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Environmental Scan For Alcohol License Upgrade
El Super Market
1811 LAvenue, National City, CA 91950
December 13, 2013
Photo of Et Super Market, ace Cream/Smoothie Store
and Laundromat
Google Earth View of 1811 L. Avenue
and Surrounding Area
This proposed liquor license is for the El Super Market, located at 1811 L Avenue in National City. The business
is located at the Southeast corner of East 1ST' Street and L Avenue in National City. The Census Tract is 0121.01.
The applicant is applying for new license to sell Beer and Wine, a type 20, Off Sale Liquor License for
consumption off of the premises where sold. Highland Avenue is located approximately 2 blocks West of the
address. L Avenue and East 18th Street are the boundary lines for other, existing liquor outlets in adjoining
Census tracts. An environmental scan was conducted on Wednesday, December 11th and Friday, December 13,
2013. Community input was also gathered from residents and businesses in very close proximity to El Super
Market on these two dates. The business is applying for a Conditional Use Permit from the City of National City
and also for a liquor #icense from the California Department of Alcoholic Beverage Control.
The business is a small neighborhood convenience type store with sales of grocery and sundry items. During a
scan of the business and property the following was noted:
The business is one of three small businesses located in one strip of property, surrounded by single-family
residences and multi -family residences, The other two businesses consist of a business selling Smoothies,
Sandwiches, Fruit Salads and Ice Cream located adjacent to the El Super Market and a Laundromat. Ail three
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2615 Camino del Rio So. #300 • San Diego, California, 92108 • Phone: 619.476-9100 • Fax 619.476-9104
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businesses have interior doors that can be opened to allow customers to walk between the businesses while
inside of the main structure.
A church, Iglesia Universal Del Reino De Dios Christian Church, is located directly across the street at 1136 East
l.Sth Street. The distance between the church and the entrance into the El Super Market is 134 feet, as
measured using Google Earth images and measuring tool. The church advertises three daily services; 10:00 am;
4:00 pm and 7:00 pm during the week {Monday — Friday), and two services at 9:30 am and 6:00 pm on Sundays.
Additionally, several residences appear to be well within 100 feet of the market, including single family homes
and multi -unit housing. This is important information to note, due to licensing information from the California
Department of Alcoholic Beverage Control (ABC) website. The following information can be found on the ABC
website, under frequently asked questions:
Q. 18. How many feet must licensed premises be from a church, a school, or residences?
A. The law says ABC may deny any retail license located (a) within the immediate vicinity of churches
and hospitals, or (b) within at least 600 feet of schools, public playgrounds and nonprofit youth
facilities. Generally, ABC will deny a license in the above situations when there is evidence that normal
operation of the licensed premises will be contrary to public welfare and morals. Mere proximity by
itself is not sufficient to deny the license.
ABC will not license a new retail location within 100 feet of a residence unless the applicant can
establish that the operation of the proposed premises will not interfere with the quiet enjoyment of the
property by residents. (Section 23789 and Rule 0.4)
(Source: bttp://www.abc.ca.goviquestionsilicenses faq.html)
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Iglesia Universal Del Reino De Dios Christian Church
Google Earth View of Area
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2615 Camino del Rio So. #300 • San Diego, California, 92108 • Phone: 619.476-9100 ' Fax: 619.476-9104
v*ww.publicstrafegies.wg
1827 L. Avcnue
Google Earth View of Area and Proximity to Housing
During a scan of the business, some graffiti was noticed. These areas were at the front of the business on a wall
extending from the South side of the business. This graffiti was on a wall separating a driveway to three
residences located next door to the business. This graffiti could be evidence of loitering in the business parking
lot. Broken glass was also observed at the base of the same wall. Additional graffiti appeared to be partially
covered by a banner advertising the El Super Market. In the parking Jot in front of the business some small
trash items and broken glass were observed. On the North side of the building, by the Laundromat, additional
graffiti was observed.
