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HomeMy WebLinkAboutReport to City Council - 3rd Annual "Career Pathways to Success" Job Fair (National City Chamber of Commerce)REPORT TO CITY COUNCIL 3rd Annual "Career Pathways to Success" Job Fair Presented by the National City Chamber of Commerce and South County Career Center Report prepared by Jacqueline L. Reynoso, President/ CEO National City Chamber of Commerce May 20, 2014 RF PORT TO CITY COUNCIL 3rd Annual "Career Pathways to Success" Job Fair SUMMARY The National City Chamber of Commerce partnered with the City of National City, the Small Business Development Center, and the South County Career Center, Business Services division to deliver the 3rd Annual "Career Pathways to Success" Job Fair. The job fair was held at the Martin Luther King Community Center located at 140 East 12th Street, National City, CA 91950. The event date was Wednesday, April 2, 2014. Close to 1,000 job seekers attended the job fair. Based on a sample of respondents, 14.23% of the job seekers were National City residents. Compared to last year, we saw a 6% decrease in job seekers from National City. However, we saw a 33% growth in total participants from 2013. Booth participation has also increased from 30 exhibitors in 2012 to 60 participating in 2014. Focusing on in -demand industries specific to National City and South County, this year's job fair highlighted the recent increases in job opportunities in our region.. With our participating employers along with the very successful collaboration between the South County Career Center, the National City Chamber and the City of National City, this annual event is really putting people back to work. -Diane Bose, Business Services Coordinator Proud Memher of America's Job Center of California National City currently has the highest unemployment rate in the county of San Diego. While the unemployment rate has decreased from nearly 20% in 2011 to 13.5% in 2014, the statistics still warrant much attention. This job fair is organized annually to promote job creation and economic development in National City. Fifty (50) area employers from the healthcare services, hospitality sector, automotive, maritime industry, retail, as well as other key industry sectors participated in the job fair. Employers offered employment opportunities for over 500 local jobs. We welcomed 13 resource agencies to provide technical assistance, career development, on site resume review, one on one career training consultations, introductions to training programs, and volunteer opportunities. This year we also collaborated with the Small Business Development Center at Southwestern College to offer the onsite Entrepreneurship Center (EC). The EC featured representatives from six (6) economic development agencies including the Foundation for Women; ACCION San Diego; SBDC Entrepreneur Library; SCORE; Center for International Trade; and Connection 2 Work. Page 12d May 20, 2014 NATIONAL CITY, CA UNEMPLOYMENT RATES Since 2005, the unemployment rate in National City has ranged from 7.5% in April 2006 to 20.6% in January 2010. The current unemployment rate for National City is 13.5% in March 2014. The National City Chamber of Commerce initiated collaborations with key community partners in 2011 to implement an annual job fair accessible to National City residents. The first job fair was held on April 5, 2012. Since the job fair's inception 3 years ago, the City's unemployment rate has decreased by 7%. Month/Year National City, CA% 1 / 2014 13.8% 2/2014 13.7% 3 /2014 13.5% Month/Year National City, CA% 1 / 2013 16.5% 2 / 2013 15.6% 3/2013 15.2% 4 / 2013 14.1% 5/2013 14.2% 6 / 2013 15.2% 7 / 2013 15.5% 8 / 2013 14.9% 9/2013 14.3% 10/2013 14.4% 11 / 2013 13.7% 12/2013 12.8% Month/Year National City, CA% 1 /2012 18.3% 2/2012 18.1% 3 /2012 17.9% 4/2012 16.6% 5/2012 16.9% 6 / 2012 17.8% 7/2012 18.3% 8 / 2012 17.6% 9 / 2012 16.4% 10 / 2012 16.5% 11/2012 15.9% 12 / 2012 15.5% Month/Year National City, CA% 1/2011 19.9% Source: U.S. Bureau of Labor Statistics California% National 8.5% 6.6% 8.5% 6.7% 8.4% 6.7% California% National % 10.3% 7.9% 9.7% 7.7% 9.4% 7.6% 8.7% 7.5% 8.6% 7.6% 9.2% 7.6% 9.4% 7.4% 8.9% 7.3% 8.5% 7.2% 8.5% 7.3% 8.2% 7.0% 7.9% 