HomeMy WebLinkAboutAgenda StatementCITY OF NATIONAL CITY, CALIFORNIA
CITY COUNCIL AGENDA STATEMENT
MEETING DATE:
January 10, 2012
AGENDA ITEM NO.
ITEM TITLE:
kok Public Hearing
proceedings and
PREPARED BY:
PHONE: 4255
of the City Council of the City of National City regarding results of majority protest
establishing the National City Tourism Marketing District.
Patricia Beard DEPARTMENT: Redevelopment/Special Projects
APPROVED BY:
EXPLANATION:
On November 15, 2011 and December 6, 2011 the City Council took the initial steps to form a Tourism
and Marketing District for National City. To be administered by the National City Chamber of
Commerce, the District, if approved by resolution, will provide a dedicated stream of revenue for the
purpose of implementing programming to increase visitor stays at hotels in the City. This public hearing
is to hear testimony related to any protest to forming the District. If adopted, tonight's resolution is the
final step in establishing the District. The City Clerk has not received any protests related to this
matter..
FINANCIAL STATEMENT: APPROVED: Finance
No cost to the City. Formation of the District was paid for through a grant from San Diego County.
J The District itself will be funded by a 2.5-percent assessment on eligible hotel charges to all hotels in
the District. The City will collect the assessment at the same time it collects Transient Occupancy
Taxes and will retain one -percent of the assessment amount to cover City administrative costs. The
balance will be paid to the Chamber of Commerce.
ENVIRONMENTAL REVIEW: Not applicable,
ORDINANCE: INTRODUCTION:
FINAL ADOPTION:
STAFF RECOMMENDATION: Adopt the resolution
BOARD / COMMISSION RECOMMENDATION:
ATTACHMENTS:
1. Background Report