irrevocable License shall continue in effect until the City is paid for the Emergency Repairs (include
accrued interest).
9. TIME OF PERFORMANCE
The Contractor must complete the Improvements within six16) MONTHS of the date of this
Agreement. The Contractor shall submit the Total Cost Expenditure to the Project Manager no later than
thirty (30) days after the Acceptance Date.
10. INDEMNIFICATION AND HOLD HARMLESS
The Property Owner and Participant each agree to defend, indemnify and hold harmless the City of
National City, its officers, officials, agents, employees, and volunteers against and from any and all liability,
loss, damages to property, injuries to, or death of any person or persons, and all claims, demands, suits,
actions, proceedings, reasonable attorneys' fees, and defense costs, of any kind or nature, including workers'
compensation claims, of or by anyone whomsoever, resulting from or arising out of Property Owner and
Participants' respective performance or other obligations under this Agreement; provided, however, that this
indemnification and hold harmless shall not include any claims or liability arising from the established sole
negligence or willful misconduct of the City, its agents, officers, employees or volunteers. City will
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cooperate reasonably in the defense of any action, and Property Owner and Participant shall employ
competent counsel, reasonably acceptable to the City Attorney.
The indemnity, defense, and hold harmless obligations contained herein shall survive the termination
of this Agreement for any alleged or actual omission, act, or negligence under this Agreement that occurred
during the term of this Agreement.
11. WORKERS' COMPENSATION
The Property Owner and Participant shall comply with all of the provisions of the Workers'
Compensation Insurance and Safety Acts of the State of California, the applicable provisions of Division 4
and 5 of the California Labor Code and all amendments thereto; and all similar State or federal acts or laws
applicable; and shall indemnify, and hold harmless the City and its officers, employees, and volunteers from
and against all claims, demands, payments, suits, actions, proceedings, and judgments of every nature and
description, including reasonable attorney's fees and defense costs presented, brought or recovered against
the City or its officers, employees, or volunteers, for or on account of any liability under any of said acts
which may be incurred by reason of any work to be performed by the Property Owner and Participant under
this Agreement.
12. INSURANCE
The Property Owner, at Property Owner's sole cost and expense, shall purchase and maintain, and
shall require their Contractor, when applicable, to purchase and maintain throughout the term of this
Agreement, the following insurance policies:
A. Automobile Insurance covering all bodily injury and property damage incurred during the
performance of this Agreement, with a minimum coverage of $1,000,000 combined single limit per accident.
Such automobile insurance shall include owned, non -owned, and hired vehicles ("any auto"). The policy
shall name the City and its officers, agents, employees, and volunteers as additional insureds, and a separate
additional insured endorsement shall be provided.
B. Commercial General Liability Insurance, with minimum limits of either $2,000,000 per
occurrence and $4,000,000 aggregate, or $1,000,000 per occurrence and $2,000,000 aggregate with a
$2,000,000 umbrella policy, covering all bodily injury and property damage arising out of its operations,
work, or performance under this Agreement. The policy shall name the City and its officers, agents,
employees, and volunteers as additional insureds, and a separate additional insured endorsement shall be
provided. The general aggregate limit must apply solely to this "project" or "location". The "project" or
"location" should be noted with specificity on an endorsement that shall be incorporated into the policy.
C. Workers' Compensation Insurance in an amount sufficient to meet statutory requirements
covering all of Contractors' employees and employers' liability insurance with limits of at least $1,000,000
per accident. In addition, the policy shall be endorsed with a waiver of subrogation in favor of the City. Said
endorsement shall be provided prior to commencement of work under this Agreement. If Contractor have no
employees subject to the California Workers' Compensation and Labor laws, Contractor shall execute a
Declaration to that effect. Said Declaration shall be provided by the Property Owner and Contractor to City.
E. The aforesaid policies shall constitute primary insurance as to the City, its officers, officials,
employees, and volunteers, so that any other policies held by the City shall not contribute to any loss under
said insurance. Said policies shall provide for thirty (30) days prior written notice to the City's Risk
Manager, at the address listed in subsection G below, of cancellation or material change.
F. If required insurance coverage is provided on a "claims made" rather than "occurrence" form, the
Property Owner and Contractor shall maintain such insurance coverage for three years after expiration of the
term (and any extensions) of this Agreement. In addition, the "retro" date must be on or before the date of
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this Agreement.
