HomeMy WebLinkAbout2019 09-17 CC HA ADJ MIN (3)Book 101 / Page 165
09-17-2019
MINUTES OF THE ADJOURNED REGULAR MEETING OF THE
CITY COUNCIL AND COMMUNITY DEVELOPMENT COMMISSION — HOUSING
AUTHORITY OF THE CITY OF NATIONAL CITY FROM THE SEPTEMBER 3, 2019
REGULAR MEETING — NATIONAL CITY CITY COUNCIL/ COMMUNITY
DEVELOPMENT COMMISSION — HOUSING AUTHORITY OF
THE CITY OF NATIONAL CITY
STRATEGIC PLANNING KICK-OFF WORKSHOP
September 17, 2019
The Adjourned Regular Meeting of the City Council and Community Development
Commission — Housing Authority of the City of National City was called to order at
4:01 p.m. by Mayor / Chairwoman Alejandra Sotelo-Solis.
ROLL CALL
Council / Board members present: Cano, Morrison, Quintero, Rios, Sotelo-Solis.
Administrative Officials present: Aguirre, Dalla, Denham, Duong, Manganiello, Meteau,
Morris -Jones, Raulston, Roberts, Tellez, Vergara, Williams.
Others present: City Treasurer Mitch Beauchamp
PLEDGE OF ALLEGIANCE TO THE FLAG BY COUNCILMEMBER QUINTERO
INTRODUCTION
City Manager Brad Raulston gave opening remarks and provided an overview of the
presentation outline, focus categories, and top priorities.
PRESENTATIONS
Staff objectives, highlights and accomplishments were presented and discussed based
on the below outline, by the following: Chief of Police Jose Tellez, Director of Emergency
Services Frank Parra, Director of Engineering/Public Works Steve Manganiello,
Information Technology (IT) Manager Ron Williams, Director of Community Development
Armando Vergara, City Librarian Minh Duoung, Community Services Recreation
Superintendent Audrey Denham, Director of Human Resources Robert Meteau, Director
of Finance Mark Roberts, Director of Housing Authority Carlos Aguirre, and City Manager
Brad Raulston.
• Introduction and City Manager Overview
• Existing Strategic Plan and Accomplishments
• Budget and Pension Review
• 2020-2025 Strategic Planning
a. Economic Development
b. Ongoing Initiatives and Potential Additions/Subtractions
c. Internal and External Survey
• Next Steps and Closing Comments
• Public Comment
• City Council Comment and Direction
NOTE: Presentation material is attached as Exhibit "A".
Book 101 / Page 166
09-17-2019
PUBLIC COMMENTS
Zachary Gomez, National City, suggested that the external surveys are distributed in
different languages for culture inclusivity.
James Halliday, A Reason to Survive (ARTS), congratulated City staff and Council on
engaging in strategic planning. He extended the opportunity to collaborate on various
objectives that align with ARTS.
CITY COUNCIL COMMENTS AND DIRECTION
Member Cano asked if CERT Members will be included in the Boards and Commissions
Volunteer Recognition Dinner.
Member Rios asked several clarifying questions; suggested that the Community
Emergency Response Team members (CERT) participate in more programs and
trainings within the City; agreed with the Public Comment regarding the survey and said
that the survey should be simple and understood by all. She asked if all the initiatives
included in the strategic plan are from the survey; emphasized the importance of local
public transportation; asked to review the possibility of a mobility hub at the 8th Street
Trolley Station; asked for an explanation on what "passport acceptance facility" involves
and gave kudos to the goals presented by Human Resources Director Meteau.
Vice Mayor Morrison said that new plans and programs, won't happen unless the
business community is built up and revenue is increased. He emphasized the importance
of making sure that services are provided to businesses, visitors and residents, but the
City has to have sufficient income to be able to do so.
Mayor Sotelo-Solis said that she agrees with the goals of Economic Development and
spoke on the importance of making sure people feel good about where they are; supports
growth of partnerships with big and small businesses; said that she is looking forward to
the "10-Minute Cities" and thinking about ways to get folks engaged. Mayor Sotelo-Solis
said that she is eager to hear the cannabis presentation and what the community feels
about cannabis; supports public transportation access locally and the effort to have a local
transit hub at 8th Street and wants to work towards being ranked among the "100 Best
Places to Work in San Diego County".
ADJOURNMENT
Next Regular Meeting of the City Council and Community Development Commission —
Housing Authority of the City of National City to be held Tuesday, September 17, 2019 —
6:00 p.m. — Council Chambers, Civic Center — National City, California
The meeting closed at 5:47 p.m.
Book 101 / Page 167
09-17-2019
ADJOURNMENT (cont.)
The foregoing minutes were approved at the Regular Meeting of February 4, 2020.
Mayor
EXHIBIT 'A'
/
CALIFORNIA
NATtoNAL CiTy
4ry iNcoRponitxto
STRATEGIC PLANNING
WORKSHOP
September 17, 2019
Workshop Outline
• Introduction and City Manager Overview
• Existing Strategic Plan and Accomplishments
• Budget and Pension Review
• 2020-2025 Strategic Planning
• Economic Development
• Ongoing Initiatives and Potential Additions/Subtractions
• Internal and External Survey
• Next Steps and Closing Comments
Public Comment
City Council Comment and Direction
2
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Process Outline
• 2019-2020 Budget Adoption
Community Development Department
Housing Authority
Economic Development moved into CMO
• June Customer Service Presentation
• Functional Organization Chart and Staff Liaisons
July Trainings on Courtesy and Collaboration
September 17 Workshop
• Outreach October
• October 29 Special Meeting
• Adoption of New Strategic Plan before 2020
• FY 2020-21 Budget Cycle
4
CALIFORNIA see
NATIONAL CITY
-oans>p -�
City Hall _....
1243 National City Blvd.
MLK Jr. Community Ctr
140 E. 12" Street
Police Department
1200 National City Blvd.
Nutrition Center
141S D Ave.
Library
1401 National City Blvd.
Poem
Field Operations:
Neighbottsood Policing Teams
-Patrol Operations
-Community Services Unit
-Traffic Unit
-Canine Unit
-SWAT
-Animal Regulations Unit
Invertigatione Unk
-Core investigations
-Task Force Units
-Gang Enforcement Team
-Property & Evidence Unit
-Homeland Security Unit
Administration Support
Internal Affairs
-Recruiting/Backgrounds Unit 0
-Training Unit
-Crisis Negotiations Unit(CNT)
OpOration. Support
-Grants
-Fleet
-Pea Support
Services
-Communications Center
-Records Unit
-Alarm Program
-Crime Analysis Unit
-Management Information I�
Systems
Boards & Commissions
Regional Assignments
Fire Station 31
2333 Euclid Ave.
Fire Station 34
343 E. 12" Street
Fire Station 33
2005 E. 4' Street
Emergency trmikes
lire Sulspheaalenail Emernnev
rg I -Community EmergenCV
1 Response Team
Emergency medful response/
,,paramedic
-Fire Suppression
'-Trauma Intervention Program
Liaison
Hazardous Materials
Response
-Rescue Operations
-Station Tours
Fire Administratlon
Fire Prevention
-ssuance of Fire Dept. Permits
-Design Plan Intake
-false Alarm Recovery Program
-Commercial fire inspections
-Fire Annual inspections
-New Business License
Inspections
-Han Mat Inspections
-lweale Fire Setter
Intervention
-Apartment Sthussi, High-rise
Inspections
-CPR/AED Gasses
-Weed Abatement
National City Residents, Businesses, & Visitors
City Attorney
-City legal advisor to City
Council and City departments
-CNII litigation (City defense)
-City Prosecutor (Murddpal
Code violations)
engineering
-Capital Improvement Program
-Environmental Compliance
-Storm Water
-Commercial Fats, Oils &
Grease (FOG)
-Hazardous Materials
(HAZMAT)
-Trash & Recycling (EDCO)
-Traffic Sale), Evaluations
-Parking Management
-Traffic Signal Timing
-ADA Compliance
-Sate Routes to School/Active
Transportation Program
-Transit Coordination (San Diego
MTS)
-Utllitie. Coordination
-Engineering Plan Checks, Permits
and Inspections
-Traffic Contra Plan Reviews
-Map Reviews
-Raysh rue finewey W:uting
finery
-Mavu Wastewater IPA
-MTS Board
-Regi✓nrl Solid Waste Authority
-Seri oaten Country Water
Authority
-SWIM Authority
-Traffic Sale vs Committee
1
Mayor and thy Council
-Business Retain & Recruit
-Storefront Upgrades
-Adopt A-Piaee/AROW
-Opportunity Zones
-Together We Can Campaign
-Permit Streamlining
-Port Utsui . (Commissioner)
-Public Private Partnerships
-Spacial Projects
Public Waal.
