HomeMy WebLinkAboutStaff ReportCITY OF NATIONAL CITY, CALIFORNIA
COUNCIL AGENDA STATEMENT
MEETING DATE: June 17, 2014
AGENDA ITEM NO. 29
ITEM TITLE:
An Ordinance of the City Council of the City of National City ordering the submission of a measure to
extend an existing voter approved Transactions and Use Tax (A Sales Tax) in the amount of one
percent (1%) to the qualified voters of the City at the General Municipal Election to be held on
November 4, 2014
PREPARED BY: Claudia Gacitua Silva DEPARTMENT: C
PHONE: Ext. 4222 APPROVED BY:
EXPLANATION:
Please see attached memorandum.
FINANCIAL STATEMENT: APPROVED:
ACCOUNT NO. APPROVED:
NIA.
ENVIRONMENTAL REVIEW:
jN/A
ORDINANCE: INTRODUCTION: l
FINAL ADOPTION:
Finance
MIS
STAFF RECOMMENDATION:
Introduce ordinance.
BOARD I COMMISSION RECOMMENDATION:
:N/A
ATTACHMENTS:
Memorandum
Proposed ordinance
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City Council Staff Report
June 17, 2014
ITEM
Staff Report: Submission of a ballot measure to extend for twenty years an existing voter
approved Transactions and Use Tax (a sales tax) in the amount of one cent (1%) to the qualified
voters of the City at the General Municipal Election
BACKGROUND
In November, 2006 the voters of the City of National City voted to establish dedicated local
funding to provide for City services benefitting National City residents, businesses and visitors.
Proposition D has maintained the City's 911 services, prevented cuts to police and fire services
and ensured adequate funding for parks, libraries and other City programs. As a locally enacted
measure, the sales tax created a funding stream that could not be taken by other entities such as
the State of California. The law provides this locally controlled revenue stream is not applied to
rent, utilities, groceries (unprepared food for human consumption) or prescription medication.
National City has a vibrant daytime community with the population almost doubling that of the
night time population as a result of people coming in to work in the community or simply to
enjoy the City's amenities. All of these individuals are utilizing City resources as they drive on
National City roads, and use the parks, library, community programs, and fire and police
services. Our locally -enacted funding allows the City to cover a portion of the costs associated
with meeting the needs of such visitors.
The 2006 ballot measure came as the result of a fiscal crisis for the City of National City. In
2005 and 2006, the City faced structural deficits of $4 million and $6.7 million, respectively,
resulting from outside economic forces including takeaways by the State. The convergence of
these factors resulted in significantly decreased revenues, the direct result of which was a
decrease in services to National City residents and visitors. Impacts included a reduction in
library hours of operation and a reduction of personnel, including firefighters and police officers.
Due to circumstances outside of its control, the City faced additional fiscal challenges, beginning
in 2008 with the onset of the global recession, the recovery from which still is not complete. The
recession coupled with Sacramento money grabs, created significant challenges to the City
through the loss of investment income and revenue streams intended to bring projects to National
City that would have increased the City's tax base.
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Staff Report — Ballot Measure Extending Sales Tax
June 17, 2014
In 2011, the State -mandated dissolution of redevelopment agencies eliminated millions of dollars
in State funding that National City relied on for economic development, anti -blight, and other
critical programs.
Proposition D is scheduled to expire, in September 2016. The ability to forecast diverse revenue
streams is critical to National City's long-term stability. Proposing an extension to Proposition D
in 2014 helps provide financial certainty going forward, and allows the City to continue its long
term planning and programming efforts. Maintaining financial stability is crucial to the future of
National City.
DISCUSSION
With the current measure set to expire soon, in September, 2013 staff developed a Three Year
Operating Plan and initiated an independent Community Opinion Survey, both of which were
presented to the City Council in January, 2014. Survey results, as presented, showed that 64% of
residents believe that the City is "generally headed in the right direction", with strong
favorability ratings for the Fire Department at 95%, the Police Depai tinent at 88% and National
City government overall at 69%. The City of National City is a full service City with its own
locally controlled fire and police department as well as other programs and services desired by
residents and local businesses such as neighborhood code enforcement, library, street and sewer
repair and maintenance, and park and recreation programs. More than three -in -four respondents
(78%) believe the City needs funding to maintain the current level of City services.
Should Proposition D expire, the City will lose approximately $10 million a year. The revenue
generated by Proposition D represents approximately 24% of the City's annual General Fund
operating budget. The General Fund supports many programs and services including fire, police,
code enforcement, and youth and senior recreation programs. At 24% of the General Fund
operating budget, the loss of this revenue will create a fiscal crisis for National City. Without this
dedicated revenue stream, the City is forecasted to face a 22.3% reduction in personnel. A
reduction in personnel will impact programs and service delivery City-wide, including:
• Fire — closing of Fire Station 31 (one of only two National City fire stations)
• Police — a reduction in 44% of the City's police officers, elimination of Gang
Enforcement, SWAT, Traffic and Community Services Units; elimination of the drug
prevention program and school police officers; reduction in the number of neighborhood
patrols Neighborhood Services — elimination of the Graffiti Removal program
• Housing and Grants — elimination of the City run Senior Nutrition Program (return the
program to the County to find other partners/grantees)
• Library — a 23% reduction in Library hours; elimination of the Literacy Program
• Community Services — closure of community centers and associated recreation and senior
programs, closure of Casa de Salud and the Manuel Portillo Youth Center teen program;
closure of the El Toyon Recreation Center and the Tiny Tots youth program.
