HomeMy WebLinkAbout2008 CC RESO 2008-49 CDCRESOLUTION NO. 2008 — 49
RESOLUTION OF THE COMMUNITY DEVELOPMENT
COMMISSION OF THE CITY OF NATIONAL CITY
APPROVING THE AFFIRMATIVE FAIR HOUSING MARKETING
POLICY, PROCEDURES AND REQUIREMENTS FOR
RENTAL AND HOMEBUYER PROJECTS CONTAINING
FIVE OR MORE HOME -ASSISTED UNITS
WHEREAS, the federal Home Investment Partnerships (HOME) Program was
created by the National Affordable Housing Act of 1990; and
WHEREAS, the Fair Housing Act and other laws guarantee a right to a national
housing market free from discrimination based on race, color, religion, sex, handicap, familial
status, and national origin; and
WHEREAS, the Community Development Commission of the City of National
City receives federal HOME Investment Partnership Program funds; and
WHEREAS, the HOME Program requires that each participating jurisdiction
adopt affirmative marketing procedures and requirements for rental and homebuyer projects
containing five or more HOME -assisted housing units.
NOW, THEREFORE, BE IT RESOLVED that the Community Development
Commission of the City of National City hereby approves and adopts the Affirmative Fair
Housing Marketing Policy, Procedures, and Requirements. Said document entitled Affirmative
Fair Housing Marketing Policy, Procedures, and Requirements is on file in the Office of the City
Clerk.
PASSED and ADOPTED this 18th day of M. ch, 2' i8.
on orrison, Chairm
APPROVED AS TO FORM:
George H. Eiser, III
Legal Counsel
Passed and adopted by the Community Development Commission of the City of
National City, California, on March 18, 2008, by the following vote, to -wit:
Ayes: Commissioners Morrison, Natividad, Parra, Ungab, Zarate.
Nays: None.
Absent: None.
Abstain: None.
AUTHENTICATED BY: RON MORRISON
Chairman, Community Development Commission
Secretary, rnty Development Commission
By:
Deputy
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 2008-49 of the Community Development Commission of the City of
National City, California, passed and adopted on March 18, 2008.
Secretary, Community Development Commission
By:
Deputy
City of National City
N
Affirmative Fair Housing Marketing Policy
Procedures and Requirements
OPPORT UNITY
1243 National City Boulevard
National City, CA 91950
Approved March 18, 2008
Pursuant to Community Development
Commission Resolution No. 2008-
CITY OF NATIONAL CITY
AFFIRMATIVE FAIR HOUSING MARKETING (AFHM) POLICY
In accordance with the regulations of the Home Investment Partnership (HOME)
Program, and in furtherance of the National City's commitment to non-discrimination
and equal opportunity in housing, the HOME Program has established procedures to
affirmatively market all projects resulting in five (5) or more HOME -assisted housing
units.
National City's HOME Program believes that individuals of similar economic levels in
the same housing market area should have available to them a like range of housing
choices regardless of their race, color, religion, sex, familial status, disability or national
origin.
National City's HOME Program is committed to meeting the goals of affirmative
marketing and will therefore require all sub recipients, developers, owners, and
sponsors receiving HOME funds adopt policies and procedures that inform the public,
potential tenants, homebuyers, homeowners, and rental property owners of its
Affirmative Fair Housing Marketing Plan.
Affirmative Marketing Procedures do not apply to programs that provide tenant -based
rental assistance, owner -occupied rehabilitation, or down payment assistance only (Le.,
down payment assistance not tied to a specific HOME project).
Minimum AFHM Plan Requirements
A. At a minimum, the AFHM Plan of sub recipients, developers, owners, or sponsors
must:
1. Commit to including the Equal Housing Opportunity logotype in press releases
and solicitations for participation in the program;
2. Have a policy for referrals of housing questions and complaints to its fair housing
provider, agency or organization that can provide advice on the state and federal
fair housing laws; and
3. Requirements specific to rental projects: Conduct public outreach, identifying that
the rental property received HOME assistance. This information must include the
address of the units and the address and phone number of the owner.
4. Requirements specific to homebuyer projects: Conduct public outreach that
specifically targets residents of public housing and manufactured housing in the
housing market area.
B. At a minimum, the AFHM Plan will require that applicants for projects involving 5 or
more HOME -assisted units will comply with the following:
2
1. Prior to sales or rental activity, the sub recipients, developers, owners, or
sponsors shall identify community contacts (individuals, organizations, or
agencies) actively involved with serving low-income persons who would benefit
from special outreach efforts.
