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HomeMy WebLinkAbout2nd Annual "Career Pathways to Success" Job Fair - Presented by Jacqueline Reynoso, National City Chamber of Commerce and Diane Rose, South County Career Center.RIPORT TO CITY CouxcIL _NATIONAL CITY, CA 2nd Annual "Career Pathways to Success" Job Fair Presented by the National City Chamber of Commerce and South County Career Center Report prepared. by Jacqueline L. Reynoso, President/ CEO National City Chamber of Commerce 7/2/2013 7/2/2013 Report to City Council �ational City, CA 2nd Annual "Career Pathways to Success" Job Fair SUMMARY The National. City Chamber of Commerce partnered with the City of National City and the South County Career Center, San Diego Business Services division to deliver the 2nd Annual "Career Pathways to Success" Job Fair. The job fair was held at the Martin Luther King Community Center located at 140 East 12th Street, National. City, CA 91950. The event date was Wednesday, April 3, 2013. More than 800 job seekers attended the job fair, of which 21% were National City residents. National City currently has the highest unemployment rate in the county of San Diego. While the unemployment rate has decreased from 18% in 2012 to 15% in 2013, the statistics still warrant much attention. This job fair is organized annually to promote job creation and economic development in National City. "National City is taking a proactiire approach to reducing the City's high unemployment rate. This Job fair is a workforce development vehicle icle to get National City residents back to work, regain their buying power, and contribute to our local economy."— Jacqueline Reynoso, President/ CEO, National City Chamber of Commerce. Thirty -Eight (38) area employers from the healthcare services, hospitality sector, maritime industry, retail, as well as other key industry sectors participated in the job fair. Employers offered employment opportunities for 660 local jobs in addition to 1000 Homeland Security jobs. We welcomed 15 resource agencies to provide technical assistance, career development, on site resume review, one on one career training consultations, introductions to training programs, and volunteer opportunities. This year we also collaborated with the Small Business Development Center at Southwestern College to offer the new onsite Entrepreneurship Center (EC). The new EC featured representatives from eight (8) economic development agencies including the Foundation for Women; International Rescue Commission (IRC); City of National City Licensing Division; ACCION; SBDC Entrepreneur Library; SCORE; Youth Entrepreneurship Program; and the Virtual Empowerment Counselor. Mini workshops were held on the topic of ,How to Start Your Own Business. 1® 7/2/2013 2013 UNEMPLOYMENT PERCENTAGES FOR NATIONAL CITY, CALIFORNIA Month/Year National City% California% National % 1/2013 2/2013 3 / 2013 16.6% 15.5% 15% 10.4% 9.7% 9.4% 7.9% 7.7% 7.6% 2012 UNEMPLOYMENT PERCENTAGES FOR NATIONAL CITY, CALIFORNIA Month/Year National City% California% National % 1 / 2012 2 / 2012 18.2% 3/2012 18% 4 / 2012 5 / 2012 11.4% 17.8% 11.3% 16.6% 16.8% 8.3% 8.3% 10.3% 10.3% 8.2% 8.1% 8.2% 6 / 2012 17.7% 10.7% 8.2% 7/2012 18.2% 11% 8.2% 8 / 2012 9 / 2012 17.6% 10 / 2012 11 / 2012 16.5% 10.5% 16.6% 12 / 2012 16.1% 9.8% 9.8% 15.8% 9.6% 8.1% 7.8% 7.9% 9.8% 7.8% 7.8% 2© 7/2/2013 PARTNERSHIP This job fair was made possible through the generous support of numerous community partners and business leaders. Supporters include 8 organizing committee members, 3 community partners, 3 financials sponsors, 38 employers, 15 resource partners, 8 business development agencies, and 26 volunteers. Committee Members • Mona Rios, City of National City • Leslie Deese, City of National City • Diane Rose, South County Career Center • Leo Alarcon, South County Career Center • Jacqueline Reynoso, National City Chamber of Commerce • Michelle Luna, National City Chamber of Commerce • Carol Wiley, Small Business Development Center • Debbie Trujillo, Small Business Development Center Community Partners • National City Chamber of Commerce • City of National City • South County Career Center • SWC Small Business Development Center Sponsors To help cover event