HomeMy WebLinkAbout2020 CON MOU San Diego Metropolitan Transit System (MTS) - Bus Shelter and Bus Bench AdvertisingMTS Doc. No. G2222.0-19
MEMORANDUM OF UNDERSTANDING (MOU)
BETWEEN THE CITY OF NATIONAL CITY
AND THE SAN DIEGO METROPOLITAN TRANSIT SYSTEM
REGARDING BUS SHELTER AND BUS BENCH ADVERTISING
This MOU, dated MAY 19 , 2020, is entered into by and between the CITY OF
NATIONAL CITY (CITY), a municipal corporation, and the SAN DIEGO METROPOLITAN
TRANSIT SYSTEM (MTS), a public entity (also known as San Diego Metropolitan Transit
Development Board or MTDB).
RECITALS
A. MTS is the statutorily designated public transit provider for the portion of San Diego
County that includes the CITY, as set forth in Public Utilities Code section 120000, et
seq. ;
B. MTS and CITY are authorized by Public Utilities Code section 120268 to enter into
cooperative agreements to establish uniform policies and procedures governing the use
of bus passenger loading zones and establishing responsibility and standards for the
maintenance of bus loading zones and any associated improvements;
C. MTS and CITY had a Memorandum of Understanding (MTS Doc. No. 00-89-535) dated
April 11, 1989 (1989 MOU), which expired in 2004, in which the CITY gave MTS the
exclusive authority to install, or cause to be installed, transit shelters within the public
right-of-way of the CITY;
D. Notwithstanding the expiration of the 1989 MOU, in order to improve transit amenities for
its passengers, including CITY residents and visitors, MTS has continued to install,
maintain and replace bus shelters at locations where ridership is sufficiently high;
E. MTS has recently purchased new transit shelters with solar lighting and receptacles for
trash and recycling;
F. MTS has recently purchased new bus benches that will improve the streetscape of the
CITY;
G. MTS has a third -party contract for installation, maintenance and advertising at transit
shelters throughout MTS's jurisdiction, including within CITY;
H. MTS has a third -party contract for the maintenance and advertising at transit benches
throughout MTS's jurisdiction, including within CITY;
The revenue generated from the MTS advertising contracts is intended to fund the
purchase of the new transit shelters and benches, as well as to fund continued transit
services within MTS's jurisdiction, including the CITY; and
J. MTS and CITY desire to enter into a new MOU to formally acknowledge their
cooperative agreement regarding bus stop improvements within the CITY.
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MTS Doc. No. G2222.0-19
AGREEMENT
NOW, THEREFORE, the CITY shall grant to MTS for the period of 10 years, the exclusive
authority to install, or cause to be installed, transit shelters and benches within the public -right-
of-way of the CITY, provided the following conditions are complied with by MTS:
1. Term. This MOU shall commence upon , 2020. MTS shall have the
right to administer its transit shelter and bus bench programs from
2020 through , 2030. This MOU may be extended by mutual
agreement by both parties. Any extension of this MOU must be approved in writing by
the City Council.
2. Location Criteria for Transit Shelters and Transit Bus Benches
a. Transit shelters and bus benches with advertising shall be permitted only in
commercial, industrial or multifamily housing areas in CITY unless otherwise authorized
by the City Manager.
b. Transit shelters and bus benches without advertising shall be permitted in all areas
where a MTS bus stop is located, so long as CITY has not exercised its authority under
this MOU to reject a proposed transit shelter or bus bench location or to request the
removal of an existing transit shelter or bus bench.
c. As transit shelter and bus bench maintenance contracts depend on advertising
revenue to be sustainable, CITY shall allow a ratio of at least 4-to-1 advertising to non -
advertising shelters and benches.
d. CITY, through the City Manager, shall have final authority to approve or deny the
installation of any transit shelter or bus bench notwithstanding the fact that any proposed
installation otherwise complies with the terms of this MOU; provided, however, that MTS
shall not be required by CITY to install a transit shelter or bus bench at any specific
location.
e. MTS shall provide a list of existing locations of all bus benches and transit shelters
to the CITY and notify the CITY whenever changes are made in the CITY. All new
installations shall conform to the terms of this MOU.
f. The CITY shall have the authority to cause a transit shelter or bus bench to be
removed or relocated from any location at no cost to the CITY, upon making written
demand to MTS for such removal.
g. There shall be no other criteria used for the placement of advertising shelters or
benches.
3. Advertising Policy and Permissible Signage
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MTS Doc. No. G2222.0-19
a. Transit shelter advertising is typically limited to two advertising panels that do not
exceed four feet in width and six feet in height. Other permissible advertising includes
digital advertising and "wrap" materials that are applied to the shelter structure.
b. All advertising shall comply with MTS Policy No. 21 titled "MTS REVENUE -
GENERATING DISPLAY ADVERTISING, CONCESSIONS, AND MERCHANDISE,"
attached as Exhibit A, which may be revised from time -to -time by the MTS Board of
Directors.
c. The CITY may request that MTS exercise its right to remove any advertisement,
commercial, or noncommercial that does not conform to MTS Policy No. 21. Such
demand shall be in writing and state reasonable grounds for the demand. Within thirty
days' receipt of such demand, MTS shall consider and act upon the demand in
accordance with the policy and legal requirements. Within thirty days of such
consideration and action, if MTS fails to remove the Subject Material, MTS shall provide
the CITY a written response identifying all reasons why the Subject Material was not
removed.
4. Maintenance
a. MTS, through its Contractors, shall be responsible for providing ongoing
maintenance for every transit shelter or bench which it caused to be installed and
currently exists in the public right-of-way.
b. Transit shelters and bus benches shall be maintained in a state of good repair
throughout the life of this MOU, and such services shall include, but not be limited to,
refurbishing, reconditioning, and replacing wom or damaged transit shelters or bus
benches if necessary.
c. Routine inspections and trash removal shall be performed.
d. Transit shelters and bus benches shall be repaired or replaced within 48 hours of
notification to MTS of any damage, vandalism, or graffiti found on any transit shelter or
bus bench.
5. Notices. MTS shall use its best efforts to notify the underlying property owners, as
indicated on the most recent tax assessor's rolls, and building occupants that a new
transit shelter or bus bench with or without advertising is proposed to be installed within
100 feet of their property in the public right-of-way prior to any transit shelter installation.
Such notice will not be required if a shelter or bus bench currently exists and is simply
being replaced by a new shelter or bus bench unless it is significantly modified.
6. Permits. MTS's contractor will be required to comply with all rules, regulations, and laws
of the CITY and any applicable state or federal laws. All traffic control shall be per the
San Diego Regional Standard Drawings and the California Manual on Uniform Traffic
Control Devices, Latest Edition.
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MTS Doc. No. G2222.0--19
7. Electrification. MTS's contractor will secure all electrical permits necessary for the
installation of new shelters. Solar -powered shelters shall not require any permit, MTS's
contractor shall assume all costs associated with lighting and powering transit shelters.
8. CITY and Private Furniture
a. Notwithstanding that the CITY has granted to MTS the exclusive authority to install
bus benches and transit shelters within the public right-of-way in the CITY, MTS agrees
to allow the CITY to authorize others to place transit shelters, benches and
appurtenances in the public right-of-way conditioned upon those shelters, benches, and
appurtenances being placed in such locations as the CITY and MTS may agree to from
time to time.
Process. Private entities authorized to install transit shelters, benches,
and appurtenances pursuant to this amendment will be required to provide the
design, construction, and maintenance for the shelter and bench. Installation will
be permitted through a CITY encroachment permit process. The location of the
shelters or benches shall conform to the MTS Design Standard Guidelines. MTS
will provide the plan review for comment, but will not be responsible or liable for
design, construction, or maintenance of the transit shelters or benches that are
not installed as part of its existing shelter or bench contract.
ii. Indemnity. The CITY undertakes and agrees to defend, indemnify, and
hold harmless MTS and any and all of MTS's officers, agents, employees,
assigns, and successors in interest from and against all suits and causes of
action, claims, losses, demands, and expenses including, but not limited to:
attorney's fees and costs of litigation, damage or liability of any nature
whatsoever for death or injury to any person including CITY employees and
agents, or damage or destruction of any property of either party hereto or any
third person in any section on the part of the CITY or its permitted private entities
whether or not contributed to by an act or omission whether passive, active, or
otherwise except for the sole negligence of MTS or any of MTS's officers, agents,
and employees, in which case MTS shall hold the CITY harmless.
