HomeMy WebLinkAboutCC RESO 2012-13RESOLUTION NO. 2012 — 13
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NATIONAL CITY
DECLARING RESULTS OF MAJORITY PROTEST PROCEEDINGS AND
ESTABLISHING THE NATIONAL CITY TOURISM MARKETING DISTRICT
WHEREAS, the Property and Business Improvement District Law of 1994
(Streets and Highways Code section 36600, et. seq.) authorizes cities and counties to establish
property and business improvement districts upon petition by a weighted majority of the lodging
business owners located within the boundaries of the district; and
WHEREAS, lodging business owners who will pay more than fifty percent (50%)
of the proposed assessment, as weighted according to the amount of the assessment to be paid
by the petitioner, within the boundaries of the National City Tourism Marketing District
(-NCTMD") have petitioned the City Council to establish the NCTMD; and
WHEREAS, included with the petitions was a Management District Plan
summary that describes the proposed assessment to be levied on lodging businesses within the
NCTMD to pay for sales promotion and marketing activities, and other activities set forth in the
Management District Plan; and
WHEREAS, the assessed lodging businesses within the NCTMD will be
benefited by the activities and improvements set forth in the Management District Plan; and
WHEREAS, on November 15, 2011, at 6:00 p.m., at 1243 National City
Boulevard, National City. CA 91950, the City Council adopted a Resolution of Intention,
Resolution No. 2011-246; and
WHEREAS, the public meeting and public hearing to consider the establishment
of the NCTMD have been properly noticed in accordance with Streets and Highways Code
section 36623; and
WHEREAS on December 6, 2011, at 6:00 p.m., at 1243 National City Boulevard,
National City, CA 91950, the City Council held a public meeting regarding the establishment of
the NCTMD, and the City Council heard and received objections and protests, if any, to the
establishment of the NCTMD and the levy of the proposed assessment; and
WHEREAS, on January 10, 2012, at 6:00 p.m., at 1243 National City Boulevard,
National City, CA 91950, the City Council held a public hearing regarding the establishment of
the NCTMD, and the City Council heard and received all objections and protests. if any, to the
establishment of the NCTMD and the levy of the proposed assessment; and
WHEREAS. the City Clerk has determined that there was no majority protest. A
majority protest is defined as written protests received from owners of businesses in the
proposed district which would pay fifty percent (50%) or more of the assessments proposed to
be levied. Protests are weighted based on the assessment proposed to be levied on each
lodging business.
Resolution No. 2012 — 13
January 10, 2012
Page Two
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL THAT:
1. The recitals set forth herein are adopted by the City Council as findings and they
are true and correct.
2. The National City Tourism Marketing District is hereby established for a five-year
term.
3. The assessments levied for the NCTMD shall be applied towards sales,
promotions and marketing programs to market National City as a tourist, meeting and event
destination, and other improvements and activities as set forth in the Management District Plan.
4. The revenue from the levy of the assessments on lodging businesses within the
NCTMD may not be used to provide for activities or improvements outside the NCTMD or for
any purpose other than those specified herein, in the Management District Plan, and in the
Resolution of Intention.
5. Assessments levied on lodging businesses pursuant to this resolution shall be
levied on the basis of benefit. Because the services provided are intended to increase room
rentals, an assessment based on room rentals is the best measure of benefit.
6. The amount of assessment, if passed on to each transient. shall be disclosed in
advance and separately stated from the amount of rent charged and any other applicable taxes,
and each transient shall receive a receipt for payment from the business.
The assessments for the entire District will total approximately S175,000 in year
one.
8. The activities and improvements set forth will be funded by the levy of an
assessment on lodging businesses within the NCTMD as described in the Management District
Plan that is on file with the City Clerk.
9. Bonds shall not be issued to fund the NCTMD.
10. The boundaries of the NCTMD shall be the boundaries of the City of National
City. Please see the attached map, incorporated herein as Exhibit "A".
11. The assessments shall be used for the purposes set forth above, and any funds
remaining at the end of any year may be used in subsequent years in which the NCTMD
assessment is levied as long as they are used consistent with the requirements set forth herein.
12. The assessments to fund the activities and improvements for the NCTMD will be
collected at the same time and in the same manner as are transient occupancy taxes, and in
accordance with Streets and Highways Code section 36631.
Resolution No. 2012 — 13
January 10, 2012
Page Three
13. The National City Chamber of Commerce shall be the Owners Association
pursuant to Streets and Highways Code section 36614.5.
14. The National City Chamber of Commerce, pursuant to Streets and Highways
Code section 36650. shall cause to be prepared a report for each fiscal year, except the first
year. for which assessments are to be levied and collected to pay the costs of the improvement
and activities described in the report. The first report shall be due after the first year of
operation of the district.
15. The NCTMD established pursuant to this resolution will be subject to any
amendments to the Property and Business Improvement District Law of 1994 (California Streets
and Highways Code §36600 et. seq.).
16. The City Clerk, or his or her designee, is directed to take all necessary actions to
complete the establishment of the NCTMD and to levy the assessments.
17.
Council.
ATTEST:
/i
Michael R. Dalla,'City Clerk
This Resolution shall take effect immediately upon its adoption by the City
PASSED and ADOPTED this 10th day of January,S 12.
APP- •VED AS T• FORM:
Clau.. tacitua
City Attorney
on Morrison, Mayor
Exhibit A
District Map
National City Tourism Marketing District
♦•♦
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C I V I T AS
CIVITAsADVISORS.
4
Passed and adopted by the Council of the City of National City, California, on January
10, 2012 by the following vote, to -wit:
Ayes: Councilmembers Morrison, Natividad, Rios, Sotelo-Solis, Zarate.
Nays: None.
Absent: None.
Abstain: None.
AUTHENTICATED BY: RON MORRISON
Mayor of the City of National City, California
City Clerk of the City of National City, California
By:
Deputy
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 2012-13 of the City of National City, California, passed and adopted
by the Council of said City on January 10, 2012.
City Clerk of the City of National City, California
By:
Deputy