-Quality of Llie Program
-Pothole Repairs
Sidewalk Repairs
-1 rash/Stroppi rig Cart
Removals
-Storm Drain/Channel
Cleanups
-Street Sweeping
-Sewer Maintenance
-Traffic Signals and Street
Ughts
-Traffic Signing and Striping
-Parks and landscape
Maintenance
-Tree Trimming/Planting
Services
-Athletic Field Use Permits
-Park Air lump Permits
-Facill lees Maintenance
-Vehicle Fieet/EV Program
City Manager
►R & communication.
-Community and Police
Relations Com.n;ss'on
-NC Connect (SeeClickFln)
-Neighborhood Council
Program
-Public Information
-Social Media
-Veterans and Military
Advisory Committee
Community Salvias
—Sammadmienicits
-Public Art Commiticc
n2rks, Recreation and Senior
Citizen. Aevicory hoard
-Community partner liaison
-Recreation programs for youth.
teens, adults, and seniors
-Recreation contract program
management
-Special event programming
-Reservation of community centers
-Volunteer management
-Pat Public Art Committee
Jant
-Library Board of itu- lees
-Circulation/Borrowing Services
- Reference Services
-Local History Room
- here y Services
Programs for teens and children
- 3D Printing Tech Lab
-Computer and Printer Access
-Computer Classes
-eBooks, magazines, Audlobooks.
0 DVDs, CDs
-Electronic Databases
-Friends of the Library Bookstore
thaigitaggrazgaL
feeling Fit Club
-tore Delivered meals
j-Senior Nutrition Center
City Clerk
-Bid openings
-Boards & Commissions
-Claims against the City
-City Council minutes
-Elections
-Municipal Code
-Public Noticing
-Translation Services
LMAINI -Custodian Records
-Public Records Requests
,,sousing &
Community Development
Lode Enforcement
Graffiti Abatement
Homeless Outreach Program
-Parking Enforcement
-Housing inspection Program
-Special Events & TUPs
-Property Zoning
-and Use & Long-range Planning
-Planning Cat misst.:n
-Zone and Code Changes
-Shoreline Plestiva Scut Wonllyf
Group
Iintake of plaBlaidget
ns for review
-Review of building permits and
'plan applications
I -Issuance of building permits
µ-nspection services for
lresidentlal/commercial projects
-CD8G & HOMES
-Housing Programs & Projects
-Real Estate Services
-Affordability Monitoring
-Section 8 Housing Vouchers
City Treasurer
-Collection of City tares end
icerue fees
Investments
Administrative Services
F3M11S4 —
-Btalress Licensing
-Collections
-Fees for parking citations
-Garage sale permits
-Pet Licensing
-Purchasing
-Residential rental license fees
Human Resourcaa
-Employment Opportunities
-Employee Benefits
-Workers' Compensation
labor Relations
Organizational Development end
Training
-CJvil Service Commis_'on _ _
-Insurance
-Liability claims management
-Workers' Compensation
-Cybersecuri�
-Data Management
-Desktop Support
-Enterprise Resource Planning
-Network Administration
-Technical Training
-Telecommunications
-Video Surveillance
-Web Administration
COURTESY
friendliness
respectfully. #whattheysaidhelpingintentional
c, compassion acceptancethoughtful cheerful
positipolitenesshelpfulrespectfullove tac�'eliness
service . CO U
rte c kindness
othersfirst Jy fend IyP0liteLY
g consideration
res pectpolite-� assisting
firstunderstad �humanityk�nd��sten clear Qunderstanding
caring. listening thoughtfulness E
mindfulnessg w
COLLABORATION
sa, .i_J teamspirit
� u creation compromise
iisteningeasyrespectfuUy Work inwin
�a� > jgoaEteamworkworkingtxo.� �team C �
����co aborati.on��
C"- 2 i � goaktogetherwecan sharing i
� pcooperationunitygideaS Woal�s g� � �
� i �, togetherness nicationassistance
Q strongertogethmer collabotation
CALIFORNIA
NATIONAL CITY
XlicoRpoRATtp
Questions
CALIFORNIA T
' NAUCITy
NCORPORATr.
Existing Strategic Plan and
Accomplishments
9
CALIFORNIA
NATIONAL CITY
-. IV CORPORATED
Former Strategic Plans
42007 Strategic Plan has similar Objectives and Action
Plans that are still being worked on today
Strategic Planning Workshop ` City of National City
2: Achieve Fiscal Sustainability tK 4/5/2007
3 4 5 6 7 8 9 Runs Hits Errors
Visitor 0 0 X X X X X X X 0 1 0
Home 0 1 X XIX X X 1 2 0
1
2
ACTION PLANS
Open Plaza Bonita Expansion & Costco
® Create Grants Division & Aggressively Seek Funding Sources
+1* Complete Maximus Fee Study & Implement Impact Fees to
have Growth pay for Growth
t•y
("Begin Sycuan/MRW Hotel & Build Up Marina Gatewayrii
,
it
�1 Continue Pursuing Home Depot/PSI & Develop Site ` 1
Strategic Planning Workshop `� City of National City
3: Improve Quality of Life Yp•. 4/5/2007
1 2 3 4 5 6 7 8 9 Runs Hits Errors
Visitor
Home
0
0
1
2
0
X X X
X 2 3 0
X 1 2 0
ACTION PLANS
($ Expand Hours at Community Facilities
+1i Conduct a Demand Study & Formulate a Strategic Plan for
Community Facilities & Activities
+i4 Develop Art & Cultural District including Playhouse & Arts
Center
($ Build Aquatic Center
44 Support City Parks & Open Space (i.e., Paradise Creek)
10
<-- CALIFORNIA
NATIONAL, CITY
rxcoerua.sYv —
Objective #1 - Provide Quality Services
a) Practice the five core values (Commitment, Customer
Service, Courtesy, Communication, and
Collaboration) with our diverse customer base.
b) Align workforce with City's objectives and provide
training and support necessary to fully develop
employees, boards, and commissions.
maintaining
c) Expand public access to City services and
information, by updating our website and making
digital records accessible to the public.
NOIONA
Proposed Objective #1 - Provide Quality Services
d) Pursue public safety goals and objectives and enhance
disaster preparedness (Police, Fire, Emergency Medical
Services, and Homeland Security).
e) Analyze internal processes for efficiency and implement
technology solutions where feasible. Continue efforts to
automate and streamline work processes.
CALIFORNIA --
NATIONAL CITY
IKCORPO.ieT6O
Objective #2 - Achieve Fiscal Sustainability
close deficit,
a) Prepare effective budge< accurately forecast funding
sources, manage investments wisely, provide
consistent financial reports, maintain clean audits,
resolve findings/deficiencies in a timely manner, and
update finance and budget policies.
b) Update curfi ertsati-vrl plan for aft -employee groups.
Continue labor/management partnerships with an
emphasis on strategic deployment and total
compensation issues 4d ress long-term pension liability
c) Establish economic development programs to retain
existing businesses arid stimulate new investments.
Evaluate and update fee schedules to promote
development and recover costs. and increase
and attract revenues.
NATIONAL CITY Objective #2 - Achieve Fiscal Sustainability
Cont' ue to
d) fmplement plans to fund replacement reserves and
to finance the acquisition, replacement, and
maintenance of the City's fleet, facilities, and other
assets. and
sustainable
e) Build cooperative partnerships with community
organizations, schools, and other public agencies in
the efficient and cost effective delivery of services.
CALIFORNIA -e
NikT°N� #3 - Improve ��:f Objectivep Quality of Life
a) Enhance crime prevention and emergency service
through community outreach, procedural justice,
critical incident response, City/regional
partnerships, and employee development.
Continue to
b) Pursue green initiatives and build a sustainable city
implementing4he climate action plan and energy
road ma
p• through
c) Help organize community events and support
social gatherings that benefit the total community.
6•Tr. objective #3 - Improve Quality of Life
vo,./
-. fNCORvna ATE13 -'
Implement undated
d) Update sign ordinance to improve community
character and draw attention to important gateways,
corridors and intersections with improved signage
and wayfinding.
