HomeMy WebLinkAbout2009 CON Brown Marketing Strategies - Event Marketing Outreach PlansAGREEMENT
BY AND BETWEEN
THE CITY OF NATIONAL CITY
AND
BROWN MARKETING STRATEGIES
THIS AGREEMENT is entered into this 29`h day of June, 2009, by and between
the CITY OF NATIONAL CITY, a municipal corporation (the "CITY"), and BROWN
MARKETING STRATEGIES, a Sole Proprietorship (the "CONSULTANT").
RECITALS
WHEREAS, the CITY desires to employ a CONSULTANT to provide event
marketing outreach plans for the Bayfront Concert, the Public Safety Fair, and the State of the
City Address.
WHEREAS, the CITY has determined that the CONSULTANT is an event
marketing business and is qualified by experience and ability to perform the services desired by
the CITY, and the CONSULTANT is willing to perform such services.
NOW, THEREFORE, THE PARTIES HERETO DO MUTUALLY AGREE AS
FOLLOWS:
1. ENGAGEMENT OF CONSULTANT. The CITY hereby agrees to engage
the CONSULTANT and the CONSULTANT hereby agrees to perform the services hereinafter
set forth in accordance with all terms and conditions contained herein.
The CONSULTANT represents that all services required hereunder will be
performed directly by the CONSULTANT or under direct supervision of the CONSULTANT.
2. SCOPE OF SERVICES. The CONSULTANT will perform services as set
forth in the attached Exhibit "A''.
The CONSULTANT shall be responsible for all research and reviews related to
the work and shall not rely on personnel of the CITY for such services, except as authorized in
advance by the CITY. The CONSULTANT shall appear at meetings cited in Exhibit "A"to keep
staff and City Council advised of the progress on the project.
The CITY may unilaterally, or upon request from the CONSULTANT, from time to time
reduce or increase the Scope of Services to be performed by the CONSULTANT under this
Agreement. Upon doing so, the CITY and the CONSULTANT agree to meet in good faith and
confer for the purpose of negotiating a corresponding reduction or increase in the
compensation associated with said change in services, not to exceed a factor of 10% from the
base amount.
3. PROJECT COORDINATION AND SUPERVISION.
Leslie Deese hereby is designated as the Project Coordinator for the CITY and
will monitor the progress and execution of this Agreement. The CONSULTANT shall assign a
single Project Director to provide supervision and have overall responsibility for the progress
and execution of this Agreement for the CONSULTANT.
Shannon Brown thereby is designated as the Project Director for the
CONSULTANT.
4. COMPENSATION AND PAYMENT. The compensation for the
CONSULTANT shall not exceed twelve -thousand five -hundred dollars ($12,500) and shall be
the total amount due based on the work specified in Exhibit "A". The total cost for all work
described in Exhibit "A"shall not exceed the schedule given in Exhibit "A" (the Base amount)
without prior written authorization from the Assistant City Manager. The total amount due shall
be billed in equal payments over the course of five (5) months, beginning July 1, 2009 and each
month thereafter through November 1, 2009 in the amount of two -thousand five hundred
($2,500) dollars. Monthly invoices will be processed for payment and remitted within thirty (30)
days from receipt of invoice, provided that work is accomplished consistent with Exhibit "A"as
determined by the CITY.
The CONSULTANT shall maintain all books, documents, papers, employee time
sheets, accounting records, and other evidence pertaining to costs incurred and shall make
such materials available at its office at all reasonable times during the term of this Agreement
and for three (3) years from the date of final payment under this Agreement, for inspection by
the CITY and for furnishing of copies to the CITY, if requested.
5. ACCEPTABILITY OF WORK. The City shall decide any and all
questions which may arise as to the quality or acceptability of the services performed and the
manner of performance, the acceptable completion of this Agreement and the amount of
compensation due. In the event the CONSULTANT and the City cannot agree to the quality or
acceptability of the work, the manner of performance and/or the compensation payable to the
CONSULTANT in this Agreement, the City or the CONSULTANT shall give to the other written
notice. Within ten (10) business days, the CONSULTANT and the City shall each prepare a
report which supports their position and file the same with the other party. The City shall, with
reasonable diligence, determine the quality or acceptability of the work, the manner of
performance and/or the compensation payable to the CONSULTANT.
6. LENGTH OF AGREEMENT. Completion dates or time durations for
specific portions of the Project are set forth in Exhibit
7. DISPOSITION AND OWNERSHIP OF DOCUMENTS. The Memoranda,
Reports, Maps, Drawings, Plans, Specifications and other documents prepared by the
CONSULTANT for this Project, whether paper or electronic, shall become the property of the
CITY for use with respect to this Project, and shall be turned over to the CITY upon completion
of the Project, or any phase thereof, as contemplated by this Agreement.
