HomeMy WebLinkAbout2005 02-26 CC ADJ AGENDA PKTAgenda Of An Adjourned Regular Meeting
National City City Council Retreat
Kimball Senior Center
1221 "D" Avenue
National City, California
Saturday — February 26, 2005 - 8:30 AM
Open To The Public
Spanish audio interpretation is provided during Council Meetings. Audio headphones are
available in the lobby at the beginning of the meetings.
Audio interpretacl6n en espariol se proporciona durante sesiones del Consejo Municipal. Los
audi6fonos estMn disponlbles en el paslllo al principio de la junta.
Please complete a request to speak form prior to the commencement of the
meeting and submit it to the City Clerk.
It is the intention of your City Council to be receptive to your concerns in this
community. Your participation in local government will assure a responsible and efficient
City of National City. We invite you to bring to the attention of the City Manager any
matter that you desire the City Council to consider. We thank you for your presence
and wish you to know that we appreciate your involvement.
1 Opening (City Manager & Facilitator)
Participant welcoming/introductions
Review of retreat agenda
Ground Rules
Objectives (City Manager)
Review of Citizen Survey & Group Discussion
John Nienstedt of Competitive Edge Research & Communication will
review the recent citizen survey process, results and implications
Council Requests That All CeII Phones
And Pagers Be Turned Off During City Council Meeting
COPIES OF THE CITY COUNCIL MEETING AGENDAS AND MINUTES
MAY BE OBTAINED THROUGH OUR WEBSITE AT www.ci.national-city.ca.us
COUNCIL AGENDA
2/26/05 PAGE 2
3. Review of Financial Status & Long -Term Sustainability
Discussion (Staff)
City Manager & Assistant City Manager report on City fiscal situation
and discuss Tong -term sustainability issues & critical decision -making
4. Vision Building Activities (Facilitator)
Facilitator engages City Council in long-term visioning activities &
exercises
Development of Council Priorities & Goals 2005 (Facilitator)
Facilitator engages City Council in group brainstorming activities -
short-term planning
Public Oral Communications (Three -Minute Time Limit)
Closing (Facilitator and City Manager)
Facilitator reviews retreat accomplishments; City Manager discusses possible next
steps and gives closing comments
NOTE: Pursuant to state law, items requiring Council action must bebrought back on a
subsequent Council Agenda unless they are ofa demonstrated emergency or urgent
nature.
ADJOURNMENT
Art and Cultural Workshop — Tuesday, March 1, 2005 — 12:00 Noon — Martin Luther
King Community Center — 140 E. 12 Street, National City, California
Next Regular City Council Meeting — Tuesday — March 1, 2005 - 6:00 p.m. — Council
Chambers, Civic Center
TAPE RECORDINGS OF EACH CITY COUNCIL MEETING
ARE AVAILABLE FOR SALE IN THE CITY CLERK'S OFFICE
City Council
City of National City
City Council Retreat
Saturday, February 26, 2005
Facilitated by
Ron Baza & Associates, Inc.
• Introduction
• Set Ground Rules and Group Norms
• Desired Retreat Outcomes/Accomplishments
• Review Highlights of Council Retreat 2004
• Review of Citizen Survey
• Review of Finances, Long -Term Sustainability &
Effectiveness Efficiency Committee Progress
• Vision Building
• Revisit/Re-establish Council Priorities & Goals
• Closing- Next Steps
Desired Outcomes
. By the end of this retreat, we must walk
away with:
(1) Solid understanding of our situation -
where the City is, what factors impact it's
future- and the levels of commitment needed;
(2) Revisiting of Council's Priorities that will
guide the City to our preferred future; and
(3) Revisiting of Council's 10 Goals and
establishment of New Goals.
Setting Ground Rules and Group Norms
• What sorts of behaviors will make it a
pleasure to be on the council/team?
• What rules should the council/team
impose on itself to make sure that we
build a positive council/team climate
conducive to effective teamwork/council
work?