Build "Together We Can" campaign to make
National City cleaner, safer, and healthier.
the Balanced Plan
e) Support i ier 32 (GB Capita; Holdings) expansion
plans and work with the San Diego Unified Port
District and its tenants to fund public process and
public improvements. in the Marina
District
N TIoNALC rpObjective #4 - Enhance Housing and Community
INCORPORATED
Assets
a) Continue providing housing opportunities at all
income levels and develop programs to improve
existing conditions. Adopt a comprehensive long
term strategy to address homelessness.
Complete Paradise Creek Apartments and
Educational Park.
b) Conrpfete Zvi-TOD phase 1 an uornui i ark.
Luc puI suui 9 I uI �uu� -= hasel and
vii ici iivujiia��, VI %AcctS.
street maintenance
c) Maintain and improve Ci s infrastructure and find
alternative funding to onstruct public facilities,
park improvements, and other capital needs.
Complete comprehensive facility needs assessment
and establish priorities.
through funding options.
NAB �jUi, „ Objective #4 - Enhance Housing and Community
!:J1
iNCOrtY IN ATE
Assets
such as Granger Music Hall, Kimball
House, Stein Farm, and th Depot.
d) Preserve and promote historic resources and
cultural assets. Formalize a public art program that
provides funding for art and culture through a
"percent for art" program.
e) Administer real property assets and property
management plans to achieve the City's long term
goals.
CALIFORNIA
'TIONAL car Objective #5 - Promote a Healthy Community
IN CORk(MATED
a) Expand opportunities for walking and biking through the
development of Community Corridors and Safe Routes to
Schools consistent with the National City General Plan and
Bicycle Master Plan.
b) Continue to provide affordable City programs, activities and
services that are accessible for all users, including individuals
with disabilities (Americans with Disabilities Act).
c) Enhance neighborhood services programs such as graffiti
abatement, parking enforcement, and code enforcement and
increase efficiency with new technology.
Adopt a Parkin; Management Plan as part of an
update to the Downtown Specific Plan.
CALIFORNIA
NITT,TTTY Objective #5 - Promote a Healthy Community
d) Implement Neighborhood Action Plans and continue
amortization efforts by working with residents and
businesses.
e) Advance National City wellness programs for youth,
families, seniors and City employees that encourage
a healthy lifestyle and develop a workplace safety
program.
CULTURE AND COMMUNITY
CALIFORNIA
NATIONAL Orr.
-. 7&coa,on ATSD
Together, We Can!
"Culture Eats Strategy for Lunch"
CAIIFORNIA �+
NATIONAL CITY
1JJ'J
IN _nnn..v� 19�
2019 Accomplishments
#StrongerTogether
• Completed local elections / appointments — new Mayor and
City Councilmember
• Transition to a new City Manager
• Finalized employment agreements with three labor groups
• Annual Financial Audits with "No Significant Findings" for 4
straight years
• Provided Pension update — costs continue to rise
• Updated Capital Needs Assessment
• Received over $20 million in "competitive" grants for capital
projects
• Improved Crime Stats and Response Times
• Signed the 7 C Pledge
22
We PCecCge to Provide Customer Service through,
a CuCture of..
Courtesy
1Ve treat everyone with dignity andrespect.
CoCCaboration
1'Ve work to achieve common goals andvalue our differences.
Communication
'We communicate openly, honestly, and -with clear, consistent messages.
with a Commitment to Our Community'
23
-- CALIFORNIA
NATIONAL CITY
fNCORPOR ATED
Police Department
Objective # 1 -Provide Quality Services
a) Pursue public safety goals and objectives and enhance disaster preparedness
• In partnership with regional law enforcement partners and community based
organizations to conduct outreach and compliance checks of POST Release Offenders.
• Annual compliance checks of sex registrants and proactive enforcement of registrants
out of compliance.
• Enhance response capabilities of the SWAT and Crisis Negotiations Team through
training and the addition of equipment.
b) Analyze internal processes for efficiency and implement technology solutions
where feasible. Continue efforts to automate and streamline work processes.
• Implementation of Body Worn Cameras and AXON cloud storage of video
and crime scene photographs.
• Implementation of NetRMS (Records Management System) which is
integrated with other regional law enforcement agencies and data uploads
directly to ARJIS; transitioned to a paperless reporting system.
• Implementation of UAV Quadcopter Program to enhance police and fire
response during critical incidents.
24
-� CALIFORNIA
NNT!ONAL CH
r` - ;>rCoaroasrsu
Fire Department
Objective # 1 -Provide Quality Services
d) Pursue public safety goals and objectives and enhance disaster preparedness (Police,
Fire, Emergency Medical Services, and Homeland Security).
• Enhanced public safety service delivery through implementation of Paramedic
Squad program in the northeast quadrant of the City.
• Maintained Community Emergency Response Team (CERT) Program to include
70 active members.
• Provided SEMS basic training and EOC Section specific training.
▪ Planned and coordinated the county -wide, multi -jurisdictional table top exercise
and training operations in preparation of mass casualty and active shooter
incidents.
• Participated in the County -wide Full -Scale Exercises.
CALIFORNIA ^^•
NAf1ONAL C/117
ikCoRpoRATED
Fire Department
Objective # 1 -Provide Quality Services
e) Analyze internal processes for efficiency and implement technology solutions where
feasible. Continue efforts to automate and streamline work processes.
• Implemented Electronic Patient Care Records (EPCR) to enhance productivity of
field personnel.
• Transitioned to smart device paging to reduce response times.
• Implemented narcotics biometric security system.
• Continued to evaluate platforms to increase productivity.
V.. CALIFORNIA -
NATIONAL CI?",
�! Dd./
IxCOItpol T�
Engineering/Public Works
Objective # 1 -Provide Quality Services
c) Expand public access to City services and information, by maintaining our
website and making digital records accessible to the public
■ Developed Capital Improvement Program website
d) Pursue public safety goals and objectives and enhance disaster preparedness
(Police, Fire, Emergency Medical Services, and Homeland Security).
• Implemented Storm Preparedness Program that involves deployment of Public
Works patrol crews to inspect and clear flood prone areas of debris in advance of
storm events; free sandbags for National City residents; and public information /
safety tips on the City's website.
27
CALIFORNIA -
NATIONAL CITY.
s �f
11'C01.1Y0NATSD
City Clerk / IT / Communications
Objective # 1 -Provide Quality Services
a) Practice the five core values (Commitment, Customer Service, Courtesy,
Communication, and Collaboration) with our diverse customer base.
• Augmented existing interpretation services by providing an additional interpreter to
assist Spanish speaking individuals wishing to address the City Council during City
Council meetings.
b) Align workforce with City's objectives and provide training and support necessary to
fully develop employees, Boards, Commissions, and City Council.
■ Conducted Questys training to assist employees in searching our digitized computer
database for documents and records.
28
- CALIFORNIA --
NiVT1ONAL CITY
IKCORwR elco -
City Clerk / IT / Communications
Objective # 1 —Provide Quality Services
c) Expand public access to City services and information, by maintaining our website and making
digital records accessible to the public.
■ Implemented NatCityConnect (SeeClickFix) for the public to report and monitor issues
across the city (Sept 2018-Sept 2019: 3119 requests opened & 3026 requests closed)
• Implemented ActiveNet to enhance the public's access to recreation programming (100
participants registered)
■ Updated Council Chambers Audio/Video system with enhanced webcasting capabilities
• E- notifications from the City website increase daily as departments update information
on programs, projects, and events
• 182,000 visitors to website between Sep 2018 — Sep 2019
• 986 e-notification subscribers,18K e-notifications sent last six months
• Enhanced e-newsletter into the City Guide to not only share City news and events but
also to include recreational opportunities (2100 registered emails)
• Social Media reach continues to grow and has been a successful communication tool
for community engagement(Facebook: 5,307 Followers Twitter: 2,384 Followers)
29
CALIFORNIA T,
NATIONAL, CITY
IR'CoRPORATKU
Community Development Dept.
Objective # 1 -Provide Quality Services
a) Align workforce with City's objectives and provide training and support necessary to
fully develop employees, Boards, Commissions, and City Council.
• Created Community Development Department to better support private
development and neighborhood preservation
c) Expand public access to City services and information, by maintaining our website
and making digital records accessible to the public.
• Implemented online GIS zoning lookup capability for staff through existing GIS-
based asset management software
• Provide project and policy updates regularly on City website
• Updated Informational Guide to help customers with providing the proper
documents for staff to accept their building plans and issue building permits.