Contemporaneously with the transfer of documents, the CONSULTANT hereby
assigns to the CITY and CONSULTANT thereby expressly waives and disclaims, any copyright
in, and the right to reproduce, all written material, drawings, plans, specifications or other work
prepared under this agreement, except upon the CITY's prior authorization regarding
reproduction, which authorization shall not be unreasonably withheld. The CONSULTANT shall,
upon request of the CITY, execute any further document(s) necessary to further effectuate this
waiver and disclaimer.
The CONSULTANT agrees that the CITY may use, reuse, alter, reproduce,
modify, assign, transfer, or in any other way, medium or method utilize the CONSULTANT's
written work product for the CITY's purposes, and the CONSULTANT expressly waives and
2
City's Standard Agreement — Jure 2008 revision
Any modification or reuse by the CITY of documents, drawings or specifications
prepared by the CONSULTANT shall relieve the CONSULTANT from liability under Section 14
but only with respect to the effect of the modification or reuse by the CITY, or for any liability to
the CITY should the documents be used by the CITY for some project other than what was
expressly agreed upon within the Scope of this project, unless otherwise mutually agreed.
8. INDEPENDENT CONSULTANT. Both parties hereto in the performance
of this Agreement will be acting in an independent capacity and not as agents, employees,
partners or joint venturers with one another. Neither the CONSULTANT nor the
CONSULTANT's employees are employee of the CITY and are not entitled to any of the rights,
benefits, or privileges of the CITY's employees, including but not limited to retirement, medical,
unemployment, or workers' compensation insurance.
This Agreement contemplates the personal services of the
CONSULTANT and the CONSULTANT's employees, and it is recognized by the parties that a
substantial inducement to the CITY for entering into this Agreement was, and is, the
professional reputation and competence of the CONSULTANT and its employees. Neither this
Agreement nor any interest herein may be assigned by the CONSULTANT without the prior
written consent of the CITY. Nothing herein contained is intended to prevent the
CONSULTANT from employing or hiring as many employees, or CONSULTANT's, as the
CONSULTANT may deem necessary for the proper and efficient performance of this
Agreement. All agreements by CONSULTANT with its CONSULTANT(s) shall require the
CONSULTANT to adhere to the applicable terms of this Agreement.
9. CONTROL. Neither the CITY nor its officers, agents or employees shall
have any control over the conduct of the CONSULTANT or any of the CONSULTANT's
employees except as herein set forth, and the CONSULTANT expressly agrees not to
represent that the CONSULTANT or the CONSULTANT's agents, servants, or employees are
in any manner agents, servants or employees of the CITY, it being understood that the
CONSULTANT, its agents, servants, and employees are as to the CITY wholly independent
CONSULTANT's and that the CONSULTANT'S obligations to the CITY are solely such as are
prescribed by this Agreement.
10. COMPLIANCE WITH APPLICABLE LAW. The CONSULTANT, in the
performance of the services to be provided herein, shall comply with all applicable State and
Federal statutes and regulations, and all applicable ordinances, rules and regulations of the City
of National City, whether now in force or subsequently enacted. The CONSULTANT, and each
of its subCONSULTANTs, shall obtain and maintain a current City of National City business
license prior to and during performance of any work pursuant to this Agreement.
11. LICENSES, PERMITS, ETC. The CONSULTANT represents and
covenants that it has all licenses, permits, qualifications, and approvals of whatever nature that
are legally required to practice its profession. The CONSULTANT represents and covenants
that the CONSULTANT shall, at its sole cost and expense, keep in effect at all times during the
term of this Agreement, any license, permit, or approval which is legally required for the
CONSULTANT to practice its profession.
12. STANDARD OF CARE.
A. The CONSULTANT, in performing any services under this
Agreement, shall perform in a manner consistent with that level of care and skill ordinarily
3
City s Standard A iieemenl - June 2008 revision
exercised by members of the CONSULTANT'S trade or profession currently practicing under
similar conditions and in similar locations. The CONSULTANT shall take all special precautions
necessary to protect the CONSULTANT's employees and members of the public from risk of
harm arising out of the nature of the work and/or the conditions of the work site.
B. Unless disclosed in writing prior to the date of this agreement, the
CONSULTANT warrants to the CITY that it is not now, nor has it for the five (5) years
preceding, been debarred by a governmental agency or involved in debarment, arbitration or
litigation proceedings concerning the CONSULTANT's professional performance or the
furnishing of materials or services relating thereto.
C. The CONSULTANT is responsible for identifying any unique
products, treatments, processes or materials whose availability is critical to the success of the
project the CONSULTANT has been retained to perform, within the time requirements of the
CITY, or, when no time is specified, then within a commercially reasonable time. Accordingly,
unless the CONSULTANT has notified the CITY otherwise, the CONSULTANT warrants that all
products, materials, processes or treatments identified in the project documents prepared for
the CITY are reasonably commercially available. Any failure by the CONSULTANT to use due
diligence under this sub -paragraph will render the CONSULTANT liable to the CITY for any
increased costs that result from the CITY's later inability to obtain the specified items or any
reasonable substitute within a price range that allows for project completion in the time frame
specified or, when not specified, then within a commercially reasonable time.
