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RESOLUTION NO. 2017 — 185
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NATIONAL
ADOPTING THE 2017-2022 ECONOMIC DEVELOPMENT STRATEGIC PLAN,
APPROVING THE PROGRAM GUIDELINES AND PARTICIPATORY AGREEMENTS
FOR THE ADOPT -A -PLACE, ACTIVATE THE RIGHT-OF-WAY, AND SIGNAGE
AND FACADE IMPROVEMENT PROGRAMS OF SAID PLAN, AND AUTHORIZING
A GENERAL FUND APPROPRIATION OF $140,000 AND USE OF GENERAL
FUND BALANCE TO IMPLEMENT SAID PLAN AND PROGRAMS
WHEREAS, in July, 2016, the City carried out a key element in its strategic
objective of fiscal sustainability by establishing an economic development program that restored
economic development as a program within the then Housing, Grants & Asset Management
Department; and
WHEREAS, the restoration of the economic development program was facilitated
by a City Council approved budget allocation for personnel and operating expenses during the
Fiscal Year 2018 budget process; and
WHEREAS, the goals outlined in the 2017-2022 Economic Development
Strategic Plan are to collaborate and communicate to support local businesses, promote vibrant
neighborhoods, support employment, and increase City revenue, which are specifically tailored
to driving economic development and are created in support of the City Council adopted City-
wide strategic plan; and
WHEREAS, as part of the 2017-2022 Economic Development Strategic Plan
strategies staff is recommending the implementation of the Adopt -a -Place, Activate the Right -of -
Way, and Signage and Facade Improvement Programs; and
WHEREAS, the Adopt -a -Place Program is intended for organizations or
individuals that want to participate on a regular basis to monitor and maintain a specific street or
area of National City; and
WHEREAS, the Activate the Right -of -Way Program is intended to create areas
that cultivate community and culture, increase property values for residents, and spur economic
growth and income to local merchants by encouraging pedestrian traffic; and
WHEREAS, the purpose of the Signage and Facade Improvement Program is to
assist businesses in signage compliance and improve the appearance of existing businesses by
reimbursing owners of commercial buildings and businesses up to 50% of the total cost of
eligible improvements, for a maximum reimbursement of $10,000 for a single commercial
property (Standard Incentive) or $15,000 for a multiple address property (Multi -Tenant Property
Owner Incentive).
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of National
City hereby adopts the National City 2017-2022 Economic Development Strategic Plan. Said Plan
will be on file in the Office of the City Clerk and posted on the City's website.
BE IT FURTHER RESOLVED that the City Council approves the program
guidelines and participatory agreements for the Adopt -A -Place, Activate the Right -of -Way, and
Signage and Facade Improvement Programs. Said Program Guidelines and Participatory
Agreements will be on file in the Office of the City Clerk and posted on the City's website.
Resolution No. 2017 — 185
Page Two
BE IT FURTHER RESOLVED that the City Council authorizes an appropriation in
amount of $140,000 from the unassigned General Fund Balance for the implementation and
funding of the Adopt -A -Place, Activate the Right -of -Way, and Signage and Facade Improvement
Programs.
PASSED and ADOPTED this 3rd day of October, 2
ATTEST:
Michael R. Dalla 'City Clerk
APPROVED AS TO ORM:
C
•
h Morrison, Mayor
Passed and adopted by the Council of the City of National City, California, on
October 3, 2017 by the following vote, to -wit:
Ayes: Councilmembers Cano, Mendivil, Morrison, Rios, Sotela-Solis.
Nays: None.
Absent: None.
Abstain: None.
AUTHENTICATED BY: RON MORRISON
Mayor of the City of National City, California
City CI rk of the City of
4.1414/
ational City, California
By:
Deputy
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 2017-185 of the City of National City, California, passed and
adopted by the Council of said City on October 3, 2017.
City Clerk of the City of National City, California
By:
Deputy