30
- CALIFORNIA
NATIONAL Car
:3J7
IN-CuuruNATEu
Library
Objective # 1 -Provide Quality Services
c) Expand public access to City services and information, by maintaining our website
and making digital records accessible to the public.
• Redesigned library's website to include more graphics, headlines, and an
animated banner with rotating images to showcase special events/activities.
• 40 databases supporting disciplines ranging from school curricula to every day do-
it-yourself and self -learning available to library patrons even from home. Newest
additions: language databases — Rosetta Stone, Mango Languages, and
Pronunciator.
• Digitized some of the most heavily used History Room's collections: photographs,
SUHI yearbooks, Kimball Diaries.
31
- CAL'IEQRNtA -
NATIONAL crnr
Community Services
Objective # 1 —Provide Quality Services
a) Align workforce with City's objectives and provide training and support necessary
to fully develop employees, Boards, Commissions, and City Council.
• Hosted annual part-time staff trainings and sent part-time staff to a variety of
trainings to improve recreational programs.
c) Expand public access to City services and information, by maintaining our
website and making digital records accessible to the public.
• Created the National City Guide to share news, events, and programs with
residents.
d) Analyze internal processes for efficiency and implement technology solutions
where feasible. Continue efforts to automate and streamline work processes.
• Implemented ActiveNet, a recreation software, that manages classes and
facility rentals.
32
CALIFORNIA —
NATIONAL CHIT
l.Vl'1)11.1'un ATEV
Human Resources
Objective # 1 -Provide Quality Services
a) Practice the five core values (Commitment, Customer Service, Courtesy,
Communication, and Collaboration) with our diverse customer base.
■ Attended internal and external agency events to promote the five core values.
• Conducted Team HR road -show, visiting all city departments for collection of
staff feedback and demonstrations of core value best practices.
b) Align workforce with City's objectives and provide training and support necessary
to fully develop employees, Boards, Commissions, and City Council_
• Reviewed workforce recruitment and retention data.
• Coordinated career advancement pipeline through cross -training, job
shadowing and designated acting assignments.
33
CRLIFORNIA -
NATIONAL C
IXC({(p[A ATV"
Finance
Objective # 1 -Provide Quality Services
c) Expand public access to City services and information, by maintaining our
website and making digital records accessible to the public.
• Implemented OpenGov fiscal transparency portal.
• Established unclaimed monies webpage.
• Created fillable forms (fill & print) for business license & dog license
applications.
34
- CALIFORNIA--
NATIONAL cEry
- ,NCORPml&TO!
Police Department
Objective # 2 -Achieve Fiscal Sustainability
e) Build cooperative and sustainable partnerships with community organizations,
schools, and other public agencies in the efficient and cost effective delivery services.
• Continued financial partnerships with the National School District and
Sweetwater Unified School District for the delivery of School Resource Officer
services.
• Continued and new financial partnerships with local, state, and federal
partnerships to provide overtime monies for Task Force Units. These
partnerships also provide force multiplier as it relates to law enforcement and
technical capabilities to target criminals and criminal enterprises.
35
CALIFORNIA
NATIONAL CU`U'T-
.JD1
1NCI)R FOH AT t t'
Fire Department
Objective # 2 —Achieve Fiscal Sustainability
d) Continue to implement plans to fund replacement reserves and to finance the
acquisition, replacement, and maintenance of the City's fleet, facilities, and other assets.
• Significant front line equipment enhancements
e) Build cooperative and sustainable partnerships with community organizations, schools,
and other public agencies in the efficient and cost effective delivery of services.
Adopted new fee study related to fire services.
• Continued annual fire inspection program with the National School District and
Sweetwater Unified School District.
• Continued Fire Safe Kids for the Burn Institute.
*CALIFORNIA
N%1 J®lwAL c
- 1HCOtYUBATiD -�
Engineering/Public Works
Objective #2 -Achieve Fiscal Sustainability
d) Continue to implement plans to fund replacement reserves and to finance the
acquisition, replacement, and maintenance of the City's fleet, facilities, and other
assets.
• Allocated $4.4 million to Facilities Maintenance Reserve for FY 2020.
• Adopted Ordinance establishing five-year plan for sewer service rate
adjustments, effective January 1, 2019, to offset sewage transportation and
treatment rate increases from San Diego Metropolitan Wastewater Department
and address capital needs for sewer system repair / replacement and upsizing.
• Approximately 70% of the City's fleet has been replaced/modernized through a
combination of purchases and leases since FY 2015; remainder of fleet is
scheduled to be replaced/modernized over the next 3 years, pending available
funds.
■ Completed annual update to the Capital Needs Assessment.
■ Received over $20 million in "competitive" grants for capital projects in FY
2019.
37
CALIFORNI^ -..
Ni TONAL 4irr.
:t J Y/
Finance
Objective #2 —Achieve Fiscal Sustainability
a) Prepare effective budget, close deficit, accurately forecast funding sources,
manage investments wisely, provide consistent financial reports, maintain clean
audits, resolve findings/deficiencies in a timely manner, and update finance and
budget policies.
▪ Implemented summary level / group budgeting & developed algorithm to
identify spending patterns allowing for development of leaner budget.
- Consistently receive unmodified (i.e., "clean") audit opinions.
- No findings of material weaknesses or significant deficiencies issued in relation
to City financial statements for 4 (& it is expected, based upon our exit
interview with our independent auditor[s], 5) consecutive years.
■ Established budget ordinance.
• Updated several Council & administrative policies to ensure compliance with
State laws & enhance controls.
38
- CALIFORNIA
Ni TIO;NAL Cf `y
lSJ'I _
Z.\ ORYORATEU
Finance
Objective # 2 -Achieve Fiscal Sustainability (cont'd)
b) Continue labor/management partnerships with an emphasis on strategic
deployment and total compensation issues. Address Tong -term pension liability
and other post -employment benefits (OPEB).
■ Established & funded pension & other post -employment benefit OPEB trusts.
c) Establish economic development programs to retain and attract businesses,
stimulate new investments, and increase revenues. Evaluate and update fee
schedules to promote development and recover costs.
■ Completed comprehensive fee study & update.
d) Continue to implement plans to fund replacement reserves and to finance the
acquisition, replacement, and maintenance of the City's fleet, facilities, and other
assets.
▪ Established & funded facilities maintenance & (expanded) sewer reserves.
39
CALIFORNIA
NNTIONAL C9 TV
1n1
£NCORPOR*TVt
Police Department
Objective # 3 —Improve Quality of Life
a) Enhance crime prevention and emergency service through community outreach,
procedural justice, critical incident response, City/regional partnerships, and
employee development.
• Ongoing partnership with county PERT Program to provide early identification
and proactive PERT visits / service for those suffering from mental illness.
• Conduct operations focusing on human trafficking — ongoing.
Increase Traffic Safety by conducting DUI checkpoints, enforcement regarding
pedestrians, and monitor traffic enforcement at schools.
• Provide officers de-escalation training as a tool to reduce the number of use of
force applications.
c) Help organize community events and support social gatherings that benefit the total
community.
• Continue to sponsor community programs in partnerships with city departments,
National City schools, businesses, service clubs and community based
organizations -National Night Out, Every 15 Minutes, School Supply Giveaway,
Thanksgiving Giveaway, Christmas Giveaway, Use of Force Workshops, Coffee
with a Cop, Kids Fishing Day with Officers (pending) 40
CALIFORNIA -0
N T?ONAL
INCORPORATED
Fire Department
Objective # 3 -Improve Quality of Life
c) Help organize community events and support social gatherings that benefit the
total community.
Continue to sponsor community programs in partnerships with city
departments, National City schools, businesses, service clubs and
community based organizations.
— -National Night Out, Every 15 Minutes, Spirit of the Holidays, Burn
Camp, American Cancer Society Pancake Breakfast, and 9/11
Remembrance Ceremony and Breakfast.
CALIFORNIA
/ATtONA . Cf` v
r 1'Ji/
ZNeoRpou ATtiU
Engineering/Public Works
Objective # 3 -Improve Quality of Life
a) Pursue green initiatives, and build a sustainable city by implementing the climate
action plan and energy roadmap.
• Constructed Storm Water Low -Impact Development (LID) features to capture
and treat urban storm water runoff as part of several capital improvement
projects, such as 8th Street Corridor Smart Growth Revitalization, "A" Avenue
Green Street, and Paradise Creek Restoration (Kimball Park).
• Completed $5.4 million in energy savings upgrades at City facilities.
■ Partnered with SDG&E to install 12 electric vehicle charging stations for City
employees.
