HomeMy WebLinkAbout2008 CC RESO 2008-39 CDCRESOLUTION NO. 2008 — 39
RESOLUTION OF THE COMMUNITY DEVELOPMENT
COMMISSION OF THE CITY OF NATIONAL CITY (CDC)
AUTHORIZING THE CHAIRMAN TO EXECUTE AN AGREEMENT
WITH BUXTON COMMUNITY ID IN THE AMOUNT OF $50,000,
TO PROVIDE RETAIL MATCHING AND MARKETING SERVICES
FOR THE CITY'S RETAIL ATTRACTION AND RETENTION PROGRAM,
AND A MEMORANDUM OF UNDERSTANDING WITH MARINA GATEWAY
DEVELOPMENT COMPANY (MGDC) TO PAY THE NOT TO EXCEED
AMOUNT OF $25,000 OF THE COST OF THE AGREEMENT, AND
PROVIDING FOR THE EXTENSION OF THE CDC'S
EXCLUSIVE NEGOTIATING AGREEMENT WITH MGDC
WHEREAS, on May 1, 2007, City Council adopted the City's 5-Year Strategic
Plan and Action Plan 9a of the Strategic Plan, which includes a plan to "Develop [a] Business
Attraction and Retention Program;" and
WHEREAS, the City's business attraction and retention efforts include attracting
three quality restaurants to the Marina Gateway area to create new sales tax revenue for the
City; and
WHEREAS, the City and Marina Gateway Development Company are working
together to attract three restaurants to the Marina Gateway area, and entered into an Exclusive
Negotiating Agreement which expires on June 19, 2008; and
WHEREAS, the City currently lacks a comprehensive marketing strategy to
attract revenue -generating retailers to the City; and
WHEREAS, the Community Development Commission of National City desires to
obtain the services of Buxton Community ID to provide a comprehensive marketing strategy for
the City's business attraction program, focusing on the Marina Gateway site; and
WHEREAS, Marina Gateway Development Company has agreed to pay $25,000
to the City toward the cost of the $50,000 agreement with Buxton Community ID to 1) define the
selected site's retail trade area (using drive -time analysis), 2) analyze the selected site's retail
potential and site determination criteria (including psychographic analysis of households), 3)
identify retail matches for the selected site, 4) publish the retail marketing packages for each
targeted retailer, and 5) assist with setting appointments between targeted retail matches and
the City; and
WHEREAS, based on Hinderliter, Dellamas and Associates (HDL) projections,
the three proposed restaurants at Marina Gateway may generate an estimated $72,000 to
$117,000 in new annual sales tax to the City; and
NOW, THEREFORE, BE IT RESOLVED that the Community Development
Commission of the City of National City (CDC) hereby authorizes the Chairman to execute an
agreement with Buxton Community ID in the amount of $50,000 to provide retail matching and
marketing services for the City's business attraction and retention program, focusing on the
Marina Gateway site.
Resolution No. 2008 — 39
February 19, 2008
Page 2
BE IT FURTHER RESOLVED that the Chairman is hereby authorized to execute
a Memorandum of Understanding with Marina Gateway Development Company (MGDC)
providing that MGDC shall pay the CDC the not to exceed amount of $25,000 (50%) of the cost
of the Agreement with Buxton Community ID, and further providing for the extension of the First
Negotiation Period and the Exclusive Negotiation Period under the Exclusive Negotiating
Agreement between the CDC and MGDC.
PASSED and ADOPTED this 19th day of Feb008.
Ron Morrison, Chairman
APPROVED AS TO FORM:
George H. Eiser, III
Legal Counsel
Passed and adopted by the Community Development Commission of the City of
National City, Califomia, on February 19, 2008, by the following vote, to -wit:
Ayes: Commissioners Morrison, Natividad, Parra, Ungab.
Nays: None.
Absent: Commissioner Zarate.
Abstain: None.
AUTHENTICATED BY: RON MORRISON
Chairman, Community Development Commission
Secretary/CQinrt7i'nity Development Commission
By:
Deputy
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 2008-39 of the Community Development Commission of the City of
National City, Califomia, passed and adopted on February 19, 2008.
Secretary, Community Development Commission
By:
Deputy