2. If any rental units are publicly advertised during the period of affordability, the
Equal Housing Opportunity logo must accompany the advertisement.
3. The sub recipients, developers, owners, and sponsors (or its agent, if applicable)
must display the HUD fair housing poster in an area accessible to the public,
such as the rental office or project office. An English (Exhibit A) and Spanish
(Exhibit A-1) version are attached.
4. The sub recipients, developers, owners, and sponsors (or its agent, if applicable)
will collect information on the race and ethnicity of program applicants to
demonstrate the results of the owner's affirmative marketing efforts.
5. For rental projects, the owner (or its agent, if applicable) will, for the entire period
of affordability, maintain information demonstrating compliance with items 1, 2
and 4 above, and will make such information available to the HOME Program
staff during HOME onsite inspections, or upon request.
6. Reasonable accommodations shall be offered to all disabled persons who request
accommodations due to disability at any time during the application, resident
selection and rent up process.
Overview of Affirmative Marketing
An Affirmative Fair Housing Marketing (AFHM) Plan and affirmative marketing
procedures are required for sub recipients, developers, owners, and sponsors of HOME
funds for all activities involving five or more HOME -assisted units. Affirmative marketing
procedures must continue throughout the period of affordability. For TBRA, homebuyer
assistance, homeowner rehabilitation, and single-family housing development, the plan
remains in effect until HOME -funded activities are completed.
Affirmative marketing is not a separate marketing program. It can be an integral part of
the overall project marketing effort. Affirmative marketing typically consists of a good
faith effort to attract to a project those who are identified as "least likely to apply" or
under -represented in a neighborhood or community. Through an affirmative marketing
plan, a developer indicates what special efforts they will make to attract racial or ethnic
groups who might not normally seek housing in their project. Affirmative marketing does
not limit choices; choices are expanded to include those that might not otherwise be
considered because of past discrimination. Increasingly, communities which make a
long-term commitment to racial and ethnic diversity have found their efforts rewarded by
increasing property values.
Affirmative marketing adds little to the cost of a project. Most of the cost associated with
affirmative marketing is already reflected in the project's broader marketing budget.
3
Either Exhibit B (multi -family) or Exhibit B-1 (single family) is the required AFHM Plan
form. The AFHM Plan must be filled out completely and signed by an authorized official
of the sponsoring organization.
In formatting an Affirmative Marketing Program, the applicant must do the following:
1. Targeting: Identify the segments of the eligible population which are least likely to
apply for housing without special outreach efforts.
2. Outreach: Outline an outreach program which includes special measures designed
to attract those groups identified as least likely to apply and other efforts designed
to attract persons from the total population.
3. Indicators: State the indicators to be used to measure the success of the marketing
program. The effectiveness of the marketing program can be determined by noting
if the program effectively attracted buyers or renters who are:
• from the majority and minority groups, regardless of gender, as represented in
the population of the housing market area;
• persons with disabilities and their families; and
• families with children, if applicable.
4. Staff Fair Housing Training: Sub recipients, developers, owners, or sponsors agree
to provide Fair Housing Training with the Fair Housing Council of San Diego, or
similar agency approved by the Commission, to the property owner and staff who
are engaged in the sale, rental or leasing of housing. Fair housing training must be
provided to staff every other year.
5. Good Faith Effort: Grantees are required to make a good faith effort to carry out
the provisions of their approved plan. Good faith efforts are recorded activities and
documented outreach to those individuals identified as least likely to apply.
Examples of such efforts include:
• Advertising in media that. is used by those identified as least likely to apply;
• Marketing housing to specific community groups or organizations frequented by
those least likely to apply;
• Developing a brochure or handout that describes the HOME -assisted facility or
facilities and how the project will be accessible to persons with disabilities; and
• Ensuring that the project/rental management staff has read and understood the
Fair Housing Act, and the purpose and objectives of the AFHM Plan.
• Developing a referral network with the local fair housing agency.
4
Implementation of the Affirmative Marketing Plan
No later than 90 days prior to the commencement of initial occupancy the grantee shall:
1. Submit Notice of Intent
The applicant of an approved AFHM Plan shall submit notice of intent to begin
marketing to the HOME Program prior to the initiation of marketing activities. The
notification is required by the Affirmative Fair Housing Marketing Plan Compliance
Regulations (24 CFR Part 108.15). It may be submitted either orally or in writing.