E! Super Market Parking Lot and Wall with
Advertisements in Parking Lot
Graffiti on Wall and Broken Glass Separating Business
from Residences
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2615 Camino del Rio So. #300 San Diego, California, 92108 ` Phone: 619.476-9100 Fax: 619.476-9104
www.publicstrategies. ofg
Wail with Graffiti Partially Covered by
El Super Banner
Graffiti on Wall Separating Bisiness from Residences
Graffiti on North Side of Laundromat Exterior Wall
and Electrical Box
Broken Glass at Base of Wall Separating El Super
Parking Lot from Residences
Additional graffiti was observed on a dumpster in the Southeast corner of the Igiesia Universal Del Reino De
Dios Christian Church parking lot, directly across the street from El Super Market. Part of the graffiti on the
dumpster reads 'Block Boys Zone".
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2615 Camino del Rio So. #300 San Diego, California, 92108 • Phone: 819.476-9100 • Fax: 619, 476-9104
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Graffiti on Church Dumpster
Graffiti in the allies both to the North and West of the El Super Market and within 3.4 block of the area suggest
there is possible street gang activity (OTNC) and loitering in the immediate area. Some of the areas with graffiti
showed evidence of areas being repainted.
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2615 Camino del Rio So. #300 • San Diego, California, 92108 • Phone: 619.476-9100 a Fax: 619.476-9104
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The required notice for the business ABC Liquor License application for El Super Market was not easily observed
and was located near the top of the entrance to the business, above and to the right of the open security door.
inside the business, a small amount of produce, meat, dairy and egg products were observed. The produce,
meat and dairy products occupy space within two cooler doors of the eleven cooler doors currently in use.
1
ABC License Application Sign Underneath Green Arrow
Cooler Doors with Produce, Meat, Dairy and Eggs
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2615 Camino de! Rio So. #300 • San Diego, California, 92108 • Phone: 619.476-9100 • Fax: 619.476-9104
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Youth Sensitive Areas
The location is located near youth sensitive areas and along one of the major walkways for students attending
schools in the area.
Las Palmas Elementary School, located at 1900 East 18th Street is }4 mile East of the El Super Market. The school
has 700 students in grades !ire -kindergarten through 6th grade.
John A. Otis Elementary School, located at 621 E 18th St, National City, is four tenths of a mile West of El Super
Market. The school has 475 students in grades pre -kindergarten through 6th grade.
The lgiesia Universal Der Reino De Dios Christian Church located across the street from the El Super Market at
1136 East 18th Street, c ers child daycare while services are held in the building.
National City Middle School is nearby and West of the applicants locations, across Highland Avenue
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Funded by the San Diego County Health and Human Services Agency Wage 7 of 12
2615 Camino del Rio So. #300 • San Diego, California, 92108 • Phone: 619,476-91 00 • Fax: 619.476-9104
wurwpublicsirategies. ory
Churches
A Google search shows several churches are in close proximity to the applicant's location:
churches mar 4811 L Ave.
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Churches Near 1811 L. Avenue. Green Area Depicts Location of El Super Market
Outlet Density
Census Tract 0121.01 is at the allowable number of Off Sale liquor outlets for the ration established by the
California Department of Alcoholic Beverage Control in relation to the existing Census Tract population. Adding
an additional Off Sale liquor outlet would result in an undue concentration that exceeds the ratio of off -sale
retail licenses to population. The ABC allowable number for Off Sale outlets in the Census Tract is one liquor
outlets. The actual number is one license. Additional Off Sale liquor Outlets (Type 20 and Type 21 Licenses) are
in close proximity, within Y4 mile of the applicant's location and in a different Census Tract.
