Loading...
HomeMy WebLinkAboutPowerpointSANDIEGO NIA 1,•toty y� bie9► o s Gate 2013 Year in Review SANDIEGO Campaign Success • Hotel business up 6% in National City in 2013 according to Smith Travel Research In January, February and March — the months we were asked to impact — hotel business was up 15%, 11% and 17% respectively • The following hotels showed more than a 10% increase during July according to city records: — National City Motel — Grand Plaza Inn — Paradise Inn — Sweetwater I n n • The Visit National City website brought $163,341 worth of business to National City hotels in March through October SANDIEGO !Ilir • Created system for tracking how customers heard about Visit National City — Reply forms at each participating hotel — $100 gift certificate incentive • Results: — 64 new names for email distribution list — Solid information about what elements of our marketing campaign are resonating with our customers Hotel Tracking Hotel Tracking: May - October Driving By/Sign Radio Flier Website/Search Engine 71 Newspaper Trolley Social Media Other Advertisement Family/Friend Other SANDIEGO Q Advertising Recap Distribution of the Visit National City brochures increased in 2013 from a single location at the International Visitor's Center at the Cruise Ship Terminal to Welcome Centers throughout Southern California as well as 5 locations at the San Diego Airport. • San Diego International Visitors Center • San Diego International Airport (5 Locations) • CA Welcome Center Alpine • CA Welcome Center Oceanside • CA Welcome Center Buena Park • CA Welcome Center Yucca Valley • CA Welcome Center San Francisco • CA Welcome Center Barstow • CA Welcome Center Oxnard CERTIFIED FOLDER DISPLAY .suvoics, INC• SANDIEGO 0 Sandiego.com This website drove more than 4725 visitors to the Visit National City website from January through October. r ro ne Plaza San tll*Qo r'.eGowne1210:0v.ar,34-z:u.3o•..11•.11:1, 6r In rhea* aflI0 m 40•1teh Ma DoubleTtee Hotel Onwnenwn San Diego .arillil Z) UDl{7a{a Isatat D�•M+ty{RI San ry.'r0u buts pr{ar 44nIn4 Ind curr'hM:SW rt)4 U In a '�. 'Gla '. : CommCommnIaordiner San mew caocn}KI nlrnil{{!on./{al San Damn' aaraDons NIJkC rare . r I, ° r140 near to dere flee W.•a7f IPJ O . r..s arEitia :c•s L •sra o i?I: ItIrn . Noll Indigo �•• Ai San nu'M go.011Eflltaat4nr It aakxga.nosrrhp!rya) rentoorr4 lfi 1iz) Nina Dar 'T.....• I R.I. Carlsbad Se.poUtte Resort zn;ar aC• alre:tal ona: rend IROizaine M* :e natAany, atCalcaad S0010040 Ma:an to -.rat Grog* Sal Papa WIRE IWO . Grand Pacific Pslip.dat 1"10&ei: NO,011,1 t:.000 raR a#nun-rno11mr AC34an CrY-0 Pant 10;matns a armor GC 2tO tenutnt0sa=had awl mat OanOar: rauarrarda L'Aubenpe Del Mar _. A 4.7,.. _ _ _, . L401011.0DriKim a1111uoalrs*swot lust20lumen nortiairrtSao Dr{7aInaom2torrar VrcviT*:a a:-asfdr aaarefferlMir is anleratSanOisos+reale',a0st riini.ipse?„. MINE I1841 wnat,ttCR0W1 souP G( Feeren9 a WI'PrA Mar, no :.a.•• n baW'.r.r,. • 1-per *in • THINGS TO DO IN SAN DIEGO gi ae len eoer Sib . Il: ra.. TA pour. EN Kayak % ....a................-......_. .1 is .a.o • '1+' Deyonh-1M1,:nyet :Dore 1.a ena Y KAYAK IIRtr AND l a COL KayarAK9Iing snarVeSAND 1111 w.ra+<+enMor wow {P7. r , 1 ? , I s hi San Diego Stay IS NtaY In Matinti*l MfMit taRry SANUIEGO 0 Radio Promotional and sponsorship campaigns to reach Hispanic population on both sides of the border to drive business to National City hotels. Bienvenido a Uniradio SANDIEGO o Live appearance on the San Diego Living Show approximately 5 minutes in length. Featured the hidden gems and recent changes in National City: Waterfront Revival New Marina and amenities Pepper Park Vibrant History Victorian Homes Brick Row Kimball Museum Family Friendly Events Mariachi Festival Mabuhay Festival Historic National City boasting new marina. wiimmomiemili ..,:j.