• Approved funding to purchase and/or lease 5 electric vehicles for the City's
fleet.
■ Installed over 50 solar -powered traffic warning devices Citywide.
42
— CALIFORNIA
--
NATIONAL CITA'
daril
te'cUhvu Kel ED --.
Community Development Dept.
Objective # 3 —Improve Quality of Life
d
Enforce sign ordinance to improve community character; enhance gateways
with decorative signage and public art; and provide wayfinding signage to
direct residents and visitors to public parks and recreational facilities,
community centers, transit stations, and other key points of interest.
Provided staff support on signage ordinance; including presentations,
code changes, and code enforcement support
43
�- CALIFORNIA
Ni TI ONA IL City
z l
-. INCORPORATeD --
Community Services
Objective # 3 —Improve Quality of Life
c) Help organize community events and support social gatherings that benefit the
total community.
• Hosted Community Service Day, Summer Movies in the Park, and Miss
National City.
• Expanded A Kimball Holiday with ornament workshops, a snow hill, Ferris
wheel and performances by local community groups.
• Added intergenerational events, such as the Holiday Ornament Workshop,
Succulent Planting Workshop and Tie Dye Activity.
■ Started NC Gets Active, a program that gets the community moving and
engages them in the quarterly Neighborhood Council Breakfast.
■ Hosted the first ever Summer Fiesta! celebrating the City's birthday.
44
CALIFORNIA �*
TIONAL c
�coaron►sty _�
Police Department
Objective # 4 —Enhance Housing and Community Assets
a) Continue providing housing opportunities at all income levels and develop programs to
improve existing conditions. Adopt a comprehensive long term strategy to address
homelessness.
• Creation of Homeless Outreach Team (HOT), in a grant funded partnership with
City of Chula Vista and community organizations to provide outreach, wrap
around services, and case management to city's homeless population.
45
CALIFORNIA ^>
NATIONAL ci ' r
�1:iJ1
iscoapOB.T:O -'
Engineering/Public Works
Objective # 4 - Enhance Housing & Community Assets
(cont'd)
b) Complete Paradise Creek Apartments and Educational Park. Continue to plan
and build Transit -Oriented Developments/Districts-
• Expansion of Paradise Creek Educational Park is under construction
• Received grant to prepare 24th Street TOD Overlay
c) Maintain and improve City's infrastructure and find alternative funding to construct
public facilities, park improvements, street maintenance, and other capital needs.
Complete comprehensive needs assessment and establish priorities through
funding options.
• Implemented grid -based system for tree trimming and landscaped
maintenance services to provide residents a consistent schedule, with
prioritization given to emergency work and calls for service related to safety.
• Completed annual update to the Capital Needs Assessment.
• Received over $20 million in "competitive" grants for capital projects in FY
2019.
46
-- CALIFORNIA
col'' Objective # 4 - Enhance Housing and Community Assets
OItY t/114TLU
National City Housing Authority
a) Continue providing housing opportunities at all income levels and develop
programs to improve existing conditions. Adopt a comprehensive long term strategy
to address homelessness.
•:• Closed on the financing for the renovation of Morgan and Kimball Towers
and the Nutrition Center.
•:• Preserved of affordability on over 1200 units for the next 55 years.
b) Complete Paradise Creek Apartments and Educational Park. Continue to plan
and build Transit -Oriented Developments/Districts.
❖ Completed Paradise Creeks Apartments- 201 units of affordable housing
with on -site services to residents and a homeownership and asset building
center.
❖ Remediation of Paradise Creek Educational Park is complete and park
improvements are currently under construction.
47
CALIFORNIA
NATIONAL Cr Ty
1ml
iricoaeuaarry
National City Housing Authority
Objective # 4 Enhance Housing and Community Assets
(cont'd)
d) Preserve and promote cultural assets and historic resources, such as Granger
Music Hall, Kimball House, Stein Farm, and the Depot. Formalize a public art
program that provides funding for art and culture through a "percent for art"
program.
❖ Entered into a new Maintenance and Operating Agreement with the National
City Train Depot.
e) Administer real property assets and property management plans to achieve the
City's long
❖ Adopted a Property Management Plan for Property Management Plan and
have disposed of three properties; two of those for major developments (8th
and B and Palm Plaza).
❖ Entered into a Agreement with CarMax for the development of a 15.08
parcel owned by Parking Authority.
48
CALIFORNIA -d
NATIONAL cirrItzay
�- INCOBPOt►1O '�
Community Development Dept.
Objective # 4 —Enhance Housing & Community Assets
d) Preserve and promote cultural assets and historic resources, such as the
relocation and restoration of Granger Music Hall to the Marina District, Kimball
House, Stein Farm, and the Historic Train Depot. Continue to support
community art programs that engage disadvantaged youth and underserved
portions of the community. Incorporate public art into capital projects and
private developments.
■ Researched qualifying historic properties for inclusion in the City's list of
locally -recognized historic structures
■ Adding qualifying properties to the City's list of locally -recognized historic
structures
49
CALIFORNIA
N&TIONA L CITY.
/NcoavOH ATB�
Police Department
Objective # 5 - Promote a Healthy Community
a) Expand opportunities for walking and biking through the development of community
corridors and safe routes to schools consistent with the National City General Plan and
Bicycle Master Plan.
• In partnership with the Rady's Safe Routes to Schools, participate and promote
bicycle safety and "walk to school" programs.
e) Advance National City wellness programs for youth, families, seniors, and City
employees that encourage a healthy lifestyles and develop a workplace safety program.
• As part of a comprehensive Peer Support Program which includes chaplains,
peer and professional counselors, provide Mindfulness & Resiliency training to
department personnel.
50
— CALIFORNIA ^�
NNTl9JL CITY
INCoaPOR*TCV
Engineering/Public Works
Objective # 5 - Promote a Healthy Community
a) Expand opportunities for walking and biking through the development of
Community Corridors and Safe Routes to Schools consistent with the National
City General Plan and Bicycle Master Plan.
■ Completed over $30 million in Active Transportation projects over the past 5
years.
■ Scheduled to complete an additional $30 million in Active Transportation
projects over the next 3 years, including the ultimate alignment of the Bayshore
Bikeway through National City.
b) Continue to provide affordable City programs, activities and services that are
accessible for all users, including individuals with disabilities (Americans with
Disabilities Act).
▪ Adopted ADA Transition Plan.
51
a.. CALIFORNIA -�
NATIONAL CITY.
INCORPORAT.D _1
Engineering / Public Works
Objective # 5 - Promote a Healthy Community (cont'd)
c) Implement Neighborhood Action Plans and continue amortization efforts by
working with residents and businesses.
• Received grant to prepare INTRA-Connect Plan to create 10-Minute
Neighborhoods with emphasis on active transportation, mobility choices, traffic
calming and placemaking
e) Advance National City wellness programs for youth, families, seniors and City
employees that encourage a healthy lifestyle and develop a workplace safety
program.
■ Transformed the "Wellness Committee" into the "Culture Club" to enhance
heath and quality of workplace environment for City Employees. Completed
two new "Clubhouses" at City Hall to include refurbishment of the employee
lounge in the basement and new patio with picnic table, landscape screening
and public art outside the south end of the building.
52
CALIFORNIA —.
NANIONAL. CIVY
INCOh.oa Tt1
Community Development Dept.
Objective # 5 - Promote a Healthy Community
c) Enhance neighborhood services programs, such as graffiti abatement, parking
enforcement, and code enforcement through integration of new technologies.
• Implemented new smartphones with Graffiti Tracker application to upload
photos of graffiti vandalism in real-time.
■ Commenced use of License Plate Recognition for parking enforcement
53
CALIFORNIA ---
NATIONAL
,VCORPONATSD
Library
Objective # 5 — Promote a Healthy Community
b) Continue to provide affordable City programs, activities and services that are
accessible for all users, including individuals with disabilities (Americans with
Disabilities Act).
■ The Library provides daily programs completely free of charge. Several
activities address healthy mind, healthy body: Mat Pilates; Healing
Meditation; Saturday Wellness Program, Yoga programs and Bagua for
adults; and Obstacle Course playtivity for children during summertime. In
addition, special programs with guest appearances are conducted to
coincide with special occasions such as Father/Mother Day Celebration,
Summer Art Festival, Halloween Booktacular, Thanksgiving Family Crafts,
and Christmas with Santa.
54
CALIFORNIA
NATIONAL Cfl'r
I.V'CUKYJKATLU
Community Servies
Objective # 5 — Promote a Healthy Community
a) Continue to provide affordable City programs, activities and services that are
accessible for all users, including individuals with disabilities (Americans with
Disabilities Act).