Funded by the San Diego County Health and Human Services Agency Page 8 of 12
2615 Camino del Rio So. #300 • San Diego, California, 92108 • Phone: 619.476-9100 • Fax: 619.476-9104
www.publicstrategies.org
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Red Pin in Census Tract 121.,01 Depicts Location of El Super Market at 3007 Highland Avenue (Existing Type 21
License for Sales of Beer, Wine and Distilled Spirits)
Green Arrow Depicts Applicant's Location for their "El Super Market" at 1811 L. Avenue
Yellow Circles Depict Existing Alcohol Outlets in Other Census Tracts
Map from ABC.CA.Gov Website Showing Alcohol Outlets in National City
Census Tracts
Off -Sale
On -Sale
Census Trivet 0121.01
Establishment is within this tract
Allowed: 1
Actual: 1
Number Above/Below Allowable: -
Allowed: 2
Actual: 3
Above/Below: +1
Neighboring Census Tracts as of August,
2013
Tract 116.01
Allowed: 4
Actual: 6
Number Above/Below Allowable: +2
Allowed: 7
Actual: 10
Above/Below: +3
Tract 116.02
Allowed: 2
Actual: 3
Number Above/Below Allowable: +1
Allowed: 3
Actual: 1
Above/Below: -2
Tract 117
Allowed: 4
Actual: 9
Number Above/Below Allowable: +5
Allowed: 7
Actual: 12
Above/Below: +5
Funded by the San Diego County Health and Human Services Agency Page 9 of 12
2615 Camino del Rio So. #300 San Diego, California, 92108 • Phone: 619A76-9100 a Fax 619.476-9104
www.pubiicstrateg es.org
Crime Rate
The crime rate for Beat 23 in 2012, was 112%. This Beat includes the El Super Market. Beat 23 has the highest
crime rate in the city. In 2011, the crime rate for Beat 23 was 108% and this was the second highest crime rate
in the city. The crime rate has increased by 4% over the past year (2011 to 2012). A crime rate of 120% is
considered a High Crime area.
t:ommunity input
All community input was received from the immediate area of the El Super Market and obtained on December
11th and December 13, 2013. Overall, the residents contacted were not in favor of the business selling alcohol.
Community Input Against Alcohol License (15 total):
A parent with two children under age ten lives next door to the El Super Market. The concern expressed by the
parent was about alcohol related harm, especially drunks at night. The parent does not want the license
application approved.
Another resident said their family knows the harm from alcohol and expressed concern about the number of
liquor outlets for our next generation. The resident noted there is a Laundromat frequented by parents with
children and an ice cream/fruit bar store next door to the El Super Market. The resident does not want the
license application approved.
A parent was concerned about young kids going to the El Super Market alone and for teenagers who may ask
adults to buy alcohol for them. The parent noted Las Palmas Elementary School and Otis Elementary School are in
the immediate area. These students along with students from National City Middle School are frequent after
school visitors to the market. The parent does not want the license application approved.
A resident said they do not want the El Super Market to sell alcohol. They are concerned about youth having
access to alcohol by asking adults to buy it for them. The resident does not want the license application
approved.
Another resident noted the market has been there for at least 37 years and there have been no alcohol sales at
the market during this time period. The resident noted they have observed people drinking alcohol in the parking
lot of the market, even without having alcohol sold from the market. The resident also noted the prices at the
market are higher than items purchased at other stores. The resident is not in favor of the business selling alcohol.
Another resident with se s ra! children who p s r outside near the mark.—Z was concerned about the safety of he
children. The resident was also concerned about people hanging around in the parking lot and surrounding area,
especially at night. The resident does not want the !icense application approved.
Another resident said the license to sell alcohol at the market would not be good for the area. There are lots of
kids in the housing around the market. There are "street people" who currently frequent the area to recycle
empty cans of beer. The resident was concerned about people drinking in public in the immediate area.
A resident noted there is already a 7-11 store just down the street and there are too many kids living in the area.
As a parent, they are concerned about safety of kids going to the store. The parent said they would no longer
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2615 Camino del Rio So. #300 San Diego, California, 92108 ' Phone: 619.476-9100 " Fax: 619.476-9104
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send their teenage child to the store if it starts to sell alcohol. The parent does not want the license application
approved.