µ..tr....::.::::: ..... a"k...u1.. •.. . �.1:. - ram ;44 1...., .. F11:.Z. .4tr ::4§,Unv 4 1,.`irM 1 M+w'Gy✓-11 1� Mri..r \ -.4141...y ..4'��Liwe'ai%W J �.1wlM.e� h L��y�y+Ri. w��rppwy[�in.•.`}���•((. Zr`f.,..,.Y er T.i ar,-...4-1,4' .• +.*...c .�""..�sa...a..,S-- �.^+4..r•a.a..... .roc.++ per -.... HO IN SAN DIEGO Oki Tt»47ih F•ic:;ta (le Reyes has something fnf everyone is w•+ ti�it ti .,.i-)a.2:i irt .4 .1 a.rr,tt rriiH� • W ./h-�. ,I yi.•••. afY..r. tlt. -.•V�F+*we M.WC V.41.l101E1'tS41 kN[I MYy 704 Yd'Y^U(i�!rA�y•q� .!•y,y�V rN.i.yiAi • SANDJEGo Q Social Media Recap !Fir 25 Things to See i N'S SI,UEERURJER IJ}ESiP ELIJ HRR fY-DRUIOSOR SRR DINGO I11iCHU1ETIE FEfl�RB1�OiTR FflETZEL GDTIFRR4 on' HERITf1Gt SOtINIE lR UISiR CAFE [llE IGHIR1 PRRf3 fHf1O E BBICH HOW Oil `t ilifl: IUATERFR GRftL li1E r1N11141014 BRVSHURE B1HFUJR nnonnL CITY RAIL DEPOT 4I.I FH-(1(HI:11? KIfflBflLL ft:- PARR �p;ili�ll-CdHlll-4 h.I.F!I :u , • RRRT EMI R'S RES PRRCA PIER 32 frifininfl- 4:1S114iMinn VI mod ;s:4 ,Y 1 t*� �4,; `' fl111I0fIfIL CITE OLIUEUJOOD DISITOR CERTER GARDEflS Lkflf flIFHi CEf1iER #UISITDRiIINI CITR '� mEOEAFAeaH�s STEIA fflffiftY PEPPER iC[cRERm FRB PARR 11111111111116 filllE IIAiIDIIRL CITY NRO11RH LEES Of CARS GOLF COARSE iERHOUSE r!I I ;Ilnunr, ifl�i S E14Si0RIC HRH HERE PLAN JOR11'S IElCREDIBIE PI22R ittr Ill hi: 'I -rc r h r' 7r 1 1ti'rAll[O Lill' SANE IEco PR Facebook. Jan. 1, 2013 — Oct. 31, 2013 • 3, 722 total likes, 13% increase from 2012 • 316 new fans • Average of 66.3 people talking about National City • Page impressions — � 56.8 k, by 65.8k Users Visit National City 3,722 Total Likes and 47 people talking about this 'm MI EP pm win ■ Page post 37.5k ■ Fan 7 9k ■ Other 7 7i, ■ Mention 7.0k ■ Organic 89.0k ■ Viral 61 9k ■ Paid 10 El : New Fans 316 'Unliked Your Page 73 impressions 165.2k • MIN SANDIEGO Q MIII—VOUacumurt ,.. Highest Reach �.... V1 ,1 flatibeal City shoved a nc • r Soma your sutnmet in San Diego's Gateway National City! hrip'+',),,?t,,.'b;'^iiionr COrdu in Natln-at Gty. Visit Ndtion l city 5'0. fu Ul• is Photo 148 • Link 53 • Status 4 ■ Video 3 Vtsrt National City The annual riatior.al Ctc Fourth of Ju y Carnival beg ns today! -oad over to k:mbali Park July 3 — 7 for-un games, rdes, delicious food and drink, rye entertainment and of course spectacular fireworks; htto: "c.•, ,tv, mANa2 TOTAL 60.0k 2.5k 10% •NEN•rw- a. Twitter Jan. 1 — Oct.31, 2013 • 1,326 total followers • 320 new followers • 472 total tweets • 56% influence rate • 33 @ mentions • 23 retweets V►isitNatiCity Visit National City New Followers, You Followed Direct Messages (received) Total Followers 1.326 28 connections made in this time period 320 26 109 rmentions Messages Sent Messages Received Clicks Retweets Direct Messages (sent) 33 181 142 \/ 383 23 0 Gina Daos Welker = 22 `'- Something so charming in National City attrbtn 'VlsitNatiCity VisitNationalCity plc twitter com/VJK9PAFIRw 5 View photo I Visit National City w�'. (42GWelker Have you ever visited? Expand e1 22 M3' iiGina Daos Welker , GWelker NisitNatlCity Yes. But I think I may have come at a bad time. No one was around I'd love to come back. Expand 1 Visit National City i,NisiiNatICity mow @GWelker Definitely come back! Try scheduling an appointment ahead of time for a free tour at the Kimball house Call: 619.962.4128 ! Hide conversatik_ `t 3:17 PM - 22 May 13 Details SANDIEGO ;Q Pinterest Jan. 1—Oct. 31, 2013 • 10 boards • 79 followers • Following 377 users • 243 pins • 77 likes 'lenity Or:nliar 4.4 SAN DEGO ZOO Shies National City 1, mamas'. onm, fairvay b .071,41:lit 1:fo ul .1 or • '• • CV; rtalifolkwikty,:nmeV r e Haller cir; ET : National err; goolauranta Hallorat City Landmark: E11111111111 SHOP- Nab.onal Crtp Steees festal? Edr 3inti I 25 ThIngs 20 See in nanonal 25 THINGS di !CCill V Lli1C- Ockagle4 ittI lUtiortill CRY rhipviPtradiOrvalC150., !For; .110474W! •• / 