2. Conduct Pre -Marketing Activities
Prior to initiating general marketing, contact the commercial media, fair housing groups,
civil rights organizations, employment centers and the community contacts which have
been identified in the Plan as resources for attracting persons who are "least likely to
apply" for the housing.
3. Conduct Fair Housing Training
During the 90-day period prior to the commencement of taking rental applications,
initiating sales, homebuyer assistance, or rehabilitation activities, provide training to
project management or sales/rental staff in Federal, State and local fair housing laws,
AFHM objectives and the approved AFHM plan.
4. Establish System for Documenting Outreach
Establish a system for documenting AFHM activities and for maintaining records of such
activities. At minimum, the applicant must maintain documentation pertaining to:
• The special outreach activities undertaken to attract groups least likely to apply and
the general public to the housing;
• A copy of training materials used to train project management/rental staff on Fair
Housing laws;
■ Communications with community contacts listed in the AFHM Plan;
• Copies of public advertisements, brochures, leaflets; and
■ Race and ethnicity of all applicants for the housing.
5. Maintain Documentation
The documentation of AFHM activities noted in Step 4 above should be maintained in a
file for monitoring by the HOME Program. For rental properties, this information must be
collected and maintained during the entire period of affordability.
5
Exhibits
Exhibit A, HUD Form-928.1, We Do Business in
Accordance With the Federal Fair Housing Law
Exhibit A-1, HUD Form — 928.1A, Conducimos
nuestros negocios de acuerdo a la Ley Federal
de Vivienda Justa
U. S. Department of Housing and Urban Development
EQUAL HOUSING
OPPORTUNITY
We Do Business in Accordance With the Federal Fair
Housing Law
(The Fair I Iousing Amendments Act of 1988)
r
It is illegal to Discriminate Against Any Person
Because of Race, Color, Religion, Sex,
Handicap, Familial Status, or National Origin
III In the sale or rental of housing or
residential lots
■ In advertising the sale or rental
of housing
III In the financing of housing
•
•
•
In the provision of real estate
brokerage services
In the appraisal of housing
Blockbusting is also illegal
Anyone who feels he or she has been
discriminated against may file a complaint of
housing discrimination:
1-800-669-9777 (Toll Frcc)
1-800-927-9275 (T'fY)
U.S. Department of Housing and
Urban Development
Assistant Secretary for Fair Housing and
Equal Opportunity
Washington, D.C. 20410
Previous editions are obsolete form HUD-928.1 (2/2003)
U.S. Department of Housing and Urban Development
IQUALDAD DE OPORTUNIDAD
EN LA VIVIENDA
e.s
air
Conducimos nuestros negocios de acuerdo a Ia Ley
Federal de Vivienda Justa
(Acta de enmiendas de 1988 de la Ley Federal de Vivienda Justa)
• En Ia yenta o renta de vivienda y
terrenos residenciales
■ En los anuncios de yenta o renta
de vivienda
• En Ia financiacion de vivienda
■ Amenazar o interferir con la
persona para que no registre su
queja
■ En los servicios de corretaje que
prestan vendedores de vivienda
• En Ia valoracion de vivienda
■ Tambien es ilegal forzarle a
vendor o rentar su vivienda
diciendole que gente de otra
raza, religion o grupo etnico se
estan mudando en su vecindario
Cualquier persona que sienta que fue discriminada
debe de envier su queja de discriminacidn:
1-800-669-9777 (Ilamada gratis)
1-800-927-9275 (TDD Ilamada gratis)
U.S. Department of Housing and
Urban Development
Assistant Secretary for Fair Housing and
Equal Opportunity
Washington, D.C. 20410
Previous editions are obsolete burn HUD-928.1A(8-93)
Exhibits
Exhibit B, HUD Form-935.2A, Affirmative Fair
Housing Marketing AFHM Plan — Multifamily
Housing
Exhibit B-1, HUD Form-935.2B, Affirmative Fair
Housing Marketing AFHM Plan — Single Family
Housing
Affirmative Fair Housing
Marketing AFHM Plan -
Multifamily Housing
U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity
OMB Approval No. 2529-0013
(exp. 1/31/2010)
la. Applicant's Name, Address (including City, State & Zip code) & Phone Numbe
1c. Project/Contract Number
d. Number of Units
1e. Rental Range
From $
To $
1f. Type of Housing
I Elderly n Family
[]Mixed (Elderty/Disabled)
1g. Approximate Starting Dates (mm/dd/yyyy)
Advertising
Occupancy
1b. Development's Name, Location (including City, State and Zip code)
1 h. Housing Market Area
1 i. Census Tract
1j. Managing Agents Name & Address (including City, State and Zip Code)
2. Type of Affirmative Marketing Area (check all that
apply)
a. Plan New Update
Reason for Update:
b. Area
White (non -minority) Area
Mixed Area (with
Minority Area
% minority residents)
3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least
likely to apply for the housing because of its location and other factors without special outreach
efforts)
I I White I i American Indian or Alaskan Native I Asian
1 Black or African American I I Native Hawaiian or Other Pacific Islander
I Hispanic or Latino { I Persons with Disabilities I Families with Children
I, I Other Specify
(e.g. specific ethnic group, religion)
4a. Marketing Program: Commercial Media (Check the type of media to be used 10 advertise the availability of this housing)
n
Newspapers/Publications n Radio
Name o1 Newspaper, Radio or TV Station
TV n Billboards n Other (specify)
Group Identification of Readers/Audience
Size/Duration of Advertising
4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?' 1 Yes No If `Yes", attach a copy or submit when available.
