HomeMy WebLinkAboutCouncil Agenda StatementCITY OF NATIONAL CITY, CALIFORNIA
COUNCIL AGENDA STATEMENT
MEETING DATE: December 6, 2011
AGENDA ITEM NO.
ITEM TITLE:
Public meeting to accept comments for the consideration of establishing the National City Tourism
Marketing District and levy of assessments.
PREPARED BY: Angelita Marchante DEPARTMENT: Administrative Services
PHONE: (619) 336-4219 APPROVED
EXPLANATION:
On November 8, 2011 the City Council of the City of National City approved the Resolution of Intention
authorizing the formation and implementation of the National City Tourism Marketing District. On November 22,
2011 the City Clerk mailed a notice of the proposed assessment, including the dates for a public meeting and
final hearing, to all businesses proposed to be included in the District. The final hearing is proposed to be held on
January 10, 2012.
The National City Tourism Marketing District (NCTMD) will be a benefit assessment district proposed to help fund
marketing and sales promotion efforts for National City lodging businesses. Funds raised by the district will be
collected by the City and returned to the management corporation, National City Chamber of Commerce (NNCC),
which will manage the funds in accordance with a written Management District Plan.
The proposed district would place a two and one-half percent (2,5%) assessment on all hotels within the City.
Lodging businesses within the City have requested Council begin the process of forming a tourism district.
Businesses which will pay 70.4% of the proposed assessment have submitted petitions in favor of forming the
district, which exceeds the legal requirement of 50%.
FINANCIAL STATEMENT:
ACCOUNT NO.
N/A
ENVIRONMENTAL REVIEW:
N/A
ORDINANCE: INTRODUCTION:
FINAL ADOPTION:
APPROVED:
APPROVED:
Finance
MIS
STAFF RECOMMENDATION:
NIA
BOARD 1 COMMISSION RECOMMENDATION:
N/A
ATTACHMENTS:
Notice of proposed assessment