110.01,1"g Natenal CM. Elo:Ineonna Tounern Spoil County San Dina A Senn e Instagram April 26 — Oct. 20, 2013 • 52 Followers • 27 Total Posts • Following 97 users IflIBAL PORN HHO11AH LEE'S \. Immo lima r:.m•,...204a TEAHOUSE visit nati on )city VrOt u1Jr_ _ u. SR(a RIEGO PRETZEL CC[HPRRY #111SilltHrIDIIRCP SUfEEfUIRTER HARiF • [MRFJIDSRR 11# COS EL GORDO CAFE LAfflAZE itUI ITQBTIOr1tCiit' OLIUELUOOD RUf1TEfllfllR'S GARDECIS ='.PRf1CRIiES Liar, fit:",ll'':FlilI soliA t. PIER 32 INN RII1R «n 27 visitnationalcity HERITAGE SIJURRE 52 xt•Wny.1111-4 2Ot' 97 RWTIOI1RI CITY GOIf COHSE ^iB o° Things Io See In National City. Ca'e la Maze 9'vlsitnalionakity fnationakIty esandiago ecalftoinia tcc elamoze lohoRyvrood +actors 7frtictres5e5 proribitron 11940 t toilowme .xgoldeiuce 'Te5tourant rood 'steakhouse rp.ritierlb Yhls?ory 7histOrlC ./steak "tourism ,svisit ,7tlinner :+clekcious * vapepharrn sarahluvsu_xo drurrmprchickareoone [-Newsletter • 283 subscribers, 204.3% increase from 2012 • Average open rate of 31.1% — 12.8% higher than the industry average • Average click rate of 6.2% — 3.3% higher than the industry average f Kid -friendly Activities in National City jeIN'rM!-jpitet k1 1A! lit/ Npit �> ,. 1wt•., __' .•4 F^.::/C �+r.:r :' Cztot. '. Sz- .:h.it@C.j ; i' 03S. ...y . . v.". o,y +.....I •-.o.. m..- • :.7) ...b.". u+.oweewe tf.. e; :^ S7r' Cr•eps- L.c-c.-0.,-': G?ae.�•,7 .e S=xwien C•^ ::li.00 14 G' the 7415071'0413 part :4*1Utky JI iCd Ka: F•.� per^ Y`- ' zs.rc.*9.. - :: •err 4 , - - .... . I. L:.r List growth :.Y; Wit: : ; a tl R:a`: t111 cs;}ii Va PI AN Goober:. 1 a.r. • u Ls, ..l . . - October 7 r P r*. W>,er Re, U -, r.: -L. s.v,u.. SL:tid e' tM i.A1arK: ti....d ... atr..r -.. mo -,y. •••• r.. +. YA E •' ©1.41 • Blog • Monthly blog posts on events and happenings in National City • Blogs are showcased on various social media platforms • Content optimized for various search engines • NIALicty yp,4 ,„pt�Q,4 lll)NI 1'1'." to M1V ;:11 HAVEnit 1IV 1•11.1%r WA a al/al I M ix; IOmV (1I:-; Celebrate the Corvette at National Citys 22nd-Annual Automobie Heritage Day. .', •,V:18 l:P. ii! 4•rr)V' = -J'T!' SIC[ ,cf.' ' i'el'. )_t 1J(: "IJL l9:: :' 14! LVIIIU:•::! Year of the C VilioNAlf7Gitz oat' ,t,P.0 Sr:I , e,Y teAv117.3TC QY 111-TMS- I !MCI' WIT' DI 'C. .l•r,.n •1. V Celebrate Eta de los Muertos at La Vista Memorial Park 41 ..,. r.A'1x:A ie HY N'. c111-1." National City Community Comes Together to Show their Respect for the U.S_ hiliita ry '11l1;nd Clize dt1IS CY.Y TV U.: m!D')'T.1`C:nf Anrrjalsateea tu/'/717173C1. (Aloe 711 :.1: _ I:, •1. T*V1' I.tl+1k..11rt `w4. ✓.e oltil ,Iw.+ l alvw11w. terse, I 1 !I: U.5 m.a7-^fe" ta.L!:a•4 sKt>w ledge -mn11•4n I efr'.3*.r .a'wl ratl.'a WI/re 1:n Nte'RTrI AOi,IV/041'41 -Snwi •e ern... a^ It) I.:I1,1,Ni V.611n.e t•f1 C.041.1. Pull IM mcnefr. IT J1! tit;-31end4P ernt 0 the rorvRrltU. P R SANDIEGO Public Relations Recap ••••••••••••=mainimilipir Press Releases • San Diego PR distributed the following press releases in 2013 that highlighted National City attractions, offerings and events: — National City TMD Surpasses 1st Year Goals — National City Scores Urban Little League Jamboree — Historical Archive Room Open in National City — Spend Summer in National City — National City's Summer Movies in the Park Series Kicks Off June 14 — Celebrate Independence Day with an Old -Fashioned Carnival at National City's Kimball Park — Automobile Heritage Day Aug. 4 in National City Honors The Corvette — National City Offers Kid -Friendly Activities — National City Hosts 57th Annual Salute to Navy — More than 150 Sailors Honored at The 57th Annual Salute to Navy Luncheon SANDIEGO Sample Coverage Wirt Mal01rnI11,p4 > 01.11 nllw \.11$5M llt'L I1111a11..4I 11t7,•Ltlltii In L idi••r.I..li't.,. COOP .4114'1' a..