13. NON-DISCRIMINATION PROVISIONS. The CONSULTANT shall not
discriminate against any employee or applicant for employment because of age, race, color,
ancestry, religion, sex, sexual orientation, marital status, national origin, physical handicap, or
medical condition. The CONSULTANT will take positive action to insure that applicants are
employed without regard to their age, race, color, ancestry, religion, sex, sexual orientation,
marital status, national origin, physical handicap, or medical condition. Such action shall
include but not be limited to the following: employment, upgrading, demotion, transfer,
recruitment or recruitment advertising, layoff or termination, rates of pay or other forms of
compensation, and selection for training, including apprenticeship. The CONSULTANT agrees
to post in conspicuous places available to employees and applicants for employment any
notices provided by the CITY setting forth the provisions of this non-discrimination clause.
14. CONFIDENTIAL INFORMATION. The CITY may from time to time
communicate to the CONSULTANT certain confidential information to enable the
CONSULTANT to effectively perform the services to be provided herein. The CONSULTANT
shall treat all such information as confidential and shall not disclose any part thereof without the
prior written consent of the CITY. The CONSULTANT shall limit the use and circulation of such
information, even within its own organization, to the extent necessary to perform the services to
be provided herein. The foregoing obligation of this Section 13, however, shall not apply to any
part of the information that (i) has been disclosed in publicly available sources of information; (ii)
is, through no fault of the CONSULTANT, hereafter disclosed in publicly available sources of
information; (iii) is already in the possession of the CONSULTANT without any obligation of
confidentiality; or (iv) has been or is hereafter rightfully disclosed to the CONSULTANT by a
third party, but only to the extent that the use or disclosure thereof has been or is rightfully
authorized by that third party.
The CONSULTANT shall not disclose any reports, recommendations,
conclusions or other results of the services or the existence of the subject matter of this
Agreement without the prior written consent of the CITY. In its performance hereunder, the
4
C,;y's Star :lard Agreement— June 2C08 revisior
CONSULTANT shall comply with all legal obligations it may now or hereafter have respecting
the information or other property of any other person, firm or corporation.
CONSULTANTshall be liable to CITY for any damages caused by breach of this
condition, pursuant to the provisions of Section 14.
15. INDEMNIFICATION AND HOLD HARMLESS. The CONSULTANT
agrees to defend, indemnify, and hold harmless the City of National City, its officers and
employees, against and from any and all liability, loss, damages to property, injuries to, or death
of any person or persons, and all claims, demands, suits, actions, proceedings, reasonable
attorneys' fees, and defense costs, of any kind or nature, including workers' compensation
claims, of or by anyone whomsoever, resulting from or arising out of the CONSULTANT's
negligent performance of this Agreement.
16. WORKERS' COMPENSATION. The CONSULTANT shall comply with all
of the provisions of the Workers' Compensation Insurance and Safety Acts of the State of
California, the applicable provisions of Division 4 and 5 of the California Government Code and
all amendments thereto; and all similar state or Federal acts or laws applicable; and shall
indemnify, and hold harmless the CITY and its officers, and employees from and against all
claims, demands, payments, suits, actions, proceedings and judgments of every nature and
description, including reasonable attorney's fees and defense costs presented, brought or
recovered against the CITY or its officers, employees, or volunteers, for or on account of any
liability under any of said acts which may be incurred by reason of any work to be performed by
the CONSULTANT under this Agreement.
17. INSURANCE. The CONSULTANT, at its sole cost and expense, shall
purchase and maintain, and shall require its subCONSULTANTs, when applicable, to purchase
and maintain throughout the term of this agreement, the following insurance policies:
❑ A. If checked, Professional Liability Insurance (errors and omissions) with
minimum limits of $1,000,000 per occurrence.
B. Automobile insurance covering all bodily injury and property damage
incurred during the performance of this Agreement, with a minimum coverage of $1,000,000
combined single limit per accident. Such automobile insurance shall include owned, non -owned,
and hired vehicles ("any auto").
C. Commercial general liability insurance, with minimum limits of $1,000,000
per occurrence/$2,000,000 aggregate, covering all bodily injury and property damage arising
out of its operations under this Agreement.
D. Workers' compensation insurance in an amount sufficient to meet
statutory requirements covering all of CONSULTANT'S employees and employers' liability
insurance with limits of at least $1,000,000 per accident. In addition, the policy shall be
endorsed with a waiver of subrogation in favor of the City. Said endorsement shall be provided
prior to commencement of work under this Agreement.
E. The aforesaid policies shall constitute primary insurance as to the CITY,
its officers, employees, and volunteers, so that any other policies held by the CITY shall not
contribute to any loss under said insurance. Said policies shall provide for thirty (30) days prior
written notice to the CITY of cancellation or material change.
