HomeMy WebLinkAboutCouncil Agenda StatementCITY OF NATIONAL CITY, CALIFORNIA
COUNCIL AGENDA STATEMENT
MEETING DATE: November 8, 2011
AGENDA ITEM NO.
ITEM TITLE:
Resolution of Intention of the City Council of the City of National City authorizing the formation and
implementation of the National City Tourism Marketing District.
PREPARED BY: Angelita Marchantee
PHONE: (619) 336-4219
EXPLANATION:
The National City Tourism Marketing District (NCTMD) will be a benefit assessment district proposed to help fund marketing
and sales promotion efforts for National City lodging businesses. Funds raised by the district will be collected by the city and
returned to the management corporation, National City Chamber of Commerce (NNCC), which will manage the funds in
accordance with a written Management District Plan.
DEPARTMENT: Administrative Services
APPROVED BYES
The proposed district would place a two and one-half percent (2.5%) assessment on all hotels within the City. Lodging
businesses within the City have requested Council begin the process of forming a tourism district. Businesses which will pay
70.4% of the proposed assessment have submitted petitions in favor of forming the district, which exceeds the legal
requirement of 50%.
Adopting this Resolution is the first step in the district formation process. After adoption of this resolution, the City Clerk will
mail a notice of the proposed assessment, including the dates for a public meeting and final hearing, to all businesses
proposed to be included in the district. A public meeting is proposed to be held on December 6, 2011 and the final hearing
on January 10, 2012.
The City received a $28,500 grant from the County of San Diego for consultant and legal fees associated with the formation
and implementation of a NCTMD.
FINANCIAL STATEMENT: APPROVED:
ACCOUNT NO. APPROVED:
001-409-000-650-9001
ENVIRONMENTAL REVIEW:
N/A
ORDINANCE: INTRODUCTION:
X
FINAL ADOPTION:
Finance
MIS
STAFF RECOMMENDATION:
Adopt Resolution
BOARD / COMMISSION RECOMMENDATION:
N/A
ATTACHMENTS:
1) Management District Plan
2) Letter from the County of San Diego Supervisor Greg Cox regarding $28,500 grant the City received.