� 1144.LlA: e.n►'rrrllb•+w yItrc..tr•aMor.aae al 44..renlr.r:Iln+ N 111004'. th1•. uartcr•I4, History comes alive in National City 4r:huer•:Crn mitts adcitientopreserteaMea ifierrip a I:,tk at ph;rtns rocircia from IBAQs 11e. SON 'teNRn r• YOeflC A4x A 1. •r•r..rn .... ::1-1 .be.71 'a Hiritair tyrsr ,- s....1....... ill:.•. TT'4 1110eled errWw Ran Iu.►r .N► dim► ,••-r•nd.,b/ rasa lie VW'. IM N•'• W "L td,tr Ttr.+n h-++.• rips wu h+7t it I,R:M 14 .1..t 1110.mcr7444, .tnlrtr •a .ntld •.rt#4O,ra :tn:•4.IF+•t• III .Yip..a..l Ite3/00, I r v:.d44 11 . [Aeon Fat M1 $lbpte s 0041,0,7,1M1.1011 •wn •,-I.1•r.ilrt ta.•r1 CWsbaie e. •rt..e i(e4i'1..:e,54rllay: ratieo elltere a1s1•AIHav +...rre.r Ir1.e 1., Imllir.4itt et 1r14y dv.' M•rn dk. Yte 4 nkntkspre• It• t •! Ihr 04ti • t ICI. I"he al al NHely ad lrwrnr1•fTI••1 Wert .lilrteivt :too i th .rev ru)rl %ilk -SP tle4.h Porto r•- .sI•. UMW 44144 ltJ 1 .utakl whirr t rat! e,rn+r, M Ito I(IrN111111.1M1r•. Ox111t11 M 113440,0100Y0r KdlE01004001 wel.•TIR1 MO% 9111Weya rlat c1L. at "id re 141"trot fr1R .r IM.r teed, 0nierrbhnt.alttsro arm. ..d .•..a Its. intd:. Gaut e.alrAw .d ttydp fr•. II .1. I. 1 pal, Magri wan" 1.414M14R 'WPM, Pl5nrr.•410 tw•natllr:,Nnrr MYR= •ty1trerleKlee.a4 one. ps. S In ...Nona Abloom Kt vat r•rR ••t 0111 • t.M•1!r err• 1•4•11" rarllldtrld Iy,tn k. lent IM •TCYt1. ENT et thumb 1.•I1 1e. br:-. 'Who people Nat 0: lbb #.wall" II •• 1h •,bail.. I, . u! £IA0I5 .0net010t'11e Martha!' bolo: 1 1It1 iSle be It ,pears vloe he .,dais,. rV •22l01/12d MMed .late 7*•• ate m yd ?.M I..tnvsrl"lainy t le wan M. 111ae61tm.yjt. n.nse.13 . aaiN1L44etKre. WI* en eke r sod X1•7441. &ft. niota u n rrllaegIMf t0 AICMe6 4Ite.A UT San Diego- May 2, 2013 a, Ila•.' 14.s•- It's a South Bay summer Or. swat IS. 1.Y ••• ••- -. ••tej Imo _ rat= .r atan ▪ _.rr.. _ ..�__ • . Oral. K•• natal. •.••7r••• at mar . s *..Swat AMA. • ••.s• +s •.. •- .•w .. l- r1► .•••• -a. kL... wr H••I 1w .r • ate•Iowa I1.•. rat t,. Neat 4.1-• • la• ••- -r •....w-• r at►•• Awe.. v lit► .•rw tat••• •r• S. ►•••N r4rM ind rr.r+r n.rr r Om APO - C.at.••I•. vr• ▪ •r 1r. rlw•••••• • Ion .••• •eel Ir...r ,mat .y.► Jr. Or b nen .AIAr'rr 1.e•e.e1 ,�•.;.• I Ow..5rs ru, - .tat. .•.••r4 a -no y net 9. In •woos .. - neat e.m•. insrr ,see---e•••r.1i rr1-Al!.r.r-r• •w-i .-.,.r• me. rem...wow I.t•••r Coo... Owe•.wy C•+rsf :l. a Ile'• nine dens. 45.. • •I•r• .,_. r•rsrr - Mat Cetth-yo 111r1.•• myna. O►..A r•-� _.. rate•••• ------ SUMMER CfllrtlNUEC FAOY MEZ plstinnnl t:tsv n history was made. Learn all about the met - end nldext city lit 'pan Diego At Dtiek Row. Clothe" In the National Rntprr- ter ofElistarical Plats, the hi1•- tnrtestl site that ewe hnuranl that• Nimballs - the founding fate a of -Fate Rancho dela Pierian; and now National City-uffure llt4 chinos to tour the Montle site and vane historical rentals, dos utnents and journals to Ha rtewly ttnptromrvnt+.d archive ratan, Brick plow is located at Mlle A Ave. This National City Depot Another historical s it in Masora" City. The Depot was 012•14 •• T.•ra•Iw Gornor twat ca..rn y,-..ate rate-. nil Ill.. rr..1 •.•woo .rats .•gnat I. r.r eYyyuat r 9.1 mien" I1.e we sate el0 r 046011.K 1r Unit Sa•11 Fa.r .n.►, . rr• -.....Mat J A 11. 1, rn•1 I: -melee" r•rr war ..� .►rr •,. "▪ O. 17 * . Sw1►-4. ,Sher r....,.�.. wt end e•►1• • -,•sate •.•e.••• 41•61 -at Iwr•LW tv. tr ,r woo..• ,.. Mr••-P•I1 w OM M IYe • rrwr.- 40e r.•r•.• t.•- w, ram. •a- e,•4111.1 .•Woo =El 4•1 A4M .••••• WF 1I•yn rlow min. eraser M b�.. er•-.ate r •.all .•.- t,_ .inl••-+•••4Y..• er N.•eV-e I110••0. 1•••ew4 l •yw . • Ibis first tertain•la of trl*na:'nnti- rental nil travel in San Diego The [knot is the oldest railroad - related stature in San Etiegn County, and still ut it. nrglynal lrr of Ion »eve Slater, president and dotterel manager of The ;4attarrt- a1 City Depot said The Depot is ideal fur any hietory "lull', "The Depot has been there since 1Ktil. We've kept it re- moved and turned It 1n to a rnu- feU In." Slater maid. The National City Ilepot ld lnceted at 1122 W. 2:1rd.tin Westfield Platte flettitC 111I,pIIIII5 1s a Gip part cif any vir'lltlaln. While Plaza Iitmitu mall ton t the ultimate tourist del� sitartirst, it provides It Abairsha ping nM1 1..