6.7% California% National % 11.4% 8.3% 11.3% 8.3% 11.1% 8.2% 10.3% 8.1% 10.2% 8.2% 10.7% 8.2% 11.0% 8.2% 10.5% 8.1% 9.7% 7.8% 9.7% 7.9% 9.5% 7.8% 9.6% 7.8% California% National % 12.6% 9.1% Page E 3© May 20, 2014 PARTNERSHIP This job fair was made possible through the generous support of numerous community partners and business leaders. Supporters include 8 organizing committee members, 3 community partners, 4 fiscal sponsors, 5 media sponsors, 50 employers, 13 resource partners, 6 business development agencies, and 30 volunteers. Committee Members • Mona Rios, City of National City • Lauren Maxilom, City of National City • Diane Rose, South County Career Center • Armando Rubio, South County Career Center • Jacqueline Reynoso, National City Chamber of Commerce • Stephanni Casas, National City Chamber of Commerce • Armando Rodriguez, National City Chamber of Commerce • Carol Wiley, Small Business Development Center Community Partners • National City Chamber of Commerce • City of National City • South County Career Center • SWC Small Business Development Center Sponsors To help cover event costs, the National City Chamber of Commerce secured financial support from the following chamber members. This job fair is unique in that we are able to provide both a hearty breakfast and lunch to our participating employers. • American Medical Response • Goodies Bar and Grill • National City Tourism & Marketing District • South County Business Services • Radio Latina • Entravision San Diego • El Clasificado "The Career Pathways To Success Job Fair • Filipino Press was an awesome event that yielded great • San Diego Daily Transcript leads for me. The employer contacts I made resulted in three interviews and one job Employers offer! Thank you so much for putting National City employer Pasha Automotive together such a great opportunity." Services and other regional employers including Rady Children's Hospital, Home -Victor Paz, Job Seeker Depot, and Sea World offered employment opportunities from high tech to manufacturing positions, to entry level retail and hospitality. Of the 50 participating employers, 25 (50%) were National City based companies. Moreover, 8 of the 13 resource agencies were national city based as well. The list below includes all participating agencies categorized under industry sectors. Page 4© Healthcare (10) American Medical Response Plaza Personnel Rady Children's Hospital ResCare Home Care Sodexo at Sharp UCSD Medical Center La Maestra Community Health Center San Ysidro Health Center Paradise Valley Hospital Family Health Centers Maritime and Automotive (9) Pasha (Share W/Select) BAE Systems San Diego Unified Port District US Customs and Border Protection Naval Region Southwest Community Support South Bay Sandblasting & Tank Cleaning, Inc. Epsilon Systems Se aBotix New Car Dealers Association Hospitalitv/Retail (11) SeaWorld Home Depot Lowes Coronado Hotel 5 Star Tours Sonic Drive In Goodwill Industries Point Loma Credit Union Kitchen Logic Goodies Restaurant WalMart Freedom Furniture and Electronics Other Industries (20) National City Police Department National City HR (share with NCPD) South Bay Family YMCA The Hartford La Vista Memorial The City of San Diego Go Staff Allied Barton Security Filipino Press Fairway Staffing Allied Barton Select Staffing (share w/Pasha) SAY San Diego County of San Diego Human Resources ITT Technical Institute San Diego Registrar of Voters CBS Radio Coastal Front Properties El Clasificado El Latino Newspaper May 20, 2014 Page I sQ Resource Agencies • SWC Nursing Program • EDD Veteran Services • SWC Medical Lab • Electrical Apprenticeship Training • Southwest Carpenters Training Fund • SWC Fire and Paramedic Program • SWC Police Academy • SWC Family Resource Center • Turning the Hearts Center • Olivewood Gardens • Social Advocates for Youth • California College • Assembly member Lorena Gonzalez Economic Development Partners • Small Business Development Center • Accion San Diego • Foundation for Women • SCORE • Center for International Trade • Connection 2 Work Volunteers Our organizing committee engaged the assistance of 30 volunteers from the following agencies: • South County Career Center • National City Chamber of Commerce • Jobing.com • Imperial