Ground Rules- 2004 Retreat
. Listen actively- explore ideas
• Keep an open -mind
• Stay clear of judgments
. Ask for clarifications
. Begin and end on time (or early)
City Council & Staff Retreat 2004
Retreat Highlights
City Council's Prioritized Issues
. Safety
• Technological upgrades
. Communications with citizens (e.g., Information
sharing through use of cable infrastructure)
• Communications throughout/within city government
• Professionalism and openness (need to go the extra
mile)
• Negative city image (e.g., How business is
conducted/deterred, perceived high crime rates)
• Budget & budgetary data (e.g., Need orientation,
guidance, understandable data & data breakdowns)
• Fill staffing voids/vacancies
City Council's Guidelines/Criteria for
Informed Decision -Making
1. *Identify the Fiscal Impact of the
Program or Service
• What is the fiscal impact?
• What is the cost?
• What are the bottom -line figures, statistics?
• What are the liabilities?
• How do we get the money?
*Received highest number of .votes
City Council's Guidelines/Criteria for
Informed Decision -Making
2.*Provide Complete & Open
Information about the Program/Service
• Who is doing it & what are they doing?
• Can we manage without it and what will be
the impact?
• Are there any new ideas/concepts that can be
brought forth? Any alternative methods?
• What are the good, bad & ugly options?
• How does it benefit the Department? City?
City Council's Guidelines/Criteria for
Informed Decision -Making
3. Discuss All Aspects of the Program or
Service to Ensure Open & Public Process
• Vendor/Contractor- will we get attention from
the owner/principal?
• Is the biographical data of the bidding vendor
or contractor included?
• Whose interests are we serving- staff or
taxpayers?
• Is full -disclosure being provided now so there
are no surprises later?
City Council's Guidelines/Criteria for
Informed Decision -Making
4. Describe the Public Perception of the
Program or Service
• How does it benefit the public?
• Is it supportable by the public?
• Is it the will of the people?
City Council's Guidelines/Criteria for
Informed Decision -Making
5. Provide a Comparative Analysis of the
Program or Service
• Can a complete, unbiased & true need/
benefit be demonstrated? (i.e, to department,
city & public)
• What are the multiplier effects?
• Can a comparative analysis be provided?
• Can it be compared to other programs or
services at other city governments?
ClosingThoughts
Reflective Questions for the Cit
y Council
• What do we have to do in the next
couple of years?
• What do our programs services / need to
look like in the next two
years?
• What must we offer to the public?
• As leaders, what is important for us to
focus on?
p
• What are we doing right now. ri h ?
• Large Projects
Total Public Investment of City/CDC
• Citizen Engagement
Boards & Commissions
Neighborhood Councils
• Cost of Service/Cost Recovery
Growth Pays Fair Share
Changing our Business Model
Process Review/Department Audits
1
Violent Crime
Down 2-;" over one year period
Transnet
Leverage & Advance $
Prop I A
Positive Impact on Bottom Line
Costco & Retail Opportunities
Ongoing Sales Tax - $1 million per yr.
Housing Development
25 of the Best Builders in City Now
• Property Crime
Lip 3% over one year period
• Project completion in Timely Manner
• Sales Tax Reliance
Revenue Lag
• Accelerated Workload/Service Demands
• Long Term Sustainability
2
B Partnerships
Businesses
Government Agencies
Education
i, Projects
Employee Needs
Business Needs
- Need a survey
Resident Nccds
• First survey since 1993
SANDAG effort
3
SCOMPETI TI VE EDGE
Research & Communication
MEMO
February 22, 2005
To: Chris Zapata/Lin Wurbs, City of National City
From: John Nienstedt
RE: Initial analysis based on topline data
The following analysis should be considered preliminary. After examining the cross
tabular data, regression analysis and using other statistical techniques, we will prepare
and deliver a full report. But for now .. .
1. The quality of life in National City is not nearly as pleasant as what is reported in
San Diego County as a whole. Though one -quarter rate the quality of life as very good
or terrific, 27% rate it as less than good. The key difference between these numbers
and the County's is that far fewer folks in National City have a strongly positive
impression of the city's quality of life. Two-thirds say the city's quality of life is either
good or only fair compared to 41 % countywide.