F. Said policies, except for the professional liability and workers'
compensation policies, shall name the CITY and its officers, agents and employees as
additional insureds, and separate additional insured endorsements shall be provided.
G. If required insurance coverage is provided on a "claims made" rather than
"occurrence" form, the CONSULTANT shall maintain such insurance coverage for three years
5
City's Standa d Agreement — Jure 2003 'evision
after expiration of the term (and any extensions) of this Agreement. In addition, the "retro" date
must be on or before the date of this Agreement.
H. Any aggregate insurance limits must apply solely to this Agreement.
Insurance shall be written with only California admitted companies which
hold a current policy holder's alphabetic and financial size category rating of not Tess than A VIII
according to the current Best's Key Rating Guide, or a company equal financial stability that is
approved by the City's Risk Manager. In the event coverage is provided by non -admitted
"surplus lines" carriers, they must be included on the most recent California List of Eligible
Surplus Lines Insurers (LESLI list) and otherwise meet rating requirements.
J. This Agreement shall not take effect until certificate(s) or other sufficient
proof that these insurance provisions have been complied with, are filed with and approved by
the CITY's Risk Manager. If the CONSULTANT does not keep all of such insurance policies in
full force and effect at all times during the terms of this Agreement, the CITY may elect to treat
the failure to maintain the requisite insurance as a breach of this Agreement and terminate the
Agreement as provided herein.
K. All deductibles and self -insured retentions in excess of $10,000 must be
disclosed to and approved by the CITY.
18. LEGAL FEES. If any party brings a suit or action against the other party
arising from any breach of any of the covenants or agreements or any inaccuracies in any of
the representations and warranties on the part of the other party arising out of this Agreement,
then in that event, the prevailing party in such action or dispute, whether by final judgment or
out -of -court settlement, shall be entitled to have and recover of and from the other party all
costs and expenses of suit, including attorneys' fees.
For purposes of determining who is to be considered the prevailing party, it is
stipulated that attorney's fees incurred in the prosecution or defense of the action or suit shall
not be considered in determining the amount of the judgment or award. Attorney's fees to the
prevailing party if other than the CITY shall, in addition, be limited to the amount of attomey's
fees incurred by the CITY in its prosecution or defense of the action, irrespective of the actual
amount of attomey's fees incurred by the prevailing party.
19. MEDIATION/ARBITRATION. If a dispute arises out of or relates to this
Agreement, or the breach thereof, the parties agree first to try, in good faith, to settle the
dispute by mediation in San Diego, California, in accordance with the Commercial Mediation
Rules of the American Arbitration Association (the "AAA") before resorting to arbitration. The
costs of mediation shall be borne equally by the parties. Any controversy or claim arising out
of, or relating to, this Agreement, or breach thereof, which is not resolved by mediation shall be
settled by arbitration in San Diego, California, in accordance with the Commercial Arbitration
Rules of the AAA then existing. Any award rendered shall be final and conclusive upon the
parties, and a judgment thereon may be entered in any court having jurisdiction over the subject
matter of the controversy. The expenses of the arbitration shall be borne equally by the parties
to the arbitration, provided that each party shall pay for and bear the costs of its own experts,
evidence and attorneys' fees, except that the arbitrator may assess such expenses or any part
thereof against a specified party as part of the arbitration award.
20. TERMINATION. A. This Agreement may be terminated with or without
cause by the CITY. Termination without cause shall be effective only upon 60-day's written
notice to the CONSULTANT. During said 60-day period the CONSULTANT shall perform all
services in accordance with this Agreement.
6
City s Standard Agreement -- June 2008 revision
B. This Agreement may also be terminated immediately by the CITY for
cause in the event of a material breach of this Agreement, misrepresentation by the
CONSULTANT in connection with the formation of this Agreement or the performance of
services, or the failure to perform services as directed by the CITY.
C. Termination with or without cause shall be effected by delivery of written
Notice of Termination to the CONSULTANT as provided for herein.
D. In the event of termination, all finished or unfinished Memoranda Reports,
Maps, Drawings, Plans, Specifications and other documents prepared by the CONSULTANT,
whether paper or electronic, shall immediately become the property of and be delivered to the
CITY, and the CONSULTANT shall be entitled to receive just and equitable compensation for
any work satisfactorily completed on such documents and other materials up to the effective
date of the Notice of Termination, not to exceed the amounts payable hereunder, and less any
damages caused the CITY by the CONSULTANT's breach, if any. Thereafter, ownership of
said written material shall vest in the CITY all rights set forth in Section 6.
E. The CITY further reserves the right to immediately terminate this
Agreement upon: (1) the filing of a petition in bankruptcy affecting the
CONSULTANT; (2) a reorganization of the CONSULTANT for the benefit of creditors; or (3) a
business reorganization, change in business name or change in business status of the
CONSULTANT.
