HomeMy WebLinkAboutCC RESO 10,672RESOLUTION NO. 10,672
A RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF NATIONAL CITY URGING THE STATE
DIVISION OF HIGHWAYS TO APPROVE A PILOT
PROJECT ALONG THE POMONA FREEWAY THROUGH
THE CITY OF CHINO FOR COMMERCIAL FREEWAY -
ORIENTED SIGNS WITHIN THE FREEWAY RIGHT
OF WAY
WHEREAS, the network of Freeways in California
is the major transportation and economic lifeline of Cali-
fornia; and
WHEREAS, these freeways increasingly pass through
residential areas and areas of scenic beauty; and
WHEREAS, in order to accommodate the traveling
public it is necessary to advertise -certain private freeway -
oriented enterprises along these major thoroughfares for the
comfort and accommodation of motorists; such businesses as
service stations, lodgings, and restaurants, fall into this
category; and
WHEREAS, present State freeway policy prohibits
the installation and use of such informational signs within
the freeway right-of-way, necessitating the installation of
commercial advertising
freeway routes; and
WHEREAS, the
of -way for the benefit
freeway -oriented business signs along
placing of such signs within the right-
of the motorists for whom they are
intended would enable standardization of commercial signs,
symbols and logos; and
WHEREAS, other jurisdictions in the United States
and Europe have found these freeway installed signs of extreme
value to the freeway motorist because they are visible and
level with the eye and eliminate the necessity for commercial
signs that are not placed in such fashion as to provide the
greatest benefit for the motorist; and
WHEREAS, such freeway -located signs will eliminate
costly commercial high-rise signs which are ultimately paid
for by the traveling public; and
WHEREAS, such a program standardized will be
universally understood and instantly recognized at adequately
advanced locations for the safety, protection and convenience
of the traveling public;
NOW, THEREFORE, BE IT RESOLVED. that the City Council
does hereby request the State Division of Highways approve a
pilot project along the Pomona Freeway through the City of
Chino for commercial freeway -oriented signs within the freeway
right-of-way similar to those shown on Exhibit "A" which, if
found successful, may result in uniform signing provisions along
freeways, advertising commercial establishments that are freeway -
oriented and are established to serve primarily freeway trade
and traffic; and
BE IT FURTHER RESOLVED that copies of this Resolution
be sent to Congressional Representatives, Representatives in
the State Assembly and Senate, and to the Governor of California,
the United States Bureau of Roads and the Automobile Club of
Southern California, seeking their support of this pilot project
for State Freeway Signing Policy that will accrue to the benefit
of the motorist and all the people of California.
PASSED AND ADOPTED THIS 23rd DAY OF MAY,: 1972..
VICE
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