The proposed Proposition D continuation measure will prevent a fiscal crisis and continue a
dedicated revenue stream for vital programs and services benefiting National City residents,
businesses and visitors. If approved by voters, the measure would continue the current rate of
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Staff Report — Ballot Measure Extending Sales Tax
June 17, 2014
one cent (1%), with no increase. With an affirmative vote of the majority of voters, this measure
would remain in effect for an additional twenty years and would continue to be reviewed every
five years by an Independent Oversight Committee.
National City has undertaken several initiatives to maintain fiscal integrity. Staffing levels have
been reduced; conservative spending plans have been adopted and adhered to; and economic
development and redevelopment plans have been drafted with some executed and others slated
for execution (the process has been slowed by the economic downturn). Throughout, the City has
maintained clean audits. The current forecasted crisis emanates from political and market forces
outside of the City's control, including but not limited to the State's elimination of
Redevelopment Agencies. Locally, the loss of the Redevelopment Agency has resulted in the
loss of approximately $7 million in tax increment revenue, and a significant slowing in
revitalization efforts. The continuation of voter -approved, local revenue will provide funds that
stay in National City for the benefit of National City residents, businesses and visitors. After
hearing a summary of the proposed continuation measure, 75% of survey respondents support
continuing the existing, voter -approved one cent sales tax.
PROCEDURE REGARDING PLACING A BALLOT MEASURE ASKING VOTERS TO
EXTEND THE EXISTING TRANSACTIONS AND USE TAX
California Revenue and Taxation Code section 7285.9 authorizes the City Council to levy,
increase, or extend a transactions and use tax (a sales tax) at a rate of 0.125 percent or a multiple
thereof, as long as the ordinance is approved by two-thirds of the City Council and by a majority
vote of the qualified voters of the city voting in an election on the issue.
At the January 21, 2014 City Council meeting, the City Council authorized the development and
drafting of a proposed ballot measure to extend the City's existing voter -approved district sales
tax beyond 2016 to maintain the City's public safety services, prevent cuts to police and fire
services, and ensure adequate funding for parks, libraries, and other City services. At the
February 18, 2014 City Council meeting, city staff presented the proposed timeline for the
development and drafting of such a proposed ballot measure to be placed on the November 2014
ballot. Staff is now returning with the resolutions and ordinances placing a measure on the
November 4, 2014 ballot for voter approval of a twenty year extension of the one -cent (one
percent) transactions and use tax.
In order to proceed, pursuant to Section 7285.9 and other applicable state law, the City Council
would first enact an ordinance amending Section 4.60.170 of the Municipal Code. The ordinance
would take effect immediately pursuant to Government Code section 36937, because it relates to
"taxes for the usual and current expenses of the city." The Council would also adopt an
ordinance ordering the submission of a proposition to the voters at the regular municipal election
on November 4, 2014, to consider approval of the ordinance, and a resolution calling the
election, submitting the ballot measure to the voters and approving the form of the ordinance.
Those ordinances and resolutions are before the City Council for consideration of adoption.
To qualify as a general tax, requiring a majority vote, the taxes must be deposited into the
General Fund. These funds can be used for any service or activity paid for from the City's
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Staff Report — Ballot Measure Extending Sales Tax
June 17, 2014
General Fund, such as police, fire, park, and library services. There can be no commitment in
advance as to how the monies will be spent, other than for general municipal services.
If approved, the ordinance would continue the transactions tax at the rate of one percent of the
gross receipts of any retailer from the sale of all tangible personal property sold in the city. The
ordinance would continue a use tax on the storage, use, or other consumption in the City of
tangible personal property produced from any retailer at the rate of one percent of the sales price
of the property. Certain transactions would continue to be exempt from the tax, such as a sale of
property to be used outside the City and which is shipped to a site outside the City.
The tax would continue an additional twenty years until the City Council reduces or repeals the
tax based upon finding that the levy and collection of the tax is no longer necessary. The
provision requiring an independent committee comprised of three experts in financial matters to
convene every five years to report their recommendations to the Mayor and City Council as to
whether the tax should remain in effect at the current rate, be reduced, or be terminated would
remain in effect.
RECOMMENDATION
In order to maintain service levels and achieve fiscal viability, staff recommends that the City
Council adopt the proposed ordinance, ordering the submission of a measure to extend the
existing voter approved transaction and use sales tax in the amount of one cent (1%) to the
qualified voters at the General Municipal Election to be held on November 4, 2014.
This ballot measure will continue existing funding beyond its expiration date for an additional
twenty years with no increase in tax rate to maintain the City's public safety, prevents cuts to
police and fire and ensures adequate funding for parks, libraries and other vital City services.
With thousands of people visiting National City every day, the existing Proposition D has
ensured that out-of-towners continue to pay their fair share for police, fire, street repair and other
services they use when they visit our City, while not being applied to food purchased as
groceries or prescription medication.
FISCAL IMPACT
Continuing Proposition D at the current rate of one cent will provide approximately $10 million
per year in revenue to the City of National City to continue to provide programs and services to
residents, businesses and visitors which have been identified as essential or desired such as
police patrols, 911 medical emergency services, fire response, gang/drug prevention programs,
street and pothole repair, library services, youth and senior recreation programs.