(2) For development site sign, indicate sign size
• Logo type size
x . Attach a photograph of sign or submit when available,
(3) I lUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters wit be displayed in
the I 1 Rental Office
1 Real Estate Office n Model Unit I I Other (specify)
Previous editions are obsolete
Page 1 of 4
ref. Handbook 8025.1 form HUD-935.2A (8/2006)
4c. Marketing Program: Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees
to establish and maintain contact with the groups/organizations fisted below which are located in the housing market area. If more space is needed, attach
an additional sheet. Notify HUD -Housing of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide
all requested information.)
Name of Group/Organization
Group
Identification
Approximate Date
(mm/dd/yyyy) 1
Person Contacted (or to be Contacted)
Address & Phone Number
Method of Contact
Indicate the specific function the Group/Organization will
undertake in Implementing the marketing program
5.
Future markeing Activities Mark the box(es) that best describe
marketing activities to fill vacancies as they occur after the project
been initially occupied.
has
Contacts
6.
Experience
6a.
and Staff Instructions (See instructions)
Staff has affirmative marketing experience.
pi No I I Yes
nNewspapers/Publications [ I Radio
n Community
On separate sheets, indicate training to be provided to
staff on Federal, State and local fair housing laws and
regulations, as well as this AFHM Plan. Attach a copy
of the instructions to staff regarding fair housing.
r6b.
I Brochures/Leatiets/Handouts
_J
L 1 TV
II Site Signs
I Other (Specify)
7. Additional Considerations Attach additional sheets as needed.
8. Review and Update By signing this form, the applicant agrees to review their AFHM Plan at least every 5 years and update as needed to ensure
continued compliance with HUD's Affirmative Fair Housing Marketing Regulations (24 CFR 200.620).
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Title & Name of Company
For HUD -Office of Housing Use Only
Reviewing Official:
For HUD -Office of Fair Housing and Equal Opportunity Use Only
Approved Disapproved (Check One)
Signature & Date (mm/dd/yyyy) Signature & Date (mm/dd/yyyy)
Name (type or print)
Title
Name (type or print)
Title
Previous editions are obsolete
Page 2 of 4
ref. Handbook 8025.1 form HUD-935.2A (a/2006)
Public reporting burden for this collection of information is estimated to average 3 hours per response, including the time
for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing
and reviewing the collection of information. This agency may not collect this information, and you are not required to
complete this form, unless it displays a currently valid Office of Management and Budget (OMB) control number.
The Affirmative Fair Housing Marketing (AFHM) Plan is used to ensure that insured and subsidized multifamily housing
projects are taking necessary steps to eliminate discriminatory practices and to overcome the effects of past discrimination
involving Federally insured and subsidized housing. No application for any housing project insured or subsidized under
the Department of Housing and Urban Development's (HUD) housing programs can be funded without a HUD approved
AFIIM Plan (See the "Applicability" section in the instructions below.) Multifamily housing projects must have an
updated AFHM Plan in effect for the life of HUD's mortgage insurance. The responses are required to obtain or retain
benefits under the Fair Housing Act, Section 808(e)(5) & (6) and 24 CFR Part 200, Subpart M. The form contains no
questions of a confidential nature.