2. Crime along with its attendant drug and gang problems are by far the number
one concern for National City residents. Nearly one-third put it at the top of their list — a
huge amount for an open-ended question. Crime is mentioned more than five times as
often as the next most critical issue, traffic (6%). Cleanliness and image, housing and
roads/infrastructure are also bunched around 5% to 6%. One telling finding is that,
crime dominates housing as an issue of concern, despite renters far out -numbering
homeowners in this city. Other issues which are important to a smaller number of
residents include education/schools (4%) and culture/race relations (3%).
3. Despite relatively modest quality of life numbers and an evidently serious crime
problem, residents are generally not inclined to blame National City government.. In
fact, the GPA of 2.6 is fairly robust for a local government. Forty-six percent give City
Hall a good or excellent grade and only 10% give it poor or failing marks. Another 24%
have no experience with local government so a substantial number of residents could
go either way depending on the quality of service they receive.
4. Among the actual services we tested, fire and library services rank at the top.
Ninety percent or more have had some experience with each of those services and the
feedback is tremendous with about 40% rating them as excellent and miniscule
percentages give them D or F grades. Police, bus service, senior services, parks and
recreational facilities and health care facilities all find themselves on a second tier.
While certainly not negatively perceived, they do not rise to the level of fire or libraries.
Count these as good or very good -- but not great in the eyes of residents.
Understandably, many more people (22%) have no experience with senior services.
One -in -five also have no experience with health care facilities. On the other
hand, almost all residents have an opinion on the police or parks in the city. The
bottom tier contains street lighting and street and sidewalk maintenance with 2.6 and
2.5 GPAs respectively. The problem for both these services is that, while everyone
uses them, a significant number of residents are not satisfied. In the case of streets
and sidewalks, 17% say they are poor or failing, while 12% give the same grades to
street lighting. On the other side of the scale, these two items get the fewest residents
saying they deserve excellent marks. These are clearly two challenging areas for the
city.
5. When asked specifically whether some issues are problems it is very interesting
to find that affordable housing climbs close to the top of the heap along with drug or
alcohol abuse. Forty-seven percent and 45% respectively say these are major
problems. Crime, on the other hand, is seen as less of a problem. This indicates that
crime in general is more of a top -of -mind concern, but affordable housing (and drugs
and grafitti; which also are seen as bigger problems than crime) are more likely to be
seen as problems in the community. Run down buildings and traffic congestion are
major problems for one -quarter of the population, making them the least serious of the
potential problem areas we tested.
6. The results on voter registration and turnout reflect the fact that electoral
participation in National City is far lower than it is in other areas of San Diego County.
A substantial 44% admit they are not registered to vote and, of those who are, another
6% never vote in local elections. On the other hand 46% of voters (or 29% of the entire
population) claim they vote in every election.
7. We asked voters in the sample what they think of one way to try to deal with
crime: a public safety bond. Since crime is such a big issue it is no surprise that an
overwhelming number (68%) would vote in favor of a generic public safety bond
measure. This falls nearly in line with November's election results. Note further that
37% are definite supporters while only 9% are definitely opposed. With that much
strong support and weak opposition, a public safety bond should pass, depending on
the details of the measure.
8. As indicated by the results on the funding mechanism, those details are crucial.
These results clearly show that a sales tax is the most preferred and, based on our
methodology, it is certain that a utility tax or property tax would fail. As a funding
source, even a sales tax would trouble getting to the two-thirds threshold since 55% do
not prefer it or outright oppose that method.
9. Supporters would have two stellar arguments on their side. Reasonable
arguments from the police and fire chief would help the measure as would an
independent oversight committee. The third argument — that the bond measure lost by
less than one -and -a -half percent looks to be less persuasive.
10. In the second test support for the measure increases to 71% putting it
comfortably over the two-thirds threshold. This should be interpreted as a best case
scenario where there is no organized opposition to the measure and supporters make
their case to all voters.
11. Mayor Nick Inzunza is the most influential city figure among those we tested.
However, while one -quarter say Inzunza would be most influential to them, another
24% say none of those listed are influential. There is a sizeable group who do not take
their cues from current city officials. Further, another 18% are unsure which official on
the list is most influential. Council Member Ron Morrison is very influential for 12% of
the residents, putting him second on the list.