G. The Certificate Holder for all policies of insurance required by this Section shall be:
City of National City
c/o Risk Manager
1243 National City Boulevard
National City, CA 91950-4397
H. Insurance shall be written with only insurers authorized to conduct business in California that hold a
current policy holder's alphabetic and financial size category rating of not less than A:VI! according to the
current Best's Key Rating Guide, or a company of equal financial stability that is approved by the City'S
Risk Manager. In the event coverage is provided by non -admitted "surplus lines" carriers, they must be
included on the most recent California List of Eligible Surplus Lines Insurers (LESLI list) and otherwise
meet rating requirements.
I. This Agreement shall not take effect until certificate(s) or other sufficient proof that these insurance
provisions have been complied with, are filed with and approved by the City's Risk Manager. If the Property
Owner and Contractor do not keep all of such insurance policies in full force and effect at all times during
the terms of this Agreement, the City may elect to treat the failure to maintain the requisite insurance as a
breach of this Agreement and terminate the Agreement as provided herein.
J. All deductibles and self -insured retentions in excess of $10,000 must be disclosed to and approved
by the City.
K. If the Property Owner and Contractor maintain broader coverage or higher limits (or both) than the
minimum limits shown above, the City requires and shall be entitled to the broader coverage or higher limits
(or both) maintained by the Property Owner and Contractor. Any available insurance proceeds in excess of
the specified minimum limits of insurance and coverage shall be available to the City.
13. NOTICE OF DEFAULT
If the Property Owner or Participant (or both) fail to perform or observe any of their respective
obligations required by this Agreement, the City will provide written notice to the Property Owner or
Participant (or both) explaining such default. If Property Owner or Participant (or both) fail to correct such
default within thirty (30) days' receipt of the notice, and fail to make diligent efforts to correct the default,
the Loan will become immediately repayable pursuant to Sections 5, 6, and 8 of this Agreement.
14. ENTIRE AGREEMENT; EXHIBITS AND SCHEDULES
A. This Agreement supersedes any prior agreements, negotiations and communications, oral or
written, and contains the entire agreement between the parties regarding the site improvement provisions
described in this Agreement. No subsequent agreement, representation, or promise made by either party to
this Agreement, or by or to an employee, officer, agent or representative of any party to this Agreement shall
be of any effect unless it is in writing and executed by the party to be bound thereby.
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B. The Exhibits attached to this Agreement are hereby incorporated to this Agreement by this
reference for all purposes. To the extent any Exhibits, schedules, or provisions thereof conflict or are
inconsistent with the terms and conditions contained in this Agreement, the terms and conditions of this
Agreement shall control.
15. MODIFICATIONS TO AGREEMENT
The terms of this Agreement may not be modified or amended except by an instrument in writing
signed by each of the parties to this Agreement.
16. CONSTRUCTION OF AGREEMENT
The parties acknowledge that (1) each party is of equal bargaining strength, (2) each party has
actively participated in the drafting, preparation and negotiation of this Agreement, (3) each such party has
consulted with or has had the opportunity to consult with its own, independent counsel and such other
professional advisors as such party has deemed appropriate, relative to any and all matters contemplated
under this Agreement, (4) each party and such party's counsel and advisors have reviewed this Agreement,
(5) each party has agreed to enter into this Agreement following such review and the rendering of such
advice, and (6) any rule or construction to the effect that ambiguities are to be resolved against the drafting
party shall not apply in the interpretation of this Agreement, or any portions hereof, or any amendments
hereto.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement on the date and year first above
written.
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SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
CITY OF NATIONAL CITY
By:
Leslie Deese, City Manager
APPROVED AS TO FORM:
Angil P. Morris Jones
City Attorney
By:
[inert name of Property Owner], Property Owner
of [insert property address], National City,
California 91950
(Corporation — signatures of two corporate officers
required)
By:
(Name)
(Print)
Roberto M. Contreras (Title)
Deputy City Attorney
By:
(Name)
(Print)
(Tide)
[insert name of Participant], Operator of "'insert
name of business]" (located at [insert business
address] National City, California 91950)
(Corporation — signatures of two corporate officers
required)
By:
(Name)
(Print)
(Title)
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SIGNAGE AND FACADE IMPROVEMENT PROGRAM: Attachment No. 1
Exhibit "A"
The Property
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SIGNAGE AND FAcADE IMPROVEMENT PROGRAM: Attachment No. 1
Exhibit "B"
The Improvements
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