Beach Community Clinic • Public Consulting Group • Turning the Hearts Center • Employment Development Department Services May 20, 2014 'As an employer looking to hire, this job fair exceeded all my expectations. I was surprised not by the talent, but by the volume of talent,. The job applicants were enthusiastic, talented and polished, it was positively surprising!" -Steven Hill, General Manager, Coastal Front. Properties The job fair provided a host of services to job seekers including: • 165 resume reviews • Business Development resources at the Entrepreneurship Center • Free technical assistance • Career development • One on one career training consultations • Introduction to training programs • Volunteer opportunities Page 160 May 20, 2014 MARKETING Job fair promotion included various strategic outreach methods to increase attendance from National City job seekers. The National City Chamber of Commerce printed and distributed 10,000 fliers, 100 posters, reached over 25,000 people via our collective network of social media sites, and achieved over 75,000 media impressions. • 20% of job seekers heard about the job fair from TV or radio. Social Media • National City Chamber of Commerce Facebook, twitter, and website • South County Career Center Facebook, twitter, website, and database • City of National City Facebook and website, and an email blast to all City Employees Community Promotion • Jobing.com (Facebook) • South County Economic Development Council (Facebook) • Freeway Message Boards (5 freeway, 805 Freeway, and 54) • San Diego Naval Base PR Distribution Direct Outreach • Flier distribution to all 6,250 youth and their parents in the National School District through Peachjar (e-flyers) • Emailed flier and notice to over 50 faith based organizations Publications • Chamber News (Circulation 700) • Filipino Press (Circulation 25,000) • El Clasificado (Circulation 15,000) • San Diego Daily Transcript (Circulation 9,000 daily) Radio • Radio Latina provided on air coverage of the event for a total of forty (40) 10-sec. spots from March 24, 2014 to March 31, 2014. Audience reach Media • Onsite interview with: o KUSI o Televisa Channel 12 o Radio Latina Business Storefronts (120+) • Southwestern College -National City • Dental Care • Coronado Cafe • Living Room Cafe • Niederfranks • Big Ben • Union Bank • Aunt Emma's Pancakes • Rodeos Meat Market • Checks Cashed • California Taco Shop • Solo Shoes • Coin Laundry • Wrigley's Supermarket • Mario's Family Clothing Center • Coin Laundry • 100% Natural • S.D. Rescue Mission Thrift Shop • Giant N.Y. Pizza Page 170 • Dollar Tree • El Dorado Cleaners • El Nuevo Milenio Taco Shop • Euclid Laundromat • Vallarta Supermarkets • Carnival • Little Ceasers • Baskin Robins • Coin Laundry • Wal-Mart • Goodies Bar and Grill • Denny's • Cotijas • $5 Dollar Tasty Pizza • Birrias Chivas y Cheves • Red Bird Market • Los Panchos • Mi Tierra • Gorditas Don Andres • Denis's Bakery • Friendly Wash N' Dry • Plaza Donuts • Copacabana • IHOP • Frutas • Express Tires • Olivewood Gardens • El Torito • Pier 32 Marina • Navy Federal Credit Union • Cold Stone • Boys & Girls Club May 20, 2014 • Wally's Market • Goodwill • Taking Care of Business Check Cashing • Camacho gymnasium • YMCA Pool • MLK Center • NC City Hall • Human Resources Dept. • Community Services/Section 8/Housing & Grants • Casa de Salud Senior Center • Teen Center • Kimball Senior Center • Rincon del Mar • South Metro Career Center • Concord • South Bay Community Services • CV Libraries (2 locations) • Nestor Health Center South Bay YMCA • South Bay Health Insurance Services (2 locations) • Imperial Beach Library • Imperial Beach Family Resource Center • Pima • USA College • San Diego State University • Goldstone, San Diego "National City is taking a proactive approach to reducing the City's high unemployment rate. 'This job fair is a workforce development vehicle to get National City residents back to work, regain their buying power, and contribute to our local economy." — Jacqueline Reynoso, President/ CEO, National City Chamber of Commerce. Page 18® May 20, 2011 Marketing and Outreach Walks • Began at El Super shopping center and worked our way east until Food For Less • Sweetwater Town and Country • Sweetwater Plaza Shopping Centers 4>N,eM.UH • wt M C.I.VW. 04e4, T'. YOLN Oadleit1111.111rigt:..