12. Most residents never visit City Hall and another 15% rarely visit it. On the other
hand, 11 % go there frequently. Of those who go to City Hall, 40% always get the
information they are looking for. While that is a nice -sized percentage, another 27% do
not seem to get what they want. Obviously staff will need to concentrate on dealing
with these folks and understanding their service issues.
14. Thirty percent have contacted a city department in the past year. Many of these
folks have contact the police leaving 70% divided among all the other departments.
Community services (13%), building and safety (12%), fire (9%), planning (8%) and
public works also receive a substantial number of visitors. In contrast, National City
transit, the City Attorney and the City Manager are all rarely visited as each of these
register less than 1 %. There is a high degree of overall satisfaction among department
visitors. Sixty-three percent express satisfaction with their interaction. On the other
hand, 36% were less than very satisfied. Please be aware that, due to the small
sample size for the departments visited, the results for satisfaction by department will
probably be unreliable.
15. Bus ridership is relatively prevalent in National City as 22% can be categorized
as frequent riders. But 22% are infrequent riders and another 46% have never boarded
a National City bus, so there are many folks in the town who will not be getting on the
bus in the near future.
16. There is little consensus on the preferred bus stop amenities. While "a shelter'
leads the pack at 28% and 46% overall think it is important (including those who think
all the items are important), a substantial number of residents prefer bus schedules or a
bench. Trash containers are regarded as most important by just 9%.
17. Internet usage is quite polarized: generally, residents either use it or they do not.
The survey shows 32% access the Internet daily but 47% never access it. This
suggests a broad "digital divide" in National City. Therefore, few residents access the
City's web -site. Eight percent of Internet users go to the site on at least a weekly basis
and that equates to about 4% of the overall population. That makes the web -site a very
narrow communications medium in comparison to TV, radio or the newspaper. Roughly
one -fifth to one -quarter of Internet -using residents say they would definitely use it to pay
bills or handle licensing or permitting issues.
Other items: National City is a highly transient community with 17% having resided in
the city less than three years... Further, the very high percentage of people who rent
their homes adds to the feeling of impermanence. Census data shows about 60% rent.
Such low home ownership and high mobility make for less stable and less trusting
neighborhoods.. Despite this, most people live in single family homes, not
apartments. This may act to mitigate some of the more negative influences of low
ownership ... Education levels are also low with 41% not attaining a high school
diploma. Just 13% have earned a college degree ... National City residents tend to
live in bigger households with more children. Countywide about 45% have children in
the household, here that figure is 55% with one-third containing more than one child..,.
Despite the high number of renters, a younger population and lower incomes, residents
here lean conservative. That is likely due to the large Hispanic influence in the City .. .
58% are of Hispanic descent ... The city is the most racially diverse in the County with
just 19% labeling themselves as white. Asians are another large sub -group at 15% .. .
Ages tend to be younger with 42% under the age of 35. On the other hand, over one -
quarter are over the age of 64 ... Incomes are decidedly lower. Most residents earn
less than $40,000 per year and very few earn more than $80,000 ... Most residents
complied with our request for an indication of their home address. This will enable us to
geographically pinpoint the results.
Please call with any questions.
National City Assessment
(n=401 adult residents, Weighted by Age, Gender, Home Ownership and Education )
Hi this is with Competitive Edge Research, a national polling firm and we're
calling the good folks of National City to ask your opinion on local issues. We are not
selling anything. Most people find it interesting and all your answers will be kept strictly
confidential. Please let me begin by asking .. .
S1. Are you a resident of Lincoln Acres?
Yes 0.0%
No 100.0
S2. Are you currently residing on a Navy ship?
NoYes 0.0%
100.0
Q1. About how many years have you lived in National City?
<3 Years
3-5 Years
6-10 Years
11-20 Years
21+ Years
16.9%
17.8
18.7
25.1
21.5
Q2. And is the quality of life in National City
Terrific 6.3%
Very Good 19.0
Good 44.9
Only Fair 21.0
Terrible 6.2
Unsure (Not Read) 2.6
Q3. Thinking just about National City, which issue concerns you most?
