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In an effort to attract residents and visitors to commercial, hotel and recreation facilities
in and around the Marina District, staff is requesting $250,000 in Maritime Terminal
Impact Fund (MTIF) funding through the San Diego Unified Port District to implement a
comprehensive Wayfinding Signage program. City staff has coordinated with Port
District staff to define the scope of work, responsibilities, and deliverables, which are
detailed in the attached memorandum of understanding.
Approximately $250,000 in SANDAG Smart Growth Incentive Program (SGIP) grant
funds for the Downtown-Westside Community Connections Project is available to be
used as a 50% match for a total project budget of $500,000, since implementation of
wayfinding signage is an element of the SGIP project.
Through the City's partnership with San Diego State University (SDSU) as part of the
SAGE Program, students prepared concepts for wayfinding signage for the Marina
District and Downtown National City. This effort will reduce design costs and allow for
most of the funding to be spent on sign fabrication and installation. Staff will provide a
presentation highlighting the students' concepts as part of this staff report.
In summary, staff recommends the following City Council actions: 1) approve the
Memorandum of Understanding (MOU) between the San Diego Unified Port District and
the City of National City regarding the National City Wayfinding Signage Program
wherein the Port District agrees to reimburse National City for project costs in an amount
not to exceed $250,000, 2) authorize the Mayor to execute the MOU, and 3) authorize
the appropriation of $250,000 to the Wayfinding Signage Program, to be reimbursed by
the Port District via the terms of the MOU. Matching funds have already been
appropriated by City Council as part of the Downtown-Westside Community
Connections Project.