21. NOTICES. All notices or other communications required or permitted
hereunder shall be in writing, and shall be personally delivered; or sent by overnight mail
(Federal Express or the like); or sent by registered or certified mail, postage prepaid, return
receipt requested; or sent by ordinary mail, postage prepaid; or telegraphed or cabled; or
delivered or sent by telex, telecopy, facsimile or fax; and shall be deemed received upon the
earlier of (i) if personally delivered, the date of delivery to the address of the person to receive
such notice, (ii) if sent by ovemight mail, the business day following its deposit in such overnight
mail facility, (iii) if mailed by registered, certified or ordinary mail, five (5) days (ten (10) days if
the address is outside the State of California) after the date of deposit in a post office, mailbox,
mail chute, or other like facility regularly maintained by the United States Postal Service, (iv) if
given by telegraph or cable, when delivered to the telegraph company with charges prepaid, or
(v) if given by telex, telecopy, facsimile or fax, when sent. Any notice, request, demand,
direction or other communication delivered or sent as specified above shall be directed to the
following persons:
To CITY:
To CONSULTANT:
Chris Zapata
City Manager
City of National City
1243 National City Boulevard
National City, CA 91950-4301
Shannon Brown
Brown Marketing Strategies
3105 Carleton Street
San Diego, CA 92106
Notice of change of address shall be given by written notice in the manner
specified in this Section. Rejection or other refusal to accept or the inability to deliver because
of changed address of which no notice was given shall be deemed to constitute receipt of the
notice, demand, request or communication sent. Any notice, request, demand, direction or
7
City/s Standard Agreement - June 2008 revision
other communication sent by cable, telex, telecopy, facsimile or fax must be confirmed within
forty-eight (48) hours by letter mailed or delivered as specified in this Section.
22. CONFLICT OF INTEREST AND POLITICAL REFORM ACT
OBLIGATIONS. During the term of this Agreement, the CONSULTANT shall not perform
services of any kind for any person or entity whose interests conflict in any way with those of
the City of National City. The CONSULTANT also agrees not to specify any product, treatment,
process or material for the project in which the CONSULTANT has a material financial interest,
either direct or indirect, without first notifying the CITY of that fact. The CONSULTANT shall at
all times comply with the terms of the Political Reform Act and the National City Conflict of
Interest Code. The CONSULTANT shall immediately disqualify itself and shall not use its official
position to influence in any way any matter coming before the CITY in which the CONSULTANT
has a financial interest as defined in Government Code Section 87103. The CONSULTANT
represents that it has no knowledge of any financial interests that would require it to disqualify
itself from any matter on which it might perform services for the CITY.
® If checked, the CONSULTANT shall comply with all of the reporting
requirements of the Political Reform Act and the National City Conflict of Interest Code.
Specifically, the CONSULTANT shall file a Statement of Economic Interests with the City Clerk
of the City of National City in a timely manner on forms which the CONSULTANT shall obtain
from the City Clerk.
The CONSULTANT shall be strictly liable to the CITY for all damages, costs or
expenses the CITY may suffer by virtue of any violation of this Paragraph 21 by the
CONSULTANT.
23. MISCELLANEOUS PROVISIONS.
A. Computation of Time Periods. If any date or time period provided for in
this Agreement is or ends on a Saturday, Sunday or federal, state or legal holiday, then such
date shall automatically be extended until 5:00 p.m. Pacific Time of the next day which is not a
Saturday, Sunday or federal, state or legal holiday.
B. Counterparts. This Agreement may be executed in multiple counterparts,
each of which shall be deemed an original, but all of which, together, shall constitute but one
and the same instrument.
C. Captions. Any captions to, or headings of, the sections or subsections of
this Agreement are solely for the convenience of the parties hereto, are not a part of this
Agreement, and shall not be used for the interpretation or determination of the validity of this
Agreement or any provision hereof.
D. No Obligations to Third Parties. Except as otherwise expressly provided
herein, the execution and delivery of this Agreement shall not be deemed to confer any rights
upon, or obligate any of the parties hereto, to any person or entity other than the parties hereto.
E. Exhibits and Schedules. The Exhibits and Schedules attached hereto are
hereby incorporated herein by this reference for all purposes.
F. Amendment to this Agreement. The terms of this Agreement may not be
modified or amended except by an instrument in writing executed by each of the parties hereto.
G. Waiver. The waiver or failure to enforce any provision of this Agreement
shall not operate as a waiver of any future breach of any such provision or any other provision
hereof.
H. Applicable Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of California.
8
City's Standard Agreernen; - Jjne 2006 rev sion
Entire Agreement. This Agreement supersedes any prior agreements,
negotiations and communications, oral or written, and contains the entire agreement between
the parties as to the subject matter hereof. No subsequent agreement, representation, or
promise made by either party hereto, or by or to an employee, officer, agent or representative
of any party hereto shall be of any effect unless it is in writing and executed by the party to be
bound thereby.