Advertising. Advertising on the CITY's shelters or benches shall be solely
for the purpose of announcing events of noncommercial nature taking place at an
adjacent public facility owned or operated by the private entity authorized to
install the shelter or bench and shall not be used for posting schedules of public
meetings at the facility. Advertising space shall not be leased to any third party.
Acknowledgement of sponsorship shall be permitted within the space reserved
for advertising posters. All advertising posted on the shelters and benches must
conform to the advertising criteria set forth in Section 2 of this MOU. MTS may
make demand upon the CITY for the removal of any advertisement that does not
conform to the aforementioned advertising criteria. Such demand shall be in
writing and shall state reasonable grounds for the demand. The CITY shall
consider and act upon the demand in accordance with those advertising criteria.
Page 4 of 9
MTS Doc. No. G2222.0-19
Advertising display panels shall be configured in such a way to be similar to
MTS's shelters and benches. Advertising display panels shall be no greater in
size than those used in MTS's shelters and benches. MTS shall be given first -
right -of -refusal to utilize one advertising panel in each shelter for the purpose of
posting transit information.
iv. Insurance. The CITY shall require any permitted private entity to maintain
insurance to same extent required of MTS pursuant to this Memorandum of
Understanding.
v. Maintenance. For pre-existing and future benches, shelters, trash
receptacles, and other bus stop infrastructure and amenities not installed by
MTS: MTS does not assume any responsibility in this MOU for repairs,
maintenance, cleaning, installation, replacement, removal, trash and recycling
service, graffiti abatement, painting, or any other work not agreed to elsewhere.
MTS will not be responsible for damage caused by furniture and amenities
installed by the City or others (apart from MTS and/or its designees), nor for the
restoration of the area to City standard from any condition caused by the
installation, damage, repair, or removal of any such infrastructure.
MTS shall maintain responsibility for all work related to the bus stop pole (if any),
bus stop blade, and any MTS-provided information or amenities attached to the
bus stop pole, including installation, repair, replacement, removal, cleaning, and
graffiti abatement. MTS shall be responsible for MTS-provided and installed
benches and shelters as specified in this MOU.
9. Indemnity & Hold Harmless. MTS undertakes and agrees to defend, indemnify, and hold
harmless the CITY and any and all of the CITY's officers, agents, employees,
volunteers, assigns, and successors in interest from and against all suits and causes of
actions, claims, loss, demands, expenses, including, but not limited to, attorneys' fees
and costs of litigation, damage or liability, or any nature whatsoever, for death or injury to
any person, including MTS's employees and agents, or damage or destruction to any
property of either party hereto or third person in any manner arising by reason of or
incident to the performance of this MOU on the part of MTS, except for active negligence
of the CITY or any of the City's officers, agents, contractors or employees, in which case
the CITY shall hold MTS harmless and MTS shall have no obligation to defend and
indemnify the CITY or its officers, agents, employees, volunteers, assigns or successors.
CITY will cooperate reasonably in the defense of any action, and MTS shall employ
competent counsel, reasonably acceptable to the City Attorney.
The indemnity, defense, and hold harmless obligations contained herein shall survive
the termination of this MOU for any alleged or actual omission, act, or negligence under
this MOU that occurred during the term of this MOU.
10. Termination of this MOU.
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MTS Doc. No. G2222.0-19
a. By CITY: The CITY may terminate this MOU if MTS or its contractor materially
breaches the terms and conditions set forth herein, and the CITY shall owe no payment
to MTS or its contractor. If the CITY terminates this MOU, the CITY may require MTS to
remove every transit shelter and/or bus bench in the public rights -of -way. The City may
terminate this MOU without cause, by serving upon MTS written notice of termination of
this MOU one hundred twenty (120) days in advance of said date of termination, and the
CITY shall pay MTS the current value for every transit shelter or bus bench in the public
right-of-way.
The method of calculating the current value of a transit shelter or bus bench will be as
follows:
CURRENT
VALUE =
Transit Shelter/Bus
Bench Unit Price
Depreciation Period
(in months)
r
Depreciation Period - Months in Service
(in months)
For purposes of calculating the current value the transit shelter or bus bench:
• the unit price shall be the unit price listed in the contractor's financial plan
submitted with the bid documents plus the installation costs of the bus bench or
transit shelter;
• the depreciation period for transit shelters and bus benches will be ninety-six (96)
months; and
• the number of months in service will be calculated from the date the transit
shelter or bus bench is placed in service to the date of termination.
b. By MTS: MTS may terminate this MOU without cause, by serving upon CITY
written notice of termination of this MOU three hundred sixty five (365) days in advance
of said date of termination. No later than the date of termination, MTS shall either (i)
reach an agreement with CITY for CITY to take possession and ownership of the transit
shelters and bus benches that remain installed within the CITY, or (ii) remove each and
every transit shelter and bus bench and restore the sidewalk to a safe and usable
condition.
11. Insurance. During the term of the MOU, MTS shall require its contractor, at no cost to
the CITY, to maintain the following levels and types of insurance:
a. Commercial general liability insurance for bodily injury (including death) and
property damage, which provides total limits of not less than two million dollars
($2,000,000.00) combined single limit per occurrence and $4,000,000 aggregate.
Coverages included shall be:
Premises and operations;
Page 6 of 9
MTS Doc. No. G2222.0-19
ii. Contractual liability expressly, including liability assumed under this MOU,
with deletion of the exclusion as to performance of operations within the vicinity
of any railroad bridge, trestle, track, roadbed, tunnel, underpass, and crossway;
iii. Personal injury liability;
iv. Independent contractors; and
v. Cross -liability clause providing that the insurance applies separately to
each insured except with respect to the limits of liability.
vi. Such insurance shall include the following endorsement (copies of which
shall be provided):
(1) Inclusion of the CITY, its officers, agents, employees, and
volunteers as additional insureds with respect to activities, services, or
operations under this MOU;
(2) Inclusion of MTS, and its subsidiaries, its officers, agents, and
employees as additional insureds with respect to activities, services, or
operations under this MOU; and
(3) Stipulation that the contractor's insurance is primary insurance
and that no insurance of the CITY or MTS will be called upon to
contribute to a loss.
b. Comprehensive automobile liability insurance for bodily injury (including death) and
property damage, which provides total limits of not less two million dollars
($2,000,000.00) combined single limit per occurrence applicable to all owned,
nonowned, and hired vehicles. This policy shall name the CITY and its officers, agents,
employees, and volunteers, as well as MTS and its subsidiary agencies, as additional
insureds, and a separate additional insured endorsement shall be provided for each
additional insured.
c. Statutory workers' compensation coverage including a broad form all states
endorsement; employer's liability insurance for not less than one million dollars
($1,000,000.00) per occurrence for all individuals engaged in services or operations to
implement this MOU, including an insurer's waiver of subrogation in favor of both the
CITY and MTS along with their directors, officers, representatives, agents, employees
and volunteers
d. MTS shall also provide CITY with satisfactory evidence of self-insurance that meets
or exceeds the types and levels of insurance outlined above.
Notices. No notice, request, demand, instruction, or other document to be given
hereunder to any party shall be effective for any purpose unless personally delivered to
the person at the appropriate address set forth below (in which event, such notice shall
be deemed effective only upon such delivery) or delivered by certified mail, return receipt
requested, as follows:
Page 7 of 9
To The CITY:
Roberto Yano
Director of Public Works / City Engineer
City of National City
1243 National City Blvd
National City, CA 91950
MTS Doc. No. G2222.0-19
To MTS:
Paul C. Jablonski
Chief Executive Officer
Metropolitan Transit System
1255 Imperial Avenue, Suite 1000
San Diego, California 92101
Notices so mailed shall be deemed to have been given forty-eight (48) hours after the
deposit of same in any United States Post Office mailbox. The addresses and
addressees, for the purpose of this paragraph, may be changed by giving written notice
of such change in the manner herein provided for giving notice. Unless and until such
written notice of change is received, the last address and addressee stated by written
notice, or provided herein if no such written notice of change has been received, shall be
deemed effective.
12. Attorneys' Fees & Governing Law. If legal action be commenced to enforce or to
declare the effect of any provisions of the MOU, the court as part of its judgment shall
award reasonable attorneys' fees and costs to the prevailing party. This MOU shall be
governed by and construed in accordance with the laws of the State of California. The
venue for any legal action arising under this Agreement shall be in either state or federal
court in the County of San Diego, State of California.