Applicability: This form is to be completed by all insured or subsidized: multifamily housing projects.
Each applicant is required to carry out an affirmative program to attract prospective tenants of all minority and
non -minority groups in the housing market area regardless of their race, color, religion, sex, national origin,
disability, familial status, or religious affiliation. Racial groups include White, Black or African American,
American Indian or Alaska Native, Asian, Native Hawaiian or Other Pacific Islander. Other groups in the
housing market area who may be subject to housing discrimination include, but are not limited to, Hispanic or
Latino, persons with disabilities, families with children, or persons with dif7'crent religious affiliations. The
applicant shall describe in the AFHM Plan the proposed activities to be carried out during advance marketing,
where applicable, and during all rent ups.. The affirmative marketing program also should ensure that any
group(s) of persons ordinarily not likely to apply for this housing without special outreach (See Part 3), know
about the housing, feel welcome to apply and have the opportunity to rent.
INSTRUCTIONS
Send completed form to: your local IIUD Office
Attention: Director, Office of Housing
Part 1-Applicant and Project Identification.
Blocks la thru lf--Self Explanatory. Block lg-the
applicant should specify the approximate date for
starting the marketing activities and the anticipated
date of initial occupancy (if unoccupied). Block 1 h-
the applicant should indicate the housing market
area, in which the housing will be (is) located.
Block li - the applicant may obtain census tract
location information from local planning agencies,
public libraries and other sources of census data.
Block lj the applicant should complete only if a
Managing Agent (the agent can not be the
applicant) is implementing the AFHM Plan.
Part 2-Type of Affirmative Marketing Plan:
Applicants for multifamily housing projects should
indicate the status of the AFIIM Plan, e.g. new or
Previous editions are obsolete
update. Please provide the reason for the current
update. (Section 7 may be used if additional space
is needed. The AFIIM Plan should also indicate the
racial composition of the housing market area in
which the housing will be (is) located by checking
one of the three choices.
Part 3-Direction of Marketing Activity. Indicate
which group(s) the applicant believes are least
likely to apply for this housing without special
outreach. Consider factors such as rent for housing,
sponsorship of housing, racial/ethnic characteristics
of housing market area in which housing will be (is)
located, disability, familial status, or religious
affiliation of eligible population, public
transportation routes, etc.
Part 4-Marketing Program. The applicant shall
describe the marketing program to be used to attract
all segments of the eligible population, especially
those groups designated in Part 3 of this AFHM
Plan as present in the housing marketing area and
are least likely to apply. The applicant shall state:
the type of media to be used, the names of
Page 3 of 4 Ref. Handbook 8025.1
form HUD-935.2A
(8/2006)
newspaper/call letters of radio or TV stations; the
identity of the circulation or audience of the media
identified in the AFHM Plan (e.g., White, Black or
African American, American Indian or Alaska
Native, Asian, Native Hawaiian or Other Pacific
Islander, Hispanic or Latino, persons with
disabilities, families with children, and religious
affiliation) and the size or duration of newspaper
advertising or length and frequency of broadcast
advertising. Community contacts include
individuals or organizations that are well known in
the housing market area or the locality, that can
influence persons within groups considered least
likely to apply. Such contacts may include, but
need not be limited to: neighborhood, minority and
women's organizations, grass roots faith -based or
other community based organizations, labor unions,
employers, public and private agencies, disability
advocates, schools and individuals who are
connected with these organizations and/or are well-
known in the community. Applicants should notify
their local HUD —Office of Housing of any changes
to the list in Part 4c of this AFHM Plan.
Part 5-Future Marketing Activities. Self-
Explanatory.
Part 6-Experience and Staff Instructions.
6a. The applicant should indicate whether
he/she has had previous experience in
marketing housing to group(s) identified as
least likely to apply for the housing.
6b. Describe the instructions and training
provided or to be provided to rental staff.
This guidance to staff must include
information regarding Federal, State and
local fair housing laws and this AFHM Plan.
Copies of any written materials should be submitted
with the AFHM Plan, if such materials are
available.
Part 7-Additional Considerations. In this section
describe other efforts not previously mentioned
which arc planned to attract persons least likely to
apply for the housing
Part 8-Review and Update. By signing, the
applicant assumes full responsibility for
implementing the AFIIM Plan, and for reviewing
and updating the Plan at least every 5 years. HUD
may monitor the implementation of this AFHM
Plan at any time and request modification in its
format or content, where deemed necessary.