J. Successors and Assigns. This Agreement shall be binding upon and
shall inure to the benefit of the successors and assigns of the parties hereto.
K. Construction. The parties acknowledge and agree that (i) each party is of
equal bargaining strength, (ii) each party has actively participated in the drafting, preparation
and negotiation of this Agreement, (iii) each such party has consulted with or has had the
opportunity to consult with its own, independent counsel and such other professional advisors
as such party has deemed appropriate, relative to any and all matters contemplated under this
Agreement, (iv) each party and such party's counsel and advisors have reviewed this
Agreement, (v) each party has agreed to enter into this Agreement following such review and
the rendering of such advice, and (vi) any rule or construction to the effect that ambiguities are
to be resolved against the drafting party shall not apply in the interpretation of this Agreement,
or any portions hereof, or any amendments hereto.
IN WITNESS WHEREOF, the parties hereto have executed this Agreement on
the date and year first above written.
CITY OF N
By:
NAL CITY
By:
Brown Marketing Strategies
Chris Zapata, anager Shannon Brown, Sole Proprietor
APPROVED AS TO FORM:
George H. Eiser, III
City Attomey
Brown Marketing Strategies
9
C,:y's Standard Agreement — June 2008 revision
BROWN
MARKETING
STRATEGIES
Scope of Services
Brown Marketing Strategies (BMS) will provide the following scope of services for the City of National City
for the Bayfront Concert, National City Public Safety Day and the State of the City Address.
Bavfront Concert and Public Safety Dav
Event Marketing
1. Assist in event strategy for event programs
• Act as liaison for Assistant City Manager with each designated staff person overseeing event
• Support overall event management & logistics strategies
• Create event theme development
• Develop planning outline for Community Services and applicable departments to follow
• Provide budget cost savings and revenue strategies
2. Create and implement media / promotional exposure
• Create neighborhood, business, associations and media outreach plan
• Create and implement event promotion through public relations, media partnership and
promotional efforts
• Create and distribute calendar listings and press releases
• Work with communications/branding staff and or contractors to develop appropriate event
collateral pieces and messaging, when applicable
3. Create additional partnership opportunities to enhance content for event
• Solicit cash, in -kind donations, cross promotional opportunities and partnerships
• Target neighborhood businesses, associations and media for on -site content, when applicable
Reporting
1. BMS will provide the following services to support overall communications efforts with all
participating parties and to ensure messaging is consistent and accurate:
• Attend monthly meetings with city staff representatives
• Interact with city communications/branding contractors, if applicable
• Provide working action plan for each event for all participating parties
• Provide event recaps
City of National City staff to work in conjunction with Brown Marketing team to manage and represent
the:
• Final organization of event logistics / layouts for internal and external participants
• Final Public Works instructions/order
• Final rentals insertion order with event rental companies
• Distribution of load-in/load-out instructions for all event participants
• Negotiations with talent, when applicable
• Day of activities
Timing/ Fee
June 29, 2009 - November 30, 2009
Total fee: $10,000
-15% agency commission on any media placed on behalf of the events
-20% agency commission on any sponsorships sold by BMS on behalf of the events
State of the City Address
Event Marketing
• Write calendar listings and press releases for event
• Distribute calendar and press releases for event promotion
• Meet and greet media day of event for interview coordination
Reporting
1. BMS will provide the following services to support overall communications efforts with all
participating parties and to ensure messaging is consistent and accurate:
• Provide media distribution action plan
• Submit calendar listings and releases for pre -approval
• Provide media recap
City of National City staff to work in conjunction with Brown Marketing team to manage and represent
the:
• Final organization of event logistics / layouts for internal and external participants
• Final Public Works instructions/order
• Final rentals insertion order with event rental companies
• Distribution of load-in/load-out instructions for all event participants
• Negotiations with talent, when applicable
• Day of activities
Timing / Fee
August 1, 2009 - September 30, 2009
Total fee: $2,500
Total Contract:
$12,500
Payment Schedule:
July 1, 2009 @ $2,500
August 1, 2009 @ $2,500
September 1, 2009 @ $2,500
October 1, 2009 @ $2,500
November 1, 2009 @ $2,500
ACORD,„ CERTIFICATE OF LIABILITY INSURANCE
MFB
COBB
DATE
07-20-2009
PRODUCER
:ISU INS SERVICES OF SF/INT'L/PHS
556455 P:(866)467-B730 F:(877)905-0457
PO BOX 33015
SAN ANTONIO :'X 78265
INSURED
SHANTNON BROWN D/B/A BROWN MARKETING
STRATEGIES
3105 CARLETON ST
SAN DIEGO CA 92106
THIS CERTIFICATE. IS ISSUED AS A MATTER OF INFORMATION
ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE
HOLDER. THIS CERTIFICATE DOES NOT AMEND, EXTEND OR
ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW.