• Developed affordable recreation programs, such as youth soccer, basketball,
dance, music, and art.
• Offered a variety of free recreation programs for Manuel Portillo Casa De Salud
Youth Center participants.
55
CALIFORNIA
NATIONAL CrTy.
aJJ'J
IACOAPOH ATV)
Human Resources
Objective # 5 — Promote a Healthy Community
a) Continue to provide affordable City programs, activities and services that are
accessible for all users, including individuals with disabilities (Americans with
Disabilities Act).
• Conducted numerous interactive meetings with staff and managers for review
of temporary accommodation requests.
• Strategic deployment of support services for user accessibility with programs,
activities and facilities.
• Coordinate professional development for managers and supervisors on best
practices for providing inclusive services, accessibility and support for all users,
including individual with disabilities.
56
�-° CALIFORNIA
NMIONJAL-C ,
INCORPORATED -J
Questions
57
CALIFORNIA'`
NATIONALcirmr
.RIP USlk
Budget and Pension Review
58
.l, CALIFORNIA -t .
NATIONALCf
Historical Revenue Trends
$60
$50
$40
c $30
0
$20
$10
$0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
❖ Sales taxes (purple) make up approximately 50% of FYE 2018 revenues, while
property taxes (r,elloN ) account for about 18%
❖ Sales tax receipts have grown an average of 2.3% per year over the last 10
years, while property taxes have grown an average of 2.9% over that same period
59
CALIFORNIA
NATIONAL CITY
aj j 1
1NC0RP0RAr,„ _
Historical Expenditure Trends
0
$60
$50
$40
$30
$20
$10
$0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Total
Personnel
Costs
❖ Total personnel costs (salaries, overtime, worker's comp, health insurance,
CaIPERS, OPEB, other) comprise 60% of FYE 2018 expenses
❖ Salaries (purple) have grown an average of 3.1 % per year over the last 10
years, while CaIPERS ( ) costs have grown an average of 5.3% over that
same period
60
<-• CALIFORNIA ^r
NATIONAL Cflp
r�`CORPOl1T��
$70
$60
$ 50
$40
C1)
a
$30
$20
$10
so
Historical Performance and
Fund Balance
1
2011 2012 2013 2014 2015 2016 2017 2018
ism Revenues Expenditures :Unassigned Geneia1 Fund Balance
Transfers In/One Tirne Transfers Out
❖ Unassigned General Fund balance has increased
from $7.IM to $12.7M
61
NATIONAkergr
Factors for Historical Increase in
Unassigned Fund Balance
• Fund consolidation (2013, 2014, 2016)
• One-time financial transactions
— Sale of Public Work Site (2014)
— Energy Savings Bonds (2018)
— Kimball Morgan Tower Recap (2019)
• Personnel budget savings/Position
Reconciliation
• Conservative revenue budgeting
62
$17,000,000
$16,000,000
$15,000,000
$14,000,000
$13,000,000
$12,000,000
$11,000,000
$10,000,000
$9,000,000
$8,000,000
63
Sectk,n 115 Truest
"Smoothing" Example
Section 115 Example: "Smoothing" From 2023-2033
Assumes $5M Added to Section 115
- Section 115 Funds Used to
Offset Higher Payment Years
- $6.6M + $2.1 M in
Investment Earnings = $8.7M
Reduced Payments
O N Cr) d• Ln l0 N co C o N m d• Ln l0 n CO Ol 0 N m d• Ln LID N co
h/ N N N N N N N Ni N m m m m m m m m m m d• cr •zzt d- d- d d• d d'
O O O O O O O O O O O O O O O O O O O O O O O O O O O O O
N N N N N N N N N N N N N N NJ N NJ N N N N N N N N N N N N
->- CALIFORNIA
NATIONAL CITY
INCORPORATiv
Base Case Projection Results
❖ Expenses outpacing
revenues translate
into annual deficit of
$2M in FYE 2019
growing to $11M by
FYE 2024
❖ Unassigned Fund
balance is depleted
by FY 2021
$80
$70
$60
$50
$40
V)
o $30
$20
$10
so
-$10
- $20
- $30
Expenses
Revenues
Unassigned General
Fund Balance
FY 19 FY 20 FY 21 FY 22 FY 23 FY 24
— CALIFORNIA —
NATIONAL CITY
- INCok,or ATF.D --
Revenue Only Scenario
❖ $2.OM per year of
added tax revenue
from new
development in FYEs
2020-2024
o I.E. - FYE 2024
revenues at least
$11 M higher than FYE
2020
❖ Base Case assumptions
for everything else
$75
$70
$65
$60
$55
$50
$45
.o $40
$35
$30
$25
$20
$15
$10
$5
$o
ses
ReverUes
Unassigned General
Fund Balance
i
..
65
FY 19 FY 20 FY 21 FY 22 FY 23 FY 24
INFRASTRUCTURE INVENTORY
Asset
Asset Items
Quantity Unit
Streets
Sidewalk/Ped, Rarnps
Traffic Signals/Street
Lights
Sewer
Storm Drain
Streets - t_
Alleys
Sidewalk*
Ped Ramps*
Traffic Signals
Street Lights
'Sewer Mains.
Sewer Manholes
Force Mains : " -
Storm Drain Mains
Storm Channels -
Storm Drain structures (inlet, c.o., hw, etc)
107
7
200
2200
75
800
106
2015
1325 "
45
791
Miles (cl)_
Miles (cl)
Miles
Each
Each
Each
Miles
Each
LF
Miles
- Miles
Each
CALIFORNIA
N&TIONA ,CJfl
�1
FY 2020 PROPOSED CAPITAL
INFRASTRUCTURE INVESTMENTS
Funding
Source
Streets / ADA Streets / ADA
(Major (New Public
Maintenance) Improvements)
Traffic
Signal /
Street
Lights
Sewer
Storm
Drain
Total
SB1
$1,030,000
$1,030,000
TransNet
$735,000
$250,000
$230,000
$1,215,000
Sewer Fund
$2,000,000
General Fund
$800,000
$500,000
Grants
FY 2020
Investment
Annual
Infrastructure
Needs
FY 2020
Investment
vs. Needs
$1,765,000
$2,700,000
($935,000)
$10,923,591
$11,973,591
$2,600,000
$4,350,000
$4,580,000
$1,000,000
$2,000,000
$2,000,000
$9,373,591
$3,580,000
$0
$200,000
$700,000
$1,000,000
($300,000)
$2,000,000
$1,300,000
$15,473,591
$21,018,591
$9,500,000
67
NATIONAL -CITY
----_-::-, am-Y. -----7--
CLive6R,0RATD
2020-2025 Strategic Planning
- CALIFORNIA
NATIONAL CI '
IA'CORPORATto -•
-
Current Strategic Plan 2017-2022
5 Objectives with Strategic Initiatives
• Provide Quality Services
• Achieve Fiscal Sustainability
• Improve Quality of Life
• Enhance Housing and Community
Assets
• Promote a Healthy Community
CALIFORNIA
NivitONAL CM/
Jzol
1NCURPOR ATT.n
Other Department Strategic Plans
• Existing Department Strategic Plans:
— Police Department
— Library
• Ongoing Efforts to Create or Update Strategic Plans:
— Fire Department
— Community Services
— Community Development
— Housing Authority
• Economic Development Strategic Plan was was adopted
unanimously by City Council on October 3, 2017
70
CALIFORNi4.0
NATIONAL-arry
------
/ArcoRpoRA.TED
Economic Development
71
--^ CALIFORNIAI'^-
4-NTIO11N) A)L CRC
ry
ry
iNCORVORATEn -
Economic Development Strategic Plan
5 Goals with Strategic Initiatives
• Collaborate and Communicate
• Support Businesses
• Promote Vibrant Neighborhoods
• Support Employment
• Increase City Revenue
72
�^ CALIFORNIA
ZNCORPOIt AiND
Increase City Revenue
❖ Economic Development is Strategic
❖ Generating General Fund Revenue
•:+ Sales Tax- Organic versus Incremental
•:• Property and TOT Taxes
❖ Other Potential Strategies
❖ Potential Strategies
❖ Continue Business Recruitment, Retention, and Expansion
• Improve Land Use and Encourage Redevelopment
•:• Allocate Costs to Housing, Parking Authorities, and Others
Explore Assessment Districts, BIDs, and Infrastructure
•:♦ Pursue Grants, Incentive Programs, and Opportunity Zones
Consider Ballot Measures for Potential Taxes
73
CALIFORNIA
NATIONAL CITY
/MCORPOA ATV:.