13. Prevailing Wages. State prevailing wage rates may apply to work performed under this
MOU. State prevailing wages rates apply to all public works contracts as set forth in
California Labor Code, including but not limited to, Sections 1720, 1720.2, 1720.3,
1720.4, and 1771. MTS is solely responsible to determine if State prevailing wage rates
apply and, if applicable, pay such rates in accordance with all laws, ordinances, rules,
and regulations.
14. No Waiver. The waiver by one (1) party of the performance of any covenant, condition,
or promise shall not invalidate this MOU nor shall it be considered a waiver by such
party of any other covenant, condition, or promise hereunder. The waiver by either or
both parties of the time for performing any act shall not constitute a waiver of the time for
performing any other act or identical act required to be performed at a later time. The
exercise of any remedy provided by law and the provisions of this MOU for any remedy
shall not exclude other consistent remedies unless they are expressly excluded.
15. Severance. If any provision of this MOU is found to be unenforceable, the remainder of
the provisions shall continue to be given full force and effect.
16. Amendments. No change in or addition to this MOU or any part hereof shall be valid
unless in writing and properly authorized by the CITY and MTS.
17. Entire Agreement. This MOU supersedes any prior agreements, negotiations and
communications, oral or written, and contains the entire agreement between the parties
as to the subject matter hereof. No subsequent agreement, representation, or promise
made by either party hereto, or by or to an employee, officer, agent or representative of
any party hereto shall be of any effect unless it is in writing and executed by the party to
be bound thereby.
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MTS Doc. No. G2222.0-19
18. Construction. The parties acknowledge and agree that (I) each party is of equal
bargaining strength, (ii) each party has actively participated in the drafting, preparation
and negotiation of this MOU, (iii) each such party has consulted with or has had the
opportunity to consult with its own, independent counsel and such other professional
advisors as such party has deemed appropriate, relative to any and all matters
contemplated under this MOU, (iv) each party and such parry's counsel and advisors
have reviewed this MOU, (v) each party has agreed to enter into this MOU following
such review and the rendering of such advice, and (vi) any rule or construction to the
effect that ambiguities are to be resolved against the drafting party shall not apply in the
interpretation of this MOU, or any portions hereof, or any amendments hereto.
SAN DIEGO METROPOLITAN TRANSIT CITY OF NATIONAL TY
SYSTEM
Paul C. Jablonski
Chief Executive Officer
APPROVED AS TO FORM:
Karen Landers
General Counsel
By: Ale. . d
Title: Mayor
APPROVED AS TO FORM:
,rgil P.
City
Page 9 of 9
RESOLUTION NO. 2020 - 94
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NATIONAL CITY
AUTHORIZING THE MAYOR TO EXECUTE A MEMORANDUM OF
UNDERSTANDING (MOU) BETWEEN THE SAN DIEGO METROPOLITAN TRANSIT
SYSTEM (MTS) AND THE CITY OF NATIONAL CITY REGARDING
BUS SHELTER AND BUS BENCH ADVERTISING
WHEREAS, the San Diego Metropolitan Transit System ("MTS") is the statutorily
designated public transit provider for the portion of San Diego County that includes the City
of National City ("City"); and
WHEREAS, MTS desires to enter into a ten (10) year Memorandum of Understanding
("MOU") with the City in order to install shelters and benches within the public -right-of-way at
no cost to the City; and
WHEREAS, the City had a previous MOU with MTS that expired in 2004; and
WHEREAS, since then, MTS has continued to work with the City to install shelters
and benches within the City's public -right-of-way; and
WHEREAS, MTS desires to formally acknowledge their cooperative agreement
regarding bus stop improvements within the City; and
WHEREAS, the MOU provides the criteria for locating transit shelters and transit bus
benches, among other things; and
WHEREAS, the MOU also establishes the City as final authority to approve or deny
the installation of any shelter or bus bench and remove or relocate any shelter or bus bench
at no cost to the City; and
WHEREAS, the advertising policy and permissible signage are regulated under the
MTS Policy No. 21 titled "MTS revenue -generating display advertising, concessions, and
merchandise" and that all maintenance for every shelter is the sole responsibility of MTS; and
WHEREAS, the revenue generated from MTS advertising contracts is intended to fund
the purchase of new transit shelters and benches as well as to fund services within MTS's
jurisdiction; and
WHEREAS, City Staff is recommending the Council to adopt the resolution authorizing
the Mayor to execute the Memorandum of Understanding ("MOU") between the San Diego
Metropolitan Transit System ("MTS") and the City of National City regarding bus shelter and
bus bench advertising.
///
///
///
///
Resolution No. 2020 — 94
Page Two
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of National
City hereby authorizes the Mayor to execute a ten (10) year Memorandum of Understanding
("MOU") between the San Diego Metropolitan Transit System ("MTS") and the City of National
City regarding bus shelter and bus bench advertising.
PASSED and ADOPTED this 19th day of May, 202
Alejandra Sotelo-Solis, Mayor
ATTEST:
Mi /1City Clerk
c el R. Dalla
APPROVED AS TO FORM:
ngil ?. .rris-Jones
Cam.•" ttorney
Passed and adopted by the Council of the City of National City, California, on
May 19, 2020 by the following vote, to -wit:
Ayes: Councilmembers Cano, Morrison, Quintero, Rios, Sotelo-Solis.
Nays: None.
Absent: None.
Abstain: None.
AUTHENTICATED BY: ALEJANDRA SOTELO-SOLIS
Mayor of the City of National City, California
MICHAEL R. DALLA
City Clerk of the City of National City, California
By:
Deputy
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 2020-94 of the City of National City, California, passed and adopted
by the Council of said City on May 19, 2020.
City Clerk of the City of National City, California
By:
CITY OF NATIONAL CITY, CALIFORNIA
COUNCIL AGENDA STATEMENT
d2O20- a-5-
MEETING DATE: May 19, 2020
AGENDA ITEM NO. 8
I 1 EM TITLE:
Resolution of the City Council of the City of National City authorizing the Mayor to execute a
Memorandum Of Understanding (MOU) between the San Diego Metropolitan Transit System (MTS) and
the City of National City regarding bus shelter and bus bench advertising.
PREPARED BY: Luca Zappiello, Assistant Engineer - Civil
PHONE: 619-336-4360
EXPLANATION:
See attached.
DEPARTMENT: Engine- in. J' ubl; Works
APPROVED BY:
JANCIAL STATEMENT:
ACCOUNT NO.
N/A
ENVIRONMENTAL REVIEW:
N/A
ORDINANCE: INTRODUCTION:
FINAL ADOPTION:
APPROVED:
APPROVED:
Finance
MIS
STAFF RECOMMENDATION:
Adopt the Resolution authorizing the Mayor to execute an MOU between MTS and the City of National City
BOARD / COMMISSION RECOMMENDATION:
N/A
—TACHMENTS:
1. Explanation
2. Memorandum Of Understanding (MOU)
3. Resolution
iet-dok-bd-N 71 426.20- f
EXPLANATION
The San Diego Metropolitan Transit System (MTS) is the statutorily designated public
transit provider for the portion of San Diego County that includes the City of National City
(City). MTS desires to enter into a 10 year Memorandum Of Understanding (MOU) with
the City of National City (City) in order to install shelters and benches within the public -
right -of -way at no cost to the City. It should be noted that the City had a previous MOU
with MTS that expired in 2004. Since then, MTS has continued to work with the City to
install shelters and benches within the City's public -right-of-way. Attached is an exhibit
illustrating MTS bus stops within National City, followed by two tables identifying MTS '
owned bus shelters and benches. At this time, MTS desires to formally acknowledge
their cooperative agreement regarding bus stop improvements within the City.
This new MOU provides the criteria for locating transit shelters and transit bus benches,
among other things. It also establishes the City as final authority to approve or deny the
installation of any shelter or bus bench and remove or relocate any shelter or bus bench
at no cost to the City. The advertising policy and permissible signage are regulated under
the MTS Policy No. 21 titled "MTS revenue -generating display advertising, concessions,
and merchandise" (see attachment "A"). All maintenance for every shelter is the sole
responsibility of MTS. The revenue generated from MTS advertising contracts is intended
to fund the purchase of new transit shelters and benches as well as to fund services within
MTS's jurisdiction.
Staff recommends Council adopt the resolution authorizing the Mayor to execute the
MOU between MTS and the City of National City.
-1-
City of National City
MTS Stops
MTS Routes
MTS Bus Stop Amenities
ielters
City of National City
12503
48
National City Blvd.
