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HomeMy WebLinkAboutCC RESO 14,588RESOLUTION NO. 14,588 RESOLUTION AUTHORIZING EXECUTION OF A CONTRACT BETWEEN THE STOORZA COMPANY AND THE CITY OF NATIONAL CITY FOR PUBLIC RELATIONS WORK BE IT RESOLVED by the City Council of the City of National City, California, that the City Manager is hereby authorized to execute on behalf of the City, a contract between The Stoorza Company and the City of National City for public relations consultant work. PASSED and ADOPTED this 2nd of April, 1985. ATTEST: r-+ ( i Agreement For Public Relations Services Between the City of National City and The Stoorza Company This agreement is made between the City of National City (City) and The Stoorza Company (Agency), a professional public relations firm. The City desires to engage the agency to provide professional public relations services to improve the image of National City. The agency agrees to provide public relations and related services as set forth in their original proposal to the City, Exhibit "A", and this agreement. Exhibit "A" is attached hereto and incorporated herein by reference. Reporting Requirements: The agency shall maintain accurate records of all services, operations and expenditures related to this agreement and submit performance reports bi- weekly. The agency shall not execute or amend any subcontracts affecting the work described in this contract with the City without the express authorization of the City. Payment: For public relations services set forth in herein, the City will pay the agency up to $12,000 for the six months, billed at the rate of $2,000.00 at the end of each month, due and payable within 10 days. Agency's -billable expenses may include professional services, out of pocket and office expenses. Out of pocket and office expenses include messenger service, xeroxing, travel, and telephone expenses. These expenses will be billed at cost and will not exceed $150 per month, and will be included in the maximum monthly rate of $2,000. No work, other than that specifically authorized herein, will be permitted without the prior approval of the City. *Termination of Contract: Either the City or the Agency may terminate this agreement upon 30 days written notice of the other party; however, the City may terminate this Agreement at any time if the Agency fails to meet or fulfill its obligations as set forth in this agreement. In the event of termination by either party, the City's liability hereunder shall be limited to compensation for work or services performed prior to the effective date of termination. The services of Agency as set forth herein shall commence on April 15, 1985 and terminate on October 14, 1985, unless otherwise terminated. This agreement was entered into this day of April, 1985 by and between the City of National City and The Stoorza Company. By Gail Stoorza Gill The Stoorza Company By Tom G. McCabe City Manager ( EXHIBIT "A" Services to be provided by Agency: I. Provide public relations counsel and services to City staff in at least the following areas: a) media relations including familiarization with editors, deadlines and special requirements b) training for City staff regarding public information procedures which would allow for continuation of the public relations program by staff at the end of the contract period c) analysis of publishing City newsletter d) graphic production e) special event publicity counsel f) public functions arrangements g) production and placement of public service announcements. II. Generate positive attitudes among San Diego County business community for the City of National City by at least: a) soliciting news coverage in San Diego County newspapers (excluding National City Star News), magazines, radio and television with the goal of obtaining at least 25 news placements, 5 feature placements, and 2 supportive editorials, all reinforcing progress in economic development in National City b) promoting and coordinating City speakers for San Diego business group meetings c) conducting at least one direct mailing of materials highlighting National City's economic development opportunities to key San Diego County business and civic leaders d) meeting with editorial boards or top editors of at least seven San Diego County newspapers, radio stations, and television stations to reinforce National City's progress e) conducting a limited communications audit identifying National City's image in the professional community.