Crime/Drugs/Gangs 31.4%
Nothing/No Problem 13.9
Traffic 5.7
Cleanliness/Image 5.5
Housing 5.4
Roads/Infrastructure 5.4
Education/Schools 3.7
Culture/Race Relations 3.2
Growth/Overcrowding 1.7
Politics 1.5
Jobs/Economy 1.5
Homeless 1.4
Immigration .8
Parking .8
Other 10.0
Don't Know/Unsure 8.0
Q4. Now I'd like you to rate the job performance of the National City govemment.
Just tell me whether you would give them a grade of A for excellent, B for good,
C for only fair, D for poor or F for failing. If you haven't had any experience with
local government, please tell me because that's fine too.
A, Excellent
B, Good
C, Only Fair
D, Poor
F, Failing
No Experience
Unsure (Not Read)
11.8%
34.0
20.1
4.1
5.7
23.5
0.7
G.P.A. 2.56
Q5. Using the same scale please rate National City's job performance on a range of
issues. Here we go ... (Issues were rotated)
Police
Fire
• Bus service
• Senior services
• Library services
A B p No
.P.A.
30.2% 41.8% 14.5% 3.9% 2.9% F E42%xp Un2.5%sure G 2.99
40.1
29.0
18.2
38.8 35.3
Maintenance of local 12.5
streets and sidewalks
• Parks and recreational
facilities
• Street lighting
• Health care facilities
39.9 6.8 0.8 0.4 7.9 4.1 3.35
28.6 10.0 5.2 5.2 19.1 2.9 2.91
35.9 9.4 3.6 2.7 21.8 8.3 2.91
8.9 2.9 0.4 10.0 3.6 3.26
42.4 26.4 10.5 6.3 0.5 1.2 2.45
21.6 46.0 19.0 5.6 1.1 5.6 1.2 2.87
15.0 43.9 27.3 9.3 2.8 0.9 0.9 2.60
17.1 28.9 22.2 3.5 1.7 20.4 6.1 2.76
Q6. Please tell me whether the following issues are major problems for you in
National City, minor problems or not problems at all... (Issues were rotated.)
• Traffic congestion on local streets
• Crime
• Graffiti
• Drug or alcohol abuse
• Run down buildings or property
• Affordable housing
Major Minor Not a
Problem Problem Problem Unsure
26.4% 42.3% 30.2% 1.2%
34.2 39.8 21.4 4.7
40.9 36.0 20.1 3.1
44.9 27.7 18.7 8.6
25.5 42.7 27.4 4.5
47.2 25.3 22.2 5.3
3
Q7. How often, if ever, do you visit National City's City Hall?
Once per Week or More 5.0%
Once or Twice per Month 5.9
Once or Twice per Year 16.1
Less than Once or Twice per Year 14.7
Never 58.4
(Of all but "Never" to q7, n=170)
Q8. When you come to City Hall, how often do you leave with the information or
assistance you came for?
Always 40.0%
Most of the Time 26.9
Only Sometimes 17.2
Rarely 3.9
Never 6.3
Unsure/varies Too Much to Say (Not Read) 5.6
Q9. Have you contacted any department at the city in the last year?
Yes
No
29.6%
70.4
(Of "Yes"to Q9, n=125)
Q10. Which department was that?
Police
Community Services
Building and Safety
Fire
Planning
Public Works
Community Development
Finance
City Clerk
Library
Personnel
Engineering
National City Transit
City Attorney
City Manager
Unsure/Can't Recall (Not Read)
30.9%
13.4
12.0
8.9
8.0
7.2
0.5
3.6
3.5
2.2
2.2
1.9
1.4
0.9
0.5
2.9
(Of all but "Unsure/Can't Recall" to Q10, n=120)
Q11. How satisfied were you with that interaction? Were you .. .
Extremely Satisfied 27a
Very Satisfied 35.2 /o Satisfied
Somewhat Satisfied .9
Not Satisfied 18.8 Unsatisfied
17.Unsure/Can't Recall (Not Read) 0.6
5
Q12. How often, if ever, do you ride the bus
Once per Day or More
Once or Twice per Week
Once or Twice per Month
Once or Twice per Year
Less than Once or Twice per Year
Never
in National City?