2nd St
1
SE.NB NS
13
06 19/17
929
50142
49
National City Blvd
12th St
1
SEMIS NS
13'
06/19/17
932
50111
51
National City Blvd
13th St
1
SW SB.FS
13
06/19/17
932
50139
52
D Ave_
E 15th St (Morgan Towers;
1
NE.NB.FS
13'
10;08119
967
12133
54
Highland Ave.
E 12th St (Wal-Mart)
1
S'W.SB-FS
13'
06128/17
929
50031
55
Plaza Blvd
Highland Ave
1
SE,EB FS
13'
07117/17
962. 963
50031
280
Division St.
Euclid Ave.
1
NW.WB.FS
13'
07/25/18
967
50194
654
D Ave
15th St (Boys & Girls Club)
1
N .SB.NS
13'
08/13/18
967
Total: 8
Benches
STOP #
STREET
CROSS STREET
CRNR
CITY
TYPE
COUNT
99338
HIGHLAND AVE.
4TH ST
NE
NC
METAL
1
50115
HIGHLAND AVE.
4TH ST
NW
NC
METAL
1
50121
EUCLID AVE
DIVISION ST
NW
NC
METAL
1
59005
PLAZA BLVD
EUCLID AVE.
SW
NC
METAL
1
50085
PLAZA BLVD
EUCLID AVE.
NW
NC
METAL
1
50042
4TH ST
EUCLID AVE.
SE
NC
METAL
1
50042
4TH ST
EUCLID AVE.
SE
NC
METAL
1
50090
PLAZA BLVD
HARBISON AV.
NW
NC
METAL
1
50095
D AV.
E 8TH ST.
NW
NC
METAL
1
11714
NATIONAL CITY BL.
3RD ST.
NW
NC
METAL
1
11714
NATIONAL CITY BL.
3RD ST.
NW
NC
METAL
1
50001
PLAZA BLVD
D AV.
SW
NC
METAL
1
60507
NATIONAL CITY BL.
7TH ST.
NE
NC
METAL
1
60280
NATIONAL CITY BL.
W. 8TH ST.
SW
NC
METAL
1
60280
NATIONAL CITY BL.
W. 8TH ST.
SW
NC
METAL
1
50051
MILE OF CARS WY
HOOVER AVE.
NE
NC
METAL
1
50003
PLAZA BLVD
HIGHLAND AV.
SS
NC
METAL
1
50003
PLAZA BLVD
HIGHLAND AV.
SS
NC
METAL
1
50035
PLAZA BLVD
L AVE
SE
NC
METAL
1
50035
PLAZA BLVD
L AVE
SE
NC
METAL
1
-3-
50058
PLAZA BLVD.
HIGHLAND AVE.
NE
NC
METAL
1
11730
HIGHLAND AVE.
14TH ST
SW
NC
METAL
1
12873
HIGHLAND AVE.
18TH ST
NE
NC
METAL
1
11733
HIGHLAND AVE.
18TH ST
NW
NC
METAL
1
99483
HIGHLAND AVE.
21ST ST
NE
NC
METAL
1
99484
HIGHLAND AVE.
21ST ST
SW
NC
METAL
1
99485
HIGHLAND AVE.
28TH ST
SW
NC
METAL
1
12884
HIGHLAND AVE.
28TH ST
NE
NC
METAL
1
50062
30TH ST
HIGHLAND AVE.
NW
NC
METAL
1
60073
NATIONAL CITY BL.
33RD ST.
NE
NC
METAL
1
60073
NATIONAL CITY BL.
33RD ST.
NE
NC
METAL
1
50080
D AV.
30TH ST.
NE
NC
METAL
1
50080
D AV.
30TH ST.
NE
NC
METAL
1
99418
NATIONAL CITY BL.
35TH ST
SW
NC
METAL
1
50009
PLAZA BLVD
PALM AV.
SW
NC
METAL
1
50186
PLAZA BLVD.
1858
NW
NC
METAL
1
50082
18TH ST.
NEWELL ST.
NW
NC
METAL
1
50068
18TH ST.
PALM AVE.
NE
NC
METAL
1
99285
18TH ST.
L AVE.
NE
NC
METAL
1
50065
18TH ST.
N AVE.
NE
NC
METAL
1
50083
18TH ST.
PROSPECT ST.
NW
NC
METAL
1
50043
PLAZA BLVD
GROVE ST
SE
NC
METAL
1
50043
PLAZA BLVD
GROVE ST
SE
NC
METAL
1
50070
PLAZA BLVD.
GROVE ST.
NE
NC
METAL
1
50133
EUCLID AVE.
RIDGEWAY DR.
SW
NC
METAL
1
50063
PLAZA BLVD
N AVE.
NE
NC
METAL
1
99486
E. 8TH ST
HIGHLAND AVE.
NW
NC
METAL
1
99286
18TH ST.
HIGHLAND AVE.
NE
NC
METAL
1
99286
18TH ST.
HIGHLAND AVE.
NE
NC
METAL
1
99315
18TH ST.
HIGHLAND AVE.
SW
NC
CONCRETE
1
-4-
50084
SWEETWATER RD
PROSPECT ST.
NW
NC
METAL
1
50091
SWEETWATER RD
VALLEY RD
NW
NC
METAL
1
50093
SWEETWATER RD
STOCKMAN ST
NE
NC
METAL
1
50093
SWEETWATER RD
STOCKMAN ST
NE
NC
METAL
1
99338
HIGHLAND AVE.
4TH ST
NE
NC
METAL
1
50115
HIGHLAND AVE.
4TH ST
NW
NC
METAL
1
99306
4TH ST
HIGHLAND AV
NW
NC
CONCRETE
1
99276
PARADISE VALLEY RD
PLAZA ENT
SW
NC
METAL
1
99279
PARADISE VALLEY RD
PLAZA ENT
NW
NC
METAL
1
50190
PLAZA BLVD
2721 BLK
NE
NC
METAL
1
50072
PLAZA BLVD
EUCLID AVE.
NE
NC
METAL
1 ,
50132
EUCLID AVE
E 24TH ST
F-S/B
NC
METAL
1
50158
EUCLID AVE
E 24TH ST
F-N/B
NC
METAL
1
50127
EUCLID AVE
1ST ST
SW
NC
METAL
1
50176
EUCLID AVE
1ST ST
F-N/B
NC
METAL
1
99290
D AV.
PLAZA BLVD
NW
NC
METAL
1
50145
D AV.
4TH AVE
SE
NC
METAL
1
Total:
67
-5-
1255 Imperial Avenue, Suite 1000
San Diego, CA 92101-7490
(619) 231-1466 • FAX (619) 234-3407
/ Metropolitan Transit System
�.._1\\\\\0
Policies and Procedures No. 21
SUBJECT: Board Approval: 4/12/2018
PURPOSE:
MTS REVENUE -GENERATING DISPLAY ADVERTISING, CONCESSIONS, AND
MERCHANDISE
To establish a policy and guidelines concerning a revenue -generating advertising,
concessions, and merchandise program encompassing trolley stations, San Diego
Metropolitan Transit System (MTS) property and facilities, and selected printed
materials.
Advertising on bus shelters and benches within the public rights -of -way shall be
governed by the policies of the applicable jurisdiction. The City of San Diego policy is
included as Attachment A.
BACKGROUND:
Public transit operators and administration agencies have historically utilized advertising,
concessions, and merchandising programs to supplement operational and capital funds.
A sound advertising and concessions program can be a viable, alternative income
source while promoting transit use and ensuring rider convenience and safety. This
policy advances the advertising program's revenue -generating objective while also
prohibiting advertisements that could detract from that goal, such as by harming
advertisement sales, reducing ridership or tarnishing's MTS's reputation. MTS's
justifications for its advertising program and policy include:
1) Generating advertising revenue;
2) Increasing ridership by promoting MTS's services, programs and benefits;
3) Informing MTS riders of local, state or federal programs, services or benefits;
4) Preserving ridership by avoiding controversial content;
5) Preventing the risk of imposing controversial views on a captive audience;
6) Preserving the marketing potential of the advertising space by avoiding
controversial content;
7) Maintaining a position of neutrality on matters of public debate; and
8) Reducing the risk of diversion of resources from transit operations that are
caused by controversial content.
1255 Imperial Avenue, Suite 1000, San Diego, CA 92101-7490 • (619) 231-1466 • www.sdmts.com
eoo
Metropolitan Transit System (MTS) is a California public agency comprised of San Diego Transit Corp.. San Diego Trolley, Inc. and San Diego and Arizona Eastern Railway Company
(nonprofit public benefit corporations). MTS is the taxicab administrator for seven cities.