Business Recruitment, Retention,
and Expansion
-:- $10 Million needed in incremental growth in 5 years
•:- $1M Projects are rare
•:•CarMax, Plaza Bonita Expansion
:- $50k-$250k projects are critical
-:-Gas stations, restaurants, bakeries, retail
-:- Void Analysis- Filling gaps where we are losing revenue
•:- Reduce the number of business closures by 2% annually
74
CALIFORNIA -•
NATIONAL Orr
I%COR,„.ATCV
Land Use and Redevelopment
❖ Continue updating Tong -range land use plans to encourage
development and maintain low user and impact fees
❖ Utilize City property for highest and best use
❖ Continue working closely with the Navy and Port District
❖ Meet demands of Sailors, Students, and Seniors and create vibrant
and walkable 10-minute neighborhoods.
Where can you go in a 10-minute neighborhood?
Variety of
Housing Types
Off-street
Bike Path
Bus Stop
Grocery Store
l�l
Start
Her1 minj 2 min
School
3 min
- Pedestrian -only
Walkway
tit
Restaurant/Bar/
Cafe
Bank
Park/Open
Space ,l
Ali Q I )-I-I
4min j 5min
Business
Offices
6 min 7 min
Arts/Cultural
Center
Transit
Center
Hospital/
Medical
Offices
1-6Garden
r n
oaa
oL
0
Community
8 min
Q
9 min
0
10 min
rCALIFORHtq Housing g and Parkin Authorities
._ INCORPORATED
• City currently has Community Development Commission -
Housing Authority (CDC -HA) and Parking Authority (PA)
as separate legal entities
• CDC -HA has significant resources due to Kimball Morgan
Towers and other assets (Housing Element due next year)
• SB2 and other CA initiatives will provide ongoing funding
to housing plans, projects, and programs
• Current City (General Fund) obligations can be shifted to
CDC -HA if there is a nexus (Nutrition Center)
• PA can start performing as an enterprise fund as revenues
increase which will alleviate any General Fund support
• PA can be used as redevelopment tool through Parking
Management Plan and land acquisition
76
•s- CALIFORNIA -
NATIONAL ai y-
�-. IACORPOSATSU ✓
Grants, Incentives, and
Opportunity Zones
• Housing grants can support economic development by
helping fund mixed -use projects
• Smart growth and other transportation grants build
infrastructure that supports infill development and Transit
Oriented Districts
• Cap & Trade funding supports green projects that connect
housing and transportation
• CDBG and other City Grant Programs like SFIP, AROW
and Adopt -a -Place
• Leverage Opportunity Zones in National City to redevelop
underutilized sites and drive investment into downtown
77
CALIFORNIA -'
NATIONAL CI T r
IhCORPORAT%O •
Assessment Districts, BIDs, and
Infrastructure
• Assessment Districts provide an opportunity for property owners to
fund maintenance and improvements in defined districts (Mile of Cars)
• Assessment Districts can offset existing maintenance and CIP needs
• Business Improvement Districts (BID) allow clusters or industry types
to collect funds and work together on marketing and promotion
• Infrastructure includes anything the City owns in Public Right of Way
(POW) or other utilities operate in the City
• Cities are leasing or charging for use of POW through micro -mobility
(scooters), dark fiber leasing, small -cell towers and other partnerships
• Exploring Community Choice Aggregation (CCAs) for energy options
and enterprise fund. Cities also impose Utility User Fees and Taxes
78
CALIFORNIA --
NATIONAL CUT
Tax Measures for Voters
• Engaged Lew Edwards Group to research options and
analyze trade-offs
• Preparing Final Report to City Council
• Recreation and Park District through a South Bay JPA is
being analyzed
• Cannabis- Development Agreements versus Tax Measure
(on regular agenda later this evening)
• MTS, SANDAL, and others may effect sales tax cap
• Preparing staff report for Clerk/Treasurer for October 15
79
CALIFORNIA
NATIONALUT
`-, zNCORPORATE�
Ongoing Initiatives and Potential
Additions/Modifications
CALIFORNIA
NATIONAL Cflp
.�, IF 'f
2 A'COgyOLLATEO
Ongoing Initiatives
Police
• Participation and planning in county -wide, multi -jurisdictional table top exercises and
training operations in preparation of mass casualty and active shooter incidents.
• Enhance outreach efforts in the community's youth through the use of the PRISM
simulator system (video scenarios).
• Mentoring program using the DISC assessment to provide professional development
and assist new officers assimilate to the organization.
• Conduct Resiliency Training for family of department members
Fire
• Enhanced Community ISO Rating.
• Develop Community Paramedic Program.
• Develop Comprehensive Community Education Department.
• Development of a Ready Reserve Program.
81
++ CALIFORNIA ^k
A" �.ONAL Car
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XNC08POHATJD�
Ongoing Initiatives
Engineering/Public Works
■ Implement online permit tracking software to streamline process for private
development plan checks, permits and inspections.
- Implement online parking permit management software.
II Implement GIS-based asset management software.
■ Implement project accounting software for management of capital improvement
projects.
- Develop and implement INTRA-Connect Plan to create 10-Minute Neighborhoods.
• Develop and/or refine workplace safety programs.
82
CALIFORNIA -o
NATIONAL ant
�I '1
1VCORPOa�'ryD J
Ongoing Initiatives
Housing
■ Applied jointly with the City of Chula Vista for (Homeless Emergency Aid Program)
HEAP funding to assist the Homeless Outreach Team with case management for
homeless individuals including connections to housing resources.
■ Received grant funding for a Transit Oriented Development Overlay (TODO) that
will allow for greater density of housing served by public transit
■ Working with the Stein Family Farm and the National City Historic Society to enter
into a Maintenance and Operating Agreement.
• Applying for available grants to relocate and renovate Granger Hall.
• Creating a Property Management Plan for City and Housing Authority -owned
properties that will establish priorities for development.
83
-� CALIFORNIA
NATIONAL Cfl Y
��- 1NCORPOR ATYO -
Ongoing Initiatives
Community Development
■ Implementation of Community Core, which will better log and track permits and code
enforcement cases.
■ Create interdepartmental processes to clearly define the best and most efficient way to
use Community Core.
■ Offer appointments for plan submittals and for obtaining building permits.
■ Continue to review state -mandated law changes that relate to the Municipal Code or
required General Plan elements
■ Refine Downtown Specific Plan through Homefront to Waterfront Grant and phase in the
Parking Management Plan
■ Update core elements of the General Plan and Climate Action Plan
■ Proactively work with business community to enforce Sign Ordinance
■ Implement online GIS zoning lookup capability for the public
■ Create and update Building Division literature (handouts) to help customers with their
projects
84
CALIFORNLA
ONAL C1.E�l
INCORPOS6TEO -'
Ongoing Initiatives
Library
■ Exploring new technology to add to the 3D Printer Tech Lab: 3D scanner; laser
cutter/engraver.
■ Implementing an iPad loan program to tutors and learners.
• Upgrading the Community Meeting Room's audio-visual system.
• Working on getting qualified as a passport acceptance facility
• Working on creating "Summer of Wonder", a series of programs tailored just for
the summer, consisting of fun craft, tinkering with tech, gaming, and outdoor
activities, and designed to help kids stay curious, engaged, and active all
summer long.
• Digitizing the local newspaper on microfilm collection.
Community Services
■ Update webpages so residents can easily find information on parks, recreation
centers, programs and events.
■ Increase attendance at special events through improved marketing.
85
+..CM 1E.QRKJ�
NATIONAL CI?,
Ongoing Initiatives
City Clerk/IT/Communications
■ Implementing Questys web portal to access the City's database of records and
documents including Minutes, Ordinances, Resolutions, Contracts, and City
Council Agenda packets via the internet
Human Resources
■ Joint partnership of annual in -person training for staff dedicated to the practice
and review of the current five and two new core values (Culture and Community)
■ Develop leadership academy for workforce members that are new or aspiring
leaders
Finance
■ Update credit card use policy.
■ Develop budget policy.
■ Consistently augment pension & OPEB trusts.
■ Augment/replenish reserves to target levels.
■ Update OpenGov portal & add check register information.
■ Create fillable forms for transient occupancy tax return & garage sale application.