12.6% Frequent
9.0
10.3
9.8 Infrequent
12.1
46.2
63.1%
36.3
21.6%
21.9
5
Q13. I'm going to read you a list of four amenities that could be at bus stops in National
City. Please tell me which item you think is most important for you to have at a
bus stop. (Amenities were rotated.)
A Shelter
A Schedule of Bus Times
A Bench
A Trash Container
All (Not Read)
Other (Not Read)
Unsure (Not Read)
Q14. Are you registered to vote?
Yes
No
27.5%
20.6
19.6
8.7
18.5
1.7
2.5
56.1%
43.9
(Of registered to vote, n=251)
Q15. And for one reason or another most people do not vote in all elections. Thinking
only about LOCAL elections, do you ...
Never Vote
Vote in Some Elections
Vote in Most Elections
Vote in Almost All Elections
Vote in Every Local Election
Varies Too Much to Say (Not Read)
6.4%
19.5
11.4
12.9
46.1
3.6
6
(Of registered to vote and votes in local elections, n=232)
Q16. Some people are considering placing a public safety bond measure before the
voters. This measure would raise funds to pay for National City police and fire
services. If a public safety bond measure were placed on the ballot would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably 5.2
No, Definitely 9.3
Unsure (Not Read) 17.7
37.2% Yes 67.7%
30.5
No 14.5
(Of registered to vote and votes in local elections, n=232)
Q17. I'm going to read you a list of possible ways to pay-off the public safety bonds.
Regardless of how you would vote on such a public safety bond measure, please
tell me which of the following is the most acceptable to you. (Methods were
rotated.)
A Sales Tax Increase Placed on Most Items Sold in National City 31.9%
A Utility Tax Placed on All Utility Users
A Property Tax Placed on All Property Owners 17.0
All Are Acceptable (Not Read) 17.0
None Are Acceptable (Not Read) 4.5
Unsure/depends on Amount (Not Read)
1.5 11.5
(Of registered to vote and votes in local elections, n=232)
Q18. If the public safety bond were paid for with (random choices from Q17) would you
vote "yes" or vote "no" on it?
Yes, Definitely
Yes, Probably
No, Probably
No, Definitely
Unsure (Not Read)
Utility Property Sales Total
13.8% 13.9% 44.4% 25.3%
13.8 13.9 8.6 12.0
13.8 19.4 7.4 13.5
46.6 33.3 27.2 34,5
12.1 19.4 12.3 14.6
7
Now let me read you some information about a possible public safety bond.
(Of registered to vote and votes in local elections, n=232)
Q19. A public safety bond was on the November ballot and needed support from 67%
of the voters to win. It lost by less than one -and -a -half percent. Knowing this
would you be more inclined or Tess inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
37.2%•
26.4
11.6
11.9
12.9
More Inclined 63.6%
Less Inclined 23.5
(Of registered to vote and votes in local elections, n=232)
Q20. The police and fire chief have said that, while public safety has recently improved
in National City, the severely limited funds now dedicated to their departments
will not allow them to keep pace with the City's needs. Knowing this would you
be more inclined or less inclined to vote for public safety bond?
Much More Inclined
Somewhat More Inclined
Somewhat Less Inclined
Much Less Inclined
Unsure (Not Read)
47.5%
21.3
8.6
11.4
11.3
More Inclined 68.8%
Less Inclined 20.0
(Of registered to vote and votes in local elections, n=232)
Q21. Funds from the bond would be managed by an independent oversight committee
of citizens who would make sure that none of the money would be wasted and all
of the funds would be accounted for. Knowing this would you be more inclined or
less inclined to vote for public safety bond?
Much More Inclined 43.5%
Somewhat More Inclined 27.0
Somewhat Less Inclined 6.2
Much Less Inclined 12.7
More Inclined 70.5%
Less Inclined 18.9
Unsure (Not Read) 10.6
(Of registered to vote and votes in local elections, n=232)
Q22. Now that you have heard more about a public safety bond measure which would
raise funds to pay for National City police and fire services, would you vote "yes"
or vote "no" on it?