•M1102. It's not exactly what you call a tourist destination but people like licitly there" Jac- 4MI r,••• A•.W/I.•v.•r• .. • It.• • er •••, •• __ e•• 11▪ L4,lw`�i• _74.r ..•rat ti- 11•••.• ww1 ;ern.. •••.-• ...� nr ••e ., r:r, r•'.... of rn .A.I ter. M•r•t•12•421. %ea pate.. &rod sate, V. .1. I•.r•r- .Ir .1--I J ,Iw • • .•I ,.at.:.rr- r•. Tram news ..nu .1--.-•.y••r-. r-. I► •r , ••.►• yn. • . ••--•I A.. ern -•... •••a.r••r M • r I•.errr. •1. - .b. ,ate w r •„.- ti add that 1•.•- I• TO. 40d....w a..rr.• •••.• .-......Jim. II.. el., .wr .r..•.m a.. s•-. Shim. ..ma r .1 . • eat. 0/44.w .w • ream • rat at -•.r. •.... r a.. 1•S.* owl- -rat 1/•ate. •Ia► hA'w••• h!1 r OW. ewer-r•. WA." Row ••.. 11•• . .Moo. •-1 •. Ire _n ew• • gtieline Il11vttubu, CEt) of rho Nal lent" Ci l y Chit Inbt•r of Coal' nw!r eat sand. l"s not what tailed. pe: 411.0 think of when it curates lu lnurient, but ttml there la in- d.elg. in" ()vet. the List .few >eters, this mall hoe been rrvamp+•d to in- clude a Target. an AMC kl•,o•ie Theater turd sevnrttl rml•Iau• rants. Wastfteld Plata licinit,t Is te- emed at :bait" Plata Hanna Road SANDIEGO Q Chula Vista Star News -- June 28, 2013 National City Offers Kid -Friendly Activities Nub:alai Ifw. od for chi Idrer to enjoy 'flat are. 7ttr4.i :ill year lane. halo eiI tle ;:r_ga ii .lies, are either free sir a err.' IIffind:iblr'.v.I; tit sprat rhr day whiIr veining tie rate, Visit Hannah Lee's Tea donee Lady larir. [anilts'lli bests stlnlptu us Victoria fats im Hannah Lee's Tca !louse on hfshtncbnckRow. Liv, to" shupotters various etli.Url'S :vas fU: all ASO.'It1 spiti lobos Sale us oral: ice.,:rtichild^cri. Hiss l:annai Les f+echildrer, 6to 12 years old, tvatures assorted saildntchcs. sea siva]irtsli Inlit. li+r-.t{tl' Irked rust, .. And comp] iinelua ;• kcepKike, se. in a !lawn inggar- Hanraih spcciatir , In classes m oii- quvtte and •rtxia_ Isaiie lilt vunnit v ulnen. Tu beak a lea paly tarsi...mud evenc.:al; ttI9-%r2- piste-wo•w/ Ober t'nr rm./I airrai+l;: [ 42, al2K See Historic Trains it Santa Fe Rail Repot I'arikeMil lover tnllKrlony, the SatLlierF1ectnrcRai!gayAsrtg:iarinn,peratestheII:storic\aricnnlCit Iki+ra- Open Thamart s:oSWiitysfroa19asr_ via pan.. Ihz Santa Fe Rail Deism. is the rat, orifinal trilktlf.t inenta I raj:mud t€nninusstill;tandius, The restore:!depot sen°esassrailmnt'museumfortoursandsulwainpularcenniiii i.;;- rncXtirtgpiaos. For more alio.visit hilp:c'rctc-AActd,ttrpi pci,plip oral! m' J474-s41i1, Cook Orgaeic Food at Olivewuod Gardens and IJ:arsiiigCenter tJliwmidiiattlerriand Learningtenter'sItem 6.8.5-acrepn iertyservesacaniftleractrse.indarelr-rsitdry:irta.s- nim nfrechildr.•rarel dult,Frcrm.irimdS.nl)rcmnl minty. Located. inthe hisorir HIYJW.,011TiAkigldGrccrrsnaLcaninpC orbsrides:ict<+n:.-lwsedrntwour enlat edncaririnIe4scns. hands -iv o Ftenin ard1ardr- m zathinpio mildew and l'antiliesfrom iinders etimummifies For mom tett aboutOli' vorolGianrknsandLcafttirgCenter.visithttp::-olito,t+oddtlydermorg: La Prensa — Aug. 16, 2013 Sample Coverage National City's 22nd annual Automobile Heritage Day 9:30 a.m. to A p.m. Sunday. Kimball Park, East 12 Street and D Avenue. National City. Show en- try fee SAO: free to spectators. (619) 477-9339 ar natlonalcltychamber.orgfeventsnlat-vtewt- of-vents In honor rails60th anniversary. the all-American classic Chevy Corvette will take the spoliight among the more than 100 vehicles on view during flatlorral City's cavalcade of cars. The event will fea- ture turn -of -the -century. classic sod muscle cars, as well as sari classes or niororcycies. There will he children's activities. specialty booths, raffles and food The Bobby Sanchez Combo veil kick it Into guar performing eat rock 'if roll. rockab+lly and 'Western swing. Tbe show concludes math a 3 p.m. dri•.