Notice of Intent to Begin Marketing. No later
than 90 days prior to the initiation of rental
marketing activities, the applicant with an approved
AFHM Plan shall submit notice of intent to begin
marketing. The notification is required by the
Affirmative Fair Housing Marketing Plan
Compliance Regulations (24 CFR Part 108.15). It
is submitted either orally or in writing to the Office
of Housing in the appropriate HUD Office servicing
the locality in which the proposed housing will be
located.
OMB approval of the Affirmative Fair Housing
Plan includes approval of this notification procedure
as part of the AFHM Plan. The burden hours for
such notification are included in the total designated
for this AFHM Plan form.
Previous editions are obsolete Page 4 of 4
Ref. Handbook 8025.1 form HUD-935.2A
(8/2006)
Affirmative Fair Housing
Marketing (AFHM) Plan -
Single Family Housing
U.S. Department of Housing
and Urban Development
Office of Fair Housing and Equal Opportunity
OMB Approval No. 2529-0013
(exp. 1 /31 /2010)
la. Applicant's Name, Address (including City, State & Zip code) & Phone Number
1c. Development Number
1e. Price Range
To $
From $
ld. Number of Units
lf. Type of Housing
IDevelopment
L .I Scattered Site
lg. Approximate Starting Dates (mm/dd/yyyy)
Advertising
Occupancy
lb. Development's Name, Location (including City, State and Zip code) 1h. Housing Market Area 1i. Census Tract
1j. Sales Agent's Name & Address (including City, State and Zip Code)
2. Type of Affirmative Marketing Area (check all that 3. Direction of Marketing Activity (Indicate which group(s) in the housing market area are least
apply) likely to apply for the housing because of its location and other factors without special outreach
efforts)
White (non -minority) Area
Minority Area
Mixed Area (with
residents)
% minority
White l I American Indian or Alaskan Native 1 1 Asian
1 Black or African American [ I Native Hawaiian or Other Pacific Islander
I _. I Hispanic or Latino L I Persons with Disabilities L� Families with Children
I-1 Other Specify
(e.g. specific ethnic group, religion, etc.)
4a. Marketing Program: Commercial Media (Check the type of media to be used to advertise the availability of this housing)
n Newspapers/Publications 7 Radio L ] TV [] Billboards lJ Other (specify)
Name of Newspaper, Radio or TV Station Group Identification of Readers/Audience
Size/Duration of Advertising
4b. Marketing Program: Brochures, Signs, and HUD's Fair Housing Poster
(1) Will brochures, letters, or handouts be used to advertise?L I Yes
I No If "Yes', attach a copy or submit when available.
(2) For development site sign, indicate sign size x ; Logo type size x . Attach a photograph of sign or submit when available.
(3) HUD's Fair Housing Poster must be conspicuously displayed wherever sales/rentals and showings take place. Fair Housing Posters will be displayed in
the ' Sales Office
11
Real Estate Office I I Model Unit I 1 Other (specify)
Previous editions are obsolete
Page 1 of 5
ref. Handbook 8025.1 form HUD-935.2E (8/2006)
4c. Marketing Program: Community Contacts. To further inform the group(s) least likely to apply about the availability of the housing, the applicant agrees
to establish and maintain contact with the groups/organizations listed below which are located in the housing market area. If more space is needed, attach
an additional sheet. Notify HUD -Housing of any changes in this list. Attach a copy of correspondence to be mailed to these groups/organizations. (Provide
all requested information.)
Name of Group/Organization
Group
Identification
Approximate Date
(mm/dd/yyyy)
Person Contacted (or to be Contacted)
of Contact
Address & Phone Number
Method
Indicate the specific function the Group/Organization will
undertake in implementing the marketing program
5.
Reserved
6.
Experience
6a.
and Staff instructions (See instructions)
Staff has affirmative marketing ex erience.
_INo I I Yes
6b. On separate sheets, indicate training to be provided to
staff on Federal, State and local fair housing laws and
regulations, as well as this AFHM Plan. Attach a copy
of the instructions to staff regarding fair housing.
7. Additional Considerations Attach additional sheets as needed.
8. Compliance with AFHM Plan Regulations: By signing this form, the applicant agrees to ensure compliance with HUD's Affirmative Fair Housing
Marketing Regulations (24 CFR 200.620).