INSURERS AFFORDING COVERAGE
INSURER A. Hartford Casualty Ins Co
INSURER B:
INSURER C.
INSURLN U
INS'UIIEIl E: -
COVERAGES
THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED \AHD ABOVE FOR THE POLICY PERIOD INDICAI_D. NOTWITHSTANDING
ANY RFOUIREMENI. TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR
MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH
POI ICIFS AGGREGATE I IMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
LNSR POLICY Ff/ECT/VE POLICY EXPIRATION
L M TYPE OF INSURANCE POLICY NUMBER _ GATE (MM'DONYl DATEJMIWDO/I'YI LIMITS
GENERAL LIABILITY EACHOCCLRRENCE $1, 000, 000
A ___COMMLHCIALGENERAL LIAUIUIY 57 SBA UY3490 07/17/09 07/17/10 EIREDAMAGE (A,yorrefire) $300L000
I CLAIMS MAUL I X OCCUR
iX General Liab
GFN'I AGGREGATE I I.MIT APPLIES PER:
—1 POLICY ! ACT (rX LOC
AUTOMOBILE LIABILITY
A ANY AULO
A_: UV:\L U AUTOS
SCHEDULED AUTOS
X /BR(D AUTOS
X N ON•CWNFD AUTOS
. GARAGE LIABILITY
• ANYAU;O
57 SBA UY3490
MEL) LXP (Any ono pers. _$1O, 000
PLRSONAL&AUV INJURY $1, 000, 000
GLNL'WLAGGIILGAIL $2, 000, 000
PRODUCS- COMI'IOP AGG $2 , 000, 000
COMBINED SINGLE LIMIT
07/17/09 07/17/10 IEeeccirlenll
BODILY INJURY
(Per maul)
BODILY INJURY
(Per ecciderN
:1,000,000
PROPERTY DAMAGE
Per acriderrl
EXCESS LIABILITY
OCCUR
'DEDUCTIBLE
RETENTION $
C. AIMS MADE
WORKERS COMPENSATION AND
IM LOVERS LIABILITY
i OTHER
AUTO ONLY • EA ACCIDENT
OTHER THAN
AUTO ONLY:
EA ACC
AGG
EACH OCCURRENCE
AGGIILGAIL
$
WC SLAW- OTH-
' TTAYS (R
F.I EACH ACCIDENT
E.L. DISEASE • EA EMPLOYEE
L.L. DISLASL - POUCY LIMIT
DESCRMTION OF OPERA T/ONSAOCAT/ONSNEHICLESiEXCLUSIONS ADDED BY ENDORSEMENT/SPEC/AL PROVISIONS
Those usual to the Insured's Operations. The City of National City is listed
as an Additional Insured per the Business Liability form SS0008 attached to
this policy per written contract.
CERTIFICATE HOLDER 1 X 1 ADDITIONAL INSURED: INSURER LETTER:
,The City of National City
.1243 NATIONAL CITY BLVD
:NATIONAL CITY, CA 91950
CANCELLATION
SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE TIIE
EXPIRATION DATE THEREOF. THE ISSUING INSURER WILL ENDEAVOR TO MAIL
30 DAYS WRITTEN NOTICE (10 DAYS FOR NON-PAYMENT) TO THE CERTIFICATE
MOLDER NAMED TO THE LEFT. BUT FAILURE TO DO SO SHALL IMPOSE NO
OBLIGATION OR LIABILITY OF ANY KIND UPON THE INSURER. ITS AGENTS OR
REPRESENTATIVES.
AUTNORIZW REPRESENTATIVE
ACORD 25-S (7/97) ° ACORD CORPORATION 1988
COMPANY NAME: MID-CENTURY INSURANCE COMPANY, LOS ANGELES, CALIFORNIA
EVIDENCE OF INSURANCE FOR LIENHOLDER INTERESTS
INSURF.I)S NAME & ADDRESS
SHANNON C BROWN
PAUL BROWN
3105 CARLETON STREET
SAN DIEGO, CA 92106
SSUiNG OFFICE:
NORTHWEST SERVICEPOINT
23175 NW Bennett Street, Hillsboro, OR 97124
POLICY NO. 99 17000-14-16
PPOLICY EDII!ON: 1ST
TFFFC-i iVE DATE: 1008;2006
FXPIRATiii1, DAT-,y CONTINUOUS INUOUS UNTII. CAN'CFLIED
.PIRATIC`; 7!M-.: 12:01 AM
AGENT: Thank T Trieu
AGENT NO: 99 16 313
AGENT PiIONE: (619)528-9988
DESCRIPTION OF VEHICLE
Year
Llbke
Lh :
Yelide 16eatifutgn Ntulber
2001
TOYOTA
RAV4 2WD
JTEG1120V110041541
COVERAGES
• El: T RIES IN TI iOUSANDS OF DOLLARS.
Bodily !nnury P.D.
Uninwied Mottiity. -, •
140lical/
No Fault
Comp.