•ekrj awards ceremony. CAROLINA GUSMAra - U T UT San Diego — Night & Day —July 31, 2013 BACK TO THE FUTURE f/f///f1// SOUTH BAY JixtatKI 14th- :anti ?0th- rent' try ;cans th nvc. in tocsa►y s wor Id Iran Ihl+. Firm. 'Park to the Future." 1o11yitr+•rt:. fait our lest v..hler mile~ hi* mta oeiury'tivn+ipdnad m, DA trirnrryrtl itrnn un - the lintmutttoaayrllit sooC Akvlk The drive mute inrtduoKate ifa aiw'Iauradeartoo shop, trio b.atlrag pert trrnlkaal Irro patio:non larger SOUL. thank' rot aalolaeorligM.i tranaamediaantal roll mad terminal and torte mimic Seem rho meollfei'lie' kin. Rainy* tie meet T$itaaei RnxYfilkyi one orlhe retrili% hoemdu It ptalgtvaL 1{eadam* oe Interstate a ihr nr+il,r uji tl Men /made t'lneai1 a iww hinike at 8W \elkwad City ifoulerord. Jitebel an a Sataiday mandat shag I visited. Aunt Frnnm'sbe ets 84 kwis afpartvYta, plus *Iry l.tnlrn,4 aiotlier., tcsouth uawsu � 4ul eectrdyod she. t'nc IAi,.k l t. a era I lrr;tnp• Squall,. Orli m Ins7 to: neaten, Frank Kirr+hd:, it W aal itebOliang't .t Sane p. )talkaad runeaman Shen the tsa+crnl remorse oftbs raraadxula ikon ,!Anne. won) °stile wet, ter depot. der nett Mop flue sell ++l:als through Nit in nal tiryaolaneirrtibositcada snitkirrkell reit twee to ahv In yrnntt. Ike vnwilhtl 24di Wratto nuoda l rho lid uWon Diego. Anthem* weerirs U'neir on •rri e" tanrhi MAT:war a the work of Pasha Atitoniutkr Serrirea ehk i u-L mind an radioRIed iKattlai) rr}%CiCt this yrolray Ffondn. Alum. thlhsxytrn. Aadl,Mc. Magda, lhamite, Leavntt•J- Id. Htelley.lotus nntaefauhl, noes ff)vncbl and Ka. National Cn4'b WA - teethed IL llir l lutist rnikan portion of ihr ssi4r1 +¢ 11hrt of Eel riire. Kinkelwank1 beta -end. The hat 761, oflea, Kai tu)Th• .+ hnrth i largo lea son. the n ew st Larchedhereo ankh.. y The Fin ;We Ahanh had uthree. pentk*i elf lop, nlew+-t .in I.etrriil morn prvrrilueilrlrwa tai idrL. ilidlter;owl goer euigen„wiL !=+br:+lit++ read n mom a gprxwernImk MaIra dtw al.Frednn tingling condor:rood& Mg oaten nos -city ritivo 144, stiarr ea pare fan. wtreh pkin. op rem,/ Isom , in Ow -Ir«I. Hot it dill. k. 1i cafe ua etwrt of tioraid Malaga' lets fRYaL The Fen Diego Hkelsic SeelyAnacimwohas war hate tdbethe Nona the donor. the onlrr rt.unlning i,rt i ui tre 4eii, rrrmbita o fehe original tnroscowi- barnatraihraeda TYrnfs 1111.10.11 gift tarp and ire la*, hut.rrimuf.TatrreLeacn arc Iir.NK .eeieel, Sndlstkiit ltw floe? aoahail L fur/airs lothedkirtu rotor .,rllw .hrwnli,wni ii&ir4Ai UT San Diego — Aug. 24, 2013 SANDIEGO 0 • Nominated Jacqueline for two awards: — Young Influentials —San Diego Daily Transcript • Won! • Women Who Move the City — San Diego Magazine Awards The Daily Transcript congratulates San Diego's Young Influentials Jecquebne Reynosa Building businesses and community in National City ▪ (CAN CMSAI ATN lsl.rs drq ✓lean R.yware nosed presiders t !Re Natier.al Cis t1..wh.� .r wf,A..en,m..rr ar ]iF ten ?..7M, 1►. /w-anew yo.alpew *Wei e..o.n..• dht clews•• bet ?WV hMl, .++r.i wuh . eµ+R.r • lwde pepdalalgy Sever Poor IY' pesh•Lr; a ee.rdsr'i Irn pwbib �i��,.• f ••• ,,.....wad dos* yeas al hrwe►..t •hareheadve neaten r • Ieee. Aord.. Wok, nod . year d red. ,.irpe-ne let "WAS ...Lima. Hi nil ,.b. also, hid somelh•r neater dr.•.ea.dy ry�/1re.d rantel..•e•ee w ILlt sari f.elend: /hal shad Pewee weer (.seas% alp le ono e! )4r..•• .l tlrva terra. oneo..er- 1 x••l„.an a K..r-uiaolt err* err.. *et nedV r Art, ea., d.a r,Msr al.entkliC2=efe e Merv.. .mt. 1 .. Mkt*e•,`•. harmed swirly s.trare •!rr rrrteewwrd p ••..e� .*.fi .o • !soh *leer knew •aers li arte� •al. Maa.