Signature of person submitting this Plan & Date of Submission (mm/dd/yyyy)
Name (type or print)
Title & Name of Company
Approved
For HUD -Office of Housing Use Only
Disapproved (Check One)
Signature & Date (mm/dd/yyyy)
For HUD -Office of Fair Housing and Equal Opportunity Use Only
Signature & Date (mm/dd/yyyy)
Name (type or print)
Name (type or print)
Title
Title
Previous editions are obsolete
Page 2 of 5
ref. Handbook 8025.1 form HUD-935.2E (8/2006)
Public reporting burden for this collection of information is estimated to average 3 hours per response, including the time
for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing
and reviewing the collection of information. This agency may not collect this information, and you are not required to
complete this form, unless it displays a currently valid Office of Management and Budget (OMB) control number.
The Affirmative Fair Ilousing Marketing (AFHM) Plan is used to ensure that Federal Housing Administration (FHA) -
insured single family housing developers are taking necessary steps to eliminate discriminatory practices and to overcome
the effects of past discrimination involving Federally insured housing. No application for any housing development
insured under the Department of Ilousing and Urban Development's (HUD) housing programs, can be funded without a
HUD -approved AFIIM Plan (See the "Applicability" section in the instructions below.) Single family housing developers
complete the AFHM Plan only during the application process and the AFHM Plan is in effect until after initial occupancy.
The responses are required to obtain or retain benefits under the Fair Housing Act, Section 808(e)(5) & (6) and 24 CFR
Part 200, Subpart M. The form contains no questions of a confidential nature.
Applicability: Single family developers should answer the following two questions to determine if they need to
complete an AFIIM Plan or if they should complete block II on form IUD-92541, Builder's Certification of
Plans, Specifications, & Site. [See IIUD Mortgagee Letter 1995-18 dated April 28, 1995 and 2001-09 dated
April 2, 2001 j
Question 1.
(Check if applicable)
a. Did you sell five (5) or more houses in the last twelve (12) months with HUD mortgage
insurance'?
b. Do you intend to sell five (5) or more houses within the next twelve (12) months with HUD
mortgage insurance?
If you did not check la or lb, you do not have to complete an AFHM Plan. You should complete block 11 on
the HUD-92541.
If you checked la and/or 1 b, you must go to Question 2.
Question 2. (Check if applicable)
_a. I am a signatory in good standing to a Voluntary Affirmative Marketing Agreement (VAMA).
b. I have an AFHM Plan that HUD approved.
c. I have contracted with a company that has an AFHM Plan or who is a signatory to a VAMA
to market my houses.
d. 1 certify that I will comply with the following: (a) Carry out of affirmative program to attract
all minority and majority groups to the housing for initial sale. Such a program shall
typically involve publicizing to minority persons the availability of housing opportunities
regardless of race, color, religion, sex, disability, familial status or national origin, through
the type of media customarily utilized by the applicants; (b) Maintain a nondiscriminatory
hiring policy in recruiting from both minority and majority groups; (c) Instruct all
employees and agents in writing and orally in the policy of nondiscrimination and fair
housing; (d) Conspicuously display the Fair Housing Poster in all Sales Offices, include the
Equal Housing Opportunity logo, slogan and statement in all printed material used in
connection with sales, and post in a prorninent position at the project site a sign that
displays the Equal Opportunity logo, slogan or statement, as listed in 24 CFR 200.620 and
appendix to subpart M to part 200. 1 understand that 1 am obliged to develop and maintain
records on these activities, and make them available to IIUD upon request.
If you checked "a, b, c, or d" in Question 2, you do not have to complete an AFHM Plan. You should complete
block 11 on the HUD-92541.
Previous editions arc obsolete Page 3 of 5
Ref. Handbook 8025.1 form HUD-935.2B
(8/2006)
If you did not check "a, b, c or d" in Question 2, 2 must complete an AFI-IM Plan.
Each applicant is required to carry out an affirmative program to attract prospective buyers of all minority and
non -minority groups in the housing market area regardless of their race, color, religion, sex, national origin,
disability, familial status, or religious affiliation. Racial groups include White, Black or African American,
American Indian or Alaska Native, Asian, Native Hawaiian or Other Pacific Islander. Other groups in the
housing market area who may be subject to housing discrimination include, but are not limited to, Hispanic or
Latino, persons with disabilities, families with children, or persons of different religious affiliations. The
applicant shall describe in the AFHM Plan the proposed activities to be carried out during advance marketing,
where applicable, and the initial sales period. The affirmative marketing program also should ensure that any
group(s) of persons ordinarily not likely to apply for this housing without special outreach (See Part 3), know
about the housing, feel welcome to apply and have the opportunity to buy.