Deductible'
Collision
Deductible
TowF
Non -Auto
bodily InjuryF.D.
•
500
Eatdh
Perms
•
500
Each
Omrrew
.
500
•
500
Farb
Pence
; s
500
Fads
Omnerre
Cov
500
500
Cov
NC
Lab.
•
NC
Mcti,:.l
This evidence is subject to all of the terms, conditions and limitations set fort 1 in the policy(ies) and endorsements
attached to it. It is furnished as a matter of information only and does not change, modify or extend the policy in any
way. It supersedes all previously issued certificates.
1st Lienholder:
Additional Interest:
CITY OF NATL CITY
1243 NATL CITY BLVD
NAIL CITY CA 91950
07/16/2009
Authonzed Represent lire Date
AGENT NAME & ADDRESS:
Thank T Trieu
4238 El Cajon Blvd
San Diego CA 92105-1230
AGENT NO: 99 16 313
AGENT PHONE: (619)528-9988
25-0234 5-04
A6234101
POLICYHOLDER COPY
STATE
COMPENSATION
INSURANCE
P.O. BOX 420807, SAN FRANCISCO,CA 94142-0807
FUND CERTIFICATE OF WORKERS' COMPENSATION INSURANCE
ISSUE DATE: 07-14-2009
CITY OF NATIONAL CITY
1243 NATIONAL CITY BLVD
NATIONAL CITY CA 91950-4301
SG
GROUP:
POLICY NUMBER: 1903421-2009
CERTIFICATE ID: 2
CERTIFICATE EXPIRES:07-01-2010
07-01-2009/07-01-2010
This is to certify that we have issued a valid Workers' Compensation insurance policy in a form approved by the
California Insurance Commissioner to the employer named below for the policy period indicated.
This policy is not subject to cancellation by the =und except upon 10 days advance written notice to the employe•.
We will also give you 10 days advance notice should this policy be cancelled prior to its normal exp ration,
This certificate of insurance .s not an insurance policy and does not amend, extend or alter the coverage afforded
by the policy listed herein. Notwithstanding any requirement. term cr condition of any contract or other document
with respect to whict this certificate of insurance may be issued or to which it may pertain. the insurance
afforded by the policy described herein is subject to all the terms, exclusions, and conditions, of such policy.
THORIZED REPRESENTATIPRESIDENT
UNLESS INDICATED OTHERWISE BY ENDORSEMENT, CDVERAGE UNDER THIS POLICY EXCLUDES THE FOLLOWING:
THOSE NAMED IN THE POLICY DECLARATIONS AS AN INDIVIDUAL EMPLOYER OR A HUSBAND AND WIFE EMPLOYER;
EMPLOYEES COVERED ON A COMPREHENSIVE PERSONAL LIABILITY INSURANCE POLICY ALSO AFFORDING
CALIFORNIA WORKERS' COMPENSATION BENEFITS; EMPLOYEES EXCLUDED UNDER CALIFORNIA WORKERS'
COMPENSATION LAW.
EMPLOYER'S LIABILITY LIMIT INCLUDING DEFENSE COSTS: $1,000,000 PER OCCURRENCE.
ENDORSEMENT #0015 ENTITLED ADDITIONAL INSURED EMPLOYER EFFECTIVE 2009-07-14 IS
ATTACHED TO AND FORMS A PART OF THIS POLICY. NAME OF ADDITIONAL INSURED:
CITY OF NATIONAL CITY
ENDORSEMENT #2570 ENTITLED WAIVER OF SUBROGATION EFFECTIVE 2009-07-14 IS
ATTACHED TO AND FORMS A PART OF THIS POLICY. THIRD PARTY NAME:
CITY OF NATIONAL CITY
EMPLOYER
BROWN, SHANNON CHRISTINE AND BROWN, WILLIAM
PAUL DBA: BROWN MARKETING STRATEGIES
3105 CARLETON ST
SAN DIEGO CA 92106
IEDC,CS]
SG
IR E V.2-05:
PRINTED : 07-14-2009
WAIVER OF SUBROGATION NOTICE
Enclosed is your copy of a certificate of insurance on which the certificate holder
required a waiver of subrogation:
1. Please be advised that a waiver of subrogation requires that a 3% surcharge
will be applied by State Fund ONLY to the premium assessed on the payroll
of your employees earned while engaged in work for that certificate holder
who requested the waiver. (Note: if you have no employee payroll on that job,
then there is no charge.)
2. To apply the 3% surcharge, you must also agree to maintain accurately
segregated payroll records for employees engaged in work on job/s for the
certificate holder who has the waiver. The payroll records are subject to
verification by an auditor.
Example:
Payroll for job:
Sample Rate:
Regular Premium equals:
Surcharge:
$5,000.00
13.30%
$ 665.00
3.00%
Additional Waiver charge: S 19.95
Total premium equals S 684.95 (665.00 + 19.95)