86
CALIFORNIA
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Internal and External Surveys
87
tariONAggnir
Internal Survey
• Developed with John Gavares- Strategic Plan Consultant
• Offered to Elected Officials, Board & Commission
Members, and Management
• 44 responses were received
• 2 Questions on new mission statement/7 C Pledge
• Feedback requested on 5 strategic objectives and 25
corresponding initiatives
• Respondents were surveyed on each initiative and given
the options to select Retain, Delete, Modify, or Unsure.
• Comments were offered and additions were suggested
• The internal survey is intended to provide information
and help guide the external survey for the general public
e PCdge to Provide Customer service through
g
a CuCture of..
Courtes
"We treat everyone with dignity andrespect.
Collaboration
"We work to achieve common goats andvaCue our differences.
Communication
"We communicate openCy, honestCy, andwith cCear, consistent messages.
with a Commitment to our Comrnunity!
89
Internal Survey Results
7 C's — Compelling or Inspiring
What responders find most compelling or inspiring about this
statement:
It is a pledge that all are taking together
• It's inspiring to know that the City stresses the importance of
customer service and communication to the residents they serve
• Committed to collaborate across departments to deliver the best
services to our community
• This pledge encompasses all aspects of an efficient / effective
healthy organization dedicated to serving the community
• Collaboration is key, it means everyone can and should have a voice
• Simple...short and sweet...to the point
• Customer Service can't happen without the other Cs
CUSTOMER SERVICE
W v peoplefriendly �
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.v� �standin mind .teamwork *�
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custorierservice
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a �kind �undrer
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Internal Survey Results
7 C's —Which is Most Relevant
WE PLEDGE TO PROVIDE CUSTOMER SERVICE
THROUGH A CULTURE OF COURTESY,
COLLABORATION, AND COMMUNICATION WITH
A COMMITMENT TO OUR COMMUNITY.
Community
3%
Culture
10%
Customer Service
13%
Courtesy
15%
Communication
23%
Collaboration
15%
Commitment
21%
COMMUNICATION
willingness
togethernessrespect
CO openconc.ise �cnmmiinicti ,_�
p � directllOilE'St courteous
� � thoughtful un.derstanding CU
Q- teamwork c[eartimelY. �openness smile collaboration .N
ei►tadder•► Internal Survey Results
NA.insf Strategic Objective #1 Provide Quality Services
�XCORPOAA'S"-
a) City's Values 36 2 4 2 •:• Stress the importance and practice daily
❖ Provide examples for a clear understanding
b) Strategic Objectives & 41 1 2 1 •:• Development Internship/ Apprenticeship Programs
Workforce Alignment ❖ Structured leadership/guidelines for Boards &
Commissions
c) Public Access via 36 0 5 2 ❖ Include Transparency
Website & Digital ❖ Update website to more user friendly interface; desktop
Records & mobile
d) Public Safety Goals & 36 1 6 3 + Define Public Safety Goals
Disaster Preparedness •:• Include a Communication Component
e) Efficiency & 36 0 6 2 ❖ Technology is an accelerator but not a solution
Effectiveness ❖ Create a "smart city vision"
New Initiatives
Suggested
❖ Emphasize the 7 C Pledge
•:• Public safety should be its own objective so they can be
defined
❖ Be sensitive to youth and senior opinions
CALIFORNIA -'
NATIONAL CITY'
1131 .
ixconvoaessn
Internal Survey Results
Objective #2 Achieve Fiscal Sustainability
a) Budgeting Excellence 41 0 6 0
b) Labor/management
partnerships
c) Economic
Development
•:• Include Transparency
•:• Include an Accounting Component
33 2 5 5 •=• Focus on pension reform
❖ First sentence is unclear
35 0 8 1 ❖ Streamlining the application & permitting process
❖ Explore regional partnerships to leverage efforts in fee
development to enhance City services
d) Funding Infrastructure 39 0 2 2
& Assets
e) Community
Partnerships
New Initiatives
Suggested
•:• Continue to apply for competitive grants
❖ Unclear on what replacement reserves are
36 1 4 4 •:- Stream City Council meetings at other location across
the City (Schools/Gyms/Churches)
•:- Consider moving under Objective #1
❖ Continue to provide opportunities for City crews to
construct smaller capital projects
•:- Not reduce or waive any City fees while in a deficit
❖ Protect Park & Rec during economic downturn
CALIFORNIA
NATIONAL CITY
H CORPORATCD
Internal Survey Results
Objective #3 Improve Quality of Life
a) Crime Prevention &
Emergency Service
b) Green Initiatives & a
Sustainable City
c) Community Events
d) Enforce Sign
Ordinance
e) Port Balanced Plan
New Initiatives
Suggested
37 0 5 3 •:• Continue Community Outreach & Education
❖ Homelessness is getting worse
35 0 6 4 •=• Include a Community Outreach Component
❖ Have actionable goals
35 1 5 1 ❖ Ice cream socials
❖ Create events that are inclusive to all cultures
❖ These are not government functions
39 0 2 2 ❖ Discourage clutter and make businesses more visable
❖ Gateways to the city are important
28 0 6 7 Continue to seek funding from the Port to increase
community events and access to the Pepper Park
waterfront
❖ Parking Initiatives
Summer Concerts at Kimball Park
Provide greater partnerships with community
organizations
CALIFORNIA
NATIONAL My
.= 1IJoT
1'VCORPOR AT�O
a) Housing
b) Transit Oriented
Development
Internal Survey Results
Strategic Goal #4 Enhance Housing &
Community Assets
c) City Infrastructure &
Funding
d) Cultural Assets &
Historic Resources
e) Property Assets &
Management
New Initiatives
Suggested
34 0 6 2 ❖ Utilize Housing Authority to administer real property
assets, finance public -private housing opportunities,
and update the Housing Element
28 2 12 3 ❖ Continue to seek regional funding opportunities to
increase accessibility to transit
❖ TOD should include improvements to traffic flow;
roundabouts, synchronizing traffic signals
34 1 6 2 ❖ Formalize a comprehensive asset management
program
❖ Seek funding that maintains and upgrades City
facilities
31 2 10 2 ❖ Promote cross collaboration between City cultural
assets and historic resources
❖ Transfer City's cultural assets to an organization that is
financially able to maintain and restore them in order
to alleviate the budget constraints from the GF
27 2 5 9 More definition required
❖ Prioritize generating revenue from city owned lots
❖ Continue to support community art programs and
include public art in capital projects.
❖ Develop a comprehensive homelessness plan
WA- Internal Survey Results
;AmGoal #5 Promote a HealthyCommunitStrategic Y
._. [ti COHPIlA AT6D ...
a) Traffic Circulation 36 1 5 1 ❖ Increase walking and biking paths throughout the City
and include protective barriers
b) Affordable &
Accessible Services
to All
40 0 2 0 •) Important but hard to fund with deficit
c) Neighborhood 36 0 5 0 ❖ NatCityConnect has improved the work request
Services & Parking management.
Programs
d) Neighborhood Action 34 2 1 6 ❖ Include Healthy & Sustainable Food Programs
Plans
e) Promote a Wellness 37 1 4 1 ❖ This is a County function
Lifestyle & Workplace
New Initiatives
Suggested
❖ Better education and coordination with schools
❖ Ensure health without compromising freedom
NikyloNAIr
External Survey
• Seeking direction from City Council today
• To be developed with John Gavares- Strategic Plan
Consultant and launched at October 1 meeting
•
Offered to general public through public forums and
online survey.
• Best practices suggest no more than 10
questions that
can be completed in 5-10 minutes
• The external survey is intended, to provide information
and help guide the development of the
strategic plan
g
• It is only one tool for receiving input
CALIFORNE1C--*K-
NALEITiv
• - 7r)
- )
iNCORPORP:"'
Next Steps and Closing Comments
100
p�AR���41'•Y�� rp�
1VFillIWll�lfliLig
Next Steps
• Develop and Distribute External Survey (Oct 1-21)
• Promote "Outreach October" (Library Open House)
• October 29 Special Meeting on Strategic Planning
• Respond to direction from City Council and Community
• Adopt 2020-2025 Strategic Plan in 2019
• Always working the first year of a five-year plan
• Provides vision and direction for budget preparation
• Promotes Customer Service to the Community
and the Culture of our workforce
r-`C:A.L1FORN$A�
NA,TiONALerry
C IN V `!•I Q' "rD
CORPORA
Questions
102
\
CALIFORNIA
Nwiti..ONAL:icttv
XATCORportATIED
Public Comment
103
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City Council Comment/Direction
CUSTOMER SERVICE
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