-• glillill"111111111M4galhaltillikaieti"; • Price Breakers and worked our way east through all the shops until stopping at Seafood City • • ..r a AGGREGATE JOB SEEKER STATISTICS The data below from year 2014 was gathered from 843 job seekers that attended the job fair. We observed a new trend in the longer term unemployed population. Of the 843 respondents that participated as job seekers, 24% had a bachelor's degree or higher and 49% were over the age of 40. Job Fair Year 2014 2013 Participants Residence South County National City Unemployed 956 52.43% 14.23% 63.8% 800 MIN 59.79% 21% 64.5% Job Fair Year Unemployed 2014 63.9% 2013 64.48% Unemployed > 6 months 32.15% 32.15% H.S. Diploma 53.9% 60.28% B.A. or Associates 35.23% 31.22% Household Income < $15,000 48.0% 50.39% Career Center Marketing 19.69% 36.48% Page 15,0 May 20, 20].4 NATIONAL CITY JOB SEEKER STATISTICS • 14.23% of all job seekers were from the City of National City • 56.6% of National City job seekers reported that they were currently unemployed Age and Household Income of National City Job Seekers 15 - 25 yrs 26-40 yrs 40-55 yrs 55+ rs 22.5% 28.33% 36.7% 11% Household Income $0 - $15,000 $15,000 - $30,000 $30,000 - $45,000 Over $45,000 52.5% 18.3% 12% 0.07% RECOMMENDATIONS FOR NEXT YEAR Based on a wrap up meeting conducted with the job fair organizing committee, the following recommendations were suggested to improve next year's job fair. Entrepreneurship Center • Business development services continue to be an attractive pursuit for job seekers. We recommend continuing these services as part of the annual job fair. Registration • Utilize tablets to speed up registration. Funding • The job fair costs approximately $6,500 to administer. This does not include staff time and media value that is used to support the event. In 2014, we received a total of only $2,200 in fiscal sponsorships to offset event costs. The job fair receives over $10,000 in free publicity, over $12,500 in staff time, and offers a much needed service to national city residents. We propose that the City contribute a minimum of $5,000 per year to help support the job fair and waive all permit costs. The ROI to National City is significant and supports a public benefit. Overall • Work with City of National City to designate event parking on the street to avoid street sweeping on the day of and inform visitors about alternate parking sites. • Hire a private security guard to assist with crowd control. • Continue to use radios to communicate with organizers and staff at the job fair. • Create a job fair video that includes past year's event, testimonials, photos, etc. Employer Follow up • Request follow up report to assess the number of hires resulting from the job fair Page 1100 May 20, 2014 EMPLOYER FEEDBACK South County Business Services conducted a follow up interview with the employers that participated. We received great feedback. Filipino Press was pleased to participate in the Job Fair held recently and refer a job applicant to client Seafood City/Grill City who had an immediate opening. That person was hired and is now working!"— Susan De Los Santos OTHER COMMENTS 4/29/2014 8:04 AM "We were extremely busy during the job fair and very happy in the amount to interest. Not sure that we have hired any of the applicants yet (with government the process takes some time)." 4/29/2014 4:24 AM "Thanks for dong the event, it makes great impact on both the employees and employers lives." 4/28/2014 4:51 PM "Very organized -Pleasant atmosphere, if invited again will attend. Thanks for the invitation." 4/25/2014 12:26 PM "Good turnout. Well organized." 4/24f2014 9:42 PM "The job fair overall was very well organized. The staff was helpful and so were the other recruiters. I do not have any complaints only that some attendees expressed emotion about having a "record" that may hinder their employment. I tried my best to handle unhappy attendees ...." 4/24/2014 9:03 AM "Nice venue. Good exhibitor participation. Good speakers and workshops." 4/23/2014 7:10 PM "The event was very successful and well organized thank you for allowing us to be a part of this event." Page 1 11(