MTS member agencies include the cities of Chula Vista. Coronado, El CalorEoXE{r.`_,Bsl. L mcnAe, National City, Poway, San Diego, Santee, and the County of San Diego.
-6-
POLICY:
It is the policy of MTS that advertising spaces on MTS property, which includes the
exterior and interior of buses and light rail vehicles (LRVs), bus benches, bus shelters,
related transportation facilities and selective printed materials, shall constitute a non-
public forum subject to uniform viewpoint -neutral restrictions. This policy has been
drafted to ensure a non-public forum status on its advertising spaces and MTS staff will
accordingly enforce this policy with that intention.
The following guidelines will be reviewed by staff to reflect the current policies of the
MTS Board of Directors and to reflect changes in the trends of social and economic
acceptance and appropriateness of various forms of advertising and concessions.
21.1 Advertising - Procedure
21.1.1 Safety, rider convenience, and information needs will take precedence
over revenue generation.
21.1.2 Quantity, quality, and placement of all advertising will be controlled by
and subject to the specific approval of MTS.
21.1.3 MTS reserves the right to reject any advertisement that does not meet the
MTS Board of Director's standards as set forth in this policy.
21.1.4 Upon written demand by the Chief Executive Officer on stated grounds
that shall be reasonable, any advertisement or other display deemed to
be noncompliant with this policy shall immediately be removed. No
refund shall be made for the time such objectionable material was on
display.
21.1.5 MTS reserves the right to allow exceptions to the policy if MTS
determines that application of the policy as written would likely be
unconstitutional in any particular situation.
21.2 Advertising - Permitted Content
The subject matter for all advertising materials displayed on MTS property shall
be limited to Commercial Speech. Commercial Speech is speech that: does no
more than propose a commercial transaction; or is an expression related solely
to the economic interests of the speaker and its audience (e.g. promotes for sale,
lease or other financial benefit a product, service, event or other property
interest). Notwithstanding the above general rule requiring Commercial Speech,
the following content are allowed:
21.2.1 MTS Operations Advertising that promotes MTS transit services,
programs or products, including co -sponsorships with third parties that
would increase ridership or otherwise support MTS's mission.
21.2.2 Public Service Advertisements from Local, State or Federal
Governmental Agencies regarding public programs, public services and
public events that are not otherwise prohibited under this Policy.
EXHIBIT A
-7-
21.3 Advertising — Prohibited Content
No advertisement will be permitted that in whole or in part:
a. intends to demean or disparage any individual, group, company,
product or institution;
b. contains false, deceptive or grossly misleading information;
c. expresses or advocates an opinion, position or viewpoint on
matters of public debate about economic, political, religious, social
or moral issues;
d. directly or indirectly refers to religion;
e. is of a political or electoral nature;
f. portrays, solicits or condones acts of violence, murder, sedition,
terrorism, vandalism, or other unlawful acts against any individual,
group, animal, company or institution;
g.
depicts nudity or portions of nudity that would be considered as
pornographic, erotic or obscene. The rule of "public acceptance"
should be used in such cases (i.e., if the advertisement has
already gained public acceptance, then it may be considered as
acceptable to MTS);
h. contains messages or graphic representations of adult
entertainment, such as escort services, adult telephone services,
adult internet sites and other adult entertainment establishments;
j.
contains messages or graphic representations describing or
suggesting explicit sexual acts, sexual organs, or excrement
where such statements or words have as their purpose or effect of
sexual arousal, gratification, or affront;
promotes the use or ingestion of or offers in commerce the sale of
alcohol, marijuana, tobacco, electronic smoking product or any
other device that causes smoke, mist or vapor, firearms, or
firearm -related products;
k. condones any type of discrimination;
contains profane language and/or appearance or suggestion of
profane language;
m. contains any material that is an infringement of copyright,
trademark or service mark;
n. implies or declares an endorsement of MTS of any service,
product or point of view without written authorization from MTS;
EXHIBIT A
o. depicts unsafe transit behavior aboard buses, trolleys, rail line
tracks or other transit facility;
P. is reasonably foreseeable that it will result in harm to, disruption
of, or interference with the normal operations of MTS's
transportation system;
q. conflicts with any applicable federal, state, or local law, statute, or
ordinance;
r. impedes vehicular or pedestrian traffic, restricts the visibility of
directional/traffic signs and informational material, encroaches on
necessary sight lines (e.g., driver/operator view of waiting patrons)
or presents any other safety risks or hazards (e.g., flashing lights,
sound makers, mirrors or other special effects);
s. contains a website address or telephone number that directs
visitors or callers to material that violates any of the prohibitions
within this policy; or
t. is mischaracterized as a commercial advertisement but upon
examination is intended to distribute a non-commercial message.
21.4 Advertising — General Conditions
21.4.1 Advertising industry standard sizes will be used for all advertising
treatments.
21.4.2 Advertising treatments will be maintained in "like -new" condition.
Damage to the advertisement or its housing will be corrected within
forty-eight (48) hours.
21.4.3 All advertisements shall clearly identify the sponsor(s).
21.5 Advertising - LRVs and Buses
21.5.1 LRVs and buses, may carry wrap advertising formats rather than
conventional advertising formats, at the discretion of the Chief Executive
Officer.
21.5.2 Transit information material may be placed inside LRVs and buses at the
discretion of the Chief Executive Officer. Such information can include, in
accordance with this policy, the promotion of regularly scheduled public
transit routes that will serve major community events. The subject matter
and proposed advertisement regarding such event must comply with the
provisions set forth under this policy.
21.5.3 Super King and Mural formats are approved for acceptable use on buses.
The size specification for the Super King is 226 inches x 30 inches and is
placed between the front and rear wheel wells on the street side of the
bus. Murals are defined as encompassing the space under the vehicle
EXHIBIT A
-9-
passenger windows on each side of the bus and extending from the front
of the bus to just past the rear wheel well.
21.6 Advertising - Transit Centers, Major Transit Points, Stations, and Stops
21.6.1 Advertising treatments (housings) will be designed to complement the
architecture of the transit centers/stations and the flavor of the
surrounding community. MTS plan specifications will be followed
wherever applicable. Advertising treatments will be designed,
constructed, and placed in accordance with all applicable local, state, and
federal standards.
21.6.2 Any unsold display advertising space within transit centers, major transit
points, and stations will be allocated for MTS related advertisements and
displays.
21.7 Advertising - Printed Materials
21.7.1 Advertising space may be allowed in printed materials (e.g., timetables,
maps, and informational brochures) at the discretion of the Chief
Executive Officer.
21.7.2 Advertising space may be allowed on the reverse side of regional passes,
tickets, and transfers at the discretion of the Chief Executive Officer.
21.7.3 No advertising space shall supersede necessary transit information
and/or regulations.
21.7.4 At the discretion of the Chief Executive Officer, MTS may allocate space
in printed materials to inform transit customers about private entities
actively participating in transit services (e.g., pass and ticket -sales
outlets).
21.8 Concessions
21.8.1 Concession formats, quantity, and placement will be approved and
controlled by the MTS Board of Directors.
21.8.2 Contracts for any concession format or related development will be
awarded in accordance with existing MTS policies.
21.8.3 During hours of business, concessionaires will provide the public with
transit information materials as directed and supplied by MTS or its
designated representative.
21.8.4 Concession treatments/structures will be designed to complement the
architecture of the transit centers/stations and the flavor of the
surrounding community. MTS plan specifications will be followed
wherever applicable. Concession treatments/structures will be designed,
constructed, and placed in accordance with all applicable local, state, and
federal standards.
EXHIBIT A
21.9
21.8.5 Concession treatments/structures will not impede vehicular or pedestrian
traffic, will not restrict the visibility of directional signs and informational
materials, and will not encroach on necessary sight lines.
21.8.6 Concessionaire contracts will include remittance to MTS on a monthly
basis.
21.8.7 Any and all concession on -site signing and displays will be in accordance
with existing MTS policies and subject to approval of the Chief Executive
Officer.
Merchandise
21.9.1 Any and all system -related merchandise will be of the highest available
quality and project a positive transit image.
21.9.2 Merchandise licensing agreements and royalty payments will be made in
accordance with existing MTS policies.
21.10 Revenue
All revenue received from any form of advertising shall be accrued according to
MTS policy and allocated during the annual budget process.
21.11
Contractor Services
MTS may engage contractor(s) services for the development, implementation,
management, and maintenance of advertising, concessions, and/or merchandise
programs in conformance with existing MTS Board of Directors policies and in
the best interests of MTS.