costs, the National City Chamber of Commerce secured financial support from the following chamber members. This job fair is unique in that we are able to provide both a hearty breakfast and lunch to our participating employers. • American Medical Response • Ethnic Deli Cafe • Roberto's Catering Services Em,p f oyers National City employer Pasha Automotive Services and other regional employers including Rady Children's Hospital, Goodrich, and Sea World offered employment opportunities from high tech to manufacturing positions, to entry level retail and hospitality. Of the 38 participating employers, 19 (50%) were National City based companies. The list below includes all participating employers categorized under industry sectors. It was unbelievable the number of people who attended, .I spoke to so many people who were interested in our services or new of someone who would be interested. Overall I think it was a huge success and look- forward to continue to bring resources to the community. Thank you! -1MTaria T. Montan.o, Accion San Diego 3 Healthcare (7) Rady Children's Hospital Paradise Valley Hospital American Medical Response ResCare Home Care San Ysidro Health Centers Plaza Personnel La Maestra Health Center Maritime (6) BAE Industries PASHA Continental Maritime San Diego Unified Port District Homeland Security Goodrich[UTC Hospitality/Retail (9) SeaWorldfAquatica Water Park Lowes Hotel Advantage Sales and Marketing Clarion Hotel Wa1-Mart Goodwill New Car Dealers Association O'Reilly Auto Parts Five Star Tours Other Industries (17) Say San Diego National City Police Department National City Human Resources La Vista Memorial Park Point Loma Credit Union CINTAS South Bay Family YMCA ITT Technical Institute Social Security Administration San Diego Registrar of Voters The Hartford Universal Protection City of San Diego Advantage Employment Solutions YALLA, Inc. Filipino Press Western & Southern Life 7/2/2013 4'a Resource Agencies • SWC Nursing Program • SWC Medical Laboratory Program • SWC Dental Program • SWC Paramedic Program • SWC Crown Cove CPR and First Aid • SWC Family Resources • MAAC Switch Program • Olive Woods Garden • San Diego District Attorney Office • Turning the Hearts Center • San Diego Regional Enterprise Zone • Center for Employment Training • Maritime Training School • CACT Shipworks Institute • State of California Vet Assistance Economic Development Partners • Foundation for Women • International Rescue Commission (IRC) • City of National City Licensing Division • ACCION • SBDC Entrepreneur Library • SCORE • Youth Entrepreneurship Program • Virtual Empowerment Counselor Volunteers Our organizing committee engaged the assistance of 26 volunteers from the following agencies: • South County Career Center • National City Chamber of Commerce • Jobing.com • Imperial Beach Community Clinic • Public Consulting Group • Turning the Hearts Center • Employment Development Department Services 7/2/2013 Debbie Trujillo of the Small Business Deuelopment Center shared that "the SBDC is pleased to host the Entrepreneurship Center at this year's Job Fair because we k.n.ou: that there are nanny individuals in the community that luive considered starting a business as a way to generate extra income. We've designed the area for attendees to explore some fun and exciting business resources, information and, mini - workshops," The job fair provided a host of services to job seekers including: • 154 resume reviews • A NEW Entrepreneurship Center • Free technical assistance 5d 7/2/2013 • Career development • One on one career training consultations • Introduction to training programs • Volunteer opportunities MARKE TING Job fair promotion included various strategic outreach methods to increase attendance from National City job seekers. The National City Chamber of Commerce printed and distributed 20,000 fliers, 200 posters, and reached over 25,000 people via our collective network of social media sites. Social Media • National City Chamber of Commerce Facebook, twitter, and web site • South County Career Center Facebook, twitter, website, and database • City of National City Facebook and website Community Promotion • Jobing.com (Facebook) • South County Economic Development Council (Facebook) • Cox Communications (Facebook) Direct Outreach • Flier distribution to all 6,250 youth and their parents in the National School District • Emailed flier and notice to over 50 faith based organizations • Apostolic Assembly posted the job fair flier on their Sunday bulletin • Faith Community Church posted the job fair flier on their Sunday bulletin Publications • Chamber News • Filipino Press News Coverage • Onsite interview with Televisa Business Storefronts (100) • School House Plaza • Home Town Buffet • Chuze Fitness • Point Loma Credit Union • Food 4 Less • Sweetwater Town and Country Shopping Center • Carnival Supermarket • Valerio's Bakery • Living Room Cafe • City of National City • Ethnic Deli • National City Public Library 6 • Nutrition Center • Red Bird Market • Sweetwater High School • Sam's Beauty Supply • American Insurance • Rent A Center • Chuck E Cheeses • Royal Mandarin Restaurant • Chinese Canton Bakery • Ideal Nutrition • O'Reily Auto Parts • Jackson Hewitt • Lisa's Filipino Cuisine • Dentist • Tortas Oasis • Bens Wig & Beauty Supply • Everything Under $10 • Smart N Final • Supereuts • Adriana's Insurance Services • Dickies Store • Fast Signs • Pure Water • Payless • Price Breakers: D&A Jeweler • Xpression • City Wok Buffet • Tutti Frutti • The BBQ Pit • Papa Johns • Fiesta Pet Shop • Xenia Fashion • Optometrist • Gamestop • Hawaian Island BBQ • Ecosway • Iko Party Supply • Laitai • Gotdy Locks • Seafood City • Casa De Oro • Staples • Frazee Paint 7/2/2013 7© • Pet Market • Town & Country Dental • AVIS • Continental Cleaners • Mor Furniture • Mail Plus • Verizon Wireless • More Style • One Main • Sally Beauty • CVS • I.A Fitness • Pacific Health Systems • Denny's • Pizza Hut • Subway • L&L Hawaiian Food • Starbucks • California coast • Ginza Sushi • Chic Boy • Tapioca Express • Filipino Desserts • T Mobile • Sari -Sari • BPI Remittance • Plaza Pharmacy • Oriental Market • Valerio's Bakery • HOA Barber • Red Robin Bakery • PNB Global Remittance • Samsung PCS • Karihan Filipino • Subway • Goody's Sushi • In-N-Out • Denny's 7/2/2013 8© TOTAL JOB SEEKER STATISTICS Job Fair Year Partici ..ants Residence 2013 2012 800 593 South Count 59.79% 43.2% National City 21% 13.4% Unem •loyed 64.5% 80% Job Fair Year 2013 Unemployed Unemployed > 6 months 64.48% 32.15% H.S. Diploma B.A. or Associates Household Income < $15,000 Career Center Marketing 60.28% 31.22% 50.39 36.48% NATIONAL CITY JOB SEEKER STATISTICS 21':'6 of all job seekers were from the City of National City • 58.3% of National City job seekers reported that they were currently unemployed Age and Household Income of National City Job Seekers Age 15 - 25 yrs 26.5% 26-40 yrs 28.8% 40-55 yrs 32.6% 7/2/2013 55+ yrs 11.4% Household Income $0 - $15,000 $15,000 - $30,000 $30,000 - $45,000 Over $45,000 46.2% 28.0 13.6% 4% 7/2/2013 Recommendations for Next Year Based on a wrap up meeting conducted with the job fair organizing committee, the following recommendations were suggested to improve next year's job fair. Entrepreneurship Center • The Entrepreneurship Center should be more integrated into the main room to attract more participants or placed in the hallway of MLK Community Center • Prize Drawings were successful and engaged job seekers to interact with booths Sound • Ensure that the PA System is loud enough to make important announcements • Rent radios to communicate among organizers Overall • Incorporate more prize drawings • Work with City of National City to Designate event parking on the street • Require employers to sign a disclosure form to prohibit sale of products or services at the job fair. This is a free event. Employer Follow up • Request follow up report to assess the number of hires resulting from the job fair • Create a job fair video that includes past year's event, testimonials, photos, etc. • Provide referral sheet to job seekers as they exit the job fair. The referral sheet should include workforce development resources and contact information as well as tips on how to follow up with employers. "My sincere thanks to all of you for the excellent job and outstanding work put into making the Job Fair the success it was! Thank you!!" - Leslie Deese, City Manager, City of National City 10 d