� holml.rn Mnel**** W isinh• a, . MnrnuarT ..+,nsj. It wwae % erranar eo brew thax . Mtwd eeftkr 4nn.l) seal l.+w Awe ew killed le.c.u.e .•F morftig e.eewq- else sass She dadn'1 w.et se wad. elm Lae INAdig., W he....t.+-e-, r.:aaa teal awes. s s....e.., . were meter. — MAW ilk gwesnig v td hoe fr t.d► 1.oe wrr. ih-..••war **el rarer Om.' ear .ohi- `i •••••r .s ! Uwe" *Mt rile tlilt oat: A1ni /•isivYm.ri.)si �wwk srani f `:+s w ske.r.s•rd Wass( ..a hiedlid Is sae Hawke **dB kelp (lira Yes ww•aer. *a,. lash atlreM.e;rsie r her •daraelem. Alter Wiei le a aalr e8'e peesrars that herd Marto !deist Loma m.a Kw! Sawa, , sae s adesiad se dam .wi•- d.rawtre. p•4.11le ti a re.b ride ..Ie.laldid'M 10e4414e3i After nearL a D'wi4.eJ.ei nJ liarrjs wens aY+i. .6r .•' r e som ea of brunt asd • erivs.rw at rer.Car+la HMO Ca•+ p.oAwlslew •rd) s. TA. Ar.Q5e., that 'dare dwte. entlw6e11 Ilneildraga ps.tw•se•apa erne. rr.ae,a•ay nexpectiereioe.r `Per era, list • tier twat re bed. ..gelds, west.* .1 oeti. Yea pr+.al. .reran t•+! l•al.i a pails uYeanati"+!r e.dd. ' w &Nu made men r•aa .e taw „n ah• ewer -.,.,.. w ..r ...-a.. . Jea tatsaaww spa..` apnea° set thatdiaaere is Were t. ✓ eteran Mammas Clia had !r'e as a t geelwaridy 17ainiat yeast slora.h- natee, excrrhrsint the GA,'" 1140ree6..0 orp••rrr•••a pn.a.am and orm:sa.l ..aa.F••ss.• A yeas Welk da. *was bond d Ds +i.e .whew trr. fame Whew.4. hr lase sdoce-1 • •eto ..r !'er'Yr'•"•'! Sr. terse . I.renglhew Nall..0 OW.+.e..ti Mr�ear.. inehdr•r- - A vearshuas peptic i•••k•ar•g small arw.rle•b•a teaks %ear Sews. fjl4c l.mmterly •••el•+•wsioa,• ih•1Y w #r pleeate sN�pwet Ib•a uselesce damn p.4ee*..aae The hadate.am ems ipd lwgfw:te ka.e• at op In ►geaOtl it. treryi.• tmera dw e.tts - - .rianI _ high a.b..nl Lod eadesg *.dtvr apes we-4w }.b *Hawses • Aso 'oe.t,rerawaatalaii. drew. •rrt•p: +•irm high rrloent err►-s Jeer/se ieadreahy !.ageing mkt erinfeet•to enema ..able Anne-.... riser - TAY .s. *sm ai city Thnr.re* males tar. city as • paaral:.l *raw...a dtsairaieaa. ite aaau ;ar.watr /tat& dim hct.3 less+• dlerlieet_ enewirise ater • ...era- parrgrra•a tee Vitt lyeee.. +A.an..-atlr.+at►M edda..ar 5s.a+K Qwrkc 906s SANUIEGO Q Im 2013 Events • VNC supported the following community events: • Mariachi Festival -- April 27 — Attracted 5,000 Attendees — Joined committee and assisted in planning event • Auto Heritage — August 4 — Attracted 6,500 Attendees — Provided extra PR support — Worked in conjunction with planning committee and Mile of Cars staff • Salute to Navy — October 2 — Attracted 300 Attendees — 4 television stations in attendance — Provided PR support and hosted media at event — Live tweeted event on VNC Twitter and posted photos on Facebook SANDIEGO Q Public Relations Recap • Since January 2013, the National City Tourism Marketing District has received: — More than 53,000,000 impressions — More than $175,600 of media value — More than $500,800 of public relations value • Translated press releases into Spanish: — National City TMD Supera Metas Del Primo — Paso Verano en National City SANDIEGO 0 National City TMD Website Statistics January 1 through October 31, 2013 CityANatrona TMD Jan 12013 Oct 31,2013 Audience Overview 0 All Visits 100.00% Direct Traffic — 25.37% Search Traffic •1 46.13% .! Referral Traffic - >✓ 25.96% Overview • Visits (All Visits) 4 000 23,759 6,028 10,961 6,168 Visits (Direct Traffic) A i Visits (Search Traffic) April 2013 Unique Visitors Pageviews 20,895 39,235 5,471 5,640 8,724 12,761 • Visits (Referral Traffic) June 201') August 2013 Key Statistics • 23,759 Visits • 46 13% from search engines • 25.96% referrals from other websites • Search is producing the most visits • Referrals (advertising and content marketing) are producing the second most SANDIEGO Q Overview 0 All Visits 100.00% Overview All Goals Goal Conversions ' Direct Traffic Search Traffic ' - 4 12.67% 37.04% • Goal Completions (All Visits) '3 Goal Completions (Direct Traffic) 300 May 2013 June 2013 Goal Completions 2,052 Goal Value $163,341.28 Mar 1, 2013 Oct 31, 2013 Referral Traffic • Goal Completions (Search Traffic) • Goal Completions (Referral Traffic) July 2013 August 2013 Goal Conversion Rate 8.64% 260 $18,615.46 4.31% 760 $60,074.07 6.93% 659 $55,000.08 10.68% September 2013 Key Conversion Statistics • $163,341 in potential business delivered to hotels • 37.04% of business from search engines • 32.12% of business from referrals (advertising and content marketing) • 8.64% of visits to the site are delivered to a hotel booking site Goal Conversion = A visitor clicks through from visitnationalcity.com directly to a booking site for one of the TMD hotels. NOTE Measurement began in March 2013 C C U.S. vs Mexico Conversions United States Visits New Visits Goal Completion Goal Conversion Rate Goal Value All Visits Search Traffic Referral Traffic Direct Traffic 14,044 11,818 1,638 11 66% $129,418.39 5,519 4,652 494 5,020 4,526 557 227 2,965 2,428 8.95% $38,326.80 11.10% $46,128.87 7.66% $16,178.66 Mexico Visits New Visits Goal Completion oal Conversio Rate Goal Value All Visits 4,801 4,330 255 5 31 % $21,417.47 Search Traffic 4,583 4,135 228 4.97% $19,115.06 Referral Traffic 170 160 26 15.29% $2,302.41 Direct Traffic 30 27 0 0.00% Business from Mexico o 21% of all website visits were from Mexico o 12.5% of goal conversions were from Mexico • Visitnationalcity.com delivered $21,417 in potential business from Mexico directly to hotel sites since March. • 89% of conversion value from Mexico is attributable to search. SANDIEGO Q SANDIEGO Strategic Partnerships SANDIEGO 0 • SDPR coordinated the Visitor Center Network meeting at Pier 32 Marina on March 15 • More than 30 representatives from various hotels and visitor centers from around the county attended the event, toured the marina, and heard a presentation from Lady Janice Martinelli about all the things that National City has to offer. SANDIEGO.."-'� Chamber Partnerships • El Centro • Temecula • San Bernardino • Corona • Yuma, AZ • Phoenix, AZ • Tucson, AZ • Orange • Alpine • Santa Ana • Irvine • Newport Beach • Las Vegas, NV • Tijuana, Mexico LQI)u I LICy Sacramento ▪ • CALIF NEVADA Salt Lake City UTAH Cc Sant ME SANDIEGO Q • Imperial Valley — Featured in Imperial April E-Newsletter - Brochure was mailed to chamber members , STAY Vote to Everything - _ VisitNationalCiitty. imperial Chamber of Commerce J 7G.&el ivvr YMdnjbWl TMlwr:raw..MoOd. no mire. twig INN'M in r*e M 44,-.4 M rd'ssa_ Ot'R T1101:GUTS..ND PRAYERS TO ALL WHO WERE _'AFFECTED BY TllE ROSTON MARATTION nomeV' GS A?Ifl TEXAS PERTtt.T7.1..R FLANT T EXPLOSION. National City Tourism Marktsting District National Crty, less than 10 minutes from downtown San Diego. is a visitor -friendly destination filled with hrstonc charm and vibrant culture. As the second -oldest city in the San Diego region, National City has numerous historic points of interest And, with a newly developed manna, National City has made great strides in providing visitors with a wide selection of dining options The Santa Fe Rail Depot is the only original transcontinental railroad terminus in the United Stales that is stilt standing The city has also preserved Brick Row, ten houses originally constructed for the executives of the Santa Fe Railroad that were designed after the row houses in Philadelphia In the center of it all, National City is minutes from some of the most popular things to do and places to see in San Diego County yet boasts a sparkling new marina of its own and i=I slp inky i,��,nr+h. x The inked image o re at ba displayed. The file may have been moved, renamed, or deleted. Ver i`r thet the rink ponb to the correct fie and bcalbn. SANDIEGO Q