Attachment A — City of San Diego Advertising Policy
Original Policy ap
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
Policy revised on
proved on 5/9/1983.
6/6/1985.
7/9/1987.
6/23/1988.
3/22/1990.
3/14/1991.
4/9/1992.
5/12/1994.
8/11/1994.
6/22/1995.
3/27/1997.
6/11/1998.
2/22/2001
2/26/2004.
12/10/2009.
6/18/2015
1/18/2018
4/12/2018
EXHIBIT A
-11-
Subject:
Background:
Purpose:
Policy:
ATTACHMENT A
MTS POLICY NO. 21
CITY OF SAN DIEGO
ADVERTISING POLICY
ADVERTISING ON BUS STOP SHELTERS AND BENCHES
The City of San Diego (City) entered into a Memorandum of Understanding (MOU) with
the Metropolitan Transit Development Board (MTS), adopted July 25, 1988, and
amended February 25, 1991, and June 21, 1999, authorizing MTS to install bus stop
shelters and bus benches in public rights -of -way in the City. Pursuant to the MOU, MTS
contracted with third parties for the construction, installation, and maintenance of the bus
stop shelters and benches. In exchange, MTS's contractors receive the proceeds from
the sale of advertising space on the shelters and benches.
MTS regulated the content of the advertising placed on the bus stop shelters and
benches according to its Policies and Procedures No. 21. After advertising containing a
religious message was removed pursuant to that policy, valid concerns were raised that
the policy may violate due process and first amendment rights governing public speech.
It is the intent of the City Council to establish a policy governing advertising on bus stop
shelters and benches in the public rights -of -way within the City that will be included by
amendment in the MOU between the City and MTS, and administered by MTS.
It is the further intent of the City Council to prohibit advertising on bus stop shelters and
benches of alcoholic beverages, tobacco products, and firearms in recognition of the fact
that many public transit patrons are minors, that possession of these products by minors
is illegal and dangerous, and that advertising is a persuasive medium for encouraging
the use of these products by minors.
This policy applies only to advertising space located in designated areas on bus stop
shelters and benches, as described in the MOU between the City and MTS.
Advertising on Bus Stop Shelters and Benches:
1. In its agreement with its advertising contractors, MTS shall reserve the right to
reject any advertisement, commercial or noncommercial, which does not meet
the standards set forth in this policy.
2. All advertising posted on bus stop shelters and benches must conform to the
following criteria:
EXHIBIT A
-12-
A. Defamatory Advertising. No advertising will be permitted that falsely
disparages any person, product, or company, or that is likely to damage
the reputation of any person, product, or company.
B. Advertising Condoning Criminal Conduct. No advertising will be
permitted that is likely to incite or produce imminent unlawful activity.
C. Obscene Advertising. No advertising will be permitted that contains
obscene matter or matter harmful to minors, as defined in California
Penal Code Sections 311 and 313.
D. False Advertising. No advertisement will be permitted that contains false
or grossly misleading information.
E. Alcohol, Tobacco, and Firearms. No advertisement will be permitted that
promotes the sale of alcoholic beverages, tobacco or tobacco products,
or firearms.
F. Existing Laws. All advertisements must conform to applicable federal,
state, and local laws.
3. The City may make demand upon the Chief Executive Officer of MTS for the
removal of any advertisement, commercial or noncommercial, that does not
conform to this policy. Such demand shall be in writing and shall state
reasonable grounds for the demand. MTS shall consider and act upon the
demand in accordance with this policy.
EXHIBIT A
MTS Doc. No. G2222.0-19
MEMORANDUM OF UNDERSTANDING (MOU)
BETWEEN THE CITY OF NATIONAL CITY
AND THE SAN DIEGO METROPOLITAN TRANSIT SYSTEM
REGARDING BUS SHELTER AND BUS BENCH ADVERTISING
This MOU, dated , 2020, is entered into by and between the CITY OF
NATIONAL CITY (CITY), a municipal corporation, and the SAN DIEGO METROPOLITAN
TRANSIT SYSTEM (MTS), a public entity (also known as San Diego Metropolitan Transit
Development Board or MTDB).
RECITALS
A. MTS is the statutorily designated public transit provider for the portion of San Diego
County that includes the CITY, as set forth in Public Utilities Code section 120000, et
seq.;
MTS and CITY are authorized by Public Utilities Code section 120268 to enter into
cooperative agreements to establish uniform policies and procedures governing the use
of bus passenger loading zones and establishing responsibility and standards for the
maintenance of bus loading zones and any associated improvements;
C. MTS and CITY had a Memorandum of Understanding (MTS Doc. No. 00-89-535) dated
April 11, 1989 (1989 MOU), which expired in 2004, in which the CITY gave MTS the
exclusive authority to install, or cause to be installed, transit shelters within the public
right-of-way of the CITY;
D. Notwithstanding the expiration of the 1989 MOU, in order to improve transit amenities for
its passengers, including CITY residents and visitors, MTS has continued to install,
maintain and replace bus shelters at locations where ridership is sufficiently high;
E. MTS has recently purchased new transit shelters with solar lighting and receptacles for
trash and recycling;
F. MTS has recently purchased new bus benches that will improve the streetscape of the
CITY;
G. MTS has a third -party contract for installation, maintenance and advertising at transit
shelters throughout MTS's jurisdiction, including within CITY;
H. MTS has a third -party contract for the maintenance and advertising at transit benches
throughout MTS's jurisdiction, including within CITY;
The revenue generated from the MTS advertising contracts is intended to fund the
purchase of the new transit shelters and benches, as well as to fund continued transit
services within MTS's jurisdiction, including the CITY; and
J. MTS and CITY desire to enter into a new MOU to formally acknowledge their
cooperative agreement regarding bus stop improvements within the CITY.
Page 1 of 9
-14-
MTS Doc. No. G2222.0-19
AGREEMENT
NOW, THEREFORE, the CITY shall grant to MTS for the period of 10 years, the exclusive
authority to install, or cause to be installed, transit shelters and benches within the public -right-
of-way of the CITY, provided the following conditions are complied with by MTS:
1. Term. This MOU shall commence upon , 2020. MTS shall have the
right to administer its transit shelter and bus bench programs from
2020 through , 2030. This MOU may be extended by mutual
agreement by both parties. Any extension of this MOU must be approved in writing by
the City Council.
2. Location Criteria for Transit Shelters and Transit Bus Benches
a. Transit shelters and bus benches with advertising shall be permitted only in
commercial, industrial or multifamily housing areas in CITY unless otherwise authorized
by the City Manager.
b. Transit shelters and bus benches without advertising shall be permitted in all areas
where a MTS bus stop is located, so long as CITY has not exercised its authority under
this MOU to reject a proposed transit shelter or bus bench location or to request the
removal of an existing transit shelter or bus bench.
c. As transit shelter and bus bench maintenance contracts depend on advertising
revenue to be sustainable, CITY shall allow a ratio of at least 4-to-1 advertising to non -
advertising shelters and benches.
d. CITY, through the City Manager, shall have final authority to approve or deny the
installation of any transit shelter or bus bench notwithstanding the fact that any proposed
installation otherwise complies with the terms of this MOU; provided, however, that MTS
shall not be required by CITY to install a transit shelter or bus bench at any specific
location.
e. MTS shall provide a list of existing locations of all bus benches and transit shelters
to the CITY and notify the CITY whenever changes are made in the CITY. All new
installations shall conform to the terms of this MOU.
f. The CITY shall have the authority to cause a transit shelter or bus bench to be
removed or relocated from any location at no cost to the CITY, upon making written
demand to MTS for such removal.
g. There shall be no other criteria used for the placement of advertising shelters or
benches.
3. Advertising Policy and Permissible Signage
Page 2 of 9
-15-
MTS Doc. No. G2222.0-19
a. Transit shelter advertising is typically limited to two advertising panels that do not
exceed four feet in width and six feet in height. Other permissible advertising includes
digital advertising and "wrap" materials that are applied to the shelter structure.
b. All advertising shall comply with MTS Policy No. 21 titled "MTS REVENUE -
GENERATING DISPLAY ADVERTISING, CONCESSIONS, AND MERCHANDISE,"
attached as Exhibit A, which may be revised from time -to -time by the MTS Board of
Directors.
c. The CITY may request that MTS exercise its right to remove any advertisement,
commercial, or noncommercial that does not conform to MTS Policy No. 21. Such
demand shall be in writing and state reasonable grounds for the demand. Within thirty
days' receipt of such demand, MTS shall consider and act upon the demand in
accordance with the policy and legal requirements. Within thirty days of such
consideration and action, if MTS fails to remove the Subject Material, MTS shall provide
the CITY a written response identifying all reasons why the Subject Material was not
removed.