Yes, Definitely 44.3% Yes
Yes, Probably 26.3 70.6%
No, Probably 5.3 No
No, Definitely 10.6 15.8
Unsure (Not Read) 13.4
Q23. I'm going to read you a list of local individuals. Please tell me which one, if any,
would be most influential to you when it comes to local political issues.
(Individuals were rotated.)
Mayor Nick Inzunza
Council Member Ron Morrison
Police Chief Adolfo Gonzales
Council Member Luis Natividad
Council Member Rosalie Zarate
Council Member Frank Parra
Fire Chief Roderick Juniel
None (Not Read)
Unsure (Not Read)
Refused (Not Read)
24.5%
11.7
7.1
6.2
2.6
2.3
2.1
23.5
18.1
1.9
Thanks. Now I have just a few demographic questions to make sure we have a
representative sample...
Q24. Do you...
Own
Rent 59.7
Refused (Not Read) 4.0
... your residence?
36.3%
9
Q25. And do you currently reside in a ..
Single Family Home 54.9%
Apartment 36.8
Condominium 4.3
Mobile Home 2.3
Refused (Not Read) 1.8
Q26. How often, if ever, do you access the Internet?
Once per Day or More
Once or Twice per Week
Once or Twice per Month
Less than Once per Month 2.2
Never 46.7
32.4%
13.0
5.8
(Of all but "Never" to Q26, n=234)
Q27. How often, if ever, do you visit the City's web -site, that is www.ci.national-
city.ca.us?
Once per Day or More
Once or Twice per Week
Once or Twice per Month
Once or Twice per Year
Less than Once per Year
Never
70.9
4.8%
3.9
5.1
8.9
6.4
(Of Split A, n=190)
Q28a. The City is considering offering more of its services over the Internet. If the city
offered bill payment over the Internet would you
Definitely Use It
Probably Use It
Probably Not Use It
26.1%
28.3
40.2
10
Unsure/Depends (Not Read) 5.4
(Of Split B, n=189)
Q28b. The City is considering offering more of its services over the Internet. If the city
offered licensing and permitting over the Internet would you ...
Definitely Use It
Probably Use It
Probably Not Use It
Unsure/Depends (Not Read)
19.1%
40.4
26.5
14.1
Q29. And what is the last level of education you have completed?
Less than a High School Diploma 40.6%
High School 24.2
Some College 19.3
College Degree 11.2
Advanced Degree 2.2
Refused (Not Read) 2.5
Q30. And how many children do you have living in your household?
None 44.2%
One 18.6
Two 18.8
Three 11.2
Four 3.4
Five 0.9
Six 1.8
Refused (Not Read) 1.0
Q31. When it comes to social issues and politics do you consider yourself to be ..
Very Liberal
Somewhat Liberal
Somewhat Conservative
13.7%
21.1
31.2
11
Very Conservative
Somewhere in Between (Not Read)
Unsure (Not Read)
Refused (Not Read) 2.0
Q32. And are either of your parents Hispanic?
Yes
No
Q33. And is your race mainly .
57.5%
42.5
White 19.3%
African -American 3.4
Asian 15.4
Native -American 2.7
Mixed 7.0
Something Else 50.9
Refused (Not Read) 1.2
14.7
10.8
6.4
Q34. Please stop me when I reach your general age category. Is it .. .
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and Over
Refused (Not Read) 2.7
19.5%
22.2
19.7
14.4
8.1
18.8
7.3
Q35. Now, I don't need to verify your complete address but in order for City officials to
improve services in your area, please give me your block number and the name
of your street.
12
(Of `Refused" to Q35, n=42)
Q36. Do you live .. .
North 32.3%
South 41.6
Unsure (Not Read) 26.1
... of Plaza Boulevard?
(Of `Refused" to Q35, n=42)
Q37. Do you live .. .
East 49 7%
West 24.7
Unsure (Not Read) 24.7
... of Highland Avenue?
Q38. And please stop me when I reach the category closest to your household's total
annual income ..
Under $20,000
$20 to 40,000
$40 to 60,000
$60 to 80,000
$80 to 100,000
Over $100,000
Refused (Not Read)
23.1
26.7%
32.1
11.0
3.9
2.1
1.0
Thanks for your time and your opinion counts, goodbye.