A resident with young children will not send them to the market after 6:00 pm because the parent does not like
the people hanging out in the parking lot. The parent won't go to the Laundromat in the evening for the same
reason. The parent noted concerns regarding the business operations of the previous owner and understands the
-rarfret could be operated by someone who was not responsible. The parent said they vvould not go to the
business at all if alcohol were sold and said there is a 7-11 just down the street as well as a liquor store. The
parent does not want the license application approved.
A resident said it is not a good idea to sell alcohol, nt:rg that sometimes kids ask adults to buy alcohol for them.
The resident has seen kids ask adults to buy alcohol at other businesses. The resident does not want the license
application approved.
Another resident said the market should not have sales ofalcohoJ due to the number of kids who currently go to
the market. The resident does not want the license application approved.
A resident questioned why the city even allowed the alcohol license to be considered due to a church being
located just across the street and within 600 feet of the business. The resident does not want the license
application approved.
Two residents with grandchildren have lived in the area for 40 years. The grandparents raised their own children
in the neighborhood and now care for their grandchildren. The grandparents noted that over the past 40 years
there has been a laundry and dry cleaners in the shopping center without sales of alcohol. The grandparents are
concerned about the safety of the many parents and kids who currently shop at the market and use the
Laundromat. The grandparents do not want the license application approved.
Another resident has lived in the area for over 20 years. They noted there is a lot of police activity in the area and
does not want the possibility of drunks walking in the neighborhood. The resident does not want the Jicense
application approved.
Community Input Okay With Denial or Approval of Alcohol License {2 Total):
Two residents said they were okay either way with the license being approved or denied.
Community input for Approval of Alcohol License (7 Total):
Two residents said they were okay with the business selling beer and wine
A resident said they were okay with sales and commented that there is already wine and alcohol for Fine
everywhere.
A resident was okay with saies of alcohol and commented her husband currently has to walk to the nearby 7-i1 or
Wal-iMart to purchase beer.
A resideni was in favor of sales of alcohol from the market and commented that people who have already been
drinking could walk to the store instead of driving the short distance to other nearby stores that sell alcohol.
A business owner said he had no objection to sales of alcohol from the market because business has been bad in
the area and hoped this would increase sales. The business owner commented that approximately 85% of his
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2615 Camino del Rio So. #300 " San Diego, California, 92108 • Phone: 619.476-9100 • Fax. 619.476-9104
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customers are women and he did not want them to be put in a position where they were asked to give money to
people panhandling. He said this could put his customers in a difficult situation and they may feel they have to
give the person money for their own personal safety or the safety of their children. The owner said he was
confident the National City Police Department could and would respond to any alcohol related harm in the area of
his business. He noted it was illegal to consume alcohol in public areas and inside of his business.
The Pastor of the Iglesia Universal Del Reino De Dios Christian Church said they have daily mass, daycare, bible
study and prayer meetings. At the prayer meetings he noted that people with addictions from alcohol and drugs
can ask for prayers for help. The pastor said he is in favor of the El Super Market having a license to sell beer and
wine.
Considerations
Census tract 0121.01 currently has one off -sale license. The allowable number by ABC for this census tract,
based by population is one and the census tract is currently at the allowable maximum set by ABC. The existing
off -sale license is a type 21 and allows for sales of beer, wine and distilled spirits.
Census tract 0121.01 (within beat 23), currently has the highest crime rate in National City with a crime rate of
112% in the year 2012. This is an increase of four percent from the 2011 crime rate. A crime rate of 120% is
considered a "High Crime Area".
Some existing residential housing is within 100 feet of the proposed license location. ABC will not license a new
retail location within 100 feet of a residence unless the applicant can establish that the operation of the
proposed premises will not interfere with the quiet enjoyment of the property by residents. (Section 23789
and Rule 61.4)
The Iglesia Universal Del Reino De Dios Christian Church is within 600 feet of the proposed license location.
Funded by the San Diego County Health and Human Services Agency Page 12 of 12
2615 Camino del Rio So. #300 ;. San Diego, California, 92108 • Phone: 619.476-9100 Fax: 619.476-9104
www.publicsirategies. org