4. Maintenance
a. MTS, through its Contractors, shall be responsible for providing ongoing
maintenance for every transit shelter or bench which it caused to be installed and
currently exists in the public right-of-way.
b. Transit shelters and bus benches shall be maintained in a state of good repair
throughout the life of this MOU, and such services shall include, but not be limited to,
refurbishing, reconditioning, and replacing worn or damaged transit shelters or bus
benches if necessary.
c. Routine inspections and trash removal shall be performed.
d. Transit shelters and bus benches shall be repaired or replaced within 48 hours of
notification to MTS of any damage, vandalism, or graffiti found on any transit shelter or
bus bench.
5. Notices. MTS shall use its best efforts to notify the underlying property owners, as
indicated on the most recent tax assessor's rolls, and building occupants that a new
transit shelter or bus bench with or without advertising is proposed to be installed within
100 feet of their property in the public right-of-way prior to any transit shelter installation.
Such notice will not be required if a shelter or bus bench currently exists and is simply
being replaced by a new shelter or bus bench unless it is significantly modified.
6. Permits. MTS's contractor will be required to comply with all rules, regulations, and laws
of the CITY and any applicable state or federal laws. All traffic control shall be per the
San Diego Regional Standard Drawings and the California Manual on Uniform Traffic
Control Devices, Latest Edition.
Page 3of9
-16-
MTS Doc. No. G2222.0-19
7. Electrification. MTS's contractor will secure all electrical permits necessary for the
installation of new shelters. Solar -powered shelters shall not require any permit, MTS's
contractor shall assume all costs associated with lighting and powering transit shelters.
8. CITY and Private Furniture
a. Notwithstanding that the CITY has granted to MTS the exclusive authority to install
bus benches and transit shelters within the public right-of-way in the CITY, MTS agrees
to allow the CITY to authorize others to place transit shelters, benches and
appurtenances in the public right-of-way conditioned upon those shelters, benches, and
appurtenances being placed in such locations as the CITY and MTS may agree to from
time to time.
Process. Private entities authorized to install transit shelters, benches,
and appurtenances pursuant to this amendment will be required to provide the
design, construction, and maintenance for the shelter and bench. Installation will
be permitted through a CITY encroachment permit process. The location of the
shelters or benches shall conform to the MTS Design Standard Guidelines. MTS
will provide the plan review for comment, but will not be responsible or liable for
design, construction, or maintenance of the transit shelters or benches that are
not installed as part of its existing shelter or bench contract.
ii. Indemnity. The CITY undertakes and agrees to defend, indemnify, and
hold harmless MTS and any and all of MTS's officers, agents, employees,
assigns, and successors in interest from and against all suits and causes of
action, claims, losses, demands, and expenses including, but not limited to:
attorney's fees and costs of litigation, damage or liability of any nature
whatsoever for death or injury to any person including CITY employees and
agents, or damage or destruction of any property of either party hereto or any
third person in any section on the part of the CITY or its permitted private entities
whether or not contributed to by an act or omission whether passive, active, or
otherwise except for the sole negligence of MTS or any of MTS's officers, agents,
and employees, in which case MTS shall hold the CITY harmless.
Advertising. Advertising on the CITY's shelters or benches shall be solely
for the purpose of announcing events of noncommercial nature taking place at an
adjacent public facility owned or operated by the private entity authorized to
install the shelter or bench and shall not be used for posting schedules of public
meetings at the facility. Advertising space shall not be leased to any third party.
Acknowledgement of sponsorship shall be permitted within the space reserved
for advertising posters. All advertising posted on the shelters and benches must
conform to the advertising criteria set forth in Section 2 of this MOU. MTS may
make demand upon the CITY for the removal of any advertisement that does not
conform to the aforementioned advertising criteria. Such demand shall be in
writing and shall state reasonable grounds for the demand. The CITY shall
consider and act upon the demand in accordance with those advertising criteria.
Page 4 of 9
-17-
MTS Doc. No. G2222.0-19
Advertising display panels shall be configured in such a way to be similar to
MTS's shelters and benches. Advertising display panels shall be no greater in
size than those used in MTS's shelters and benches. MTS shall be given first -
right -of -refusal to utilize one advertising panel in each shelter for the purpose of
posting transit information.
iv. Insurance. The CITY shall require any permitted private entity to maintain
insurance to same extent required of MTS pursuant to this Memorandum of
Understanding.
v. Maintenance. For pre-existing and future benches, shelters, trash
receptacles, and other bus stop infrastructure and amenities not installed by
MTS: MTS does not assume any responsibility in this MOU for repairs,
maintenance, cleaning, installation, replacement, removal, trash and recycling
service, graffiti abatement, painting, or any other work not agreed to elsewhere.
MTS will not be responsible for damage caused by furniture and amenities
installed by the City or others (apart from MTS and/or its designees), nor for the
restoration of the area to City standard from any condition caused by the
installation, damage, repair, or removal of any such infrastructure.
MTS shall maintain responsibility for all work related to the bus stop pole (if any),
bus stop blade, and any MTS-provided information or amenities attached to the
bus stop pole, including installation, repair, replacement, removal, cleaning, and
graffiti abatement. MTS shall be responsible for MTS-provided and installed
benches and shelters as specified in this MOU.
9. Indemnity & Hold Harmless. MTS undertakes and agrees to defend, indemnify, and hold
harmless the CITY and any and all of the CITY's officers, agents, employees,
volunteers, assigns, and successors in interest from and against all suits and causes of
actions, claims, loss, demands, expenses, including, but not limited to, attorneys' fees
and costs of litigation, damage or liability. or any nature whatsoever, for death or injury to
any person, including MTS's employees and agents, or damage or destruction to any
property of either party hereto or third person in any manner arising by reason of or
incident to the performance of this MOU on the part of MTS, except for active negligence
of the CITY or any of the City's officers, agents, contractors or employees, in which case
the CITY shall hold MTS harmless and MTS shall have no obligation to defend and
indemnify the CITY or its officers, agents, employees, volunteers, assigns or successors.
CITY will cooperate reasonably in the defense of any action, and MTS shall employ
competent counsel, reasonably acceptable to the City Attorney.
The indemnity, defense, and hold harmless obligations contained herein shall survive
the termination of this MOU for any alleged or actual omission, act, or negligence under
this MOU that occurred during the term of this MOU.
10. Termination of this MOU.
Page 5 of 9
-18-
MTS Doc. No. G2222.0-19
a. By CITY: The CITY may terminate this MOU if MTS or its contractor materially
breaches the terms and conditions set forth herein, and the CITY shall owe no payment
to MTS or its contractor. If the CITY terminates this MOU, the CITY may require MTS to
remove every transit shelter and/or bus bench in the public rights -of -way. The City may
terminate this MOU without cause, by serving upon MTS written notice of termination of
this MOU one hundred twenty (120) days in advance of said date of termination, and the
CITY shall pay MTS the current value for every transit shelter or bus bench in the public
right-of-way.
The method of calculating the current value of a transit shelter or bus bench will be as
follows:
CURRENT
VALUE =
Transit Shelter/Bus
Bench Unit Price
Depreciation Period
(in months)
Depreciation Period - Months in Service
(in months)
For purposes of calculating the current value the transit shelter or bus bench:
•
the unit price shall be the unit price listed in the contractor's financial plan
submitted with the bid documents plus the installation costs of the bus bench or
transit shelter;
• the depreciation period for transit shelters and bus benches will be ninety-six (96)
months; and
• the number of months in service will be calculated from the date the transit
shelter or bus bench is placed in service to the date of termination.
b. By MTS: MTS may terminate this MOU without cause, by serving upon CITY
written notice of termination of this MOU three hundred sixty five (365) days in advance
of said date of termination. No later than the date of termination, MTS shall either (i)
reach an agreement with CITY for CITY to take possession and ownership of the transit
shelters and bus benches that remain installed within the CITY, or (ii) remove each and
every transit shelter and bus bench and restore the sidewalk to a safe and usable
condition.
11. Insurance. During the term of the MOU, MTS shall require its contractor, at no cost to
the CITY, to maintain the following levels and types of insurance:
a. Commercial general liability insurance for bodily injury (including death) and
property damage, which provides total limits of not less than two million dollars
($2,000,000.00) combined single limit per occurrence and $4,000,000 aggregate.