INSTRUCTIONS
Send completed form to: your local IIUD Office
Attention: Director, Office of Housing
Part 1-Applicant and Project Identification.
Blocks la thru le -Self -Explanatory. Block lf--the
applicant should specify the approximate date for
starting the marketing activities and the anticipated
date of initial occupancy. Block lg-the applicant
should indicate the housing market area, in which
the housing will he located. Block lh - the
applicant may obtain census tract location
information from local planning agencies, public
libraries and other sources of census data. Block li
the applicant should complete only if a Sales Agent
(the agent can not be the applicant) is implementing
the AFIIM Plan.
Part 2-Type of Affirmative Marketing Area:
. The AFHM Plan should indicate the racial
composition of the housing market area in which
the housing will be located by checking one of the
three choices. Single family scattered site builder
should submit an AFHM Plan that reflects the racial
composition of each the housing market area in
which the housing will be located. For example, if
a builder plans to construct units in both minority
and non -minority housing market areas, a separate
AFHM Plan shall he submitted for each housing
market area.
Part 3-Direction of Marketing Activity. Indicate
which group(s) the applicant believes are least
likely to apply for this housing without special
outreach. Consider factors such as price or rental of
housing, sponsorship of housing, racial/ethnic
characteristics of housing market arca in which
housing will be located, disability, familial status, or
religious affiliation of eligible population, public
transportation routes, etc.
Part 4-Marketing Program. The applicant shall
describe the marketing program to be used to attract
all segments of the eligible population, especially
those groups designated in Part 3 of this AFHM
Plan as present in the housing marketing area and
are least likely to apply. The applicant shall state:
the type of media to be used, the names of
newspaper/call letters of radio or TV stations; the
identity of the circulation or audience of the media
identified in the AFHM Plan (e.g., White, Black or
African American, American Indian or Alaska
Native, Asian, Native Hawaiian or Other Pacific
Islander, Hispanic or Latino, persons with
disabilities, families with children, and religious
affiliation) and the size or duration of newspaper
advertising or length and frequency of broadcast
advertising. Community contacts include
individuals or organizations that are well known in
the housing market area or the locality, that can
influence persons within groups considered least
likely to apply. Such contacts may include, but
need not be limited to: neighborhood, minority and
women's organizations, grass roots faith -based or
other community based organizations, labor unions,
employers, public and private agencies, disability
advocates, schools and individuals who are
connected with these organizations and/or are well-
known in the community. Applicants should notify
their local HUD -Office of Housing of any changes
to the list in Part 4c of this AFHM Plan.
Previous editions arc obsolete Page 4 of 5
Ref. Handbook g025.1 form r1UD-935.2B
(5/2006)
Part 5-Reserved
Part 6-Experience and Staff Instructions.
6a. The applicant should indicate whether
he/she has had previous experience in
marketing housing to group(s) identified as
least likely to apply for the housing.
6b. Describe the instructions and training
provided or to be provided to sales staff.
This guidance to staff must include
information regarding Federal, State and
local fair housing laws and this AFHM Plan.
Copies of any written materials should be submitted
with the AFHM Plan, if such materials are
available.
Part 7-Additional Considerations. In this section
describe other efforts not previously mentioned
which are planned to attract persons least likely to
apply for the housing.
Part 8-Compliance with AFHM Plan Regulation.
By signing, the applicant assumes full responsibility
for implementing the AFHM Plan. HUD may
monitor the implementation of this AFHM Plan at
any time and request modification in its format or
content, where deemed necessary.
Notice of Intent to Begin Marketing. No later
than 90 days prior to the initiation of sales
marketing activities, the applicant with an approved
AFIIM Plan shall submit notice of intent to begin
marketing. The notification is required by the
Affirmative Fair Housing Marketing Plan
Compliance Regulations (24 CFR Part 108.15). It
is submitted either orally or in writing to the Office
of Housing in the appropriate HUD Office servicing
the locality in which the proposed housing will be
located.
OMB approval of the Affirmative Fair Housing
Plan includes approval of this notification procedure
as part of the AFHM Plan. The burden hours for
such notification arc included in the total designated
for this AFHM Plan form.
Previous editions arc obsolete Page 5 of 5 Ref. Handbook 8025.1 form HUD-935.2B
(8/2006)