Q39. Gender (By observation)
13
Male
Female
44.6%
55.4%
14
$30
$20
Audited General Fund Expenses/Revenues
2001-2001 through 2003-2004
01-02
Historical
02-03
Fiscal Year
03-04
1
$45
$40
o $35
E $30
$25
$20
5-Year Projected General Fund
Expenses/Revenues
2004-2005 through 2009-2010
04-05
05-06
06-07 07-08
Fiscal Year
08-09
09-10
Service Level Changes
Shown Beginning FY 05-06
General Fund Expenditures Over Time
(Revenues shown in black)
02-03 03-04 04-05 05-06 06-07
Fiscal Year
Service Level Changes
Shown Beginning FY 05-06
2
02/03
PERS Rates as a Percent of Pay
03/04
04/05
Fiscal Year
05/06
06/07
Millions
$6
$7
$6
$5
$4
$3
$2
$1
02/03
Total City Payments to PERS
(Employer & Employee Payments)
03/04
04/05
Fiscal Year
05/06
06/07
3
FFA POA MEA CONFID. EXEC/
MGMT
TOTAL 8.14%* 15% ** 12%** 10%
8%***
FFA: One-year contract through 12/31/05: $2,100 One -Time Retention
Incentive per member, Class A uniform purchase ($600 per), plus
Constant Manning Pilot Program ($30 K) and phased -in Battalion Chief
Reclassification (TBD)
** POA & MEA: Contracts expire 06/30/05.
*** Exec/Mgmt: Avg. 8% increase on 6/30/02, plus one-time performance
incentive (up to $3,500 Exec. up to $2.500 Mgmt)
4
General Fund Expenditures Over Time
(Revenues shown in black)
07-08 08-09 09-10
Service Level Changes
Shown Beginning FY 05-06
5
Vision Building
Next Step -Developing A Vision Statement?
Vision Building
Identifying Common Themes
Develop a list of common themes- ideas that were
presented in the Visioning exercise. Here are
examples of common themes from one organization:
• The number of homeless people will decline in the
future because of our homeowner programs.
• Our organization will play a significant role in raising
the community's awareness of the .problems of
homelessness and what people can do about it.
(Angelica, E., 2001)
Vision Building
Visioning the Possible
Our Preferred Vision of Success
imagine the City three to five years in
the future:
• What will be different in the community
because our Council exists?
• What role(s) will our Council play in making
this difference?
• Who will be our Council's partners or
collaborators in this effort?
• What will our Council be known for?
Vision Building
The Children's Fire
A vision statement serves a purpose similar to
the Native Americans' ritual of the "children's
fire." The community sits around the fire and
debates what needs to be done and how best
to do it. The elders have the task of
repeatedly asking: "How will what you say
serve the children to the seventh
generation?" Those present argue the validity
of opinions and preferences only as these
serve the community. (Winer & Ray, 1994)
Revisit/Re-establjshCouncjl Priorities
• What do you want to keep/maintain?
• What needs to be eliminated/abandoned?
• What needs to be changed?
• What needs to be added?
Revisit-
Council's Prioritized Issues 2004
• Safety
• Technological upgrades
• Communications with citizens (e.g., Information
sharing through use of cable infrastructure)
• Communications throughout/within city government
• Professionalism and openness (need to go the extra
mile)
• Negative city image (e.g., How business is
conducted/deterred, perceived high crime rates)
• Budget & budgetary data (e.g., Need orientation,
guidance, understandable data & data breakdowns)
• Fill staffing voids/vacancies
Revisit/Re-establish Council -Goals
• What do you want to keep/maintain?
• What needs to be eliminated/abandoned?
• What needs to be changed?
• What needs to be added?
Revisit-
Council's 10 Goals 2004
• Walmart
• Education Village
. New Fire Station
• New Library
• South County Aquatic Center
• South County Arts Center
. Filipino Village
Highland Avenue Corridor
• Housing
. Neighborhood Councils
Closing Thoughts
• What have we accomplished today?
• What are our next steps?
• Closing comments