Coverages included shall be:
Premises and operations;
Page 6 of 9
-19-
MTS Doc. No. G2222.0-19
ii. Contractual liability expressly, including liability assumed under this MOU,
with deletion of the exclusion as to performance of operations within the vicinity
of any railroad bridge, trestle, track, roadbed, tunnel, underpass, and crossway;
iii. Personal injury liability;
iv. Independent contractors; and
v. Cross -liability clause providing that the insurance applies separately to
each insured except with respect to the limits of liability.
vi. Such insurance shall include the following endorsement (copies of which
shall be provided):
(1) Inclusion of the CITY, its officers, agents, employees, and
volunteers as additional insureds with respect to activities, services, or
operations under this MOU;
(2) Inclusion of MTS, and its subsidiaries, its officers, agents, and
employees as additional insureds with respect to activities, services, or
operations under this MOU; and
(3) Stipulation that the contractor's insurance is primary insurance
and that no insurance of the CITY or MTS will be called upon to
contribute to a loss.
b. Comprehensive automobile liability insurance for bodily injury (including death) and
property damage, which provides total limits of not less two million dollars
($2,000,000.00) combined single limit per occurrence applicable to all owned,
nonowned, and hired vehicles. This policy shall name the CITY and its officers, agents,
employees, and volunteers, as well as MTS and its subsidiary agencies, as additional
insureds, and a separate additional insured endorsement shall be provided for each
additional insured.
c. Statutory workers' compensation coverage including a broad form all states
endorsement; employer's liability insurance for not less than one million dollars
($1,000,000.00) per occurrence for all individuals engaged in services or operations to
implement this MOU, including an insurer's waiver of subrogation in favor of both the
CITY and MTS along with their directors, officers, representatives, agents, employees
and volunteers
d. MTS shall also provide CITY with satisfactory evidence of self-insurance that meets
or exceeds the types and levels of insurance outlined above.
Notices. No notice, request, demand, instruction, or other document to be given
hereunder to any party shall be effective for any purpose unless personally delivered to
the person at the appropriate address set forth below (in which event, such notice shall
be deemed effective only upon such delivery) or delivered by certified mail, return receipt
requested, as follows:
Page7of9
-20-
To The CITY:
Roberto Yano
Director of Public Works / City Engineer
City of National City
1243 National City Blvd
National City, CA 91950
MTS Doc. No. G2222.0-19
To MTS:
Paul C. Jablonski
Chief Executive Officer
Metropolitan Transit System
1255 Imperial Avenue, Suite 1000
San Diego, California 92101
Notices so mailed shall be deemed to have been given forty-eight (48) hours after the
deposit of same in any United States Post Office mailbox. The addresses and
addressees, for the purpose of this paragraph, may be changed by giving written notice
of such change in the manner herein provided for giving notice. Unless and until such
written notice of change is received, the last address and addressee stated by written
notice, or provided herein if no such written notice of change has been received, shall be
deemed effective.
12. Attorneys' Fees & Governing Law. If legal action be commenced to enforce or to
declare the effect of any provisions of the MOU, the court as part of its judgment shall
award reasonable attorneys' fees and costs to the prevailing party. This MOU shall be
governed by and construed in accordance with the laws of the State of California. The
venue for any legal action arising under this Agreement shall be in either state or federal
court in the County of San Diego, State of California.
13. Prevailing Wages. State prevailing wage rates may apply to work performed under this
MOU. State prevailing wages rates apply to all public works contracts as set forth in
California Labor Code, including but not limited to, Sections 1720, 1720.2, 1720.3,
1720.4, and 1771. MTS is solely responsible to determine if State prevailing wage rates
apply and, if applicable, pay such rates in accordance with all laws, ordinances, rules,
and regulations.
14. No Waiver. The waiver by one (1) party of the performance of any covenant, condition,
or promise shall not invalidate this MOU nor shall it be considered a waiver by such
party of any other covenant, condition, or promise hereunder. The waiver by either or
both parties of the time for performing any act shall not constitute a waiver of the time for
performing any other act or identical act required to be performed at a later time. The
exercise of any remedy provided by law and the provisions of this MOU for any remedy
shall not exclude other consistent remedies unless they are expressly excluded.
15. Severance. If any provision of this MOU is found to be unenforceable, the remainder of
the provisions shall continue to be given full force and effect.
16. Amendments. No change in or addition to this MOU or any part hereof shall be valid
unless in writing and properly authorized by the CITY and MTS.
17. Entire Agreement. This MOU supersedes any prior agreements, negotiations and
communications, oral or written, and contains the entire agreement between the parties
as to the subject matter hereof. No subsequent agreement, representation, or promise
made by either party hereto, or by or to an employee, officer, agent or representative of
any party hereto shall be of any effect unless it is in writing and executed by the party to
be bound thereby.
Page 8 of 9
-21-
MTS Doc. No. G2222.0-19
18. Construction. The parties acknowledge and agree that (i) each party is of equal
bargaining strength, (ii) each party has actively participated in the drafting, preparation
and negotiation of this MOU, (iii) each such party has consulted with or has had the
opportunity to consult with its own, independent counsel and such other professional
advisors as such party has deemed appropriate, relative to any and all matters
contemplated under this MOU, (iv) each party and such party's counsel and advisors
have reviewed this MOU, (v) each party has agreed to enter into this MOU following
such review and the rendering of such advice, and (vi) any rule or construction to the
effect that ambiguities are to be resolved against the drafting party shall not apply in the
interpretation of this MOU, or any portions hereof, or any amendments hereto.
SAN DIEGO METROPOLITAN TRANSIT
SYSTEM
Paul C. Jablonski
Chief Executive Officer
APPROVED AS TO FORM:
(M,1 ((/(iL
Karen Landers
General Counsel
CITY OF NATIONAL CITY
By: Alejandra Sotelo-Solis
Title: Mayor
APPROVED AS TO FORM:
Angil P. Morris -Jones
City Attorney
Page 9 of 9
-22-
RESOLUTION NO. 2020 -
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF NATIONAL CITY
AUTHORIZING THE MAYOR TO EXECUTE A MEMORANDUM OF
UNDERSTANDING (MOU) BETWEEN THE SAN DIEGO METROPOLITAN TRANSIT
SYSTEM (MTS) AND THE CITY OF NATIONAL CITY REGARDING
BUS SHELTER AND BUS BENCH ADVERTISING
WHEREAS, The San Diego Metropolitan Transit System ("MIS") is the statutorily
designated public transit provider for the portion of San Diego County that includes the City
of National City (City); and
WHEREAS, MTS desires to enter into a ten (10) year Memorandum of Understanding
("MOU") with the City of National City ("City") in order to install shelters and benches within
the public -right-of-way at no cost to the City; and
WHEREAS, the City had a previous MOU with MTS that expired in 2004; and
WHEREAS, since then, MTS has continued to work with the City to install shelters
and benches within the City's public -right-of-way; and
WHEREAS, MTS desires to formally acknowledge their cooperative agreement
regarding bus stop improvements within the City; and
WHEREAS, the MOU provides the criteria for locating transit shelters and transit bus
benches, among other things; and
WHEREAS, It also establishes the City as final authority to approve or deny the
installation of any shelter or bus bench and remove or relocate any shelter or bus bench at
no cost to the City; and
WHEREAS, the advertising policy and permissible signage are regulated under the
MTS Policy No. 21 titled "MTS revenue -generating display advertising, concessions, and
merchandise" and that all maintenance for every shelter is the sole responsibility of MTS; and
WHEREAS, the revenue generated from MTS advertising contracts is intended to fund
the purchase of new transit shelters and benches as well as to fund services within MTS's
jurisdiction; and
WHEREAS, City Staff is recommending the Council to adopt the resolution authorizing
the Mayor to execute the Memorandum of Understanding (MOU) between the San Diego
Metropolitan Transit System ("MTS") and the City of National City regarding bus shelter and
bus bench advertising.
///
///
///
///
Resolution No. 2020 —
Page Two
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of National
City hereby authorizes the Mayor to execute a ten (10) year Memorandum of Understanding
("MOU") between the San Diego Metropolitan Transit System ("MTS") and the City of National
City regarding bus shelter and bus bench advertising.
PASSED and ADOPTED this 19th day of May, 2020.
Alejandra Sotelo-Solis, Mayor
ATTEST:
Michael R. Dalla, City Clerk
APPROVED AS TO FORM:
Angil P. Morris -Jones
City Attorney
CONTRACT TRANSMITTAL FORM
(Attach as Cover Sheet to Documents dropped off to City Clerk's Office)
Date:
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